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Terrior | Joe Buchter | TEDxWilmingtonUniversity


so if I were to say to you the word

so if I were to say to you the word terroir how many of you know what that

terroir how many of you know what that

terroir how many of you know what that word means I got a few hands not a

word means I got a few hands not a

word means I got a few hands not a hundred percent well terroir is a word

hundred percent well terroir is a word

hundred percent well terroir is a word it’s a French word and it comes up in

it’s a French word and it comes up in

it’s a French word and it comes up in the wine world and it often comes up

the wine world and it often comes up

the wine world and it often comes up when you’re drinking wine with friends

when you’re drinking wine with friends

when you’re drinking wine with friends because everybody’s 21 and older and it

because everybody’s 21 and older and it

because everybody’s 21 and older and it comes up when a friend will smell of

comes up when a friend will smell of

comes up when a friend will smell of wine and they’ll say oh I really smell

wine and they’ll say oh I really smell

wine and they’ll say oh I really smell the terroir in the glass or I I taste

the terroir in the glass or I I taste

the terroir in the glass or I I taste the terroir but for our purposes today

the terroir but for our purposes today

the terroir but for our purposes today that’s not a terribly useful way to use

that’s not a terribly useful way to use

that’s not a terribly useful way to use this word I think what makes the most

this word I think what makes the most

this word I think what makes the most sense is to go back to the basic

sense is to go back to the basic

sense is to go back to the basic definition of terroir now the basic

definition of terroir now the basic

definition of terroir now the basic definition of terroir states that

definition of terroir states that

definition of terroir states that terroir is the is the complete natural

terroir is the is the complete natural

terroir is the is the complete natural environment in which wine is produced

environment in which wine is produced

environment in which wine is produced including factors such as soil

including factors such as soil

including factors such as soil topography and climate now that’s all

topography and climate now that’s all

topography and climate now that’s all fine and good and you’ve got rolling

fine and good and you’ve got rolling

fine and good and you’ve got rolling hillsides and soil and sunny vineyards

hillsides and soil and sunny vineyards

hillsides and soil and sunny vineyards but it seems to me an over simplistic

but it seems to me an over simplistic

but it seems to me an over simplistic definition like it seems to be lacking

definition like it seems to be lacking

definition like it seems to be lacking something and I want to take a small

something and I want to take a small

something and I want to take a small aside and try and get it what that might

aside and try and get it what that might

aside and try and get it what that might be and it might seem like a stretch at

be and it might seem like a stretch at

be and it might seem like a stretch at first but I think it’ll sort of make

first but I think it’ll sort of make

first but I think it’ll sort of make sense so back in 1988 my family moved to

sense so back in 1988 my family moved to

sense so back in 1988 my family moved to this area my father took a job working

this area my father took a job working

this area my father took a job working for the garden a museum went to tour and

for the garden a museum went to tour and

for the garden a museum went to tour and for those of you not from this area

for those of you not from this area

for those of you not from this area winterthur was formerly a private estate

winterthur was formerly a private estate

winterthur was formerly a private estate owned by the DuPont family and the

owned by the DuPont family and the

owned by the DuPont family and the DuPont’s were sort of like you know

DuPont’s were sort of like you know

DuPont’s were sort of like you know double where’s equivalent of the

double where’s equivalent of the

double where’s equivalent of the Rockefellers or the Kennedys or you know

Rockefellers or the Kennedys or you know

Rockefellers or the Kennedys or you know like a Gatsby or something like that you

like a Gatsby or something like that you

like a Gatsby or something like that you know they did all right for themselves

know they did all right for themselves

know they did all right for themselves but you know it’s 1988 and I’m four

but you know it’s 1988 and I’m four

but you know it’s 1988 and I’m four years old and what do I care about I

years old and what do I care about I

years old and what do I care about I mean I’ve just you know just learned how

mean I’ve just you know just learned how

mean I’ve just you know just learned how to potty train I’ve accomplished

to potty train I’ve accomplished

to potty train I’ve accomplished rudimentary speech developments I don’t

rudimentary speech developments I don’t

rudimentary speech developments I don’t care about gardens or do ponds or

care about gardens or do ponds or

care about gardens or do ponds or terroir but some you know 20-plus years

terroir but some you know 20-plus years

terroir but some you know 20-plus years later I started learning about wine and

later I started learning about wine and

later I started learning about wine and I realized that what was happening at

I realized that what was happening at

I realized that what was happening at this garden was they were cultivating a

this garden was they were cultivating a

this garden was they were cultivating a sense of place or a sense of terroir and

sense of place or a sense of terroir and

sense of place or a sense of terroir and where this starts is in the first half

where this starts is in the first half

where this starts is in the first half of the 20th century where Henry Francis

of the 20th century where Henry Francis

of the 20th century where Henry Francis DuPont who was the last private owner of

DuPont who was the last private owner of

DuPont who was the last private owner of the estate he cultivated that garden he

the estate he cultivated that garden he

the estate he cultivated that garden he tended to and he directed its fate he

tended to and he directed its fate he

tended to and he directed its fate he did it so well that it wasn’t until

did it so well that it wasn’t until

did it so well that it wasn’t until years after his death in

years after his death in

years after his death in d9 that the board at the time realized

d9 that the board at the time realized

d9 that the board at the time realized that nature was reclaiming Henry’s

that nature was reclaiming Henry’s

that nature was reclaiming Henry’s garden and it was doing so and only the

garden and it was doing so and only the

garden and it was doing so and only the wildest of ways this nature tends to do

wildest of ways this nature tends to do

wildest of ways this nature tends to do now the reason this was happening was

now the reason this was happening was

now the reason this was happening was because Henry had a philosophy and his

because Henry had a philosophy and his

because Henry had a philosophy and his philosophy was a naturalistic garden and

philosophy was a naturalistic garden and

philosophy was a naturalistic garden and the board at the time had taken that to

the board at the time had taken that to

the board at the time had taken that to mean we’ll just let nature do its thing

mean we’ll just let nature do its thing

mean we’ll just let nature do its thing you’ll have a beautiful garden but the

you’ll have a beautiful garden but the

you’ll have a beautiful garden but the problem is that when nature does its

problem is that when nature does its

problem is that when nature does its thing it it can create great beauty

thing it it can create great beauty

thing it it can create great beauty don’t get me wrong but you lose the

don’t get me wrong but you lose the

don’t get me wrong but you lose the careful hand that’s used to cultivate a

careful hand that’s used to cultivate a

careful hand that’s used to cultivate a beautiful garden so cut back to 1988

beautiful garden so cut back to 1988

beautiful garden so cut back to 1988 well first I’ll say that what Henry had

well first I’ll say that what Henry had

well first I’ll say that what Henry had actually meant by naturalistic gardening

actually meant by naturalistic gardening

actually meant by naturalistic gardening was that on the grounds of his 60 acre

was that on the grounds of his 60 acre

was that on the grounds of his 60 acre garden was a natural opportunity for

garden was a natural opportunity for

garden was a natural opportunity for plants to thrive but not all plants

plants to thrive but not all plants

plants to thrive but not all plants specific plants certain plants would

specific plants certain plants would

specific plants certain plants would thrive best on certain slopes under

thrive best on certain slopes under

thrive best on certain slopes under certain solar exposures in particular

certain solar exposures in particular

certain solar exposures in particular shade you know the entire grounds

shade you know the entire grounds

shade you know the entire grounds weren’t good for every single plant and

weren’t good for every single plant and

weren’t good for every single plant and to really coax beauty out of this garden

to really coax beauty out of this garden

to really coax beauty out of this garden you need to have a careful and guiding

you need to have a careful and guiding

you need to have a careful and guiding hand to find the right place for each

hand to find the right place for each

hand to find the right place for each plan for the crocuses for the azaleas

plan for the crocuses for the azaleas

plan for the crocuses for the azaleas for the hydrangea they can’t all just go

for the hydrangea they can’t all just go

for the hydrangea they can’t all just go in one lump so back in 1988 my father a

in one lump so back in 1988 my father a

in one lump so back in 1988 my father a very dedicated team they spent three

very dedicated team they spent three

very dedicated team they spent three years and they used Henry’s philosophy

years and they used Henry’s philosophy

years and they used Henry’s philosophy and they used it to reclaim his garden

and they used it to reclaim his garden

and they used it to reclaim his garden from the savageness of nature this idea

from the savageness of nature this idea

from the savageness of nature this idea that each of these plants had an

that each of these plants had an

that each of these plants had an opportunity and an ideal place to show

opportunity and an ideal place to show

opportunity and an ideal place to show the brightest colors into bloom

the brightest colors into bloom

the brightest colors into bloom brilliantly but what does this have to

brilliantly but what does this have to

brilliantly but what does this have to do about wine what is the relationship

do about wine what is the relationship

do about wine what is the relationship to Henry’s garden and wine well the same

to Henry’s garden and wine well the same

to Henry’s garden and wine well the same thinking Henry used when he was planting

thinking Henry used when he was planting

thinking Henry used when he was planting his garden is the same thinking you

his garden is the same thinking you

his garden is the same thinking you could use if you’re planting a vineyard

could use if you’re planting a vineyard

could use if you’re planting a vineyard and no small task mind you so not all

and no small task mind you so not all

and no small task mind you so not all Hill site hillsides not all vineyard

Hill site hillsides not all vineyard

Hill site hillsides not all vineyard sites not all places are created equal

sites not all places are created equal

sites not all places are created equal for all wine grapes you know and if you

for all wine grapes you know and if you

for all wine grapes you know and if you let a wine grape grower wild it’s going

let a wine grape grower wild it’s going

let a wine grape grower wild it’s going to do the same thing as that garden it’s

to do the same thing as that garden it’s

to do the same thing as that garden it’s going to spread life abundantly but the

going to spread life abundantly but the

going to spread life abundantly but the lines not going to be very good so what

lines not going to be very good so what

lines not going to be very good so what is it that makes a place better for one

is it that makes a place better for one

is it that makes a place better for one grape than it is for another I think one

grape than it is for another I think one

grape than it is for another I think one example you can see is that

example you can see is that

example you can see is that here in the states were used to labeling

here in the states were used to labeling

here in the states were used to labeling wines out of the grapes that they’re

wines out of the grapes that they’re

wines out of the grapes that they’re made so you might not all be able to see

made so you might not all be able to see

made so you might not all be able to see it from where you’re sitting but very

it from where you’re sitting but very

it from where you’re sitting but very clearly on this label it says Chardonnay

clearly on this label it says Chardonnay

clearly on this label it says Chardonnay and that’s a relatively new phenomenon

and that’s a relatively new phenomenon

and that’s a relatively new phenomenon and that’s generally what we do here in

and that’s generally what we do here in

and that’s generally what we do here in America in classic wine-growing regions

America in classic wine-growing regions

America in classic wine-growing regions of Europe what they tended to do is

of Europe what they tended to do is

of Europe what they tended to do is label by the place so what I have here

label by the place so what I have here

label by the place so what I have here is what’s a two thousand nine Premier

is what’s a two thousand nine Premier

is what’s a two thousand nine Premier Cru montage should leave from the

Cru montage should leave from the

Cru montage should leave from the producer Louie Michel and that’s a whole

producer Louie Michel and that’s a whole

producer Louie Michel and that’s a whole lot of information but nowhere on this

lot of information but nowhere on this

lot of information but nowhere on this bottle does it say it’s really from

bottle does it say it’s really from

bottle does it say it’s really from burgundy in France nor does it say it’s

burgundy in France nor does it say it’s

burgundy in France nor does it say it’s made from the same grape as this wine

made from the same grape as this wine

made from the same grape as this wine the Chardonnay now why the differing

the Chardonnay now why the differing

the Chardonnay now why the differing philosophies well Europe has a much

philosophies well Europe has a much

philosophies well Europe has a much longer wine tradition than we do and

longer wine tradition than we do and

longer wine tradition than we do and classically they would label by region

classically they would label by region

classically they would label by region and why is why is this shibly region so

and why is why is this shibly region so

and why is why is this shibly region so special well the soil in shibly that all

special well the soil in shibly that all

special well the soil in shibly that all the best vineyards are situated on is a

the best vineyards are situated on is a

the best vineyards are situated on is a Kim Rajee and morale now Kim regime Mara

Kim Rajee and morale now Kim regime Mara

Kim Rajee and morale now Kim regime Mara was an ancient soil and it’s full of

was an ancient soil and it’s full of

was an ancient soil and it’s full of fossilized oysters and chock-full these

fossilized oysters and chock-full these

fossilized oysters and chock-full these little sea beasts and you would wonder

little sea beasts and you would wonder

little sea beasts and you would wonder why because she leaves fairly far inland

why because she leaves fairly far inland

why because she leaves fairly far inland in Burgundy but the soil is a few

in Burgundy but the soil is a few

in Burgundy but the soil is a few hundred million years old a few hundred

hundred million years old a few hundred

hundred million years old a few hundred million years when this part of France

million years when this part of France

million years when this part of France was under water so we’re talking great

was under water so we’re talking great

was under water so we’re talking great geologic history now because this soil

geologic history now because this soil

geologic history now because this soil has these little sea beasts and it’s so

has these little sea beasts and it’s so

has these little sea beasts and it’s so old and it’s had mineral and sediments

old and it’s had mineral and sediments

old and it’s had mineral and sediments and all sorts of deposits built up over

and all sorts of deposits built up over

and all sorts of deposits built up over time it has very specific mineral

time it has very specific mineral

time it has very specific mineral nutrient content not to mention the way

nutrient content not to mention the way

nutrient content not to mention the way the soil holds or releases water and

the soil holds or releases water and

the soil holds or releases water and these are factors that you have to look

these are factors that you have to look

these are factors that you have to look at when you’re picking which grave to

at when you’re picking which grave to

at when you’re picking which grave to plan in which soil and it’s just like

plan in which soil and it’s just like

plan in which soil and it’s just like Henry would do in his garden so you know

Henry would do in his garden so you know

Henry would do in his garden so you know burgundy has a head start on us and

burgundy has a head start on us and

burgundy has a head start on us and winemaking they started planting grapes

winemaking they started planting grapes

winemaking they started planting grapes well very long time ago but for our

well very long time ago but for our

well very long time ago but for our purposes we’re going to talk about a

purposes we’re going to talk about a

purposes we’re going to talk about a thousand years ago and about a thousand

thousand years ago and about a thousand

thousand years ago and about a thousand years ago you’ve got monks who are

years ago you’ve got monks who are

years ago you’ve got monks who are planting grapes and the monks are the

planting grapes and the monks are the

planting grapes and the monks are the literate ones so they’re the ones who

literate ones so they’re the ones who

literate ones so they’re the ones who can keep records and what they would do

can keep records and what they would do

can keep records and what they would do is they would say what we’ll try 10

is they would say what we’ll try 10

is they would say what we’ll try 10 grapes and we’ll try that soil over

grapes and we’ll try that soil over

grapes and we’ll try that soil over there and they would keep records and

there and they would keep records and

there and they would keep records and they would say well which grapes did

they would say well which grapes did

they would say well which grapes did well on that soil they’d make note of

well on that soil they’d make note of

well on that soil they’d make note of the hillsides they’d make note of

the hillsides they’d make note of

the hillsides they’d make note of sunshine and again I take it back to

sunshine and again I take it back to

sunshine and again I take it back to Henry figuring out where to put the

Henry figuring out where to put the

Henry figuring out where to put the crocuses

crocuses

crocuses where to put the Azalea and they would

where to put the Azalea and they would

where to put the Azalea and they would take other visual clues you know these

take other visual clues you know these

take other visual clues you know these guys they didn’t have the Farmers

guys they didn’t have the Farmers

guys they didn’t have the Farmers Almanac they didn’t have Wikipedia if

Almanac they didn’t have Wikipedia if

Almanac they didn’t have Wikipedia if you go online right now I guarantee you

you go online right now I guarantee you

you go online right now I guarantee you you could find 10 years of rainfall data

you could find 10 years of rainfall data

you could find 10 years of rainfall data for shibly so what these guys were doing

for shibly so what these guys were doing

for shibly so what these guys were doing is they would walk outside they would

is they would walk outside they would

is they would walk outside they would look out from their monastery in the

look out from their monastery in the

look out from their monastery in the dead of winter and they’d see these

dead of winter and they’d see these

dead of winter and they’d see these snow-covered hillsides and they notice

snow-covered hillsides and they notice

snow-covered hillsides and they notice that that one over there tended to melt

that that one over there tended to melt

that that one over there tended to melt faster than anywhere else so what is

faster than anywhere else so what is

faster than anywhere else so what is this clue mean for them well they see

this clue mean for them well they see

this clue mean for them well they see that it gets more sunlight during the

that it gets more sunlight during the

that it gets more sunlight during the day and they think about that and they

day and they think about that and they

day and they think about that and they think well that means the fruits going

think well that means the fruits going

think well that means the fruits going to get riper and if the fruit gets riper

to get riper and if the fruit gets riper

to get riper and if the fruit gets riper the grapes have more sugar so they keep

the grapes have more sugar so they keep

the grapes have more sugar so they keep building on these on these factors and

building on these on these factors and

building on these on these factors and if you have grapes with higher sugar

if you have grapes with higher sugar

if you have grapes with higher sugar that gives you the option to make grades

that gives you the option to make grades

that gives you the option to make grades grapes wine with more sweetness or wine

grapes wine with more sweetness or wine

grapes wine with more sweetness or wine with more alcohol your choice you’re the

with more alcohol your choice you’re the

with more alcohol your choice you’re the winemaker you do whatever you want so

winemaker you do whatever you want so

winemaker you do whatever you want so you’ve got soil which is obviously

you’ve got soil which is obviously

you’ve got soil which is obviously important you’ve got Sun pretty

important you’ve got Sun pretty

important you’ve got Sun pretty important what else could you talk about

important what else could you talk about

important what else could you talk about I mean I could talk about ambient yeasts

I mean I could talk about ambient yeasts

I mean I could talk about ambient yeasts and wild bacteria in my career ziyal

and wild bacteria in my career ziyal

and wild bacteria in my career ziyal fungus but I don’t think anybody has

fungus but I don’t think anybody has

fungus but I don’t think anybody has time for that so we move on to one of

time for that so we move on to one of

time for that so we move on to one of the more visually obvious factors let’s

the more visually obvious factors let’s

the more visually obvious factors let’s look at the wind you know what wind does

look at the wind you know what wind does

look at the wind you know what wind does for a vineyard is that it helps prevent

for a vineyard is that it helps prevent

for a vineyard is that it helps prevent fungal infection and mildew and when

fungal infection and mildew and when

fungal infection and mildew and when you’re making wine that’s a very

you’re making wine that’s a very

you’re making wine that’s a very important thing to keep out of the

important thing to keep out of the

important thing to keep out of the grapes because if you have to vineyards

grapes because if you have to vineyards

grapes because if you have to vineyards with hypothetically the exact same

with hypothetically the exact same

with hypothetically the exact same variables with the only difference being

variables with the only difference being

variables with the only difference being one has wind one dozen in a humid year

one has wind one dozen in a humid year

one has wind one dozen in a humid year the one that has the wind it could still

the one that has the wind it could still

the one that has the wind it could still produce beautiful wine but the one

produce beautiful wine but the one

produce beautiful wine but the one without the wind if you’re not really

without the wind if you’re not really

without the wind if you’re not really careful to get those moldy grapes out

careful to get those moldy grapes out

careful to get those moldy grapes out your wines going to taste like compost

your wines going to taste like compost

your wines going to taste like compost and I don’t I don’t think anybody wants

and I don’t I don’t think anybody wants

and I don’t I don’t think anybody wants wine that tastes like compost

so you’ve got son you got soil you got

so you’ve got son you got soil you got wind and a lot of figuring out what of

wind and a lot of figuring out what of

wind and a lot of figuring out what of these factors you have in your vineyard

these factors you have in your vineyard

these factors you have in your vineyard depends where in the world you plant

depends where in the world you plant

depends where in the world you plant your grapes I mean if I plant Chardonnay

your grapes I mean if I plant Chardonnay

your grapes I mean if I plant Chardonnay in California and then I plant

in California and then I plant

in California and then I plant Chardonnay in France they’re going to

Chardonnay in France they’re going to

Chardonnay in France they’re going to taste very different you know if you’re

taste very different you know if you’re

taste very different you know if you’re looking at a globe and you look where in

looking at a globe and you look where in

looking at a globe and you look where in the world wine grapes are planted you’ve

the world wine grapes are planted you’ve

the world wine grapes are planted you’ve got about two bands of latitude in

got about two bands of latitude in

got about two bands of latitude in either hemisphere between 30 and 50

either hemisphere between 30 and 50

either hemisphere between 30 and 50 degrees it’s too cold by the poles it’s

degrees it’s too cold by the poles it’s

degrees it’s too cold by the poles it’s too hot by the equator so you’ve got all

too hot by the equator so you’ve got all

too hot by the equator so you’ve got all these natural factors that you can

these natural factors that you can

these natural factors that you can choose from place wind Sun soil but just

choose from place wind Sun soil but just

choose from place wind Sun soil but just when you think you can plant your

when you think you can plant your

when you think you can plant your vineyard and you’ll be in good shape all

vineyard and you’ll be in good shape all

vineyard and you’ll be in good shape all the sudden they’re all these other

the sudden they’re all these other

the sudden they’re all these other factors factors that the farmer can’t

factors factors that the farmer can’t

factors factors that the farmer can’t control with the natural environment

control with the natural environment

control with the natural environment market influence winemaking grape

market influence winemaking grape

market influence winemaking grape growing it’s a business it’s a

growing it’s a business it’s a

growing it’s a business it’s a livelihood you need to be able to make

livelihood you need to be able to make

livelihood you need to be able to make money and survive doing it if you’re

money and survive doing it if you’re

money and survive doing it if you’re making wine that nobody wants you’re not

making wine that nobody wants you’re not

making wine that nobody wants you’re not going to survive the fashion now is to

going to survive the fashion now is to

going to survive the fashion now is to prefer dry wines sweet wines are not as

prefer dry wines sweet wines are not as

prefer dry wines sweet wines are not as in vogue as they used to be but if you

in vogue as they used to be but if you

in vogue as they used to be but if you look 3 400 years ago some of the most

look 3 400 years ago some of the most

look 3 400 years ago some of the most valuable wines in the world were wines

valuable wines in the world were wines

valuable wines in the world were wines with more residual sugar fortification

with more residual sugar fortification

with more residual sugar fortification and why the difference well if you’re

and why the difference well if you’re

and why the difference well if you’re looking back then did they have

looking back then did they have

looking back then did they have refrigerated shipping containers walk-in

refrigerated shipping containers walk-in

refrigerated shipping containers walk-in fridges at the restaurants now it was

fridges at the restaurants now it was

fridges at the restaurants now it was temperature was left wild to nature so

temperature was left wild to nature so

temperature was left wild to nature so we’ll wine with more sugar more alcohol

we’ll wine with more sugar more alcohol

we’ll wine with more sugar more alcohol they’ll travel better they have a longer

they’ll travel better they have a longer

they’ll travel better they have a longer shelf life but now that we have fridges

shelf life but now that we have fridges

shelf life but now that we have fridges temperature controlled fermentation you

temperature controlled fermentation you

temperature controlled fermentation you go into any kitchen in any restaurant

go into any kitchen in any restaurant

go into any kitchen in any restaurant and just walk right into the cold box

and just walk right into the cold box

and just walk right into the cold box but the result is that these sweet wines

but the result is that these sweet wines

but the result is that these sweet wines their popularity is waning once highly

their popularity is waning once highly

their popularity is waning once highly valued now much less so so we’ve gone

valued now much less so so we’ve gone

valued now much less so so we’ve gone from Sun soil Earth Wind

from Sun soil Earth Wind

from Sun soil Earth Wind little water that doesn’t hurt and now

little water that doesn’t hurt and now

little water that doesn’t hurt and now we’re on to market influence how about

we’re on to market influence how about

we’re on to market influence how about local materials you know when you’re

local materials you know when you’re

local materials you know when you’re making wine the easiest thing to do is

making wine the easiest thing to do is

making wine the easiest thing to do is use what’s around you use the local

use what’s around you use the local

use what’s around you use the local materials so if I was a wine maker in

materials so if I was a wine maker in

materials so if I was a wine maker in the mid-1700s in Bordeaux in France and

the mid-1700s in Bordeaux in France and

the mid-1700s in Bordeaux in France and I’m making red wine I’ve got to put it

I’m making red wine I’ve got to put it

I’m making red wine I’ve got to put it in something I’ve got to sell it in

in something I’ve got to sell it in

in something I’ve got to sell it in something it’s got to be transported

something it’s got to be transported

something it’s got to be transported somehow what do I have nearby Bordeaux

somehow what do I have nearby Bordeaux

somehow what do I have nearby Bordeaux in France I have an oak forest curiously

in France I have an oak forest curiously

in France I have an oak forest curiously enough of French oak forest so I’m going

enough of French oak forest so I’m going

enough of French oak forest so I’m going to use French oak to store and transport

to use French oak to store and transport

to use French oak to store and transport my wine it just makes the most sense

my wine it just makes the most sense

my wine it just makes the most sense pragmatic way in from a cost perspective

pragmatic way in from a cost perspective

pragmatic way in from a cost perspective it wouldn’t make any sense for me to go

it wouldn’t make any sense for me to go

it wouldn’t make any sense for me to go to hungrier to go to Slovenia or go to

to hungrier to go to Slovenia or go to

to hungrier to go to Slovenia or go to the United States to bring an oak when I

the United States to bring an oak when I

the United States to bring an oak when I could just get it from my backyard so

could just get it from my backyard so

could just get it from my backyard so the result now hundreds of years laters

the result now hundreds of years laters

the result now hundreds of years laters that well produced Bordeaux red Bordeaux

that well produced Bordeaux red Bordeaux

that well produced Bordeaux red Bordeaux often has flavors in a room is

often has flavors in a room is

often has flavors in a room is associated with French oak and as a

associated with French oak and as a

associated with French oak and as a result this wine at emulators of its

result this wine at emulators of its

result this wine at emulators of its style often seek that out it’s highly

style often seek that out it’s highly

style often seek that out it’s highly valued so now you’ve got market sources

valued so now you’ve got market sources

valued so now you’ve got market sources you’ve got your pragmatic materials how

you’ve got your pragmatic materials how

you’ve got your pragmatic materials how about local cuisine you know the old

about local cuisine you know the old

about local cuisine you know the old adage in the wine industry is when

adage in the wine industry is when

adage in the wine industry is when you’re pairing wine and food what goes

you’re pairing wine and food what goes

you’re pairing wine and food what goes together what grows together goes

together what grows together goes

together what grows together goes together and this makes sense because

together and this makes sense because

together and this makes sense because you know let’s say you’re in Tuscany

you know let’s say you’re in Tuscany

you know let’s say you’re in Tuscany under a Tuscan Sun drinking Tuscan wine

under a Tuscan Sun drinking Tuscan wine

under a Tuscan Sun drinking Tuscan wine eating Tuscan food it’s going to pair

eating Tuscan food it’s going to pair

eating Tuscan food it’s going to pair beautifully it’s going to be delicious I

beautifully it’s going to be delicious I

beautifully it’s going to be delicious I mean why would it do anything but I mean

mean why would it do anything but I mean

mean why would it do anything but I mean nobody would want to enjoy food or wine

nobody would want to enjoy food or wine

nobody would want to enjoy food or wine that tastes terrible with the food

that tastes terrible with the food

that tastes terrible with the food they’re eating I would just be an

they’re eating I would just be an

they’re eating I would just be an unpleasant experience for everybody so

unpleasant experience for everybody so

unpleasant experience for everybody so you’ve got your run-of-the-mill natural

you’ve got your run-of-the-mill natural

you’ve got your run-of-the-mill natural factors and then you’ve got these other

factors and then you’ve got these other

factors and then you’ve got these other factors that maybe we haven’t thought of

factors that maybe we haven’t thought of

factors that maybe we haven’t thought of it first now I thought I’d got a pretty

it first now I thought I’d got a pretty

it first now I thought I’d got a pretty good handle on all that as I was reading

good handle on all that as I was reading

good handle on all that as I was reading and learning about wine but then i went

and learning about wine but then i went

and learning about wine but then i went to a tasting last year and this brought

to a tasting last year and this brought

to a tasting last year and this brought another factor forward that i had never

another factor forward that i had never

another factor forward that i had never considered before now this was a tasting

considered before now this was a tasting

considered before now this was a tasting featuring the wines of chateau moose are

featuring the wines of chateau moose are

featuring the wines of chateau moose are now château mu star is a pretty

now château mu star is a pretty

now château mu star is a pretty remarkable winery for two reasons number

remarkable winery for two reasons number

remarkable winery for two reasons number one they put lebanon on the lap on the

one they put lebanon on the lap on the

one they put lebanon on the lap on the map for fine wine production

map for fine wine production

map for fine wine production number two while most vineyards will

number two while most vineyards will

number two while most vineyards will release their wines one or two years

release their wines one or two years

release their wines one or two years after the harvest Chateau moose are

after the harvest Chateau moose are

after the harvest Chateau moose are doesn’t release there’s 47 years after

doesn’t release there’s 47 years after

doesn’t release there’s 47 years after the harvest and their thinking is that

the harvest and their thinking is that

the harvest and their thinking is that over seven years the flavors come

over seven years the flavors come

over seven years the flavors come together they integrate they meld it’s

together they integrate they meld it’s

together they integrate they meld it’s the same ideas slow cooking a stew low

the same ideas slow cooking a stew low

the same ideas slow cooking a stew low and slow and better flavor integration

and slow and better flavor integration

and slow and better flavor integration so at this tasting we tasted their the

so at this tasting we tasted their the

so at this tasting we tasted their the rose’ they’re white they’re red and they

rose’ they’re white they’re red and they

rose’ they’re white they’re red and they were all very nice ones they were very

were all very nice ones they were very

were all very nice ones they were very good wines and we tasted many vintages

good wines and we tasted many vintages

good wines and we tasted many vintages so in the red wine we tasted their 2004

so in the red wine we tasted their 2004

so in the red wine we tasted their 2004 there 2000 their 1998 and their other

there 2000 their 1998 and their other

there 2000 their 1998 and their other 1990 1998 1984 so the 84 was pretty cool

1990 1998 1984 so the 84 was pretty cool

1990 1998 1984 so the 84 was pretty cool for me I really enjoyed tasting that

for me I really enjoyed tasting that

for me I really enjoyed tasting that wine now for sort of selfish reasons so

wine now for sort of selfish reasons so

wine now for sort of selfish reasons so I was born in nineteen eighty-four and I

I was born in nineteen eighty-four and I

I was born in nineteen eighty-four and I think drinking wine from your birth here

think drinking wine from your birth here

think drinking wine from your birth here is a wonderful experience because you

is a wonderful experience because you

is a wonderful experience because you get to taste a wine that has existed the

get to taste a wine that has existed the

get to taste a wine that has existed the entire time you’ve been alive you’re

entire time you’ve been alive you’re

entire time you’ve been alive you’re basically tasting a food product that

basically tasting a food product that

basically tasting a food product that survived twenty thirty forty plus years

survived twenty thirty forty plus years

survived twenty thirty forty plus years and the flavors aren’t always perfect

and the flavors aren’t always perfect

and the flavors aren’t always perfect but it’s always special so anybody like

but it’s always special so anybody like

but it’s always special so anybody like me born in nineteen eighty-four that

me born in nineteen eighty-four that

me born in nineteen eighty-four that search for birth year wine has found out

search for birth year wine has found out

search for birth year wine has found out that nineteen eighty-four was a terrible

that nineteen eighty-four was a terrible

that nineteen eighty-four was a terrible wine for wine production terrible year

wine for wine production terrible year

wine for wine production terrible year the weather was bad the grapes were bad

the weather was bad the grapes were bad

the weather was bad the grapes were bad the line was bad except for a few

the line was bad except for a few

the line was bad except for a few pockets here and there but it was just

pockets here and there but it was just

pockets here and there but it was just not good if you’re looking for berthier

not good if you’re looking for berthier

not good if you’re looking for berthier wine so we’re tasting through these

wine so we’re tasting through these

wine so we’re tasting through these vintages of moose are and the first four

vintages of moose are and the first four

vintages of moose are and the first four were you know they had a consistent

were you know they had a consistent

were you know they had a consistent house style you could tell that there

house style you could tell that there

house style you could tell that there was a difference because there were

was a difference because there were

was a difference because there were different ages but there’s a consistency

different ages but there’s a consistency

different ages but there’s a consistency between them now the 84 aside from me

between them now the 84 aside from me

between them now the 84 aside from me liking it and being interested because

liking it and being interested because

liking it and being interested because it was my birth here you know you go

it was my birth here you know you go

it was my birth here you know you go through the usual steps when you’re

through the usual steps when you’re

through the usual steps when you’re tasting and drinking wine you you look

tasting and drinking wine you you look

tasting and drinking wine you you look at the wine swirl the wine you smell the

at the wine swirl the wine you smell the

at the wine swirl the wine you smell the wine and that’s where I stopped I

wine and that’s where I stopped I

wine and that’s where I stopped I smelled the wine and all of a sudden

smelled the wine and all of a sudden

smelled the wine and all of a sudden this sense memory just kicks in and it

this sense memory just kicks in and it

this sense memory just kicks in and it takes me immediately back to the church

takes me immediately back to the church

takes me immediately back to the church that I attended growing up and this wine

that I attended growing up and this wine

that I attended growing up and this wine it had you know the aromas were outside

it had you know the aromas were outside

it had you know the aromas were outside of the norm for not just the red wines

of the norm for not just the red wines

of the norm for not just the red wines there but most of the red wine I smell

there but most of the red wine I smell

there but most of the red wine I smell and taste on a regular basis

and taste on a regular basis

and taste on a regular basis and you know when you go into an old

and you know when you go into an old

and you know when you go into an old bookstore or an old church and you have

bookstore or an old church and you have

bookstore or an old church and you have this smell that’s the accumulated effect

this smell that’s the accumulated effect

this smell that’s the accumulated effect of hundreds of years of experience of

of hundreds of years of experience of

of hundreds of years of experience of hundreds of thousands of people passing

hundreds of thousands of people passing

hundreds of thousands of people passing through there you realize there’s

through there you realize there’s

through there you realize there’s something special about this there’s a

something special about this there’s a

something special about this there’s a story behind it so we wondered what what

story behind it so we wondered what what

story behind it so we wondered what what was causing this and the owner of the

was causing this and the owner of the

was causing this and the owner of the winery told us that from their vineyard

winery told us that from their vineyard

winery told us that from their vineyard to their winery was a drive of about two

to their winery was a drive of about two

to their winery was a drive of about two hours usually because their vineyards

hours usually because their vineyards

hours usually because their vineyards are high up in the mountains now in 1984

are high up in the mountains now in 1984

are high up in the mountains now in 1984 they had a different experience their

they had a different experience their

they had a different experience their trip went from two hours to five days

trip went from two hours to five days

trip went from two hours to five days now the reason for this was they ran

now the reason for this was they ran

now the reason for this was they ran into something of a roadblock and I’m

into something of a roadblock and I’m

into something of a roadblock and I’m like a metaphorical roadblock but like

like a metaphorical roadblock but like

like a metaphorical roadblock but like actual roadblocks because the Lebanese

actual roadblocks because the Lebanese

actual roadblocks because the Lebanese civil war was going on so they’re

civil war was going on so they’re

civil war was going on so they’re driving this truck from town to town

driving this truck from town to town

driving this truck from town to town road blocked a road block trying just to

road blocked a road block trying just to

road blocked a road block trying just to get back to their winery all the while

get back to their winery all the while

get back to their winery all the while under the hot you know august-september

under the hot you know august-september

under the hot you know august-september son these grapes are just fermenting

son these grapes are just fermenting

son these grapes are just fermenting away in the back of this truck in a

away in the back of this truck in a

away in the back of this truck in a really primitive way the way they would

really primitive way the way they would

really primitive way the way they would if you were if you just threw a bunch of

if you were if you just threw a bunch of

if you were if you just threw a bunch of grapes into a pot four thousand years

grapes into a pot four thousand years

grapes into a pot four thousand years ago but you know they’re they’re

ago but you know they’re they’re

ago but you know they’re they’re professionals so they said we’re gonna

professionals so they said we’re gonna

professionals so they said we’re gonna go ahead we’re going to make this wine

go ahead we’re going to make this wine

go ahead we’re going to make this wine they went ahead and they made it and it

they went ahead and they made it and it

they went ahead and they made it and it tasted completely different than any

tasted completely different than any

tasted completely different than any other vintage we tasted but it had the

other vintage we tasted but it had the

other vintage we tasted but it had the flavors unmistakeably of the war vintage

flavors unmistakeably of the war vintage

flavors unmistakeably of the war vintage so aside from the local and cultural

so aside from the local and cultural

so aside from the local and cultural influences now we have political climate

influences now we have political climate

influences now we have political climate we have the war and no matter what the

we have the war and no matter what the

we have the war and no matter what the soil offered to the grapes no matter how

soil offered to the grapes no matter how

soil offered to the grapes no matter how much rain fell no matter how the

much rain fell no matter how the

much rain fell no matter how the sunshine that year the war throws a

sunshine that year the war throws a

sunshine that year the war throws a wrench in the whole process and it’s not

wrench in the whole process and it’s not

wrench in the whole process and it’s not the sort of thing you can track with

the sort of thing you can track with

the sort of thing you can track with rainfall charts and tracking daily solar

rainfall charts and tracking daily solar

rainfall charts and tracking daily solar hours so this this stuck in my mind and

hours so this this stuck in my mind and

hours so this this stuck in my mind and as a result after that when I’d watch

as a result after that when I’d watch

as a result after that when I’d watch the news and I’d see stories about

the news and I’d see stories about

the news and I’d see stories about refugees or people displaced by war all

refugees or people displaced by war all

refugees or people displaced by war all of a sudden I started thinking about

of a sudden I started thinking about

of a sudden I started thinking about this bottle of wine and in written vice

this bottle of wine and in written vice

this bottle of wine and in written vice versa I started thinking more about

versa I started thinking more about

versa I started thinking more about these people so you know

these people so you know

these people so you know you may notice that we have an election

you may notice that we have an election

you may notice that we have an election tomorrow and there’s been a lot of news

tomorrow and there’s been a lot of news

tomorrow and there’s been a lot of news I mean we’re bombarded with news every

I mean we’re bombarded with news every

I mean we’re bombarded with news every day so if I hadn’t had this wine would I

day so if I hadn’t had this wine would I

day so if I hadn’t had this wine would I have taken better notice of the refugees

have taken better notice of the refugees

have taken better notice of the refugees of the people displaced by war maybe but

of the people displaced by war maybe but

of the people displaced by war maybe but maybe not with the amount of information

maybe not with the amount of information

maybe not with the amount of information that’s just thrust at us every day and

that’s just thrust at us every day and

that’s just thrust at us every day and the same thing very recently last week

the same thing very recently last week

the same thing very recently last week maybe two weeks ago near in Italy they

maybe two weeks ago near in Italy they

maybe two weeks ago near in Italy they had earthquakes and these earthquakes

had earthquakes and these earthquakes

had earthquakes and these earthquakes they destroyed property they destroyed

they destroyed property they destroyed

they destroyed property they destroyed landmarks old churches they destroyed

landmarks old churches they destroyed

landmarks old churches they destroyed homes you know and it always not the

homes you know and it always not the

homes you know and it always not the only place in the last five years

only place in the last five years

only place in the last five years California Chile they’ve all been hit by

California Chile they’ve all been hit by

California Chile they’ve all been hit by earthquakes and you know for the people

earthquakes and you know for the people

earthquakes and you know for the people who are there making this wine this is

who are there making this wine this is

who are there making this wine this is always the earthquake vintage because an

always the earthquake vintage because an

always the earthquake vintage because an earthquake can actually believe it or

earthquake can actually believe it or

earthquake can actually believe it or not affect the final flavors of line not

not affect the final flavors of line not

not affect the final flavors of line not to mention the memories associated with

to mention the memories associated with

to mention the memories associated with losing family and losing friends you

losing family and losing friends you

losing family and losing friends you know so you’ve got all these factors

know so you’ve got all these factors

know so you’ve got all these factors that you don’t typically think of when

that you don’t typically think of when

that you don’t typically think of when you think about a sense of place in

you think about a sense of place in

you think about a sense of place in winemaking or terroir so let’s jump back

winemaking or terroir so let’s jump back

winemaking or terroir so let’s jump back to that basic definition that terroir is

to that basic definition that terroir is

to that basic definition that terroir is the complete natural environment

the complete natural environment

the complete natural environment including factors such as soil

including factors such as soil

including factors such as soil topography and climate this clearly to

topography and climate this clearly to

topography and climate this clearly to me seems like an insufficient definition

me seems like an insufficient definition

me seems like an insufficient definition net and not just insufficient because it

net and not just insufficient because it

net and not just insufficient because it doesn’t explicitly described enough but

doesn’t explicitly described enough but

doesn’t explicitly described enough but insufficient because it doesn’t

insufficient because it doesn’t

insufficient because it doesn’t encourage us it doesn’t encourage us to

encourage us it doesn’t encourage us to

encourage us it doesn’t encourage us to think about who’s behind the wine what

think about who’s behind the wine what

think about who’s behind the wine what brought the wine here today what trials

brought the wine here today what trials

brought the wine here today what trials and tribulations what’s suffering what

and tribulations what’s suffering what

and tribulations what’s suffering what success how did this get here so i think

success how did this get here so i think

success how did this get here so i think a good definition of terror war has to

a good definition of terror war has to

a good definition of terror war has to include of course the natural

include of course the natural

include of course the natural environment but you you must consider

environment but you you must consider

environment but you you must consider the political climate the social aspects

the political climate the social aspects

the political climate the social aspects the cultural aspects and i don’t want to

the cultural aspects and i don’t want to

the cultural aspects and i don’t want to get too heavy with all this because this

get too heavy with all this because this

get too heavy with all this because this is all very sort of doom and gloom but

is all very sort of doom and gloom but

is all very sort of doom and gloom but you know first and foremost I want

you know first and foremost I want

you know first and foremost I want people to enjoy wine you know I mean

people to enjoy wine you know I mean

people to enjoy wine you know I mean it’s a it’s a beverage that people

it’s a it’s a beverage that people

it’s a it’s a beverage that people should enjoy with friends with family

should enjoy with friends with family

should enjoy with friends with family and you know I mean also selfishly I

and you know I mean also selfishly I

and you know I mean also selfishly I think people should enjoy wine because

think people should enjoy wine because

think people should enjoy wine because if they don’t I’m out of a job and I

if they don’t I’m out of a job and I

if they don’t I’m out of a job and I need to pay bills

need to pay bills

need to pay bills but I think good wine is worthy of our

but I think good wine is worthy of our

but I think good wine is worthy of our attention and I think good wine is like

attention and I think good wine is like

attention and I think good wine is like good art good philosophy good music in

good art good philosophy good music in

good art good philosophy good music in that it expands our horizons it went to

that it expands our horizons it went to

that it expands our horizons it went to see cultures and people that we wouldn’t

see cultures and people that we wouldn’t

see cultures and people that we wouldn’t have otherwise seen so you don’t always

have otherwise seen so you don’t always

have otherwise seen so you don’t always have to you know spend your time

have to you know spend your time

have to you know spend your time thinking about every little aspect that

thinking about every little aspect that

thinking about every little aspect that went into a bottle of wine but maybe the

went into a bottle of wine but maybe the

went into a bottle of wine but maybe the next time you do enjoy a glass just

next time you do enjoy a glass just

next time you do enjoy a glass just think about where it comes from and how

think about where it comes from and how

think about where it comes from and how we’re all connected by it thank you

we’re all connected by it thank you

we’re all connected by it thank you [Applause]

”

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