okay so probably into this concept I took a look way about me just to give a
took a look way about me just to give a
took a look way about me just to give a content reason why I find this so poorly
content reason why I find this so poorly
content reason why I find this so poorly chattin my born in London grow up and
chattin my born in London grow up and
chattin my born in London grow up and chatted not the most amazing his
chatted not the most amazing his
chatted not the most amazing his fireplace unfortunately their way to
fireplace unfortunately their way to
fireplace unfortunately their way to university study maths and we’ve got
university study maths and we’ve got
university study maths and we’ve got heavily involved in lots of non-academic
heavily involved in lots of non-academic
heavily involved in lots of non-academic things like music and DJ going over
things like music and DJ going over
things like music and DJ going over various marketing projects and I think I
various marketing projects and I think I
various marketing projects and I think I kind of got half half of my interest
kind of got half half of my interest
kind of got half half of my interest from studying half extreme an understudy
from studying half extreme an understudy
from studying half extreme an understudy work I started at Procter and Gamble and
work I started at Procter and Gamble and
work I started at Procter and Gamble and I did one year it definitely wasn’t
I did one year it definitely wasn’t
I did one year it definitely wasn’t right for me the company’s degree soon
right for me the company’s degree soon
right for me the company’s degree soon moved into making waves where we manage
moved into making waves where we manage
moved into making waves where we manage the vendors and for brands they’ll be
the vendors and for brands they’ll be
the vendors and for brands they’ll be music and then another raising a
music and then another raising a
music and then another raising a creative agency and if they’re like a
creative agency and if they’re like a
creative agency and if they’re like a family Hank I’ve been after about 12
family Hank I’ve been after about 12
family Hank I’ve been after about 12 years that for years guy moved to three
years that for years guy moved to three
years that for years guy moved to three and got an awesome family here probably
and got an awesome family here probably
and got an awesome family here probably at home DJing again and 45s record set
at home DJing again and 45s record set
at home DJing again and 45s record set up a campsite and generally time pool
up a campsite and generally time pool
up a campsite and generally time pool and so it’s definitely think that my
and so it’s definitely think that my
and so it’s definitely think that my life notice to do too much to get
life notice to do too much to get
life notice to do too much to get involved in silly things
involved in silly things
involved in silly things 15 months and here’s a lot of really
15 months and here’s a lot of really
15 months and here’s a lot of really Whistlestop of the themes of my life I
Whistlestop of the themes of my life I
Whistlestop of the themes of my life I guess in a way and so to start with
guess in a way and so to start with
guess in a way and so to start with maths then music creativity business
maths then music creativity business
maths then music creativity business family and then recently is getting
family and then recently is getting
family and then recently is getting every interested in values so the main
every interested in values so the main
every interested in values so the main topic is commercializing creativity
topic is commercializing creativity
topic is commercializing creativity without selling out and so does that
without selling out and so does that
without selling out and so does that really mean so commercial I mean it has
really mean so commercial I mean it has
really mean so commercial I mean it has certain negative contact
certain negative contact
certain negative contact I think there’s various ways to
I think there’s various ways to
I think there’s various ways to interpret it very simply means making
interpret it very simply means making
interpret it very simply means making money which I think we’re all allowed to
money which I think we’re all allowed to
money which I think we’re all allowed to do to some extent creativity and easy to
do to some extent creativity and easy to
do to some extent creativity and easy to understand hard to explain and easy to
understand hard to explain and easy to
understand hard to explain and easy to do hard to master and it’s the field
do hard to master and it’s the field
do hard to master and it’s the field that upbringing and it’s a confusing run
that upbringing and it’s a confusing run
that upbringing and it’s a confusing run to it and then selling out so in looking
to it and then selling out so in looking
to it and then selling out so in looking into this because I’m quieter than this
into this because I’m quieter than this
into this because I’m quieter than this topic and but when you research your
topic and but when you research your
topic and but when you research your code it’s really hard to find the
code it’s really hard to find the
code it’s really hard to find the succinct explanation of what this means
succinct explanation of what this means
succinct explanation of what this means I think that there’s some way to explain
I think that there’s some way to explain
I think that there’s some way to explain and the subjectivity that goes into this
and the subjectivity that goes into this
and the subjectivity that goes into this but it’s a very a phrase that’s used a
but it’s a very a phrase that’s used a
but it’s a very a phrase that’s used a lot and has been used for very speaking
lot and has been used for very speaking
lot and has been used for very speaking the past and certainly something
the past and certainly something
the past and certainly something negative and but basically it’s about
negative and but basically it’s about
negative and but basically it’s about moving away from your values moving away
moving away from your values moving away
moving away from your values moving away to do integrity for money why do I find
to do integrity for money why do I find
to do integrity for money why do I find this interesting
this interesting
this interesting and I think this if you don’t uphold
and I think this if you don’t uphold
and I think this if you don’t uphold your monkeys in your commercial work
your monkeys in your commercial work
your monkeys in your commercial work then I think you can lead to being
then I think you can lead to being
then I think you can lead to being unhappy and heavily affects your image
unhappy and heavily affects your image
unhappy and heavily affects your image and which is being written in most
and which is being written in most
and which is being written in most fields and then as a result can kind of
fields and then as a result can kind of
fields and then as a result can kind of directing up some business
directing up some business
directing up some business and when I say business as a very
and when I say business as a very
and when I say business as a very general term whether you’re a solar
general term whether you’re a solar
general term whether you’re a solar person company or these countries it’s
person company or these countries it’s
person company or these countries it’s also been difficult and I think that’s
also been difficult and I think that’s
also been difficult and I think that’s that’s one whose iPhone is just
that’s one whose iPhone is just
that’s one whose iPhone is just embarrass is really difficult you happen
embarrass is really difficult you happen
embarrass is really difficult you happen to try to measure money against language
to try to measure money against language
to try to measure money against language that easily have a metric so that money
that easily have a metric so that money
that easily have a metric so that money does how could you acquaint which is
does how could you acquaint which is
does how could you acquaint which is important and it’s very subjective as to
important and it’s very subjective as to
important and it’s very subjective as to whether someone has sold out of them and
whether someone has sold out of them and
whether someone has sold out of them and which brings of songs for example proper
which brings of songs for example proper
which brings of songs for example proper family or anyone who’s from my
family or anyone who’s from my
family or anyone who’s from my generation who now fetuses and live in
generation who now fetuses and live in
generation who now fetuses and live in her eyes and he recorded Ice Ice Baby
her eyes and he recorded Ice Ice Baby
her eyes and he recorded Ice Ice Baby and he wrote it in 1983 released in 1991
and he wrote it in 1983 released in 1991
and he wrote it in 1983 released in 1991 and he started to make a mechanoid for
and he started to make a mechanoid for
and he started to make a mechanoid for 1.5 million dollars on the spot that’s
1.5 million dollars on the spot that’s
1.5 million dollars on the spot that’s his first time the first money you may
his first time the first money you may
his first time the first money you may be someone under pressure but we have a
be someone under pressure but we have a
be someone under pressure but we have a glowing zero emissions reddit
glowing zero emissions reddit
glowing zero emissions reddit started it took at least it a try today
started it took at least it a try today
started it took at least it a try today and then in the end when you research of
and then in the end when you research of
and then in the end when you research of this there’s so many different things
this there’s so many different things
this there’s so many different things who said about it eminence that we
who said about it eminence that we
who said about it eminence that we didn’t want to run anymore you heard
didn’t want to run anymore you heard
didn’t want to run anymore you heard yourself and it’s been basically Glee
yourself and it’s been basically Glee
yourself and it’s been basically Glee helping chipmunks and very sorry
helping chipmunks and very sorry
helping chipmunks and very sorry and so really intended to understand the
and so really intended to understand the
and so really intended to understand the whole challenge and the considerations I
whole challenge and the considerations I
whole challenge and the considerations I think I think that the profit in the
think I think that the profit in the
think I think that the profit in the commercial side is is very heavily we’re
commercial side is is very heavily we’re
commercial side is is very heavily we’re all allowed to make money earning a
all allowed to make money earning a
all allowed to make money earning a salary is making money and we have to
salary is making money and we have to
salary is making money and we have to make money to survive
make money to survive
make money to survive per se just just making money is not
per se just just making money is not
per se just just making money is not public and there’s different scales and
public and there’s different scales and
public and there’s different scales and different attitudes to cetera I think we
different attitudes to cetera I think we
different attitudes to cetera I think we have to agree I think in a way if you if
have to agree I think in a way if you if
have to agree I think in a way if you if you try to do your like my creativity
you try to do your like my creativity
you try to do your like my creativity again is not read it’s kind of a lot to
again is not read it’s kind of a lot to
again is not read it’s kind of a lot to do and with sampling with framing or the
do and with sampling with framing or the
do and with sampling with framing or the ability to copy can even be seen as a
ability to copy can even be seen as a
ability to copy can even be seen as a creative form so I think in a way if you
creative form so I think in a way if you
creative form so I think in a way if you put your mind to it it’s hard not to be
put your mind to it it’s hard not to be
put your mind to it it’s hard not to be original and but so meaning that this
original and but so meaning that this
original and but so meaning that this whole thing is rooted in the idea of
whole thing is rooted in the idea of
whole thing is rooted in the idea of values and they hardly know if you’re
values and they hardly know if you’re
values and they hardly know if you’re sticking something is having a little
sticking something is having a little
sticking something is having a little tractor we’re going off-track I mean
tractor we’re going off-track I mean
tractor we’re going off-track I mean actually what are those its awareness
actually what are those its awareness
actually what are those its awareness used a lot and it’s a concept that we
used a lot and it’s a concept that we
used a lot and it’s a concept that we generally understand but what does it
generally understand but what does it
generally understand but what does it actually mean
actually mean
actually mean so there are various phrases that easily
so there are various phrases that easily
so there are various phrases that easily business and valued purpose vision
business and valued purpose vision
business and valued purpose vision mission strategy they will kind of sound
mission strategy they will kind of sound
mission strategy they will kind of sound learning is anything no Hannah different
learning is anything no Hannah different
learning is anything no Hannah different purpose differently and when you
purpose differently and when you
purpose differently and when you assemble them together and you end up
assemble them together and you end up
assemble them together and you end up with approve it so values and the most
with approve it so values and the most
with approve it so values and the most aspirational part of that set and right
aspirational part of that set and right
aspirational part of that set and right through them to strategy which are much
through them to strategy which are much
through them to strategy which are much more actually and and you tend to try to
more actually and and you tend to try to
more actually and and you tend to try to build the whole stack and you’ll find if
build the whole stack and you’ll find if
build the whole stack and you’ll find if you look through some of the companies
you look through some of the companies
you look through some of the companies that been around for a very very long
that been around for a very very long
that been around for a very very long time truck is the Camco know they have a
time truck is the Camco know they have a
time truck is the Camco know they have a really good solid values and countries
really good solid values and countries
really good solid values and countries so it seems to make sense to have that
so it seems to make sense to have that
so it seems to make sense to have that self well how do you set values and this
self well how do you set values and this
self well how do you set values and this is a really interesting quote from
is a really interesting quote from
is a really interesting quote from someone and there’s a company called
someone and there’s a company called
someone and there’s a company called buffer which is a an app that allows you
buffer which is a an app that allows you
buffer which is a an app that allows you to schedule social media and push push
to schedule social media and push push
to schedule social media and push push messages to different channels and they
messages to different channels and they
messages to different channels and they have a really progressive model I mean
have a really progressive model I mean
have a really progressive model I mean he states this year
he states this year
he states this year well valleys are implicitly already
well valleys are implicitly already
well valleys are implicitly already present they’re not something you pick
present they’re not something you pick
present they’re not something you pick or something you already are so the way
or something you already are so the way
or something you already are so the way that values changing through your
that values changing through your
that values changing through your upbringing do the things you hunt deer
upbringing do the things you hunt deer
upbringing do the things you hunt deer and your values rule yet it’s just a
and your values rule yet it’s just a
and your values rule yet it’s just a matter how to explain them or how to
matter how to explain them or how to
matter how to explain them or how to extract them so when you turn a 3 3 step
extract them so when you turn a 3 3 step
extract them so when you turn a 3 3 step solution here so identify terrifying
solution here so identify terrifying
solution here so identify terrifying embody how do you identify your bundles
embody how do you identify your bundles
embody how do you identify your bundles and the billion is easily like see you
and the billion is easily like see you
and the billion is easily like see you can be heavily influenced by recent
can be heavily influenced by recent
can be heavily influenced by recent events so maybe something happened to
events so maybe something happened to
events so maybe something happened to you yesterday
you yesterday
you yesterday and that makes you think honesty is one
and that makes you think honesty is one
and that makes you think honesty is one of your core values maybe something
of your core values maybe something
of your core values maybe something happens you see weeks ago it makes you
happens you see weeks ago it makes you
happens you see weeks ago it makes you think something else and so it’s quite
think something else and so it’s quite
think something else and so it’s quite hard people identified her luckily there
hard people identified her luckily there
hard people identified her luckily there are others out there are ways to do this
are others out there are ways to do this
are others out there are ways to do this there’s an exercise with the mountains
there’s an exercise with the mountains
there’s an exercise with the mountains of values exercise where you said to
of values exercise where you said to
of values exercise where you said to make your whole life you pick the most
make your whole life you pick the most
make your whole life you pick the most memorable events of your life the things
memorable events of your life the things
memorable events of your life the things that made you feel something things that
that made you feel something things that
that made you feel something things that you remember positive or negative
you remember positive or negative
you remember positive or negative analyze how you felt afterwards and then
analyze how you felt afterwards and then
analyze how you felt afterwards and then from that you extract values and then
from that you extract values and then
from that you extract values and then you look at that whole pattern across
you look at that whole pattern across
you look at that whole pattern across your life and you look even deeper and
your life and you look even deeper and
your life and you look even deeper and you try to find those kind of 5 to 10
you try to find those kind of 5 to 10
you try to find those kind of 5 to 10 things that that really mean something
things that that really mean something
things that that really mean something to you that impact your choices this is
to you that impact your choices this is
to you that impact your choices this is me and until you do you kind of think
me and until you do you kind of think
me and until you do you kind of think the advice how crazy
the advice how crazy
the advice how crazy up and down like this and I certainly
up and down like this and I certainly
up and down like this and I certainly wouldn’t have expected that my ups and
wouldn’t have expected that my ups and
wouldn’t have expected that my ups and downs were safe at so extreme and the
downs were safe at so extreme and the
downs were safe at so extreme and the last two years actually once you do this
last two years actually once you do this
last two years actually once you do this exercise it gives you a real clarity in
exercise it gives you a real clarity in
exercise it gives you a real clarity in what those experiences teach you what
what those experiences teach you what
what those experiences teach you what they mean to you and so the second thing
they mean to you and so the second thing
they mean to you and so the second thing is to clarify so once you’ve extracted
is to clarify so once you’ve extracted
is to clarify so once you’ve extracted the essence of values and needs check
the essence of values and needs check
the essence of values and needs check people to know you and make sure that
people to know you and make sure that
people to know you and make sure that those values are
the people have been close to you
the people have been close to you they’ll tell you if you’ve got it wrong
they’ll tell you if you’ve got it wrong
they’ll tell you if you’ve got it wrong they’ll tell you they’d be reread keep
they’ll tell you they’d be reread keep
they’ll tell you they’d be reread keep checking and just keep working it until
checking and just keep working it until
checking and just keep working it until you’re happy and put into a format that
you’re happy and put into a format that
you’re happy and put into a format that means it’s easy to remember it into a
means it’s easy to remember it into a
means it’s easy to remember it into a format as if you’re going to publish it
format as if you’re going to publish it
format as if you’re going to publish it because then you can be happy to look at
because then you can be happy to look at
because then you can be happy to look at every day and make sure that when it
every day and make sure that when it
every day and make sure that when it when it we need guidance you can refer
when it we need guidance you can refer
when it we need guidance you can refer back to it to vision board again these
back to it to vision board again these
back to it to vision board again these are mine that came out of the mountains
are mine that came out of the mountains
are mine that came out of the mountains and language exercise and I think the
and language exercise and I think the
and language exercise and I think the people that they meet that they agree
people that they meet that they agree
people that they meet that they agree without and it’s quite easy to be more
without and it’s quite easy to be more
without and it’s quite easy to be more general but these are and the ones that
general but these are and the ones that
general but these are and the ones that I think really mean something to me
I think really mean something to me
I think really mean something to me so the first stages embody once you’ve
so the first stages embody once you’ve
so the first stages embody once you’ve identified values and once you figure
identified values and once you figure
identified values and once you figure out how to nicely safe and they need to
out how to nicely safe and they need to
out how to nicely safe and they need to figure out in to use them so whether
figure out in to use them so whether
figure out in to use them so whether they learn is it medical all the time oh
they learn is it medical all the time oh
they learn is it medical all the time oh yeah actually if you get a go through
yeah actually if you get a go through
yeah actually if you get a go through this exercise and move to a values based
this exercise and move to a values based
this exercise and move to a values based decision with the roaming you do face
decision with the roaming you do face
decision with the roaming you do face and bandages thing and it’s always it
and bandages thing and it’s always it
and bandages thing and it’s always it has to be a route a decision if you make
has to be a route a decision if you make
has to be a route a decision if you make and reminding yourself up maybe they
and reminding yourself up maybe they
and reminding yourself up maybe they helps you make maybe you don’t need to
helps you make maybe you don’t need to
helps you make maybe you don’t need to something to do some people find that
something to do some people find that
something to do some people find that it’s easy to strengthen that that called
it’s easy to strengthen that that called
it’s easy to strengthen that that called track that they decided they want
track that they decided they want
track that they decided they want together if you do that you can you can
together if you do that you can you can
together if you do that you can you can kind of leave work in advance to decide
kind of leave work in advance to decide
kind of leave work in advance to decide which version you remember most people
which version you remember most people
which version you remember most people kind of get in the past they have
kind of get in the past they have
kind of get in the past they have different apps or different versions of
different apps or different versions of
different apps or different versions of percent so you choose which version is
percent so you choose which version is
percent so you choose which version is the best one so really the journey I
the best one so really the journey I
the best one so really the journey I showed before if I have if I could step
showed before if I have if I could step
showed before if I have if I could step up right back to being a teen or being
up right back to being a teen or being
up right back to being a teen or being early and anyway is I wouldn’t I
early and anyway is I wouldn’t I
early and anyway is I wouldn’t I wouldn’t have come to values values and
wouldn’t have come to values values and
wouldn’t have come to values values and underpin all of those other decisions
underpin all of those other decisions
underpin all of those other decisions that I have made you like that’s really
that I have made you like that’s really
that I have made you like that’s really the way to think about it isn’t a stage
the way to think about it isn’t a stage
the way to think about it isn’t a stage isn’t
isn’t
isn’t in the community so back to Robert
in the community so back to Robert
in the community so back to Robert manlihood so we can look at this in a
manlihood so we can look at this in a
manlihood so we can look at this in a different way and what were his that did
different way and what were his that did
different way and what were his that did he set up I think there’s an example
he set up I think there’s an example
he set up I think there’s an example most people my generation with
most people my generation with
most people my generation with mycommerce of setup actually did he and
mycommerce of setup actually did he and
mycommerce of setup actually did he and we can only really seen what he’s like
we can only really seen what he’s like
we can only really seen what he’s like these were and we don’t know so he was
these were and we don’t know so he was
these were and we don’t know so he was imaginative at the time he something
imaginative at the time he something
imaginative at the time he something broke and met one aims for something fun
broke and met one aims for something fun
broke and met one aims for something fun for some savings immersive and he’s
for some savings immersive and he’s
for some savings immersive and he’s created he looked to his brothers
created he looked to his brothers
created he looked to his brothers connection rather than his own he
connection rather than his own he
connection rather than his own he created impact and the money that we
created impact and the money that we
created impact and the money that we made some of the writing credits went to
made some of the writing credits went to
made some of the writing credits went to definitely levels definitely records and
definitely levels definitely records and
definitely levels definitely records and was really big in the 90s and it started
was really big in the 90s and it started
was really big in the 90s and it started the careers that dr. James he acts Neto
the careers that dr. James he acts Neto
the careers that dr. James he acts Neto and possibly exactly ruling out
and possibly exactly ruling out
and possibly exactly ruling out spectacles of them successfully so it
spectacles of them successfully so it
spectacles of them successfully so it was the first hip-hop single to top the
was the first hip-hop single to top the
was the first hip-hop single to top the Billboard charts in the US and that’s
Billboard charts in the US and that’s
Billboard charts in the US and that’s quite a big thing
quite a big thing
quite a big thing given the hip-hop being around for many
given the hip-hop being around for many
given the hip-hop being around for many years before that was the first ones
years before that was the first ones
years before that was the first ones took the seniors there’s number one
took the seniors there’s number one
took the seniors there’s number one across the world and it’s credited as
across the world and it’s credited as
across the world and it’s credited as helping diversify hip hop by introducing
helping diversify hip hop by introducing
helping diversify hip hop by introducing it to a mainstream audience and if you
it to a mainstream audience and if you
it to a mainstream audience and if you look at and the state of hip-hop today
look at and the state of hip-hop today
look at and the state of hip-hop today and how close those two pop renowned
and how close those two pop renowned
and how close those two pop renowned power and large and the money is in that
power and large and the money is in that
power and large and the money is in that industry you can see this was one of the
industry you can see this was one of the
industry you can see this was one of the stepping stones and he claims that the
stepping stones and he claims that the
stepping stones and he claims that the criticism he received over something and
criticism he received over something and
criticism he received over something and created a discussion about something
created a discussion about something
created a discussion about something change the way that you’ve used it so
change the way that you’ve used it so
change the way that you’ve used it so what can we know so very subjective
what can we know so very subjective
what can we know so very subjective depending on which of which of those
depending on which of which of those
depending on which of which of those angles you look at the first angle when
angles you look at the first angle when
angles you look at the first angle when we lift it for the rise terrible man the
we lift it for the rise terrible man the
we lift it for the rise terrible man the second way of looking at him pretty easy
second way of looking at him pretty easy
second way of looking at him pretty easy to follow and the phrase that is used to
to follow and the phrase that is used to
to follow and the phrase that is used to manipulate
manipulate
manipulate Jemison – I think it doesn’t mean too
Jemison – I think it doesn’t mean too
Jemison – I think it doesn’t mean too much rather music reputation can be
much rather music reputation can be
much rather music reputation can be significantly Marta mean even now I mean
significantly Marta mean even now I mean
significantly Marta mean even now I mean how many years I’m only 26 years I’m
how many years I’m only 26 years I’m
how many years I’m only 26 years I’m still quite in as a SAP so significantly
still quite in as a SAP so significantly
still quite in as a SAP so significantly impacted his position and also the
impacted his position and also the
impacted his position and also the disruption of that has created a
disruption of that has created a
disruption of that has created a positive change and make a mistake they
positive change and make a mistake they
positive change and make a mistake they need to make them safe is it okay that
need to make them safe is it okay that
need to make them safe is it okay that is career this country’s food absorber
is career this country’s food absorber
is career this country’s food absorber and your Wayne State and so sticking
and your Wayne State and so sticking
and your Wayne State and so sticking Spelling’s and so there’s three three
Spelling’s and so there’s three three
Spelling’s and so there’s three three three key piece of advice in so stop and
three key piece of advice in so stop and
three key piece of advice in so stop and so one thing to do just just when it
so one thing to do just just when it
so one thing to do just just when it comes to a management decision when it’s
comes to a management decision when it’s
comes to a management decision when it’s hard to decide which way to go and just
hard to decide which way to go and just
hard to decide which way to go and just stop think and pause for a moment and
stop think and pause for a moment and
stop think and pause for a moment and maybe for just an hour or a minute or a
maybe for just an hour or a minute or a
maybe for just an hour or a minute or a second and sometimes maybe just proper
second and sometimes maybe just proper
second and sometimes maybe just proper decision for a name so if you need the
decision for a name so if you need the
decision for a name so if you need the full collaborate I surround yourself
full collaborate I surround yourself
full collaborate I surround yourself with people who share said with values
with people who share said with values
with people who share said with values and it’s a natural source we’d be some
and it’s a natural source we’d be some
and it’s a natural source we’d be some of the values anyway whether that’s at
of the values anyway whether that’s at
of the values anyway whether that’s at work or personally and visually make a
work or personally and visually make a
work or personally and visually make a deliberate effort to do it support each
deliberate effort to do it support each
deliberate effort to do it support each other to make sure that you’re
other to make sure that you’re
other to make sure that you’re mobilizing that to each other sharing of
mobilizing that to each other sharing of
mobilizing that to each other sharing of enemies making sure to keep each other
enemies making sure to keep each other
enemies making sure to keep each other on track and listen so just just more
on track and listen so just just more
on track and listen so just just more directly ask people to help and create
directly ask people to help and create
directly ask people to help and create culture and this is more referencing
culture and this is more referencing
culture and this is more referencing like a business case but create a
like a business case but create a
like a business case but create a culture which I paid people to call you
culture which I paid people to call you
culture which I paid people to call you out and if something if you’re making
out and if something if you’re making
out and if something if you’re making decisions that don’t maybe you did
decisions that don’t maybe you did
decisions that don’t maybe you did onions you’ve set for business and I’ll
onions you’ve set for business and I’ll
onions you’ve set for business and I’ll be able to say so much stuff but maybe
be able to say so much stuff but maybe
be able to say so much stuff but maybe let’s think about it and so then we get
let’s think about it and so then we get
let’s think about it and so then we get into just more day-to-day advice so
into just more day-to-day advice so
into just more day-to-day advice so things that are more actionable so
things that are more actionable so
things that are more actionable so redefine success this is quietly to the
redefine success this is quietly to the
redefine success this is quietly to the one so business success is often
one so business success is often
one so business success is often measured on value worth profit and
measured on value worth profit and
measured on value worth profit and really easy to understand numbers
really easy to understand numbers
really easy to understand numbers tend to draw towards things that can be
tend to draw towards things that can be
tend to draw towards things that can be turned into numbers and to measure
turned into numbers and to measure
turned into numbers and to measure whether something is a success or not
whether something is a success or not
whether something is a success or not and but really if you define success
and but really if you define success
and but really if you define success based on values and you’re choosing
based on values and you’re choosing
based on values and you’re choosing values then you’re choosing success like
values then you’re choosing success like
values then you’re choosing success like the actual money cycle that you need
the actual money cycle that you need
the actual money cycle that you need their money to go to keep going if that
their money to go to keep going if that
their money to go to keep going if that isn’t your driving force then you can
isn’t your driving force then you can
isn’t your driving force then you can choose to be successful just changing
choose to be successful just changing
choose to be successful just changing the way you think of success grow slowly
the way you think of success grow slowly
the way you think of success grow slowly this is a really important one and I’ve
this is a really important one and I’ve
this is a really important one and I’ve seen this in other companies don’t was
seen this in other companies don’t was
seen this in other companies don’t was wrong and where some companies will
wrong and where some companies will
wrong and where some companies will recruit say a hundred people in one go
recruit say a hundred people in one go
recruit say a hundred people in one go I think if you go slowly maybe it’s a
I think if you go slowly maybe it’s a
I think if you go slowly maybe it’s a 10% a year 20% a year and you can make
10% a year 20% a year and you can make
10% a year 20% a year and you can make sure that culture is your tank so that
sure that culture is your tank so that
sure that culture is your tank so that you stay true to the original ideas of
you stay true to the original ideas of
you stay true to the original ideas of the company and stick it out through the
the company and stick it out through the
the company and stick it out through the hard time so things get bad that they
hard time so things get bad that they
hard time so things get bad that they take a backup don’t take the chocolate
take a backup don’t take the chocolate
take a backup don’t take the chocolate and we’ll kind of sort you out for the
and we’ll kind of sort you out for the
and we’ll kind of sort you out for the next few months
next few months
next few months wait take the chocolate inside there for
wait take the chocolate inside there for
wait take the chocolate inside there for next ten years and never compromise on
next ten years and never compromise on
next ten years and never compromise on the quality it’s a triangle in the
the quality it’s a triangle in the
the quality it’s a triangle in the creative industry you’ve got these three
creative industry you’ve got these three
creative industry you’ve got these three kind of points and in an ideal world you
kind of points and in an ideal world you
kind of points and in an ideal world you did in a quality time budget every
did in a quality time budget every
did in a quality time budget every single time and the things go wrong
single time and the things go wrong
single time and the things go wrong things get disrupted and you normally
things get disrupted and you normally
things get disrupted and you normally have to compromise in one of those three
have to compromise in one of those three
have to compromise in one of those three and never compromise the quality
and never compromise the quality
and never compromise the quality compromise in time take longer
compromise in time take longer
compromise in time take longer compromise and budget spend more if you
compromise and budget spend more if you
compromise and budget spend more if you compromise on quality and you remember
compromise on quality and you remember
compromise on quality and you remember it and it will stick with you it was the
it and it will stick with you it was the
it and it will stick with you it was the wrong decision
I’ve structural quality for creating
I’ve structural quality for creating this this is something that we they’re
this this is something that we they’re
this this is something that we they’re our company and so we have the creative
our company and so we have the creative
our company and so we have the creative director at the top level so most
director at the top level so most
director at the top level so most companies will have like an managing
companies will have like an managing
companies will have like an managing director finest doctor they tend to sit
director finest doctor they tend to sit
director finest doctor they tend to sit at the top part of an organization chart
at the top part of an organization chart
at the top part of an organization chart but you can also sit created at the top
but you can also sit created at the top
but you can also sit created at the top and if you’ve got a creative director
and if you’ve got a creative director
and if you’ve got a creative director there and they’re kind of disrupt
there and they’re kind of disrupt
there and they’re kind of disrupt meetings they’ll cause tails and making
meetings they’ll cause tails and making
meetings they’ll cause tails and making weekly problems that you thought were
weekly problems that you thought were
weekly problems that you thought were kind of easy and but it’s a good thing
kind of easy and but it’s a good thing
kind of easy and but it’s a good thing and it will keep a lot of that the
and it will keep a lot of that the
and it will keep a lot of that the creative part of the language part of
creative part of the language part of
creative part of the language part of your business in check and allowed
your business in check and allowed
your business in check and allowed transparency so create feedback loops
transparency so create feedback loops
transparency so create feedback loops and if you make decisions in secret
and if you make decisions in secret
and if you make decisions in secret probably there’s something wrong with
probably there’s something wrong with
probably there’s something wrong with that if you make decisions in share or
that if you make decisions in share or
that if you make decisions in share or other people to get part of those
other people to get part of those
other people to get part of those decisions it’s going to be quite hard to
decisions it’s going to be quite hard to
decisions it’s going to be quite hard to make and I don’t know a deceitful or a
make and I don’t know a deceitful or a
make and I don’t know a deceitful or a wrong decision if you allow that
wrong decision if you allow that
wrong decision if you allow that feedback and you’ve got lots of people
feedback and you’ve got lots of people
feedback and you’ve got lots of people telling you what people say to you now
telling you what people say to you now
telling you what people say to you now generally before you just get too
generally before you just get too
generally before you just get too involved in it and to deepen services
involved in it and to deepen services
involved in it and to deepen services and so that’s generally and helps one
and so that’s generally and helps one
and so that’s generally and helps one drives somehow about how to stick to
drives somehow about how to stick to
drives somehow about how to stick to values and how to figure out what those
values and how to figure out what those
values and how to figure out what those values are
[Music]
[Music] [Applause]
”
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