um hello everybody welcome to another YouTube hang out super excited to be
YouTube hang out super excited to be
YouTube hang out super excited to be here with you guys on the fifth hang go
here with you guys on the fifth hang go
here with you guys on the fifth hang go to think of the day it’s been a fun
to think of the day it’s been a fun
to think of the day it’s been a fun amazing day I’m joined by a new friend
amazing day I’m joined by a new friend
amazing day I’m joined by a new friend her name is Phoebe she is a former TV
her name is Phoebe she is a former TV
her name is Phoebe she is a former TV journalist and let me make sure I get
journalist and let me make sure I get
journalist and let me make sure I get this right multimedia brand journalist
this right multimedia brand journalist
this right multimedia brand journalist now brain consultant marketing
now brain consultant marketing
now brain consultant marketing strategist podcaster extraordinary we’re
strategist podcaster extraordinary we’re
strategist podcaster extraordinary we’re doing a two-part series where this week
doing a two-part series where this week
doing a two-part series where this week she’s on my channel I’m interviewing her
she’s on my channel I’m interviewing her
she’s on my channel I’m interviewing her next week I’m having her podcast also on
next week I’m having her podcast also on
next week I’m having her podcast also on this channel and she’s gonna be
this channel and she’s gonna be
this channel and she’s gonna be interviewing me so today we’re going to
interviewing me so today we’re going to
interviewing me so today we’re going to be talking about how to make you a brand
be talking about how to make you a brand
be talking about how to make you a brand remarkable and I’m super excited to get
remarkable and I’m super excited to get
remarkable and I’m super excited to get into this talk and Phoebe welcome aboard
into this talk and Phoebe welcome aboard
into this talk and Phoebe welcome aboard hey glad to be here how are you good do
hey glad to be here how are you good do
hey glad to be here how are you good do you want to give just a little bit more
you want to give just a little bit more
you want to give just a little bit more context for the people watching about
context for the people watching about
context for the people watching about what you’re all about what you’re doing
what you’re all about what you’re doing
what you’re all about what you’re doing how you help people in your daily
how you help people in your daily
how you help people in your daily practice now absolutely so you know
practice now absolutely so you know
practice now absolutely so you know that’s always a challenge because you
that’s always a challenge because you
that’s always a challenge because you hear things like multimedia brand
hear things like multimedia brand
hear things like multimedia brand journalists and you go what you know
journalists and you go what you know
journalists and you go what you know like what is that menu here podcaster
like what is that menu here podcaster
like what is that menu here podcaster and of course now that audience is
and of course now that audience is
and of course now that audience is growing but you know as we were talking
growing but you know as we were talking
growing but you know as we were talking just before we started this a lot of
just before we started this a lot of
just before we started this a lot of people get confused by those terms so
people get confused by those terms so
people get confused by those terms so forget all the terms here’s the basic
forget all the terms here’s the basic
forget all the terms here’s the basic essence of what I do I help brands
essence of what I do I help brands
essence of what I do I help brands become remarkable and the way we do that
become remarkable and the way we do that
become remarkable and the way we do that is we revolutionize communication and
is we revolutionize communication and
is we revolutionize communication and when you say well what does that mean
when you say well what does that mean
when you say well what does that mean how do you revolutionize communication
how do you revolutionize communication
how do you revolutionize communication well I mean you’re perfect example
well I mean you’re perfect example
well I mean you’re perfect example you’re doing that you’re sharing your
you’re doing that you’re sharing your
you’re doing that you’re sharing your communication you’re sharing your skills
communication you’re sharing your skills
communication you’re sharing your skills your sharing advice and expertise and
your sharing advice and expertise and
your sharing advice and expertise and you’re bringing that to an audience that
you’re bringing that to an audience that
you’re bringing that to an audience that cares and wants it and that’s what I
cares and wants it and that’s what I
cares and wants it and that’s what I help do I help tell brand stories I help
help do I help tell brand stories I help
help do I help tell brand stories I help craft those brands stories in a
craft those brands stories in a
craft those brands stories in a meaningful way but I bring that part
meaningful way but I bring that part
meaningful way but I bring that part that side that I have the experience
that side that I have the experience
that side that I have the experience from a TV news station of spending about
from a TV news station of spending about
from a TV news station of spending about almost all shy of two decades there and
almost all shy of two decades there and
almost all shy of two decades there and seeing the way that works and as we were
seeing the way that works and as we were
seeing the way that works and as we were talking about news stations our
talking about news stations our
talking about news stations our businesses so their goal is to have
businesses so their goal is to have
businesses so their goal is to have viewers which essentially our consumers
viewers which essentially our consumers
viewers which essentially our consumers so that’s what every entrepreneur wants
so that’s what every entrepreneur wants
so that’s what every entrepreneur wants as well cool well yeah the audience
as well cool well yeah the audience
as well cool well yeah the audience hears entrepreneurs and a lot of people
hears entrepreneurs and a lot of people
hears entrepreneurs and a lot of people or starting the business already have
or starting the business already have
or starting the business already have their business and I kind of want to get
their business and I kind of want to get
their business and I kind of want to get the next step branding is not often the
the next step branding is not often the
the next step branding is not often the first thing that people look at and a
first thing that people look at and a
first thing that people look at and a lot of entrepreneurs don’t do a great
lot of entrepreneurs don’t do a great
lot of entrepreneurs don’t do a great job of branding themselves you know
job of branding themselves you know
job of branding themselves you know maybe they weren’t taught at maybe they
maybe they weren’t taught at maybe they
maybe they weren’t taught at maybe they haven’t thought about it maybe they’re
haven’t thought about it maybe they’re
haven’t thought about it maybe they’re just so busy trying to figure out how to
just so busy trying to figure out how to
just so busy trying to figure out how to pay the bills what are some of the
pay the bills what are some of the
pay the bills what are some of the things that an entrepreneur needs to
things that an entrepreneur needs to
things that an entrepreneur needs to focus on with their branding in order to
focus on with their branding in order to
focus on with their branding in order to try to make it remarkable well I’m going
try to make it remarkable well I’m going
try to make it remarkable well I’m going to take you you know let’s back that up
to take you you know let’s back that up
to take you you know let’s back that up a little bit so that the first thing you
a little bit so that the first thing you
a little bit so that the first thing you need to do is you need to understand who
need to do is you need to understand who
need to do is you need to understand who you’re talking to and I think you hear
you’re talking to and I think you hear
you’re talking to and I think you hear this a lot you hear a brand persona so
this a lot you hear a brand persona so
this a lot you hear a brand persona so if you compare this to a television
if you compare this to a television
if you compare this to a television station so for instance I was the
station so for instance I was the
station so for instance I was the morning anchor from good morning San
morning anchor from good morning San
morning anchor from good morning San Diego right here in San Diego with
Diego right here in San Diego with
Diego right here in San Diego with 10news and we had to know who was
10news and we had to know who was
10news and we had to know who was watching us in order to create that
watching us in order to create that
watching us in order to create that brand in order to know what should go in
brand in order to know what should go in
brand in order to know what should go in that show how you stack your newscast so
that show how you stack your newscast so
that show how you stack your newscast so just like you how do you stack your
just like you how do you stack your
just like you how do you stack your day’s news feed on YouTube you have to
day’s news feed on YouTube you have to
day’s news feed on YouTube you have to know who you’re talking to so the brand
know who you’re talking to so the brand
know who you’re talking to so the brand first starts by understanding what you
first starts by understanding what you
first starts by understanding what you want to convey to your audience but who
want to convey to your audience but who
want to convey to your audience but who is your audience if you start with that
is your audience if you start with that
is your audience if you start with that and you understand that you know if you
and you understand that you know if you
and you understand that you know if you will it’s been called an avatar that
will it’s been called an avatar that
will it’s been called an avatar that persona then you’re able to reach that
persona then you’re able to reach that
persona then you’re able to reach that audience with the key questions and
audience with the key questions and
audience with the key questions and solve for those key problems in the most
solve for those key problems in the most
solve for those key problems in the most influential and the most effective way
influential and the most effective way
influential and the most effective way so that’s you know it sounds like that’s
so that’s you know it sounds like that’s
so that’s you know it sounds like that’s so simple but really it’s a lot to get
so simple but really it’s a lot to get
so simple but really it’s a lot to get to know that audience especially because
to know that audience especially because
to know that audience especially because Evan as you all know when we start out
Evan as you all know when we start out
Evan as you all know when we start out on YouTube where we start out on
on YouTube where we start out on
on YouTube where we start out on Facebook our audience looks like this
Facebook our audience looks like this
Facebook our audience looks like this right so it’s hard to get that feedback
right so it’s hard to get that feedback
right so it’s hard to get that feedback at that time and that’s where you dive
at that time and that’s where you dive
at that time and that’s where you dive in deeper to what your message is so for
in deeper to what your message is so for
in deeper to what your message is so for me when I came into the marketplace as a
me when I came into the marketplace as a
me when I came into the marketplace as a brand journalist I saw that what was
brand journalist I saw that what was
brand journalist I saw that what was missing is in this mass body of content
missing is in this mass body of content
missing is in this mass body of content marketing there’s this world of all
marketing there’s this world of all
marketing there’s this world of all right let’s let’s get all this
right let’s let’s get all this
right let’s let’s get all this information out let’s be helpful to the
information out let’s be helpful to the
information out let’s be helpful to the consumer but there wasn’t this mindset
consumer but there wasn’t this mindset
consumer but there wasn’t this mindset of let’s think like a
of let’s think like a
of let’s think like a journalist but actually you know take
journalist but actually you know take
journalist but actually you know take some of the tools that journalists have
some of the tools that journalists have
some of the tools that journalists have because they’re really good storytellers
because they’re really good storytellers
because they’re really good storytellers and they’re good at identifying who the
and they’re good at identifying who the
and they’re good at identifying who the audiences and what the audience wants
audiences and what the audience wants
audiences and what the audience wants and let’s bring that into the marketing
and let’s bring that into the marketing
and let’s bring that into the marketing world and that’s sort of the gap the
world and that’s sort of the gap the
world and that’s sort of the gap the place that I love to play in I love us
place that I love to play in I love us
place that I love to play in I love us you’ve got entrepreneurs who are
you’ve got entrepreneurs who are
you’ve got entrepreneurs who are starting out if we use YouTube as an
starting out if we use YouTube as an
starting out if we use YouTube as an example you know they have zero audience
example you know they have zero audience
example you know they have zero audience so they’re trying to build up their
so they’re trying to build up their
so they’re trying to build up their audience they’re trying to figure out
audience they’re trying to figure out
audience they’re trying to figure out that branding maybe don’t even know who
that branding maybe don’t even know who
that branding maybe don’t even know who they’re going after yet does it then you
they’re going after yet does it then you
they’re going after yet does it then you know if you’re thinking about starting
know if you’re thinking about starting
know if you’re thinking about starting with yourself starting with your story
with yourself starting with your story
with yourself starting with your story starting with what you stand for how do
starting with what you stand for how do
starting with what you stand for how do you figure that out to then create a
you figure that out to then create a
you figure that out to then create a message like what’s that first story
message like what’s that first story
message like what’s that first story that I want to tell somebody to also
that I want to tell somebody to also
that I want to tell somebody to also attract the right people because in a
attract the right people because in a
attract the right people because in a market like YouTube there’s so many
market like YouTube there’s so many
market like YouTube there’s so many types of people you know the content i
types of people you know the content i
types of people you know the content i create is geared towards entrepreneurs
create is geared towards entrepreneurs
create is geared towards entrepreneurs although we have other people who watch
although we have other people who watch
although we have other people who watch it it’s a reflection of what I’m
it it’s a reflection of what I’m
it it’s a reflection of what I’m interested in and I’ve attracted people
interested in and I’ve attracted people
interested in and I’ve attracted people interested in a share so how do people
interested in a share so how do people
interested in a share so how do people figure out what their story is to put
figure out what their story is to put
figure out what their story is to put out there you talk about storytelling so
out there you talk about storytelling so
out there you talk about storytelling so like what’s the first story that I need
like what’s the first story that I need
like what’s the first story that I need to tell as a new entrepreneur or someone
to tell as a new entrepreneur or someone
to tell as a new entrepreneur or someone is creating a YouTube channel okay so
is creating a YouTube channel okay so
is creating a YouTube channel okay so what you first want to do is again when
what you first want to do is again when
what you first want to do is again when you start with the audience you’re going
you start with the audience you’re going
you start with the audience you’re going to look at if you don’t have an audience
to look at if you don’t have an audience
to look at if you don’t have an audience at first so let’s just take it from your
at first so let’s just take it from your
at first so let’s just take it from your brand new business and you’re rolling
brand new business and you’re rolling
brand new business and you’re rolling outdoors you have an idea in a concept
outdoors you have an idea in a concept
outdoors you have an idea in a concept obviously that idea and concept came
obviously that idea and concept came
obviously that idea and concept came from somewhere so like I said as a brand
from somewhere so like I said as a brand
from somewhere so like I said as a brand journalist I saw okay there’s a lot of
journalist I saw okay there’s a lot of
journalist I saw okay there’s a lot of content marketers but not a lot of them
content marketers but not a lot of them
content marketers but not a lot of them have the skill set that journalists have
have the skill set that journalists have
have the skill set that journalists have so if I created a show my podcast the
so if I created a show my podcast the
so if I created a show my podcast the brand journalism advantage and I talk to
brand journalism advantage and I talk to
brand journalism advantage and I talk to you about storytelling and I talk to you
you about storytelling and I talk to you
you about storytelling and I talk to you about the way that journalists actually
about the way that journalists actually
about the way that journalists actually conduct interviews because there’s
conduct interviews because there’s
conduct interviews because there’s certain things certain triggers so for
certain things certain triggers so for
certain things certain triggers so for instance on in the book contagious with
instance on in the book contagious with
instance on in the book contagious with Jonah Berger haven’t had him on my show
Jonah Berger haven’t had him on my show
Jonah Berger haven’t had him on my show but he’s remarkable in and of itself the
but he’s remarkable in and of itself the
but he’s remarkable in and of itself the book and his philosophy he talks about
book and his philosophy he talks about
book and his philosophy he talks about things like how to get people
things like how to get people
things like how to get people communicating more so a lot of of what
communicating more so a lot of of what
communicating more so a lot of of what should go into what I’m trying to do is
should go into what I’m trying to do is
should go into what I’m trying to do is answer these
answer these
answer these asians that people can’t find everywhere
asians that people can’t find everywhere
asians that people can’t find everywhere else right because otherwise I become
else right because otherwise I become
else right because otherwise I become you know it becomes very diluted so when
you know it becomes very diluted so when
you know it becomes very diluted so when you look at starting your first video
you look at starting your first video
you look at starting your first video the first thing I can say is look at
the first thing I can say is look at
the first thing I can say is look at what is the problem and then answer that
what is the problem and then answer that
what is the problem and then answer that problem in the unique position that you
problem in the unique position that you
problem in the unique position that you will solve it so how are you able to
will solve it so how are you able to
will solve it so how are you able to address that problem how are you able to
address that problem how are you able to
address that problem how are you able to give them a solution and that’s one of
give them a solution and that’s one of
give them a solution and that’s one of the first videos i would do even before
the first videos i would do even before
the first videos i would do even before you start to do a branding business
you start to do a branding business
you start to do a branding business video about your overall business has a
video about your overall business has a
video about your overall business has a lot of people want to do that they want
lot of people want to do that they want
lot of people want to do that they want to do the profile what i’ll call profile
to do the profile what i’ll call profile
to do the profile what i’ll call profile video for lack of a better word I’m so
video for lack of a better word I’m so
video for lack of a better word I’m so and so this is what I do this is my life
and so this is what I do this is my life
and so this is what I do this is my life story if you think about it how is that
story if you think about it how is that
story if you think about it how is that really relevant to your audience if I
really relevant to your audience if I
really relevant to your audience if I don’t know you and quite frankly don’t
don’t know you and quite frankly don’t
don’t know you and quite frankly don’t really care about you so if you first
really care about you so if you first
really care about you so if you first tell me here’s this problem that I think
tell me here’s this problem that I think
tell me here’s this problem that I think you probably share with me that’s why
you probably share with me that’s why
you probably share with me that’s why you’re joining this community and we’re
you’re joining this community and we’re
you’re joining this community and we’re going to solve this problem and as we go
going to solve this problem and as we go
going to solve this problem and as we go along you’re going to learn a little bit
along you’re going to learn a little bit
along you’re going to learn a little bit more about me in my 315 episodes of the
more about me in my 315 episodes of the
more about me in my 315 episodes of the brand journalism advantage podcast
brand journalism advantage podcast
brand journalism advantage podcast people learn more about me and about the
people learn more about me and about the
people learn more about me and about the different things that I did in the
different things that I did in the
different things that I did in the marketing space for the ABC station out
marketing space for the ABC station out
marketing space for the ABC station out here and what I’ve done for brands but I
here and what I’ve done for brands but I
here and what I’ve done for brands but I didn’t start out with that I started out
didn’t start out with that I started out
didn’t start out with that I started out with like I said we need to bring these
with like I said we need to bring these
with like I said we need to bring these journalistic skills into content
journalistic skills into content
journalistic skills into content marketing because content marketing
marketing because content marketing
marketing because content marketing alone um has some benefits but without
alone um has some benefits but without
alone um has some benefits but without telling your story in a newsworthy style
telling your story in a newsworthy style
telling your story in a newsworthy style it lacks a lot of credibility so the
it lacks a lot of credibility so the
it lacks a lot of credibility so the other thing I would look at is looking
other thing I would look at is looking
other thing I would look at is looking at hashtags trending hashtags what I
at hashtags trending hashtags what I
at hashtags trending hashtags what I call piggyback journalism the stories
call piggyback journalism the stories
call piggyback journalism the stories that are in the market place right now
that are in the market place right now
that are in the market place right now so if you’re a local brand of brick and
so if you’re a local brand of brick and
so if you’re a local brand of brick and mortar store and online business look in
mortar store and online business look in
mortar store and online business look in the surrounding area for the stories
the surrounding area for the stories
the surrounding area for the stories that are already trending and piggyback
that are already trending and piggyback
that are already trending and piggyback on that maybe your very first youtube
on that maybe your very first youtube
on that maybe your very first youtube video has to do with something that’s
video has to do with something that’s
video has to do with something that’s trending right now
trending right now
trending right now so you can see how that’s not as much
so you can see how that’s not as much
so you can see how that’s not as much about me me me the business me the brand
about me me me the business me the brand
about me me me the business me the brand it’s about what I have in here my
it’s about what I have in here my
it’s about what I have in here my thought leadership my advice and putting
thought leadership my advice and putting
thought leadership my advice and putting that out so in the old days before
that out so in the old days before
that out so in the old days before YouTube before Facebook lodge before
YouTube before Facebook lodge before
YouTube before Facebook lodge before Instagram stories the way we did this
Instagram stories the way we did this
Instagram stories the way we did this brands did this is they you know typed
brands did this is they you know typed
brands did this is they you know typed out their press release they got their
out their press release they got their
out their press release they got their Wizard of a PR person to send that press
Wizard of a PR person to send that press
Wizard of a PR person to send that press release out to somebody who was sitting
release out to somebody who was sitting
release out to somebody who was sitting you know in the anchor studio like me
you know in the anchor studio like me
you know in the anchor studio like me and tried to track me down and help me
and tried to track me down and help me
and tried to track me down and help me down and say I want to you know tell my
down and say I want to you know tell my
down and say I want to you know tell my viewpoint on this that was the old style
viewpoint on this that was the old style
viewpoint on this that was the old style way of it and the brands that were
way of it and the brands that were
way of it and the brands that were successful the CEOs and c-suite
successful the CEOs and c-suite
successful the CEOs and c-suite executives that got onto the news didn’t
executives that got onto the news didn’t
executives that got onto the news didn’t just want to talk about their brand they
just want to talk about their brand they
just want to talk about their brand they identified was something that was
identified was something that was
identified was something that was happening in the news trending in the
happening in the news trending in the
happening in the news trending in the news piggyback journalism and they gave
news piggyback journalism and they gave
news piggyback journalism and they gave their viewpoint on it maybe that didn’t
their viewpoint on it maybe that didn’t
their viewpoint on it maybe that didn’t even have anything to do with their
even have anything to do with their
even have anything to do with their business but let me give you a little
business but let me give you a little
business but let me give you a little idea or an example of this because I
idea or an example of this because I
idea or an example of this because I know it can be a little bit confusing
know it can be a little bit confusing
know it can be a little bit confusing but when I give you the example I think
but when I give you the example I think
but when I give you the example I think you’ll start to see like oh totally this
you’ll start to see like oh totally this
you’ll start to see like oh totally this happens all the time so let’s say you
happens all the time so let’s say you
happens all the time so let’s say you have a Nicole I outbreak right that was
have a Nicole I outbreak right that was
have a Nicole I outbreak right that was a story that happens all the time you
a story that happens all the time you
a story that happens all the time you get you know one of these fast-food
get you know one of these fast-food
get you know one of these fast-food chains there’s Nicole I outbreak and
chains there’s Nicole I outbreak and
chains there’s Nicole I outbreak and maybe sadly people die or you know
maybe sadly people die or you know
maybe sadly people die or you know best-case scenario they just get a
best-case scenario they just get a
best-case scenario they just get a little ill that’s on a story that has a
little ill that’s on a story that has a
little ill that’s on a story that has a lot of longevity in the news you know if
lot of longevity in the news you know if
lot of longevity in the news you know if you watch any local news station even
you watch any local news station even
you watch any local news station even you know national news they’ll pick it
you know national news they’ll pick it
you know national news they’ll pick it up and they’ll run with that story so
up and they’ll run with that story so
up and they’ll run with that story so now if you are a cooking school or you
now if you are a cooking school or you
now if you are a cooking school or you are a like a certain lahab no place like
are a like a certain lahab no place like
are a like a certain lahab no place like that if you know infiltrate into that by
that if you know infiltrate into that by
that if you know infiltrate into that by creating your own video that is
creating your own video that is
creating your own video that is following that trend of hey everybody’s
following that trend of hey everybody’s
following that trend of hey everybody’s talking about e.coli everybody’s talking
talking about e.coli everybody’s talking
talking about e.coli everybody’s talking around the water cooler about this you
around the water cooler about this you
around the water cooler about this you know place don’t go there to eat or you
know place don’t go there to eat or you
know place don’t go there to eat or you might get sick and now you come up with
might get sick and now you come up with
might get sick and now you come up with the story about you know the five ways
the story about you know the five ways
the story about you know the five ways to make sure your kitchen countertops on
to make sure your kitchen countertops on
to make sure your kitchen countertops on your kitchen is is perfectly clean and
your kitchen is is perfectly clean and
your kitchen is is perfectly clean and sanitized that’s a great story that the
sanitized that’s a great story that the
sanitized that’s a great story that the media might also be interested in and
media might also be interested in and
media might also be interested in and that’s where the term piggyback
that’s where the term piggyback
that’s where the term piggyback journalism comes in we can
journalism comes in we can
journalism comes in we can at the station they might do a big
at the station they might do a big
at the station they might do a big report at the top of the news in the a
report at the top of the news in the a
report at the top of the news in the a block that talks about the akola
block that talks about the akola
block that talks about the akola outbreak well in blocks see you know
outbreak well in blocks see you know
outbreak well in blocks see you know maybe 30 minutes down into the show we
maybe 30 minutes down into the show we
maybe 30 minutes down into the show we might run what we call a sidebar report
might run what we call a sidebar report
might run what we call a sidebar report or a team report and now I’m going over
or a team report and now I’m going over
or a team report and now I’m going over to the culinary school to talk about the
to the culinary school to talk about the
to the culinary school to talk about the best ways to keep your kitchen safe so
best ways to keep your kitchen safe so
best ways to keep your kitchen safe so that’s a great way to infiltrate into it
that’s a great way to infiltrate into it
that’s a great way to infiltrate into it with a youtube video that doesn’t even
with a youtube video that doesn’t even
with a youtube video that doesn’t even start with your profile story I love it
start with your profile story I love it
start with your profile story I love it well while that was great while you’re
well while that was great while you’re
well while that was great while you’re dropping some knowledge there people are
dropping some knowledge there people are
dropping some knowledge there people are enjoying it Jay rises saying he loves
enjoying it Jay rises saying he loves
enjoying it Jay rises saying he loves burgers contagious because awesome
burgers contagious because awesome
burgers contagious because awesome Bianca’s same great advice azusa same
Bianca’s same great advice azusa same
Bianca’s same great advice azusa same excellent uh so just figuring that out
excellent uh so just figuring that out
excellent uh so just figuring that out if there’s some hot trend that’s
if there’s some hot trend that’s
if there’s some hot trend that’s happening ecoli and i make a video about
happening ecoli and i make a video about
happening ecoli and i make a video about how to keep my countertops clean how do
how to keep my countertops clean how do
how to keep my countertops clean how do I then am I just counting on the
I then am I just counting on the
I then am I just counting on the reporters find you my video am i doing
reporters find you my video am i doing
reporters find you my video am i doing outreach to try to get on their plate or
outreach to try to get on their plate or
outreach to try to get on their plate or what do you suggest to make sure that
what do you suggest to make sure that
what do you suggest to make sure that video see ya so obviously we all know
video see ya so obviously we all know
video see ya so obviously we all know those of us who are content creators
those of us who are content creators
those of us who are content creators like yourself you know that the name of
like yourself you know that the name of
like yourself you know that the name of the game is in the distribution and that
the game is in the distribution and that
the game is in the distribution and that creating the content is one thing but
creating the content is one thing but
creating the content is one thing but you can have incredible content that
you can have incredible content that
you can have incredible content that goes nowhere so like in my days as a TV
goes nowhere so like in my days as a TV
goes nowhere so like in my days as a TV news reporter we relied solely on a 10
news reporter we relied solely on a 10
news reporter we relied solely on a 10 news at the time was the name of the
news at the time was the name of the
news at the time was the name of the game it was the biggest you know
game it was the biggest you know
game it was the biggest you know stationed in san diego at that time well
stationed in san diego at that time well
stationed in san diego at that time well market shares have totally changed so
market shares have totally changed so
market shares have totally changed so you can’t rely on that so you have to
you can’t rely on that so you have to
you can’t rely on that so you have to get the message out now there’s some key
get the message out now there’s some key
get the message out now there’s some key tips that i’m going to give you that are
tips that i’m going to give you that are
tips that i’m going to give you that are directed toward people like me the
directed toward people like me the
directed toward people like me the journalists right so one way to do that
journalists right so one way to do that
journalists right so one way to do that is something that actually i think is
is something that actually i think is
is something that actually i think is really important for people who also
really important for people who also
really important for people who also appear on interviews as guests like I’m
appear on interviews as guests like I’m
appear on interviews as guests like I’m doing right now so I am an interviewer
doing right now so I am an interviewer
doing right now so I am an interviewer for brand journalism advantage but right
for brand journalism advantage but right
for brand journalism advantage but right now I’m a guest on your show so I went
now I’m a guest on your show so I went
now I’m a guest on your show so I went through and of course I knew who you
through and of course I knew who you
through and of course I knew who you were we invited you to come on my
were we invited you to come on my
were we invited you to come on my podcast because of who you are but I
podcast because of who you are but I
podcast because of who you are but I also went through and really looked at
also went through and really looked at
also went through and really looked at your profile who you are and i gotta
your profile who you are and i gotta
your profile who you are and i gotta tell you um this is lacking for people
tell you um this is lacking for people
tell you um this is lacking for people interviewees all the time so it is a
interviewees all the time so it is a
interviewees all the time so it is a huge nono and the people listening all
huge nono and the people listening all
huge nono and the people listening all of you guys listening right now
of you guys listening right now
of you guys listening right now you may have an opportunity to be on a
you may have an opportunity to be on a
you may have an opportunity to be on a show at some point the number one thing
show at some point the number one thing
show at some point the number one thing you can do is look at the person’s show
you can do is look at the person’s show
you can do is look at the person’s show you know understand what they’re all
you know understand what they’re all
you know understand what they’re all about and get to know them so how does
about and get to know them so how does
about and get to know them so how does that translate to the question you asked
that translate to the question you asked
that translate to the question you asked me Evan the way it translates is this if
me Evan the way it translates is this if
me Evan the way it translates is this if you get to know a reporter you will know
you get to know a reporter you will know
you get to know a reporter you will know what that reporters beep is now some of
what that reporters beep is now some of
what that reporters beep is now some of us are called general assignment
us are called general assignment
us are called general assignment reporter but back in my day I was a
reporter but back in my day I was a
reporter but back in my day I was a general assignment reporter I was a news
general assignment reporter I was a news
general assignment reporter I was a news anchor but if you got to know me here in
anchor but if you got to know me here in
anchor but if you got to know me here in San Diego any long time sandy Aegon’s
San Diego any long time sandy Aegon’s
San Diego any long time sandy Aegon’s would remember I also was super big on
would remember I also was super big on
would remember I also was super big on fitness I was really big on wellness I
fitness I was really big on wellness I
fitness I was really big on wellness I was really into being a resource for the
was really into being a resource for the
was really into being a resource for the community so any time you came to me
community so any time you came to me
community so any time you came to me let’s say you were a non-profit you had
let’s say you were a non-profit you had
let’s say you were a non-profit you had a story that was going to better the
a story that was going to better the
a story that was going to better the world you know kind of like the the
world you know kind of like the the
world you know kind of like the the episode that I watched this morning that
episode that I watched this morning that
episode that I watched this morning that you were on with a guy from the UK
you were on with a guy from the UK
you were on with a guy from the UK talking about you know making the world
talking about you know making the world
talking about you know making the world a better place essentially that was
a better place essentially that was
a better place essentially that was actually a tagline for our brand at one
actually a tagline for our brand at one
actually a tagline for our brand at one time at the station and so if you know
time at the station and so if you know
time at the station and so if you know that about the reporter then you have to
that about the reporter then you have to
that about the reporter then you have to craft a pitch don’t just bang out a
craft a pitch don’t just bang out a
craft a pitch don’t just bang out a press release that’s you know 400 500
press release that’s you know 400 500
press release that’s you know 400 500 words send that same press release over
words send that same press release over
words send that same press release over and over to every single reporter it’s
and over to every single reporter it’s
and over to every single reporter it’s going to fail miserably so I’m you know
going to fail miserably so I’m you know
going to fail miserably so I’m you know over at think like a journalist calm i
over at think like a journalist calm i
over at think like a journalist calm i have several episodes in the podcast
have several episodes in the podcast
have several episodes in the podcast that talk about this but really this
that talk about this but really this
that talk about this but really this small strategy is just like going to a
small strategy is just like going to a
small strategy is just like going to a party and talking if you met a reporter
party and talking if you met a reporter
party and talking if you met a reporter there who is a sports reporter you might
there who is a sports reporter you might
there who is a sports reporter you might not be talking about your environmental
not be talking about your environmental
not be talking about your environmental story I mean maybe there’s some
story I mean maybe there’s some
story I mean maybe there’s some crossover but chances are that’s not the
crossover but chances are that’s not the
crossover but chances are that’s not the right reporter for the story because
right reporter for the story because
right reporter for the story because there be boys so believe it or not I
there be boys so believe it or not I
there be boys so believe it or not I mean you know I say this and people go
mean you know I say this and people go
mean you know I say this and people go oh yeah sure I know that but then they
oh yeah sure I know that but then they
oh yeah sure I know that but then they sit down they go or they contact their
sit down they go or they contact their
sit down they go or they contact their PR person and guess what happens a
PR person and guess what happens a
PR person and guess what happens a generic press release goes out and guess
generic press release goes out and guess
generic press release goes out and guess where that goes that circular file bit
where that goes that circular file bit
where that goes that circular file bit on the floor so I mean or nowadays in
on the floor so I mean or nowadays in
on the floor so I mean or nowadays in the digital world that you know goes
the digital world that you know goes
the digital world that you know goes quickly to the trash bin so I think if
quickly to the trash bin so I think if
quickly to the trash bin so I think if people get that
people get that
people get that go he it’s all about a connection you
go he it’s all about a connection you
go he it’s all about a connection you know and I’m going to check you out and
know and I’m going to check you out and
know and I’m going to check you out and then I’m gonna look smarter on your show
then I’m gonna look smarter on your show
then I’m gonna look smarter on your show because I’ve studied you and because I
because I’ve studied you and because I
because I’ve studied you and because I know something so one last tip there
know something so one last tip there
know something so one last tip there with working with reporters if you can
with working with reporters if you can
with working with reporters if you can find something like okay I know
find something like okay I know
find something like okay I know someone’s really researched me when they
someone’s really researched me when they
someone’s really researched me when they can go on the web and they go tell me
can go on the web and they go tell me
can go on the web and they go tell me about that hula picture okay that I go
about that hula picture okay that I go
about that hula picture okay that I go oh ok so for years I was a professional
oh ok so for years I was a professional
oh ok so for years I was a professional hula dancer I danced at the Hanalei here
hula dancer I danced at the Hanalei here
hula dancer I danced at the Hanalei here in San Diego and it was a big part of my
in San Diego and it was a big part of my
in San Diego and it was a big part of my life so if you can find something that’s
life so if you can find something that’s
life so if you can find something that’s relevant to the reporter doesn’t have to
relevant to the reporter doesn’t have to
relevant to the reporter doesn’t have to be on topic and you bring that in not
be on topic and you bring that in not
be on topic and you bring that in not only is it like what I call on my show
only is it like what I call on my show
only is it like what I call on my show we do an icebreaker I’m really pressing
we do an icebreaker I’m really pressing
we do an icebreaker I’m really pressing the guest tell me something that you’re
the guest tell me something that you’re
the guest tell me something that you’re not just sharing with everyone something
not just sharing with everyone something
not just sharing with everyone something that’s interesting to get us into it it
that’s interesting to get us into it it
that’s interesting to get us into it it warms up the conversation so you’re
warms up the conversation so you’re
warms up the conversation so you’re doing the same thing with the reporter
doing the same thing with the reporter
doing the same thing with the reporter you’re warming up the conversation
you’re warming up the conversation
you’re warming up the conversation you’re inviting them in you’re letting
you’re inviting them in you’re letting
you’re inviting them in you’re letting them know hey I’m not just trying to get
them know hey I’m not just trying to get
them know hey I’m not just trying to get something from you I care about you and
something from you I care about you and
something from you I care about you and I want to make you look good in front of
I want to make you look good in front of
I want to make you look good in front of your audience because I get that you’re
your audience because I get that you’re
your audience because I get that you’re a business and businesses need people
a business and businesses need people
a business and businesses need people following them so if i make you look
following them so if i make you look
following them so if i make you look good by offering this story you’re
good by offering this story you’re
good by offering this story you’re probably going to cover it right and one
probably going to cover it right and one
probably going to cover it right and one last tip on that make it easy for them
last tip on that make it easy for them
last tip on that make it easy for them to identify i figure out the story and
to identify i figure out the story and
to identify i figure out the story and get the story so what do I mean by that
get the story so what do I mean by that
get the story so what do I mean by that i mean i’m going to use an example if
i mean i’m going to use an example if
i mean i’m going to use an example if everybody knows him Richard Branson but
everybody knows him Richard Branson but
everybody knows him Richard Branson but if you go to his blog Ruby and from Ruby
if you go to his blog Ruby and from Ruby
if you go to his blog Ruby and from Ruby Ruby set up as its own what I’ll call
Ruby set up as its own what I’ll call
Ruby set up as its own what I’ll call media property so it’s ok a less fancy
media property so it’s ok a less fancy
media property so it’s ok a less fancy term a blog right but what he’s really
term a blog right but what he’s really
term a blog right but what he’s really doing is he’s become the media using
doing is he’s become the media using
doing is he’s become the media using that outlet and he talks to his audience
that outlet and he talks to his audience
that outlet and he talks to his audience murder we talked at the start of the
murder we talked at the start of the
murder we talked at the start of the show that avatar he knows that person
show that avatar he knows that person
show that avatar he knows that person well and it’s really for the airlines so
well and it’s really for the airlines so
well and it’s really for the airlines so his airlines that he operates so what he
his airlines that he operates so what he
his airlines that he operates so what he does is from there he takes you if you
does is from there he takes you if you
does is from there he takes you if you scroll down and you’re a journalist like
scroll down and you’re a journalist like
scroll down and you’re a journalist like myself I’m going to scroll down I’m
myself I’m going to scroll down I’m
myself I’m going to scroll down I’m going to dig a little deeper and I can
going to dig a little deeper and I can
going to dig a little deeper and I can easily get to his media outlet that is a
easily get to his media outlet that is a
easily get to his media outlet that is a brand newsroom now the majority of
brand newsroom now the majority of
brand newsroom now the majority of entrepreneurs and I don’t care how small
entrepreneurs and I don’t care how small
entrepreneurs and I don’t care how small you are won’t have this but should have
you are won’t have this but should have
you are won’t have this but should have it they should have a brand newsroom
it they should have a brand newsroom
it they should have a brand newsroom with their media kit that tells a little
with their media kit that tells a little
with their media kit that tells a little bit about them where I can access your
bit about them where I can access your
bit about them where I can access your headshot where I can access your logo
headshot where I can access your logo
headshot where I can access your logo where I can access your videos to
where I can access your videos to
where I can access your videos to download and you need to tell me is it
download and you need to tell me is it
download and you need to tell me is it okay for me to use this stuff because if
okay for me to use this stuff because if
okay for me to use this stuff because if I want to use it and I’m on a deadline
I want to use it and I’m on a deadline
I want to use it and I’m on a deadline I’m not going to go track you down I’m
I’m not going to go track you down I’m
I’m not going to go track you down I’m going to just say oh I can use this or
going to just say oh I can use this or
going to just say oh I can use this or if I can’t if I can’t find it I’m gonna
if I can’t if I can’t find it I’m gonna
if I can’t if I can’t find it I’m gonna say forget about it I’m going somewhere
say forget about it I’m going somewhere
say forget about it I’m going somewhere else because there’s someone else very
else because there’s someone else very
else because there’s someone else very easy for me to feature on CNN or in the
easy for me to feature on CNN or in the
easy for me to feature on CNN or in the New York Times so make yourself
New York Times so make yourself
New York Times so make yourself accessible have all that there and it’s
accessible have all that there and it’s
accessible have all that there and it’s sort of that mindset of you know back in
sort of that mindset of you know back in
sort of that mindset of you know back in the old days when we used to say you
the old days when we used to say you
the old days when we used to say you know if you want to be something dress
know if you want to be something dress
know if you want to be something dress the part so no be what you want to be
the part so no be what you want to be
the part so no be what you want to be even if you feel like I’m not that huge
even if you feel like I’m not that huge
even if you feel like I’m not that huge brand live like you are that huge friend
brand live like you are that huge friend
brand live like you are that huge friend now and believe right along vertical
now and believe right along vertical
now and believe right along vertical yeah totally cool that’s a lot of value
yeah totally cool that’s a lot of value
yeah totally cool that’s a lot of value in a few short minutes there we’ve got a
in a few short minutes there we’ve got a
in a few short minutes there we’ve got a live audience we got people asking
live audience we got people asking
live audience we got people asking questions who want to give a shout out
questions who want to give a shout out
questions who want to give a shout out to some of them uh she rises asking I
to some of them uh she rises asking I
to some of them uh she rises asking I guess because you talked about video
guess because you talked about video
guess because you talked about video content you talked about storytelling
content you talked about storytelling
content you talked about storytelling he’s asking is there a difference
he’s asking is there a difference
he’s asking is there a difference between video and visual storytelling if
between video and visual storytelling if
between video and visual storytelling if so what and how important is it is there
so what and how important is it is there
so what and how important is it is there a sec okay I’m sorry I missed that last
a sec okay I’m sorry I missed that last
a sec okay I’m sorry I missed that last part is there a difference between video
part is there a difference between video
part is there a difference between video is there a difference between video and
is there a difference between video and
is there a difference between video and visual storytelling okay so on when I
visual storytelling okay so on when I
visual storytelling okay so on when I called myself a multimedia brand
called myself a multimedia brand
called myself a multimedia brand journalist I meant that I trans that I
journalist I meant that I trans that I
journalist I meant that I trans that I go across all platforms so um when we’re
go across all platforms so um when we’re
go across all platforms so um when we’re talking about storytelling you can have
talking about storytelling you can have
talking about storytelling you can have visual which I would say is like you
visual which I would say is like you
visual which I would say is like you know your photo journalism and
know your photo journalism and
know your photo journalism and photojournalism can be incredibly
photojournalism can be incredibly
photojournalism can be incredibly powerful so think about Instagram one of
powerful so think about Instagram one of
powerful so think about Instagram one of the best tips i actually got you know um
the best tips i actually got you know um
the best tips i actually got you know um from one of my guests on on the brand
from one of my guests on on the brand
from one of my guests on on the brand journalism advantage podcast is to make
journalism advantage podcast is to make
journalism advantage podcast is to make their feed in instagram tell a story all
their feed in instagram tell a story all
their feed in instagram tell a story all the way through
the way through
the way through as opposed to a lot of us just jump on
as opposed to a lot of us just jump on
as opposed to a lot of us just jump on Instagram or me we might have a strategy
Instagram or me we might have a strategy
Instagram or me we might have a strategy but what we do is we kind of just post a
but what we do is we kind of just post a
but what we do is we kind of just post a bunch of different stuff but if you
bunch of different stuff but if you
bunch of different stuff but if you think about it there is a way to
think about it there is a way to
think about it there is a way to structure that so that it has this story
structure that so that it has this story
structure that so that it has this story all the way through so I would call that
all the way through so I would call that
all the way through so I would call that visual storytelling do you remember when
visual storytelling do you remember when
visual storytelling do you remember when you would be driving on a long path like
you would be driving on a long path like
you would be driving on a long path like a road and you would see these these ads
a road and you would see these these ads
a road and you would see these these ads they would be billboards right and it
they would be billboards right and it
they would be billboards right and it was um was a barbasol I believe that the
was um was a barbasol I believe that the
was um was a barbasol I believe that the shaving cream right i mean i’m dating
shaving cream right i mean i’m dating
shaving cream right i mean i’m dating myself now but you would see these ads
myself now but you would see these ads
myself now but you would see these ads and they would kind of tell a story one
and they would kind of tell a story one
and they would kind of tell a story one after the other that’s visual
after the other that’s visual
after the other that’s visual storytelling so what I love about video
storytelling so what I love about video
storytelling so what I love about video storytelling is video story telling has
storytelling is video story telling has
storytelling is video story telling has the ability to do what we’re doing here
the ability to do what we’re doing here
the ability to do what we’re doing here if I were just doing print or I were
if I were just doing print or I were
if I were just doing print or I were putting a blog post up and I were you
putting a blog post up and I were you
putting a blog post up and I were you know I was putting photos you get one
know I was putting photos you get one
know I was putting photos you get one aspect but one of the key things about
aspect but one of the key things about
aspect but one of the key things about TV and I’ve worked in everything from
TV and I’ve worked in everything from
TV and I’ve worked in everything from you know when I first started my
you know when I first started my
you know when I first started my journalism career was 19 and I was
journalism career was 19 and I was
journalism career was 19 and I was working in radio then I went to the
working in radio then I went to the
working in radio then I went to the magazine industry and my real goal is I
magazine industry and my real goal is I
magazine industry and my real goal is I want to be on TV and why I want to be on
want to be on TV and why I want to be on
want to be on TV and why I want to be on TV is all of the elements come together
TV is all of the elements come together
TV is all of the elements come together you know you can feel my passion you can
you know you can feel my passion you can
you know you can feel my passion you can you see the expression on my face and
you see the expression on my face and
you see the expression on my face and you know all of that is so important so
you know all of that is so important so
you know all of that is so important so a video storytelling one of the key
a video storytelling one of the key
a video storytelling one of the key ingredients for a brand to be successful
ingredients for a brand to be successful
ingredients for a brand to be successful really important is to make use of what
really important is to make use of what
really important is to make use of what we call in the TV news industry natural
we call in the TV news industry natural
we call in the TV news industry natural sound or ambience sound so there is
sound or ambience sound so there is
sound or ambience sound so there is always that space for it but a lot of
always that space for it but a lot of
always that space for it but a lot of people don’t know how to use this you
people don’t know how to use this you
people don’t know how to use this you know they’re afraid of dead air if you
know they’re afraid of dead air if you
know they’re afraid of dead air if you will well I’m not talking about the
will well I’m not talking about the
will well I’m not talking about the dinner i’m talking about that moment
dinner i’m talking about that moment
dinner i’m talking about that moment where there’s that beat of let me give
where there’s that beat of let me give
where there’s that beat of let me give you an example and then i will tell you
you an example and then i will tell you
you an example and then i will tell you you know at the end of this where you
you know at the end of this where you
you know at the end of this where you can go to see an example of it but but i
can go to see an example of it but but i
can go to see an example of it but but i shot a video very quick video for a
shot a video very quick video for a
shot a video very quick video for a class I teach on iphone storytelling and
class I teach on iphone storytelling and
class I teach on iphone storytelling and what we talked about was how to use
what we talked about was how to use
what we talked about was how to use these different angles using five shots
these different angles using five shots
these different angles using five shots you can shoot a video just five shots so
you can shoot a video just five shots so
you can shoot a video just five shots so that means you can do you know the head
that means you can do you know the head
that means you can do you know the head and shoulders which you see on the new
and shoulders which you see on the new
and shoulders which you see on the new you can do an over-the-shoulder shot
you can do an over-the-shoulder shot
you can do an over-the-shoulder shot looking over my shoulder at what I’m
looking over my shoulder at what I’m
looking over my shoulder at what I’m doing down here if I’m you know messing
doing down here if I’m you know messing
doing down here if I’m you know messing with my iPhone or something like that in
with my iPhone or something like that in
with my iPhone or something like that in this case it was about cigar rolling and
this case it was about cigar rolling and
this case it was about cigar rolling and and while I do have another brand called
and while I do have another brand called
and while I do have another brand called the plant-based diet calm and I promote
the plant-based diet calm and I promote
the plant-based diet calm and I promote healthy living this just fit perfectly
healthy living this just fit perfectly
healthy living this just fit perfectly nothing against the guards or anything
nothing against the guards or anything
nothing against the guards or anything like that but it fit perfectly because
like that but it fit perfectly because
like that but it fit perfectly because if you’ve ever watched how they do this
if you’ve ever watched how they do this
if you’ve ever watched how they do this there’s a series of things that they’re
there’s a series of things that they’re
there’s a series of things that they’re doing to roll the cigar right and get it
doing to roll the cigar right and get it
doing to roll the cigar right and get it ready and I had no idea but it made the
ready and I had no idea but it made the
ready and I had no idea but it made the coolest video so I was in downtown San
coolest video so I was in downtown San
coolest video so I was in downtown San Diego I shot it all with my iPhone I
Diego I shot it all with my iPhone I
Diego I shot it all with my iPhone I shot it in maybe two minutes time I put
shot it in maybe two minutes time I put
shot it in maybe two minutes time I put it to music and now that can make a
it to music and now that can make a
it to music and now that can make a great little Instagram video for that
great little Instagram video for that
great little Instagram video for that particular brand that particular
particular brand that particular
particular brand that particular business because it’s just a cool thing
business because it’s just a cool thing
business because it’s just a cool thing but when I was talking about the nat
but when I was talking about the nat
but when I was talking about the nat sound there’s one shot in there we’re
sound there’s one shot in there we’re
sound there’s one shot in there we’re with the UM with the cigar after you get
with the UM with the cigar after you get
with the UM with the cigar after you get to a certain point you click off the end
to a certain point you click off the end
to a certain point you click off the end of it right and it goes like that that’s
of it right and it goes like that that’s
of it right and it goes like that that’s a little piece of nat sound and you go
a little piece of nat sound and you go
a little piece of nat sound and you go do i need that most of the time people
do i need that most of the time people
do i need that most of the time people won’t recognize it they won’t hear it
won’t recognize it they won’t hear it
won’t recognize it they won’t hear it they’re not attuned to it and they won’t
they’re not attuned to it and they won’t
they’re not attuned to it and they won’t use it but using that in a shot is what
use it but using that in a shot is what
use it but using that in a shot is what changes just basic videos to a level of
changes just basic videos to a level of
changes just basic videos to a level of storytelling and cinematography so a tip
storytelling and cinematography so a tip
storytelling and cinematography so a tip on that if you want to learn this kind
on that if you want to learn this kind
on that if you want to learn this kind of thing watch trailers movie trailers
of thing watch trailers movie trailers
of thing watch trailers movie trailers are famous for doing this because
are famous for doing this because
are famous for doing this because they’ll put in little bits why are they
they’ll put in little bits why are they
they’ll put in little bits why are they doing it they want to tell you a quick
doing it they want to tell you a quick
doing it they want to tell you a quick story and they want to engage you so
story and they want to engage you so
story and they want to engage you so that you’ll watch the movie and go to it
that you’ll watch the movie and go to it
that you’ll watch the movie and go to it so if you follow the lead of what
so if you follow the lead of what
so if you follow the lead of what Hollywood does and you then you also
Hollywood does and you then you also
Hollywood does and you then you also watch news report where the news
watch news report where the news
watch news report where the news reporters are are creative and doing
reporters are are creative and doing
reporters are are creative and doing this because not all of them are but the
this because not all of them are but the
this because not all of them are but the ones that are really good tell stories
ones that are really good tell stories
ones that are really good tell stories like that and they don’t just tell it
like that and they don’t just tell it
like that and they don’t just tell it with their voice or the interviewee they
with their voice or the interviewee they
with their voice or the interviewee they tell it with natural sound that exact I
tell it with natural sound that exact I
tell it with natural sound that exact I make sense yeah well yeah Jerry’s asked
make sense yeah well yeah Jerry’s asked
make sense yeah well yeah Jerry’s asked the question is he’s in the chat not you
the question is he’s in the chat not you
the question is he’s in the chat not you saying a green audio is so important I’m
saying a green audio is so important I’m
saying a green audio is so important I’m in some particular movie trailers tell
in some particular movie trailers tell
in some particular movie trailers tell great stories so you guys are on the
great stories so you guys are on the
great stories so you guys are on the same page 2 it was really good another
same page 2 it was really good another
same page 2 it was really good another question coming from hey Zeus
question coming from hey Zeus
question coming from hey Zeus what is the best way to make remarkable
what is the best way to make remarkable
what is the best way to make remarkable supplement brand and I think he added
supplement brand and I think he added
supplement brand and I think he added that he’s doing protein shakes oh love
that he’s doing protein shakes oh love
that he’s doing protein shakes oh love it okay I’m just trying to understand
it okay I’m just trying to understand
it okay I’m just trying to understand what supplements Oh awesome okay honey
what supplements Oh awesome okay honey
what supplements Oh awesome okay honey mica so this is a good like tangible
mica so this is a good like tangible
mica so this is a good like tangible example right so see selling protein
example right so see selling protein
example right so see selling protein shakes yes yes no we have grand markable
shakes yes yes no we have grand markable
shakes yes yes no we have grand markable yeah okay so I’ve got three tips for you
yeah okay so I’ve got three tips for you
yeah okay so I’ve got three tips for you on this because this address is that how
on this because this address is that how
on this because this address is that how you make your brand remarkable the first
you make your brand remarkable the first
you make your brand remarkable the first I’m going to go through quickly and then
I’m going to go through quickly and then
I’m going to go through quickly and then we’ll we’ll backpedal into them first
we’ll we’ll backpedal into them first
we’ll we’ll backpedal into them first you’re going to put the consumer first
you’re going to put the consumer first
you’re going to put the consumer first second you’re going to tell stories that
second you’re going to tell stories that
second you’re going to tell stories that matter to that audience and then you’re
matter to that audience and then you’re
matter to that audience and then you’re going to build that community with all
going to build that community with all
going to build that community with all of this and the culture so how we
of this and the culture so how we
of this and the culture so how we backpedal into this without knowing what
backpedal into this without knowing what
backpedal into this without knowing what your supplement is and by the way we
your supplement is and by the way we
your supplement is and by the way we should connect offline after this
should connect offline after this
should connect offline after this because that’s what the plant-based diet
because that’s what the plant-based diet
because that’s what the plant-based diet does is it looks at supplements and it
does is it looks at supplements and it
does is it looks at supplements and it looks at all that healthy living stuff
looks at all that healthy living stuff
looks at all that healthy living stuff so I love love love that but in doing
so I love love love that but in doing
so I love love love that but in doing that the first thing you can do is start
that the first thing you can do is start
that the first thing you can do is start with your blog start with your videos
with your blog start with your videos
with your blog start with your videos and start with your growing your email
and start with your growing your email
and start with your growing your email database by producing content that
database by producing content that
database by producing content that matters so when I was on ten News I did
matters so when I was on ten News I did
matters so when I was on ten News I did a segment called keep fit with Phoebe
a segment called keep fit with Phoebe
a segment called keep fit with Phoebe this was a fitness segment that I hosted
this was a fitness segment that I hosted
this was a fitness segment that I hosted for a decade and initially quite frankly
for a decade and initially quite frankly
for a decade and initially quite frankly we started the segment because this is
we started the segment because this is
we started the segment because this is in the days when CNN was just kicking
in the days when CNN was just kicking
in the days when CNN was just kicking off and we had started this 24-hour news
off and we had started this 24-hour news
off and we had started this 24-hour news channel well guess what local news
channel well guess what local news
channel well guess what local news through not 24 hours to import the news
through not 24 hours to import the news
through not 24 hours to import the news so what did we do we did a five-minute a
so what did we do we did a five-minute a
so what did we do we did a five-minute a whopping five minute segment anybody
whopping five minute segment anybody
whopping five minute segment anybody who’s familiar with TV news knows that
who’s familiar with TV news knows that
who’s familiar with TV news knows that five minutes is a long ass time you know
five minutes is a long ass time you know
five minutes is a long ass time you know that I mean that’s like huge and TV news
that I mean that’s like huge and TV news
that I mean that’s like huge and TV news but we did it because we had to fill you
but we did it because we had to fill you
but we did it because we had to fill you know two hours of blocks of news at a
know two hours of blocks of news at a
know two hours of blocks of news at a time so in doing that I connected with
time so in doing that I connected with
time so in doing that I connected with the audience and I started to look at
the audience and I started to look at
the audience and I started to look at what’s important what I found was the
what’s important what I found was the
what’s important what I found was the fitness segment that was meaningful to
fitness segment that was meaningful to
fitness segment that was meaningful to the audience was to do exercises that
the audience was to do exercises that
the audience was to do exercises that you could do anywhere in the world
you could do anywhere in the world
you could do anywhere in the world meaning you could be on a plane you
meaning you could be on a plane you
meaning you could be on a plane you could be here at your desk you could do
could be here at your desk you could do
could be here at your desk you could do Pilates you could do yoga these
Pilates you could do yoga these
Pilates you could do yoga these stretches so I focused on that so
stretches so I focused on that so
stretches so I focused on that so I would start with taking my supplement
I would start with taking my supplement
I would start with taking my supplement and looking at who it best serves and
and looking at who it best serves and
and looking at who it best serves and then crafting videos for the people who
then crafting videos for the people who
then crafting videos for the people who are going to use it now what I would not
are going to use it now what I would not
are going to use it now what I would not do at first is I would not talk about
do at first is I would not talk about
do at first is I would not talk about its benefits and features so so what do
its benefits and features so so what do
its benefits and features so so what do I mean by that I mean on let me use an
I mean by that I mean on let me use an
I mean by that I mean on let me use an example the ipad when the ipad came out
example the ipad when the ipad came out
example the ipad when the ipad came out that you know then some of the newest
that you know then some of the newest
that you know then some of the newest versions Apple did an amazing remarkable
versions Apple did an amazing remarkable
versions Apple did an amazing remarkable commercial that didn’t talk to you at
commercial that didn’t talk to you at
commercial that didn’t talk to you at all about how to use the the ipad and
all about how to use the the ipad and
all about how to use the the ipad and what it can actually do for you as far
what it can actually do for you as far
what it can actually do for you as far as its storage and things like that they
as its storage and things like that they
as its storage and things like that they showed the ipad being used in the most
showed the ipad being used in the most
showed the ipad being used in the most creative settings sometimes i think they
creative settings sometimes i think they
creative settings sometimes i think they even used some stock footage and then
even used some stock footage and then
even used some stock footage and then other times they used you know original
other times they used you know original
other times they used you know original footage so in doing that they’re showing
footage so in doing that they’re showing
footage so in doing that they’re showing you and letting you feel it so we call
you and letting you feel it so we call
you and letting you feel it so we call this experiential marketing when you’re
this experiential marketing when you’re
this experiential marketing when you’re doing experiential marketing you are
doing experiential marketing you are
doing experiential marketing you are bringing me the consumer into it so
bringing me the consumer into it so
bringing me the consumer into it so you’re showing me what is this
you’re showing me what is this
you’re showing me what is this supplement going to do for me um you can
supplement going to do for me um you can
supplement going to do for me um you can tune into I have a youtube channel
tune into I have a youtube channel
tune into I have a youtube channel called the plant-based diet you can
called the plant-based diet you can
called the plant-based diet you can check out some of the stuff there I’ll
check out some of the stuff there I’ll
check out some of the stuff there I’ll interview vegans vegetarians I’ll do
interview vegans vegetarians I’ll do
interview vegans vegetarians I’ll do videos like this myself and it will
videos like this myself and it will
videos like this myself and it will showcase how you can be part of this
showcase how you can be part of this
showcase how you can be part of this community and what you can get from it
community and what you can get from it
community and what you can get from it so that’s what I would do in building a
so that’s what I would do in building a
so that’s what I would do in building a supplement brand and then I would
supplement brand and then I would
supplement brand and then I would structure all of my Instagram posts and
structure all of my Instagram posts and
structure all of my Instagram posts and photos I would take clips from the video
photos I would take clips from the video
photos I would take clips from the video you can pull those actual clips from the
you can pull those actual clips from the
you can pull those actual clips from the video if you want or you can shoot them
video if you want or you can shoot them
video if you want or you can shoot them separately or you can do behind the
separately or you can do behind the
separately or you can do behind the scenes people love behind the scenes and
scenes people love behind the scenes and
scenes people love behind the scenes and you can source that but the main thing
you can source that but the main thing
you can source that but the main thing you’re trying to do is get them to
you’re trying to do is get them to
you’re trying to do is get them to experience the difference it’s going to
experience the difference it’s going to
experience the difference it’s going to make so if you have somebody for example
make so if you have somebody for example
make so if you have somebody for example i interviewed michael dorn if you guys
i interviewed michael dorn if you guys
i interviewed michael dorn if you guys remember michael dorn from you know Star
remember michael dorn from you know Star
remember michael dorn from you know Star Trek The Next Generation he’s a hoot and
Trek The Next Generation he’s a hoot and
Trek The Next Generation he’s a hoot and I mean just I mean a total loved and I
I mean just I mean a total loved and I
I mean just I mean a total loved and I was awesome and when I had him on he was
was awesome and when I had him on he was
was awesome and when I had him on he was so spectacular because he just talked in
so spectacular because he just talked in
so spectacular because he just talked in you know plain terms about hey I had
you know plain terms about hey I had
you know plain terms about hey I had prostate cancer I went to the doctor and
prostate cancer I went to the doctor and
prostate cancer I went to the doctor and the doctor said people who
the doctor said people who
the doctor said people who need a mostly plant-based diet or an all
need a mostly plant-based diet or an all
need a mostly plant-based diet or an all plant-based diet are usually a lot
plant-based diet are usually a lot
plant-based diet are usually a lot healthier and when you shared that that
healthier and when you shared that that
healthier and when you shared that that carried so much more weight than any you
carried so much more weight than any you
carried so much more weight than any you know post or video that I could do that
know post or video that I could do that
know post or video that I could do that would just go through in bullet points
would just go through in bullet points
would just go through in bullet points or in plain terms like hey the
or in plain terms like hey the
or in plain terms like hey the plant-based diet is good for you because
plant-based diet is good for you because
plant-based diet is good for you because of XYZ right so it’s that experience he
of XYZ right so it’s that experience he
of XYZ right so it’s that experience he brought into it and there again because
brought into it and there again because
brought into it and there again because it was a video it was really emotional
it was a video it was really emotional
it was a video it was really emotional because you know he’s a cool guy and we
because you know he’s a cool guy and we
because you know he’s a cool guy and we could go back in time and look at what
could go back in time and look at what
could go back in time and look at what he’s done and tell a little bit of
he’s done and tell a little bit of
he’s done and tell a little bit of backstory and make it all relevant so
backstory and make it all relevant so
backstory and make it all relevant so okay I answer that question I love it
okay I answer that question I love it
okay I answer that question I love it yeah and we’re getting some some Worf
yeah and we’re getting some some Worf
yeah and we’re getting some some Worf shoutouts yeah totally he’s awesome yeah
shoutouts yeah totally he’s awesome yeah
shoutouts yeah totally he’s awesome yeah really I mean it’s crazy how quickly
really I mean it’s crazy how quickly
really I mean it’s crazy how quickly half an hour goes I know we need to wrap
half an hour goes I know we need to wrap
half an hour goes I know we need to wrap up there’s still a bunch of people have
up there’s still a bunch of people have
up there’s still a bunch of people have questions for people to learn more about
questions for people to learn more about
questions for people to learn more about you connect with you see what you’re up
you connect with you see what you’re up
you connect with you see what you’re up to where were you hanging out where’s
to where were you hanging out where’s
to where were you hanging out where’s the best place to get in touch okay so
the best place to get in touch okay so
the best place to get in touch okay so um i would tell you just google my name
um i would tell you just google my name
um i would tell you just google my name but I know that’s really hard to spell
but I know that’s really hard to spell
but I know that’s really hard to spell so just remember think like a journalist
so just remember think like a journalist
so just remember think like a journalist com that’s a hub I have several brands
com that’s a hub I have several brands
com that’s a hub I have several brands like I’ve mentioned the plant-based diet
like I’ve mentioned the plant-based diet
like I’ve mentioned the plant-based diet calm from that place you can find me all
calm from that place you can find me all
calm from that place you can find me all over I’ve got videos and I’m all over
over I’ve got videos and I’m all over
over I’ve got videos and I’m all over social media and I love love to do
social media and I love love to do
social media and I love love to do hangouts and a chat with people so I
hangouts and a chat with people so I
hangouts and a chat with people so I want to be a resource for you I love it
want to be a resource for you I love it
want to be a resource for you I love it well thank you for the time thank you
well thank you for the time thank you
well thank you for the time thank you guys so much for watching we’ll see you
guys so much for watching we’ll see you
guys so much for watching we’ll see you again next week Phoebe I am on the other
again next week Phoebe I am on the other
again next week Phoebe I am on the other side this time but not big you guys
side this time but not big you guys
side this time but not big you guys continue to believe or whatever your one
continue to believe or whatever your one
continue to believe or whatever your one word is and we’ll see you soon bye bye
word is and we’ll see you soon bye bye
word is and we’ll see you soon bye bye think like a journalist
”
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