[Music] it had been a surge in the smartphone
it had been a surge in the smartphone
it had been a surge in the smartphone market but Samsung’s progress literally
market but Samsung’s progress literally
market but Samsung’s progress literally went up in smoke in September 2016
went up in smoke in September 2016
went up in smoke in September 2016 welcome to watchmojo.com will we break
welcome to watchmojo.com will we break
welcome to watchmojo.com will we break down news stories that might be on your
down news stories that might be on your
down news stories that might be on your radar in this installment we’re counting
radar in this installment we’re counting
radar in this installment we’re counting down 5 crucial facts you should know
down 5 crucial facts you should know
down 5 crucial facts you should know about the samsung galaxy note 7 recall
about the samsung galaxy note 7 recall
about the samsung galaxy note 7 recall they are going to be replacing all of
they are going to be replacing all of
they are going to be replacing all of their galaxy note 7 product number 5 why
their galaxy note 7 product number 5 why
their galaxy note 7 product number 5 why is the galaxy note 7 significant the
is the galaxy note 7 significant the
is the galaxy note 7 significant the Galaxy Note series has been one of
Galaxy Note series has been one of
Galaxy Note series has been one of Samsung’s flagship models in the
Samsung’s flagship models in the
Samsung’s flagship models in the smartphone market
smartphone market
smartphone market ever since the South Korean company
ever since the South Korean company
ever since the South Korean company launched the first edition in 2011 the
launched the first edition in 2011 the
launched the first edition in 2011 the galaxy note 7 follows on from the galaxy
galaxy note 7 follows on from the galaxy
galaxy note 7 follows on from the galaxy note 5 one of 2016 most popular Android
note 5 one of 2016 most popular Android
note 5 one of 2016 most popular Android devices and offers users the latest
devices and offers users the latest
devices and offers users the latest smartphone technology including a 5.7
smartphone technology including a 5.7
smartphone technology including a 5.7 inch Super AMOLED curved display
inch Super AMOLED curved display
inch Super AMOLED curved display Samsung’s signature S Pen Stylus and
Samsung’s signature S Pen Stylus and
Samsung’s signature S Pen Stylus and iris recognition tech as well as a
iris recognition tech as well as a
iris recognition tech as well as a fingerprint reader the phone was
fingerprint reader the phone was
fingerprint reader the phone was unveiled on August 2nd 2016 and
unveiled on August 2nd 2016 and
unveiled on August 2nd 2016 and officially released on August 19th
officially released on August 19th
officially released on August 19th around a month before Apple released the
around a month before Apple released the
around a month before Apple released the iPhone 7 consumers and critics had
iPhone 7 consumers and critics had
iPhone 7 consumers and critics had expected a fresh installment in the
expected a fresh installment in the
expected a fresh installment in the smartphone sales war between the two
smartphone sales war between the two
smartphone sales war between the two companies and the note 7 seemed to get
companies and the note 7 seemed to get
companies and the note 7 seemed to get off to a good start
off to a good start
off to a good start pre-order records were smashed in South
pre-order records were smashed in South
pre-order records were smashed in South Korea and there were worldwide reports
Korea and there were worldwide reports
Korea and there were worldwide reports of higher than expected sales figures
of higher than expected sales figures
of higher than expected sales figures meaning some countries were even forced
meaning some countries were even forced
meaning some countries were even forced to delay release of the product in order
to delay release of the product in order
to delay release of the product in order to meet demand number 4 what’s the
to meet demand number 4 what’s the
to meet demand number 4 what’s the problem with the phones the early
problem with the phones the early
problem with the phones the early success quickly turned sour when
success quickly turned sour when
success quickly turned sour when multiple reports were received of Galaxy
multiple reports were received of Galaxy
multiple reports were received of Galaxy Note sevens overheating and sometimes
Note sevens overheating and sometimes
Note sevens overheating and sometimes exploding users took to social media to
exploding users took to social media to
exploding users took to social media to post photos of damaged devices showing
post photos of damaged devices showing
post photos of damaged devices showing burnt charred and melted phones concerns
burnt charred and melted phones concerns
burnt charred and melted phones concerns for user safety prompted Samsung to
for user safety prompted Samsung to
for user safety prompted Samsung to initially halt sales and eventually
initially halt sales and eventually
initially halt sales and eventually issue a worldwide recall in early
issue a worldwide recall in early
issue a worldwide recall in early September with president of the
September with president of the
September with president of the company’s mobile business ko dongjun
company’s mobile business ko dongjun
company’s mobile business ko dongjun citing a battery cell problem as the
citing a battery cell problem as the
citing a battery cell problem as the issue more specifically Samsung cites a
issue more specifically Samsung cites a
issue more specifically Samsung cites a defect in the four volt lithium battery
defect in the four volt lithium battery
defect in the four volt lithium battery Samsung SDI companies supplied the
Samsung SDI companies supplied the
Samsung SDI companies supplied the majority of note 7 batteries but the
majority of note 7 batteries but the
majority of note 7 batteries but the affiliate company is widely expected to
affiliate company is widely expected to
affiliate company is widely expected to lose its chief supplier status
lose its chief supplier status
lose its chief supplier status accordingly after initial confusion
accordingly after initial confusion
accordingly after initial confusion regarding which phones were affected
regarding which phones were affected
regarding which phones were affected samsung warned
samsung warned
samsung warned all note 7 users to stop using your
all note 7 users to stop using your
all note 7 users to stop using your device power it down and immediately
device power it down and immediately
device power it down and immediately exchange it in a statement updated on
exchange it in a statement updated on
exchange it in a statement updated on September 15th the company gave
September 15th the company gave
September 15th the company gave customers three options you could
customers three options you could
customers three options you could exchange your faulty device for a new
exchange your faulty device for a new
exchange your faulty device for a new approved note 7 accepting a short delay
approved note 7 accepting a short delay
approved note 7 accepting a short delay for processing exchange the note 7 for a
for processing exchange the note 7 for a
for processing exchange the note 7 for a Galaxy s7 or s7 edge and receive a
Galaxy s7 or s7 edge and receive a
Galaxy s7 or s7 edge and receive a refund for the price difference or
refund for the price difference or
refund for the price difference or contact their point of purchase and
contact their point of purchase and
contact their point of purchase and obtain a full refund number 3 how will
obtain a full refund number 3 how will
obtain a full refund number 3 how will this affect the smartphone market days
this affect the smartphone market days
this affect the smartphone market days after Samsung issued a full product
after Samsung issued a full product
after Samsung issued a full product recall Apple officially released their
recall Apple officially released their
recall Apple officially released their iPhone 7 until the reports of note
iPhone 7 until the reports of note
iPhone 7 until the reports of note sevens bursting into flames Samsung had
sevens bursting into flames Samsung had
sevens bursting into flames Samsung had looked to mount a serious challenge
looked to mount a serious challenge
looked to mount a serious challenge against its long-standing rival
against its long-standing rival
against its long-standing rival especially as Apple had received
especially as Apple had received
especially as Apple had received criticism of its own in the run-up to
criticism of its own in the run-up to
criticism of its own in the run-up to the iPhone launch supposed design flaws
the iPhone launch supposed design flaws
the iPhone launch supposed design flaws with the iPhone 7 and a hurried security
with the iPhone 7 and a hurried security
with the iPhone 7 and a hurried security update for the iOS 9.3 point 5 were soon
update for the iOS 9.3 point 5 were soon
update for the iOS 9.3 point 5 were soon dropped by the press in favour of
dropped by the press in favour of
dropped by the press in favour of Samsung safety issues while initial
Samsung safety issues while initial
Samsung safety issues while initial clamor online over the removal of the
clamor online over the removal of the
clamor online over the removal of the iPhone headphone jack also cooled Apple
iPhone headphone jack also cooled Apple
iPhone headphone jack also cooled Apple who had experienced problems of their
who had experienced problems of their
who had experienced problems of their own with her last major smartphone
own with her last major smartphone
own with her last major smartphone launch and bendgate in 2014 and 15 are
launch and bendgate in 2014 and 15 are
launch and bendgate in 2014 and 15 are sure to benefit from their chief
sure to benefit from their chief
sure to benefit from their chief competitors troubles as analysts expect
competitors troubles as analysts expect
competitors troubles as analysts expect trust in Samsung to waver at least
trust in Samsung to waver at least
trust in Samsung to waver at least temporarily
temporarily
temporarily number two what effects will the recall
number two what effects will the recall
number two what effects will the recall have on customers and the company while
have on customers and the company while
have on customers and the company while Samsung assured customers that recall
Samsung assured customers that recall
Samsung assured customers that recall procedures would be carried out as
procedures would be carried out as
procedures would be carried out as quickly as possible the u.s. exchange
quickly as possible the u.s. exchange
quickly as possible the u.s. exchange program promised a replacement note 7 no
program promised a replacement note 7 no
program promised a replacement note 7 no later than September 21st 2016 the
later than September 21st 2016 the
later than September 21st 2016 the inconvenience was clear and many felt
inconvenience was clear and many felt
inconvenience was clear and many felt that the $25 gift card given his
that the $25 gift card given his
that the $25 gift card given his compensation was not enough prior to
compensation was not enough prior to
compensation was not enough prior to September 16th the Samsung safety recall
September 16th the Samsung safety recall
September 16th the Samsung safety recall was just a voluntary recall one after
was just a voluntary recall one after
was just a voluntary recall one after which the US Federal Aviation Authority
which the US Federal Aviation Authority
which the US Federal Aviation Authority called on passengers to avoid using
called on passengers to avoid using
called on passengers to avoid using galaxy note 7 devices during a flight
galaxy note 7 devices during a flight
galaxy note 7 devices during a flight and some public transport systems banned
and some public transport systems banned
and some public transport systems banned use of the phone on their services but
use of the phone on their services but
use of the phone on their services but as of that day the Consumer Product
as of that day the Consumer Product
as of that day the Consumer Product Safety Commission issued a formal
Safety Commission issued a formal
Safety Commission issued a formal government recall citing the immediate
government recall citing the immediate
government recall citing the immediate risk posed by the devices and that they
risk posed by the devices and that they
risk posed by the devices and that they should not be used the official recall
should not be used the official recall
should not be used the official recall recommended that the note 7s be returned
recommended that the note 7s be returned
recommended that the note 7s be returned immediately because according to Elliott
immediately because according to Elliott
immediately because according to Elliott K of the CPSC quote this product
K of the CPSC quote this product
K of the CPSC quote this product presents such a serious fire hazard
presents such a serious fire hazard
presents such a serious fire hazard following this the
following this the
following this the ay-ay-ay is expected to ban the use of
ay-ay-ay is expected to ban the use of
ay-ay-ay is expected to ban the use of the device on commercial planes entirely
the device on commercial planes entirely
the device on commercial planes entirely developments such as these have
developments such as these have
developments such as these have unsurprisingly marred the Samsung brand
unsurprisingly marred the Samsung brand
unsurprisingly marred the Samsung brand and were reflected by Falls of the stock
and were reflected by Falls of the stock
and were reflected by Falls of the stock market during September 2016
market during September 2016
market during September 2016 between launch and recall over
between launch and recall over
between launch and recall over one-million note seven devices were sold
one-million note seven devices were sold
one-million note seven devices were sold across 10 countries and around 2.5
across 10 countries and around 2.5
across 10 countries and around 2.5 million potentially faulty phones are
million potentially faulty phones are
million potentially faulty phones are believed to have been manufactured
believed to have been manufactured
believed to have been manufactured according to the International Business
according to the International Business
according to the International Business Times Samsung’s market value took a hit
Times Samsung’s market value took a hit
Times Samsung’s market value took a hit of up to 22 billion dollars as a result
of up to 22 billion dollars as a result
of up to 22 billion dollars as a result of the initial recall while the highest
of the initial recall while the highest
of the initial recall while the highest prediction say problems with note 7
prediction say problems with note 7
prediction say problems with note 7 could cost up to 1 billion dollars
could cost up to 1 billion dollars
could cost up to 1 billion dollars Samsung itself has declined to put a
Samsung itself has declined to put a
Samsung itself has declined to put a monetary value on the recall but ko
monetary value on the recall but ko
monetary value on the recall but ko dongjun
dongjun
dongjun has referred to it as heart-aching lee
has referred to it as heart-aching lee
has referred to it as heart-aching lee high costs number one what does this
high costs number one what does this
high costs number one what does this mean for the future of Samsung while the
mean for the future of Samsung while the
mean for the future of Samsung while the short term economic impact of the recall
short term economic impact of the recall
short term economic impact of the recall should be manageable for a firm as large
should be manageable for a firm as large
should be manageable for a firm as large and influential as Samsung longer
and influential as Samsung longer
and influential as Samsung longer lasting damage to the company’s
lasting damage to the company’s
lasting damage to the company’s reputation could prove more difficult to
reputation could prove more difficult to
reputation could prove more difficult to fix as more reports emerge of phones
fix as more reports emerge of phones
fix as more reports emerge of phones overheating serious burns and even house
overheating serious burns and even house
overheating serious burns and even house and car fires being blamed on the note 7
and car fires being blamed on the note 7
and car fires being blamed on the note 7 potential customers are bound to think
potential customers are bound to think
potential customers are bound to think twice before buying a Samsung product
twice before buying a Samsung product
twice before buying a Samsung product indeed in the wake of the recall
indeed in the wake of the recall
indeed in the wake of the recall increased though largely unverified
increased though largely unverified
increased though largely unverified reports of other Samsung models
reports of other Samsung models
reports of other Samsung models experiencing similar problems came to
experiencing similar problems came to
experiencing similar problems came to light the whole affair could cause
light the whole affair could cause
light the whole affair could cause considerable doubt in a customer’s mind
considerable doubt in a customer’s mind
considerable doubt in a customer’s mind next time he or she shops for a
next time he or she shops for a
next time he or she shops for a smartphone which obviously helps the
smartphone which obviously helps the
smartphone which obviously helps the likes of Apple pre-release Samsung had
likes of Apple pre-release Samsung had
likes of Apple pre-release Samsung had explained its jump from the note 5 to
explained its jump from the note 5 to
explained its jump from the note 5 to the note 7 skipping a 6 by suggesting
the note 7 skipping a 6 by suggesting
the note 7 skipping a 6 by suggesting that different numbers for different
that different numbers for different
that different numbers for different smartphone models had caused customer
smartphone models had caused customer
smartphone models had caused customer confusion now in an unfortunate twist
confusion now in an unfortunate twist
confusion now in an unfortunate twist every Samsung device is in danger of
every Samsung device is in danger of
every Samsung device is in danger of being grouped together once again but
being grouped together once again but
being grouped together once again but this time hard with the same fear that
this time hard with the same fear that
this time hard with the same fear that it will set on fire or explode a major
it will set on fire or explode a major
it will set on fire or explode a major blow it comes as customer confidence in
blow it comes as customer confidence in
blow it comes as customer confidence in Samsung was rising following a difficult
Samsung was rising following a difficult
Samsung was rising following a difficult spell in the smartphone market it’s down
spell in the smartphone market it’s down
spell in the smartphone market it’s down to the electronics giant to put things
to the electronics giant to put things
to the electronics giant to put things right as soon as possible and to regain
right as soon as possible and to regain
right as soon as possible and to regain the attention and trust of its customers
the attention and trust of its customers
the attention and trust of its customers for the future did these facts get you
for the future did these facts get you
for the future did these facts get you thinking return those Galaxy Note 7s
thinking return those Galaxy Note 7s
thinking return those Galaxy Note 7s right away to vote for which news story
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every week we’ll need to come back in this massive
we’ll need to come back in this massive
we’ll need to come back in this massive global recall
global recall
global recall [Music]
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