Carme and it works like this
well we are going to talk about
design is design design is
is this word that soon very
lately it has become very popular
everybody talks about the design all the
world wants to know knows it or has
listened
there are many designers but the design
who uses and why not us
like today
the design is a tool of change
social and I want to tell you a little bit
because we came to this conclusion
then good in 2010
I will not go far in the past
period in 2010
in 2010 the picture a bit was then
since many many designers do not
many people a lot of people already graduates of
races I’ll go right now
there but there was above all a
background very vague and very diffuse in the
on the subject because the coffers that
there were design designers
that existed had had some kind
of success in the 80s in the 90s but they were
very numbered there was not really like
marketing platforms I
there was also no real warnes
about design in Mexico but without
But there was a lot of
graduates of design careers not
there were 2010 70 thousand career graduates
of design in Mexico 70 thousand graduates
also that suddenly they did not have to
work or have they had then not
he worked in the company of the cousin not
doing the short or the best
the graphic designers as well as
most outstanding I worked in a
advertising agency
obviously advertising no no
as creative
or how I do not know people who develop
new ideas
the textile designers is not another
they had very difficult
or whoever he wanted to study fashion was a
subject as totally misunderstood and
they had to work forcefully in
Corporate huge large letters
who forgives nothing else for ahead
who want to study the design
industrial is good designers
industrialists usually end
working on the clearance effects or
making displays there was not really
someone who will develop furniture that
had then design brands
basically in the area of those of the
silver
you had bazaars of profit not
things that I remember how
Chavitas there was a bazaar called
origin out there do not want to say how
go from ladies what happened in
December and then there there was
another one that was called gilberto that
it was also charitable bread
my other days not in another time of the
year and suddenly and it will be was
designer I am graduated from the Iberian my
life is the design sa all my life I ‘ve
dedicated to that but at that time it was
very frustrating then see what there was
as few alternatives not to perform
my dream and what there was always
wanted to do that was the design and of
soon he is preparing others for hockey and
well it was there in 2010 when I carmen
and two more friends that we started
talk about the subject and we wish there are no
these platforms there is no where
will know the Mexican designers to
these people that we know
who are doing incredible things not
you can consume them you can not
buy and then we sit down
we wrote a manifesto we said what
it seems to us beings to praise what has been done
in Mexico and we want to help them
brands to have a place to exhibit
your things and keep marketing
and we started with the first event the
mercantile market
we take the name of the old Spanish
because it was where they will meet
merchants and our idea was that
were the designers because what
better than them to tell their process
to involve people and tell them
how it was done and love them and also
We wanted this place to be a place
of exchange of many things we try
to implement the barter a little
difficult we did not achieve well it was employed in
otherwise it is not like exchange
of ideas the designers started to
collaborate with each other and the fish market was born
project as 28-20 Aug 2010
2010
does exactly and it’s my day
birthday so the project meets
just as I did is looking at me the
date
good started and the first event this one
it was very successful we did it during the
roma condesa cultural corridor with help
of Ana Elena Mallet who supported us from
the beginning and there’s the other side
and well the first edition we did not know
also how was I going to pull the event and
all that and we started with the second
there were not very good very good answers
the designers sold super well
they knew the people started to
collaborate with each other and we decide how
that we already get full and start as
this adventure
We decided that the fair was going to be
an itinerant fair then like that
we also wanted people to start
to know the city of mexico we started
to grab iconic landmarks first
in the rome and in the countess later we
we went to the doctors after we left
to the center and so on and with these they started
to add designers to add marks and
they began to know each other and to give
to know their brands and also what
started to happen is that the event would be
four times a year and then these
designers had to produce four
times a year and what to sell and then
started as to move the gear and
get them to proceed
more than one line a year and start
move to the economy and start what is
that they could leave their jobs
that they did not like so much and start
dedicate fully to the design and generate
these brands
good here some designers pulled out
showing their products that is what
it started to happen
we do not come here to talk to you like
project and the market is not but what
what we have learned because today we can
say that design is a tool
of social change from what we
happened that it was like a very fortuitous thing
and very incredible the truth because no
we thought he was going to have the reach
who is having and who ended up having
we started to realize that these
designers as well said joanna that
suddenly they had the capacity to
produce they had platforms where
market had network between
they then start to spend a
confession or less as much more
great thing is that the designers
become entrepreneurs or is that
entrance there are designers there are
brands and these brands turn to
entrepreneurs then suddenly I’m going
to tell how some stories cases
of success we love to tell
we have for example this girl who is
here that has a jewelry brand
what is called Andean
It is a jewel of precious filigree
Yucatan Yucatan and good this girl
he arrived in the city of mexico
a little bit like to see if he could place his
jewelry somewhere to see what happened
He did not come to the fish market and not to the fish market
sell for the first time knows another
designer to carla fernández who is
exactly here ye
suddenly decides that she is
amazing this girl’s jewelry the
invite a parade and fight anything in
one week
this girl who is living in Yucatan who
they had no where to sell is in a
parade in the london fashion week
then this type of unions of this
kind of how of phenomenon and of the
network starts to happen but in a
scale is very large not
this example that I put to you is one of the
971 brands that today participate in
the auction then what happens that know
really an important movement
interesting in on the subject of pepper and
or social entrepreneurship because
finally you can go to the crisis by
the one that happens is not today after six
years we have more or less generated between
direct and indirect jobs to 10,000 and
it is not like all brands and to
designers participating in the fish market
and this is something that fills us with pride
and we love to talk is each of
these brands how do you use processes
artisanal employs more than 22 people and
twelve of those are craftsmen then
counting all the brands that have
participated in the platforms
if more than 10,000 jobs are combined
then and they are a generating industry
of course and that’s what we say to
finally it turns there are cooperatives
whole already in certain cities are
certain towns that are dedicated to
produce for brands that sell in
these platforms then the place
for example there’s an artisan
dedicates to silk silk
everything is made by hand and with methods
completely traditional
then they have their worms and
feed and do it is given annually
before they had two people from their
family doing like these
these businesses today the kids and the
children who had gone wet already
they returned to mexico are already
producing with them and selling in all
they have a place to sell during
all year is not is not a is not a
hook is not a not a subject that is
it returns as unique but on the contrary it is
a platform has growth that
has that has a future and a little
talking about that of the future whether it is
that suddenly we started thinking that
these processes arts
channels begin to be the future be very
on the contrary of what maybe
we were listening to all the technology
guides and the progress and how and
how true is not happening but
what is also happening is that there
craft processes and that what
it’s also happening is that if mexico
is good at something is in that mexico such
once has a lag in the subject
scientist maybe has a lag in
the industrial technological issue
industrial there is no industry in mexico
but what Mexico does have is
tradition and culture and processes
craft
so why are not we turning to
see as Mexicans
what there is and what can have
a future in mexico
that’s a bit like the vision that
we have as project and the vision that
that we are driving today we are going to
enhance these craft processes
let’s give Mexico a chance to
shine in the world for something unique that
he only has mexico
what is this and what is now
valued very much in the world there is no
the big brands and the big ones
markets are turning to see these
craft processes because that’s why
because they can not be replicated because they do not
you can make 10 thousand pieces of that
wax rebozo and you can only
do certain people then I think that
that is our
our goal to enhance that turn to
see the past and create new things
for the future
turn to see the past and exact and no no
forget about it but use it to
our favor
finally the events have been growing
not the family is that I tell them about
designers is already very big there is already a
very solid commercial platform that
sustains what I said sales
throughout the year and a little with him
with those sights towards the future because what
that we are what we are proposing
now it is that Mexico will become
this place in this one is in mirrors like
of international fairs that is
Mexico the place that attracts
international buyers so that
show the best of the best of the
Mexican crafts
and Latin American and the processes
Craft to have eye when he says
craft processes is very important
we do not want only to craft
as such there are no design brands
mexican like mazzina who makes clothes with
technology and that in the end in a
interview one of those from
entrepreneurs of the brand said no because
be technology does not mean that no
It is handmade at the end of our
things and all the circuits are
handmade by someone for a
Mexican who has to do that because
They are specified then the mean
handmade does not mean only
craftsmanship but that manufacture is in
your labor manpower
exactly and and above all that is
attend to what what we have here
what to do is to use technology to
our favor may not be this
machinery or these processes
modernize them but we work in
please the technology
that’s where a bit is
competitive advantage as a country
finally good with these fairs that
we are trying to organize we believe or
we think that we are already as above
of this movement of valuation
of lohan mail of the hand made and good
there is a lot there is a lot to do still
there are many challenges not because finally
there is still a little knowledgeable public
of what is done in Mexico and what does not value
necessarily very high what’s done in
mexico there’s a lot of malinchismo there’s a lot
people who prefer to buy something Italian
Italian American French when in
reality what Mexican has the same
quality and the same proposal and himself
designed then there is still a labor
important to do as in that sense
as to be able to reach the mind
of consumer and and
visitors in a way will impact
positively and good we like us
I really like to think that in the end the
future is hand-made little by this
that we just told you, I do not know what
which is the end
this future and this one is
thing as we see and glimpse
big and powerful technological maybe
we see it much simpler and
much more going back to the origins
much more appreciating what we have and what
that exists and there is no how many
things that we invite you to do
I mean
I wear a Mexican garment all
the days you act they would do
Thank you
[Applause]
the loas a
”
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