so with the name Jack Johnson what’s next after falling that music I hope you
next after falling that music I hope you
next after falling that music I hope you don’t have the right I hope you have the
don’t have the right I hope you have the
don’t have the right I hope you have the right idea cuz you got the engineer so
right idea cuz you got the engineer so
right idea cuz you got the engineer so hang with me but the idea of what next
hang with me but the idea of what next
hang with me but the idea of what next for an engineer is really what fuels a
for an engineer is really what fuels a
for an engineer is really what fuels a lot of us I mean the dream open up the
lot of us I mean the dream open up the
lot of us I mean the dream open up the imagination to think about what can be
imagination to think about what can be
imagination to think about what can be what problems can you solve it really
what problems can you solve it really
what problems can you solve it really keeps me going and today I wanted to
keeps me going and today I wanted to
keeps me going and today I wanted to share with you a little bit of what I
share with you a little bit of what I
share with you a little bit of what I see for our community in the future of
see for our community in the future of
see for our community in the future of technology and business and so we’re
technology and business and so we’re
technology and business and so we’re going to talk about a little energy
going to talk about a little energy
going to talk about a little energy storage but before we go there it’s
storage but before we go there it’s
storage but before we go there it’s important to have the right perspective
important to have the right perspective
important to have the right perspective and one of the things that I’ve learned
and one of the things that I’ve learned
and one of the things that I’ve learned in my career is that how you look at a
in my career is that how you look at a
in my career is that how you look at a problem governs how you solve that
problem governs how you solve that
problem governs how you solve that problem so first I want you all to turn
problem so first I want you all to turn
problem so first I want you all to turn your imaginations on for just a moment
your imaginations on for just a moment
your imaginations on for just a moment and I want you to think about being the
and I want you to think about being the
and I want you to think about being the 18 late 1890s all right you don’t know
18 late 1890s all right you don’t know
18 late 1890s all right you don’t know anything about today or modern
anything about today or modern
anything about today or modern transportation you just think okay 1890s
transportation you just think okay 1890s
transportation you just think okay 1890s now I want you to imagine you’re dressed
now I want you to imagine you’re dressed
now I want you to imagine you’re dressed to be seen you’re walking down the
to be seen you’re walking down the
to be seen you’re walking down the street and you smell these natural
street and you smell these natural
street and you smell these natural materials you’ve got this cotton burlap
materials you’ve got this cotton burlap
materials you’ve got this cotton burlap leather think about those smells think
leather think about those smells think
leather think about those smells think about your boots walking on wooden
about your boots walking on wooden
about your boots walking on wooden sidewalks okay you’re in that time
sidewalks okay you’re in that time
sidewalks okay you’re in that time period you feel the scratch of wool on
period you feel the scratch of wool on
period you feel the scratch of wool on your wool jacket now you decide you’re
your wool jacket now you decide you’re
your wool jacket now you decide you’re going to walk across the street take
going to walk across the street take
going to walk across the street take your turn need to talk walk towards the
your turn need to talk walk towards the
your turn need to talk walk towards the street and you’re washed with the smell
street and you’re washed with the smell
street and you’re washed with the smell of transportation of the time oh no no
of transportation of the time oh no no
of transportation of the time oh no no laughing you don’t know about that right
laughing you don’t know about that right
laughing you don’t know about that right that’s normal life every day
that’s normal life every day
that’s normal life every day instinctively you know when you step
instinctively you know when you step
instinctively you know when you step down not to step on anything and
down not to step on anything and
down not to step on anything and pleasant that’s that’s normal now as
pleasant that’s that’s normal now as
pleasant that’s that’s normal now as you’re crossing that Street you hear
you’re crossing that Street you hear
you’re crossing that Street you hear sound sound you’ve not heard before you
sound sound you’ve not heard before you
sound sound you’ve not heard before you know it’s mechanical but you can’t make
know it’s mechanical but you can’t make
know it’s mechanical but you can’t make it out and you happen to look over and
it out and you happen to look over and
it out and you happen to look over and you see a carriage looks like a carriage
you see a carriage looks like a carriage
you see a carriage looks like a carriage that you’ve seen it normal but then you
that you’ve seen it normal but then you
that you’ve seen it normal but then you realize it’s making the noise your brain
realize it’s making the noise your brain
realize it’s making the noise your brain it’s processing what are you seeing then
it’s processing what are you seeing then
it’s processing what are you seeing then you realize it’s moving it’s moving
you realize it’s moving it’s moving
you realize it’s moving it’s moving without a horse how does that work right
without a horse how does that work right
without a horse how does that work right our perspective is we don’t know
our perspective is we don’t know
our perspective is we don’t know anything else it’s a horse without a
anything else it’s a horse without a
anything else it’s a horse without a carriage it’s the horseless carriage
carriage it’s the horseless carriage
carriage it’s the horseless carriage that event we just talked about really
that event we just talked about really
that event we just talked about really happened in late 1890s the very first
happened in late 1890s the very first
happened in late 1890s the very first car showed up here in Holland Michigan
car showed up here in Holland Michigan
car showed up here in Holland Michigan and in fact the the purchaser of that
and in fact the the purchaser of that
and in fact the the purchaser of that car brought it back from New York
car brought it back from New York
car brought it back from New York actually have the second car three years
actually have the second car three years
actually have the second car three years later in Holland Michigan now it would
later in Holland Michigan now it would
later in Holland Michigan now it would take almost 20 years after that first
take almost 20 years after that first
take almost 20 years after that first event before what we call the automobile
event before what we call the automobile
event before what we call the automobile today became a regular sight something
today became a regular sight something
today became a regular sight something that every person could own before the
that every person could own before the
that every person could own before the collective knowledge was gained to know
collective knowledge was gained to know
collective knowledge was gained to know what to do with this thing we call now
what to do with this thing we call now
what to do with this thing we call now an automobile so that vehicle that
an automobile so that vehicle that
an automobile so that vehicle that initial vehicle created what I call an
initial vehicle created what I call an
initial vehicle created what I call an economic platform it created an amazing
economic platform it created an amazing
economic platform it created an amazing amount of wealth and it actually changed
amount of wealth and it actually changed
amount of wealth and it actually changed our community in a lot of ways if you
our community in a lot of ways if you
our community in a lot of ways if you think back a little bit you’re going to
think back a little bit you’re going to
think back a little bit you’re going to see companies that were foundational
see companies that were foundational
see companies that were foundational changes in the way our community works
changes in the way our community works
changes in the way our community works today from advanced technology to
today from advanced technology to
today from advanced technology to revolutionary chemistry systems
revolutionary chemistry systems
revolutionary chemistry systems manufacturing material science polymers
manufacturing material science polymers
manufacturing material science polymers the ability to convert those polymers in
the ability to convert those polymers in
the ability to convert those polymers in new ways Holland Michigan is an
new ways Holland Michigan is an
new ways Holland Michigan is an absolutely amazing place and its
absolutely amazing place and its
absolutely amazing place and its diversity of Technology and capabilities
diversity of Technology and capabilities
diversity of Technology and capabilities all built in this one one community
all built in this one one community
all built in this one one community that’s for interesting there’s over a
that’s for interesting there’s over a
that’s for interesting there’s over a hundred and fifty manufacturing
hundred and fifty manufacturing
hundred and fifty manufacturing companies right here in our local
companies right here in our local
companies right here in our local Chamber alone building components for
Chamber alone building components for
Chamber alone building components for today’s automobile we know there’s over
today’s automobile we know there’s over
today’s automobile we know there’s over fifteen dealerships servers use us of
fifteen dealerships servers use us of
fifteen dealerships servers use us of consumers every day employing
consumers every day employing
consumers every day employing technicians and then of course you got
technicians and then of course you got
technicians and then of course you got the services side which is actually
the services side which is actually
the services side which is actually quite larger but you think of General
quite larger but you think of General
quite larger but you think of General Services will change it but then you
Services will change it but then you
Services will change it but then you think about bank’s loans insurance it’s
think about bank’s loans insurance it’s
think about bank’s loans insurance it’s a huge economy so what is that next
a huge economy so what is that next
a huge economy so what is that next economic platform what
economic platform what
economic platform what out there that has the ability to reach
out there that has the ability to reach
out there that has the ability to reach and change our community that kind of
and change our community that kind of
and change our community that kind of scale well I believe I’ve got an idea of
scale well I believe I’ve got an idea of
scale well I believe I’ve got an idea of what it’s going to be it’s called
what it’s going to be it’s called
what it’s going to be it’s called advanced energy storage now some of your
advanced energy storage now some of your
advanced energy storage now some of your going that’s so 2008 I’ve heard that
going that’s so 2008 I’ve heard that
going that’s so 2008 I’ve heard that before and if you’ve got that idea great
before and if you’ve got that idea great
before and if you’ve got that idea great hang on to it for just a minute for
hang on to it for just a minute for
hang on to it for just a minute for those that you don’t know 2008 through
those that you don’t know 2008 through
those that you don’t know 2008 through 2010 was kind of crazy for our community
2010 was kind of crazy for our community
2010 was kind of crazy for our community the economy was going nuts we didn’t
the economy was going nuts we didn’t
the economy was going nuts we didn’t know where things were going to go and a
know where things were going to go and a
know where things were going to go and a great deal of investment came in in the
great deal of investment came in in the
great deal of investment came in in the form of two very large battery plants
form of two very large battery plants
form of two very large battery plants almost a billion dollars of capital
almost a billion dollars of capital
almost a billion dollars of capital investment went into a 48 street over
investment went into a 48 street over
investment went into a 48 street over that time frame and a lot of that scum
that time frame and a lot of that scum
that time frame and a lot of that scum where’s that going who’s doing what you
where’s that going who’s doing what you
where’s that going who’s doing what you know we didn’t see this just giant
know we didn’t see this just giant
know we didn’t see this just giant change the automotive market isn’t doing
change the automotive market isn’t doing
change the automotive market isn’t doing what we thought a lot of that is going
what we thought a lot of that is going
what we thought a lot of that is going on but we’ve already been you know
on but we’ve already been you know
on but we’ve already been you know you’ve heard the ideas you’ve heard the
you’ve heard the ideas you’ve heard the
you’ve heard the ideas you’ve heard the ideas of packed battery packs
ideas of packed battery packs
ideas of packed battery packs alternative energy you know it’s
alternative energy you know it’s
alternative energy you know it’s starting to get along in its time and
starting to get along in its time and
starting to get along in its time and and some of the things that we thought
and some of the things that we thought
and some of the things that we thought didn’t write coin through but I wanted
didn’t write coin through but I wanted
didn’t write coin through but I wanted to discuss about have you seen some of
to discuss about have you seen some of
to discuss about have you seen some of the changes if you’ve gone into your
the changes if you’ve gone into your
the changes if you’ve gone into your local hardware store you’ve might have
local hardware store you’ve might have
local hardware store you’ve might have seen something interesting more and more
seen something interesting more and more
seen something interesting more and more products are showing up without internal
products are showing up without internal
products are showing up without internal combustion engines and you can buy great
combustion engines and you can buy great
combustion engines and you can buy great working solutions from trimmers
working solutions from trimmers
working solutions from trimmers lawnmowers blowers there’s all sorts of
lawnmowers blowers there’s all sorts of
lawnmowers blowers there’s all sorts of unique items our tools are getting
unique items our tools are getting
unique items our tools are getting lighter and faster and stronger it’s
lighter and faster and stronger it’s
lighter and faster and stronger it’s happening every day but why isn’t
happening every day but why isn’t
happening every day but why isn’t happening here why aren’t we seeing
happening here why aren’t we seeing
happening here why aren’t we seeing products that we build take advantage of
products that we build take advantage of
products that we build take advantage of this amazing technology that right now
this amazing technology that right now
this amazing technology that right now Holland Michigan is 21 the bat at
Holland Michigan is 21 the bat at
Holland Michigan is 21 the bat at largest battery manufacturer in the u.s.
largest battery manufacturer in the u.s.
largest battery manufacturer in the u.s. right here well I’ve learned a few
right here well I’ve learned a few
right here well I’ve learned a few things about how people perceive
things about how people perceive
things about how people perceive technology has a big impact on how we
technology has a big impact on how we
technology has a big impact on how we utilize it and so I want to give you an
utilize it and so I want to give you an
utilize it and so I want to give you an example of some of the things that I’ve
example of some of the things that I’ve
example of some of the things that I’ve notice prevents us from figuring out how
notice prevents us from figuring out how
notice prevents us from figuring out how to use this great new tool
to use this great new tool
to use this great new tool first behind me you see a pack this is
first behind me you see a pack this is
first behind me you see a pack this is an energy pack it’s a modern style
an energy pack it’s a modern style
an energy pack it’s a modern style energy pack and most people want to
energy pack and most people want to
energy pack and most people want to think of it as a battery but it really
think of it as a battery but it really
think of it as a battery but it really isn’t a battery it’s really like an
isn’t a battery it’s really like an
isn’t a battery it’s really like an engine you’re like if you’re a technical
engine you’re like if you’re a technical
engine you’re like if you’re a technical person forgive me it’s no it’s not
person forgive me it’s no it’s not
person forgive me it’s no it’s not really like an engine but how we use it
really like an engine but how we use it
really like an engine but how we use it how we think about it the economics the
how we think about it the economics the
how we think about it the economics the investment is really on par with an
investment is really on par with an
investment is really on par with an internal combustion engine an amazing
internal combustion engine an amazing
internal combustion engine an amazing amount of investment goes into making
amount of investment goes into making
amount of investment goes into making these to make them work but most of us
these to make them work but most of us
these to make them work but most of us are thinking of it as a battery a single
are thinking of it as a battery a single
are thinking of it as a battery a single thing we have a hundred years of
thing we have a hundred years of
thing we have a hundred years of collective knowledge into how we think
collective knowledge into how we think
collective knowledge into how we think about something and now it’s changed
about something and now it’s changed
about something and now it’s changed it’s not so easy the other thing i watch
it’s not so easy the other thing i watch
it’s not so easy the other thing i watch or let me talk about the engine real
or let me talk about the engine real
or let me talk about the engine real quick from that engine perspective if
quick from that engine perspective if
quick from that engine perspective if you think about how the horse and
you think about how the horse and
you think about how the horse and carriage the engine designed to replace
carriage the engine designed to replace
carriage the engine designed to replace the horse these advanced energy battery
the horse these advanced energy battery
the horse these advanced energy battery design replace an engine and that’s
design replace an engine and that’s
design replace an engine and that’s because they will do real work I mean
because they will do real work I mean
because they will do real work I mean they’re supposed to last the life
they’re supposed to last the life
they’re supposed to last the life expectancy of your normal engine it
expectancy of your normal engine it
expectancy of your normal engine it totally changes the way you think about
totally changes the way you think about
totally changes the way you think about it from anything else we’ve used today
it from anything else we’ve used today
it from anything else we’ve used today but most people are still thinking about
but most people are still thinking about
but most people are still thinking about lead acid or traditional technology the
lead acid or traditional technology the
lead acid or traditional technology the other thing that I notice is volume when
other thing that I notice is volume when
other thing that I notice is volume when we think about wanting to go further in
we think about wanting to go further in
we think about wanting to go further in a car we know we need to be your gas
a car we know we need to be your gas
a car we know we need to be your gas tank we already think in a volume we’re
tank we already think in a volume we’re
tank we already think in a volume we’re taught that way but if we want to make
taught that way but if we want to make
taught that way but if we want to make something run longer we need more
something run longer we need more
something run longer we need more batteries but that equation doesn’t work
batteries but that equation doesn’t work
batteries but that equation doesn’t work what’s fascinating it also deals like
what’s fascinating it also deals like
what’s fascinating it also deals like economics is when we look at that black
economics is when we look at that black
economics is when we look at that black box its volume or it’s about of energy
box its volume or it’s about of energy
box its volume or it’s about of energy it can hold is dramatically different
it can hold is dramatically different
it can hold is dramatically different which changes is economy or it’s
which changes is economy or it’s
which changes is economy or it’s economics it also gives you the
economics it also gives you the
economics it also gives you the capability that you’ve previously
capability that you’ve previously
capability that you’ve previously couldn’t have with other technology
couldn’t have with other technology
couldn’t have with other technology another little tidbit of information
another little tidbit of information
another little tidbit of information I’ve learned how people look at the
I’ve learned how people look at the
I’ve learned how people look at the problem is the word now we I know you’ve
problem is the word now we I know you’ve
problem is the word now we I know you’ve all heard lithium-ion as the bad guy and
all heard lithium-ion as the bad guy and
all heard lithium-ion as the bad guy and a lot of stories lately right from
a lot of stories lately right from
a lot of stories lately right from Boeing dare craft two cell phones I
Boeing dare craft two cell phones I
Boeing dare craft two cell phones I think there’s an article I read
think there’s an article I read
think there’s an article I read yesterday about someone’s headphone
yesterday about someone’s headphone
yesterday about someone’s headphone overcharging why is that all happening
overcharging why is that all happening
overcharging why is that all happening what’s going
what’s going
what’s going on well understanding and application is
on well understanding and application is
on well understanding and application is part of solving the problem and the word
part of solving the problem and the word
part of solving the problem and the word lithium-ion is created a lot of
lithium-ion is created a lot of
lithium-ion is created a lot of confusion people when you when you when
confusion people when you when you when
confusion people when you when you when they think about the excuse me when they
they think about the excuse me when they
they think about the excuse me when they think about lithium-ion they’re thinking
think about lithium-ion they’re thinking
think about lithium-ion they’re thinking about it’s really more like fuel it
about it’s really more like fuel it
about it’s really more like fuel it wasn’t mean fuel well if I told you and
wasn’t mean fuel well if I told you and
wasn’t mean fuel well if I told you and stood here the whole time talked about
stood here the whole time talked about
stood here the whole time talked about fuel did this or the fuel caught on fire
fuel did this or the fuel caught on fire
fuel did this or the fuel caught on fire I put the wrong fuel in the car we all
I put the wrong fuel in the car we all
I put the wrong fuel in the car we all know that there’s differences in fuels
know that there’s differences in fuels
know that there’s differences in fuels but if I never describe to you why fuel
but if I never describe to you why fuel
but if I never describe to you why fuel I used you ventually asked me what was
I used you ventually asked me what was
I used you ventually asked me what was he talking about well the word
he talking about well the word
he talking about well the word lithium-ion is like using the word fuel
lithium-ion is like using the word fuel
lithium-ion is like using the word fuel the difference is between the different
the difference is between the different
the difference is between the different chemistry’s out there are as different
chemistry’s out there are as different
chemistry’s out there are as different as gasoline is to diesel fuel is to
as gasoline is to diesel fuel is to
as gasoline is to diesel fuel is to propane as to natural gas we all know
propane as to natural gas we all know
propane as to natural gas we all know not to use gasoline in our charcoal
not to use gasoline in our charcoal
not to use gasoline in our charcoal grill right we can understand that we
grill right we can understand that we
grill right we can understand that we also know that diesel and gasoline you
also know that diesel and gasoline you
also know that diesel and gasoline you may not know the difference but you
may not know the difference but you
may not know the difference but you don’t mix them well same goes with
don’t mix them well same goes with
don’t mix them well same goes with lithium ion the first one up there it’s
lithium ion the first one up there it’s
lithium ion the first one up there it’s called lithium iron phosphate it’s
called lithium iron phosphate it’s
called lithium iron phosphate it’s probably the kind that most of you has
probably the kind that most of you has
probably the kind that most of you has been familiar with if you read anything
been familiar with if you read anything
been familiar with if you read anything on lithium ion it’s the kind that you
on lithium ion it’s the kind that you
on lithium ion it’s the kind that you can get over the counter it’s a more
can get over the counter it’s a more
can get over the counter it’s a more docile technology but it’s not as much
docile technology but it’s not as much
docile technology but it’s not as much it’s not very energy dense in fact I
it’s not very energy dense in fact I
it’s not very energy dense in fact I kind of think of it like natural gas you
kind of think of it like natural gas you
kind of think of it like natural gas you know you can’t carry a lot with you but
know you can’t carry a lot with you but
know you can’t carry a lot with you but it does pretty good what he wants to do
it does pretty good what he wants to do
it does pretty good what he wants to do then you have the more advanced
then you have the more advanced
then you have the more advanced technologies what are made here in our
technologies what are made here in our
technologies what are made here in our community nickel manganese cobalt nickel
community nickel manganese cobalt nickel
community nickel manganese cobalt nickel cobalt aluminum these are three times
cobalt aluminum these are three times
cobalt aluminum these are three times more energy-dense they have different
more energy-dense they have different
more energy-dense they have different properties and they are they work
properties and they are they work
properties and they are they work differently and understanding those
differently and understanding those
differently and understanding those differences are critical if we’re going
differences are critical if we’re going
differences are critical if we’re going to utilize them and processes and
to utilize them and processes and
to utilize them and processes and technology and for our community so what
technology and for our community so what
technology and for our community so what does it mean if we understand these core
does it mean if we understand these core
does it mean if we understand these core principles what does it mean to us for a
principles what does it mean to us for a
principles what does it mean to us for a community operative for opportunity as a
community operative for opportunity as a
community operative for opportunity as a business well the market you might have
business well the market you might have
business well the market you might have seen is growing and it continues to grow
seen is growing and it continues to grow
seen is growing and it continues to grow right now the markets over 40 billion
right now the markets over 40 billion
right now the markets over 40 billion and that’s a double-digit growth rates
and that’s a double-digit growth rates
and that’s a double-digit growth rates per year that’s pretty awesome I don’t
per year that’s pretty awesome I don’t
per year that’s pretty awesome I don’t in if you look at grid storage which
in if you look at grid storage which
in if you look at grid storage which grid storage is the idea of storing
grid storage is the idea of storing
grid storage is the idea of storing electrical system you know electrical
electrical system you know electrical
electrical system you know electrical power and its different forms right
power and its different forms right
power and its different forms right lithium ions just one portion of goods
lithium ions just one portion of goods
lithium ions just one portion of goods store energy storage but with all the
store energy storage but with all the
store energy storage but with all the forms it’s almost three times that still
forms it’s almost three times that still
forms it’s almost three times that still growing a double digit capacity so
growing a double digit capacity so
growing a double digit capacity so there’s a lot of opportunity to be made
there’s a lot of opportunity to be made
there’s a lot of opportunity to be made how do we as a community using our
how do we as a community using our
how do we as a community using our technology advance on or is there even
technology advance on or is there even
technology advance on or is there even some research going on to do that well I
some research going on to do that well I
some research going on to do that well I wanted to share with you a little about
wanted to share with you a little about
wanted to share with you a little about some of the activities that is happening
some of the activities that is happening
some of the activities that is happening that will bring is bringing the unique
that will bring is bringing the unique
that will bring is bringing the unique capabilities holla michigan and the
capabilities holla michigan and the
capabilities holla michigan and the advanced energy storage and blend them
advanced energy storage and blend them
advanced energy storage and blend them together the first is some great
together the first is some great
together the first is some great research going on here at musubi which
research going on here at musubi which
research going on here at musubi which is the michigan state university
is the michigan state university
is the michigan state university Bioeconomy facility is the former Pfizer
Bioeconomy facility is the former Pfizer
Bioeconomy facility is the former Pfizer facility there’s research going on right
facility there’s research going on right
facility there’s research going on right now with advanced electrochemistry
now with advanced electrochemistry
now with advanced electrochemistry pulling from knowledge gained and
pulling from knowledge gained and
pulling from knowledge gained and traditionally developed over years of
traditionally developed over years of
traditionally developed over years of science and said hey here’s this problem
science and said hey here’s this problem
science and said hey here’s this problem with lithium-ion batteries overcharging
with lithium-ion batteries overcharging
with lithium-ion batteries overcharging well right now there’s a lot of things
well right now there’s a lot of things
well right now there’s a lot of things that have to happen to keep a battery
that have to happen to keep a battery
that have to happen to keep a battery safe using this unique capability in our
safe using this unique capability in our
safe using this unique capability in our region of understanding electrochemistry
region of understanding electrochemistry
region of understanding electrochemistry properties new materials are being
properties new materials are being
properties new materials are being developed that will go inside the cell
developed that will go inside the cell
developed that will go inside the cell that can stop them from overcharging
that can stop them from overcharging
that can stop them from overcharging without the need of external controls
without the need of external controls
without the need of external controls this could stop a lot of the fires and
this could stop a lot of the fires and
this could stop a lot of the fires and actions that you’ve seen poorly in the
actions that you’ve seen poorly in the
actions that you’ve seen poorly in the press with advanced energy storage that
press with advanced energy storage that
press with advanced energy storage that research is groundbreaking and it’s
research is groundbreaking and it’s
research is groundbreaking and it’s going on in our community another
going on in our community another
going on in our community another business that’s recently started is
business that’s recently started is
business that’s recently started is something I left Johnson Controls to
something I left Johnson Controls to
something I left Johnson Controls to work on it’s called Volta power systems
work on it’s called Volta power systems
work on it’s called Volta power systems our goal is to find new ways to bring to
our goal is to find new ways to bring to
our goal is to find new ways to bring to product to market advanced energy
product to market advanced energy
product to market advanced energy storage technology on small scale so
storage technology on small scale so
storage technology on small scale so smaller companies can have access to the
smaller companies can have access to the
smaller companies can have access to the technology currently the the investment
technology currently the the investment
technology currently the the investment is tens of millions of dollars to get
is tens of millions of dollars to get
is tens of millions of dollars to get into it and we’re finding ways to make
into it and we’re finding ways to make
into it and we’re finding ways to make standardized solutions that it’s safe
standardized solutions that it’s safe
standardized solutions that it’s safe and bring it for things that you might
and bring it for things that you might
and bring it for things that you might use from an RV or smaller type
use from an RV or smaller type
use from an RV or smaller type applications then there’s new services
applications then there’s new services
applications then there’s new services starting you might have heard a company
starting you might have heard a company
starting you might have heard a company called Midwest energy group now they
called Midwest energy group now they
called Midwest energy group now they they are they go out and support
they are they go out and support
they are they go out and support businesses to solve problems around you
businesses to solve problems around you
businesses to solve problems around you know what’s the
know what’s the
know what’s the energy-efficient Hopsin can I put solar
energy-efficient Hopsin can I put solar
energy-efficient Hopsin can I put solar and how do I augment my expenses and
and how do I augment my expenses and
and how do I augment my expenses and doing that in a way that makes a good
doing that in a way that makes a good
doing that in a way that makes a good economic footprint for a company that
economic footprint for a company that
economic footprint for a company that also now starting to include energy
also now starting to include energy
also now starting to include energy storage when does it make sense to add
storage when does it make sense to add
storage when does it make sense to add storage into the equation this is just
storage into the equation this is just
storage into the equation this is just now starting of if you look back the
now starting of if you look back the
now starting of if you look back the perspective of that horse and carriage
perspective of that horse and carriage
perspective of that horse and carriage how do we start seeing that economy
how do we start seeing that economy
how do we start seeing that economy change how do we start adding to our own
change how do we start adding to our own
change how do we start adding to our own so how do we get that next step in
so how do we get that next step in
so how do we get that next step in advanced energy storage how do we get it
advanced energy storage how do we get it
advanced energy storage how do we get it into our industry how do we start taking
into our industry how do we start taking
into our industry how do we start taking advantage of it the first is I like to
advantage of it the first is I like to
advantage of it the first is I like to think of it as learn it’s not what you
think of it as learn it’s not what you
think of it as learn it’s not what you think it’s not what you’ve been told I
think it’s not what you’ve been told I
think it’s not what you’ve been told I always see Holland Michigan is abuzz
always see Holland Michigan is abuzz
always see Holland Michigan is abuzz doers if you look at a lot of our
doers if you look at a lot of our
doers if you look at a lot of our industries its people that had an idea
industries its people that had an idea
industries its people that had an idea and they got into it started figuring it
and they got into it started figuring it
and they got into it started figuring it out and that built on that idea we can
out and that built on that idea we can
out and that built on that idea we can do it with advanced energy storage if
do it with advanced energy storage if
do it with advanced energy storage if you’re in part of those 150 companies
you’re in part of those 150 companies
you’re in part of those 150 companies and manufacturing start doing looking at
and manufacturing start doing looking at
and manufacturing start doing looking at how this new form of energy can change
how this new form of energy can change
how this new form of energy can change what you’ve been doing change that
what you’ve been doing change that
what you’ve been doing change that connection that you’ve always been with
connection that you’ve always been with
connection that you’ve always been with a cord second point is invest money is
a cord second point is invest money is
a cord second point is invest money is great but the challenge is time advanced
great but the challenge is time advanced
great but the challenge is time advanced technology something new the terms that
technology something new the terms that
technology something new the terms that I’ve just went over it’s hard to think
I’ve just went over it’s hard to think
I’ve just went over it’s hard to think about these things differently
about these things differently
about these things differently especially when you have a hundred years
especially when you have a hundred years
especially when you have a hundred years of predetermined thought telling you hey
of predetermined thought telling you hey
of predetermined thought telling you hey you know this is how it should be built
you know this is how it should be built
you know this is how it should be built but if you start to look there’s
but if you start to look there’s
but if you start to look there’s opportunity everywhere in our systems
opportunity everywhere in our systems
opportunity everywhere in our systems because we’ve created these boundaries
because we’ve created these boundaries
because we’ve created these boundaries about how power is moved where do we get
about how power is moved where do we get
about how power is moved where do we get it from what do we hook it to when you
it from what do we hook it to when you
it from what do we hook it to when you know everything from building machine to
know everything from building machine to
know everything from building machine to making a product has these traditional
making a product has these traditional
making a product has these traditional built-in requirements that now can be
built-in requirements that now can be
built-in requirements that now can be broken when I look out at halle mission
broken when I look out at halle mission
broken when I look out at halle mission in our West Michigan area our community
in our West Michigan area our community
in our West Michigan area our community of what we could do I see a lot of
of what we could do I see a lot of
of what we could do I see a lot of opportunity the idea of getting this
opportunity the idea of getting this
opportunity the idea of getting this technology into the hands of innovators
technology into the hands of innovators
technology into the hands of innovators in our region to be able to create new
in our region to be able to create new
in our region to be able to create new products I see a world of new style of
products I see a world of new style of
products I see a world of new style of machines that
machines that
machines that can do things that we’ve always been
can do things that we’ve always been
can do things that we’ve always been limited by because of that plug I see
limited by because of that plug I see
limited by because of that plug I see new types of products that don’t need to
new types of products that don’t need to
new types of products that don’t need to be plugged in that sort of purposes that
be plugged in that sort of purposes that
be plugged in that sort of purposes that you know most of us had me think of but
you know most of us had me think of but
you know most of us had me think of but everyday problems that we’ve already
everyday problems that we’ve already
everyday problems that we’ve already always have dealt with I know if we can
always have dealt with I know if we can
always have dealt with I know if we can put together or take these lessons learn
put together or take these lessons learn
put together or take these lessons learn combine the knowledge that is existing
combine the knowledge that is existing
combine the knowledge that is existing in Holland Michigan coupling that with
in Holland Michigan coupling that with
in Holland Michigan coupling that with advanced technology we can create a
advanced technology we can create a
advanced technology we can create a future and a new economy that creates
future and a new economy that creates
future and a new economy that creates truly a wats next capability so thank
truly a wats next capability so thank
truly a wats next capability so thank you very much
”
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