00:00:36use them bless you bless you is a
00:00:39massive honor to be at this new hub of
00:00:45clever people I hope you get everything
00:00:50that you want from this conference it’s
00:00:51amazing I had to be here I had to be
00:00:54here because the more I learned about
00:00:56one young world in its very short life
00:00:58so far is about the fantasy and the
00:01:03ideas and the passion of young people
00:01:05and what young people can do and but I
00:01:09just want to tell you a little bit about
00:01:11myself just before we cruise off onto a
00:01:13very depressing thirty minutes about the
00:01:16world that we live in and then hopefully
00:01:18be happy at the end I I never grew up
00:01:22thought I never grew up thinking that
00:01:25I’ll be having conversation with the
00:01:27Obamas and going to number 10 Downing
00:01:29Street and having like a thousand people
00:01:32walk behind me with banners and stuff
00:01:34like that I never thought that was me
00:01:36that wasn’t me
00:01:37I wasn’t even political I was a little
00:01:39kid from a little village a little white
00:01:41village in Essex near Cambridge in
00:01:43England I grew up in a working-class
00:01:45home in a pub with a restaurant and food
00:01:48I was terrible at school I came out of
00:01:50school with nothing but food was my
00:01:52Savior food was filled me with hope and
00:01:55joy and I love to touch things and smell
00:01:58things I loved people in a pub which I
00:02:00come from you get all sorts of people
00:02:02rich poor you get gypsies you get
00:02:04farmers and I love learning to talk to
00:02:06different people and that sort of saved
00:02:09me really and then as I became a chef
00:02:11and I started working around the country
00:02:13getting to London this kind of
00:02:16campaigning happened by fluke it really
00:02:19did so it started off not in food but
00:02:22with young people giving young people
00:02:23opportunities starting up 15 yes I was
00:02:26inspiring them through food and I was
00:02:28proving to the government
00:02:29that instead of spending 80,000 pounds
00:02:31on a criminal get well actually they
00:02:33don’t give me any money and they’ve
00:02:34never given me any money in ten years
00:02:35sadly but I spend twenty five thirty
00:02:38thousand pounds to make them brilliant
00:02:39and make them have a job and they all
00:02:41get jobs and you know so it was really
00:02:44about giving young people opportunity
00:02:45and I think that all of our countries
00:02:47can kind of see parallels of that rich
00:02:50or poor opportunity inspiration
00:02:52leadership mentoring positive role
00:02:55models for young people it’s so
00:02:58important that it stays close tight and
00:03:00that we care about young people and if
00:03:01we don’t whoa be tied us and just
00:03:04recently in London we’ve had riots no
00:03:06one knew what happened what’s happened
00:03:08opportunities positive role models and
00:03:11and and the ability to dream okay so
00:03:16let’s just talk about food
00:03:18I started campaigning in food and it
00:03:22sort of led me down this path where I’m
00:03:24here today my life now involves me
00:03:27working campaigning researching meeting
00:03:30a lot of scientists and specialists
00:03:32around the world and you know in the
00:03:38last few weeks just to come and see you
00:03:39guys you got wonder Stan this job for me
00:03:42today is the hardest one I’ve done on
00:03:43talking and I don’t do many talks
00:03:45normally I go into a community or a town
00:03:48or a city or a country and talk about
00:03:50their program at problems which are also
00:03:52diverse and mixed and here I am in front
00:03:54of all of you today where we have
00:03:58hideous famine and the rise of
00:04:03diet-related disease side by side so I’m
00:04:06not an expert in famine and I need you
00:04:08to appreciate that so Bob Geldof is but
00:04:12the things I’m going to talk today about
00:04:14do link back to those countries so in
00:04:19the UK where one of the most unhealthy
00:04:21countries in Europe we’re one of the
00:04:22most unhealthy countries in the world
00:04:24it’s the first generation along with
00:04:26many of your countries where this
00:04:28generation is the first generation
00:04:30expected the children of today are
00:04:32expected to live a shorter life than
00:04:34their parents now I don’t know if we’ve
00:04:36got the little graphic we did a little
00:04:37question with you guys earlier I said
00:04:39how long do you think you guys are going
00:04:41to live okay
00:04:43and they might get their little graphic
00:04:44might come up here I can tell you you’re
00:04:46all dreaming you’re all dreaming I can
00:04:49categorically say you’re all wrong
00:04:51I hope the statistics are right you all
00:04:53think that you’re going to live over a
00:04:55hundred ninety to a hundred eighty to
00:04:57ninety look at the skew year the actual
00:04:59reality and if you want to find out
00:05:01about reality talk to any insurance
00:05:02company right the reality is you’re all
00:05:05dying before you seventy probably you
00:05:09know the new diseases and the statistic
00:05:11of this is the first generation expected
00:05:14for our children to live a shorter life
00:05:15than our parents is under sixty right so
00:05:18let’s just let’s recalibrate here so the
00:05:21UK is not very healthy I’ve worked a lot
00:05:24in Australia and America as well and I
00:05:28want to kind of just I just want you to
00:05:31think for one second right I want you to
00:05:33go back to your country if it helps to
00:05:35close your eyes does n out close your
00:05:37eyes think of your country think of your
00:05:40home think of your family think of
00:05:43hopefully the table or however you sit
00:05:46down to eat think of the meal that
00:05:50represents your country and think about
00:05:53mum and dad and the laughter and joy and
00:05:56eating that food what is that food tell
00:05:58me what is that food you’re eating
00:06:05to know how proud are you of that food
00:06:07you’re proud yeah okay so before I get
00:06:14on to the serious stuff the important
00:06:16thing to learn about food for me is joy
00:06:19happiness nourishment it’s also an
00:06:22excuse to gather people you know
00:06:25whatever religion you’re in you know the
00:06:27table food to eat is the altar of any
00:06:29home and you know it brings people
00:06:31together and you know we’ve got to
00:06:36remember that because I’m going to give
00:06:37you some pretty miserable information
00:06:38now okay
00:06:41so the biggest killer on the planet at
00:06:44the moment you’re certainly one of the
00:06:45biggest killers is diet-related disease
00:06:48and the most disgusting thing about it
00:06:52is it’s preventable man-made we don’t
00:06:55have to die from this the problem in my
00:06:58world and maybe today I can inspire some
00:07:00of you to care and want to get involved
00:07:03in some of the stuff that I’m doing but
00:07:05in my world diet-related disease is not
00:07:09dramatic it’s not cool
00:07:11it’s not a great screengrab it’s not
00:07:14great on CNN you know the amount of
00:07:17people killed by diet-related disease is
00:07:20way more than say gun crime in the UK or
00:07:23America and many many other countries
00:07:24okay
00:07:26this is the first time when adults are
00:07:30handing back a country to you young
00:07:32people in a worse state than when they
00:07:35got it sorry about that
00:07:38you’ve got a lot to do but it doesn’t
00:07:42mean should sit back and do nothing
00:07:44we’ve we’ve got a lot to do we have to
00:07:47start a food revolution so I will talk
00:07:49about three main issues today I’m going
00:07:51to talk about obesity and diet-related
00:07:52disease I’m going to talk about
00:07:54nutrition transition which is a sort of
00:07:56scientific term I’ll explain that later
00:07:59and then I will talk about education and
00:08:01then we might have a little chat about
00:08:02maybe what we could do together so we’ve
00:08:08got a beautiful mix of you guys in the
00:08:11audience today from many many different
00:08:14countries obesity
00:08:18is in the last certainly the last 20
00:08:20years has gone well obesity and
00:08:22diet-related disease has gone crazy it’s
00:08:24out of control and it’s not just
00:08:28affecting the Western world
00:08:30it’s rampaging through all the
00:08:32developing world as well so it’s very
00:08:35very relevant to many many people here
00:08:38it’s pretty I mean I think I think it’s
00:08:41you know from every I mean I’ve gone
00:08:42from being angry and slagging off
00:08:44certain people and companies and I’ve
00:08:46happen to five six seven years of that
00:08:47and I’m trying to be mature now and
00:08:48think about reality and change and
00:08:51control my anger and I think it’s fair
00:08:54to say that western-style diets are
00:08:56fairly responsible for this bad feeding
00:08:59as the scientists call it it’s massive
00:09:02new injection of highly processed foods
00:09:06salt sugar fat in everything the problem
00:09:10that we’ve got is we’ve actually got in
00:09:12America three generations possibly four
00:09:14certainly in England three and probably
00:09:16the larger percentage of your country’s
00:09:18two to three generations of people that
00:09:21think this food is normal normal okay
00:09:24they don’t know the difference and you
00:09:29know the problem is that governments
00:09:32around the world they love cheap food of
00:09:35course they do we get that yeah we love
00:09:38cheap food and they like the shelves
00:09:41full but most governments around the
00:09:44world if not all of them don’t have any
00:09:46food experts or at the heart of
00:09:51government and that we’re paying for it
00:09:53now the funny thing as well is it’s not
00:09:55funny at all is that can ask consumers
00:09:57the public we’re paying for this we’re
00:10:00paying for this so two of the top five
00:10:05causes of early premature death on this
00:10:09planet diet-related two of the top five
00:10:12all right so that goes back to your
00:10:14graph and you guys I’ve got to get all
00:10:16of your happiness down for the age of 60
00:10:18or 70 because that’s pretty much where
00:10:21we’re at medical costs humongous now I
00:10:25know all of your countries have
00:10:26different medical situations and sit-ups
00:10:28but ultimately it all comes down to
00:10:30money
00:10:30at the end of the day um I want to talk
00:10:36about the United States I’ve been doing
00:10:38campaigns in there just recently and
00:10:41there’s reasons for that and I think
00:10:45just just so you know I’ve got that as a
00:10:46reference point I think many countries
00:10:48from sort of concern you know capitalist
00:10:51countries or consumerism or whatever you
00:10:53know a lot of that sort of certainly
00:10:55began or started in the States
00:10:56they’re a little bit more advanced than
00:10:58most countries and certainly I look to
00:11:00America as our future from a health and
00:11:02cost statistic and England’s right up
00:11:05there so let me just quote some sort of
00:11:07cost so you just you know let’s just
00:11:08forget emotion and death let’s just
00:11:10think about cost and money because this
00:11:12is important when we’re talking about
00:11:13businesses and governments if you’re
00:11:16Abby’s medical costs are 42 percent
00:11:19nearly 50 percent more expensive than a
00:11:22regular person now that probably doesn’t
00:11:23surprise you but when you most your
00:11:26population is getting that way we have a
00:11:28massive amount of money being spent sort
00:11:32of trying to fix people when it’s too
00:11:36late
00:11:37it costs the American government just
00:11:40just think about this in cash it’s lots
00:11:43of numbers
00:11:43it costs the American government 90
00:11:46billion dollars a year in obesity alone
00:11:50that’s ten million dollars an hour right
00:11:56and in the next 20 years it’s set to go
00:12:00to a hundred and thirty nine billion
00:12:02dollars we’re talking we’re talk we’re
00:12:05talking we’re talking countries national
00:12:07GDP here for some people you know we’re
00:12:09talking about big money think what we
00:12:10could do with that money when I was in
00:12:16America I think you know and again just
00:12:17to sort of finish off that of American
00:12:18reference it’s you know I was based in
00:12:21LA for nearly two three months
00:12:24campaigning pretty much singly against
00:12:26the head of the superintendent of a
00:12:28school district shouldn’t have been in
00:12:30the job wasn’t up to it and was 15 years
00:12:34out-of-date and luckily I’ve gotten
00:12:38fired which is great
00:12:39and
00:12:41yeah it was good it and learned this
00:12:47about government guys when we started
00:12:49stretching around the side and meeting
00:12:51other people in government and all sorts
00:12:53of other people that I can’t mention
00:12:54they all wanted him gone as well so it’s
00:12:56ridiculous they had this kind of
00:12:57stagnant character that was stopping
00:13:00productivity and new things happening
00:13:03anyway to move on from that I was
00:13:06working in poor communities in LA and
00:13:09people think of LA is fit buff rich
00:13:12beautiful and it is in many ways but
00:13:15it’s a less or so than the reality of LA
00:13:19which is a lot of poverty hardship and
00:13:21in view of the Hollywood sign was food
00:13:25deserts food deserts no fresh food
00:13:28available fast food on every corner
00:13:31right but no fresh food for a poor
00:13:33family that had the common sense to not
00:13:35buy the crap right and watch their
00:13:37children get ill like every other child
00:13:39we’re talking to by the way we’re
00:13:40talking about school districts which
00:13:43have 80 percent obesity 88 in kids it
00:13:49would take them four hours to get on a
00:13:51bus and get fresh food so you know I
00:13:55think what we’re talking about as well
00:13:56is environment you know the environment
00:14:00in which you live in is shaping your
00:14:02health it’s just not just about bad
00:14:03decisions and bad choices and about you
00:14:05being greedy
00:14:07it’s about your environment and that’s
00:14:09something that we need to control so
00:14:15where do I go next under five children
00:14:20this is a new statistic that’s quite
00:14:23interesting and it sort of contrasts the
00:14:26American reference okay because we
00:14:28should let’s put it up there that’s good
00:14:30if we’ve got the graph it’s really
00:14:32important that you guys know it’s just
00:14:33not America if you look at the graph of
00:14:35under five diabetes right look where
00:14:38America is smack bang in the middle
00:14:40pretty much next to Brazil above it is
00:14:42Brazil Australia Jordan Jamaica Uruguay
00:14:45Peru you know that the list continues
00:14:46look at the graph this is under five
00:14:49year-olds this is babies guys I have a
00:14:51five-year-old okay obviously this
00:14:56a new statistic so we can get rid of
00:14:58that now but the point is guys is that
00:15:00junk food and certainly sugar and high
00:15:04fructose corn syrup it’s massively
00:15:07involved in this you can’t no scientists
00:15:09in the world can debate this at all so I
00:15:14mean I think the thing to remember I
00:15:16mean I’m a little bit older than you I’m
00:15:1835 when I was a kid living in that
00:15:21little village I love to cook I love the
00:15:24can of coke and I’m sure many of you do
00:15:26and you know on someone’s birthday we
00:15:30used to go to McDonald’s and we’d get in
00:15:33a bowl and we’d wear a hat and we’d have
00:15:35a nice little happy meal whoo and we go
00:15:38swimming afterwards is great but the
00:15:41thing that’s changed you know is is that
00:15:44these foods aren’t treats any more
00:15:47they’re becoming part of our diet I’ve
00:15:50worked in so many communities in England
00:15:52Australia and America where these are
00:15:55not treats these are dinner breakfast
00:15:57lunch and forget water by the way guys
00:16:00I’ve seen so many families that only
00:16:02hydrate on sugary drinks what happens is
00:16:05they die young end of end of story so I
00:16:10want to show what you just sort of feel
00:16:12some of my pain here right if you want
00:16:15look you’re all bright people you know
00:16:17to want to make change in food and the
00:16:20landscape and the soil and handling
00:16:22water and farming I don’t have to ask
00:16:25you if you want that because anyone with
00:16:26half a brain would want that because
00:16:28they want to get on with life and do
00:16:29other things and just enjoy but you know
00:16:32the reality is is don’t relate your
00:16:35disease and all the junk food and crap
00:16:37and farming issues that go with it is
00:16:39very boring to the public a lot of my
00:16:42expression to the public is hampered by
00:16:45megafax
00:16:46men mega statistics science reviews and
00:16:49how can a normal person in any of your
00:16:51countries think ah I’ll do that instead
00:16:54or I go that direction so a lot of my
00:16:57job is challenged by trying to make a
00:17:00simple point to the public to make them
00:17:03really really angry okay and
00:17:05that’s the important thing
00:17:07now it’s really hard if
00:17:13the other thing is guys is you know we
00:17:17can’t just blame any one person it’s a
00:17:19whole load of my new tire it’s a whole
00:17:21load of different little things and
00:17:23governments by the way hate that because
00:17:25governments like single answers and I’ve
00:17:27worked with for seven years with three
00:17:30governments and they love simple things
00:17:32what’s the one thing that we can do
00:17:35nothing what’s the one thing that
00:17:38nothing
00:17:38give me one nothing so I have to tell
00:17:44the story to the public you can see this
00:17:46crap and sugar and all that sort of
00:17:48stuff
00:17:48infiltrating towns cities villages first
00:17:51and third world countries it’s happening
00:17:53already right so I had to make a point
00:17:55in Los Angeles and I guess I’m showing
00:17:58you this because if you’re going to do
00:17:59this I need you to be creative and and
00:18:01kind of get people to care in the same
00:18:03way so everyone in LA everyone when I
00:18:06first got there for the first two months
00:18:07did not care about flavored milk now
00:18:10let’s just put it in perspective we in
00:18:12LA they serve eight hundred thousand
00:18:15meals a day to children most of those
00:18:17are free school meals because they’re
00:18:19poor okay now most of those have a
00:18:21breakfast and a lunch now to get the
00:18:24money from the government to pay for the
00:18:25free school meal they’ve got to have a
00:18:27milk now flavored milk chocolate milk
00:18:31it’s Java milk right there’s more milk
00:18:34per hundred grams in a flavored milk
00:18:36than a can of coke sorry there’s more
00:18:38sugar in a hundred minutes there’s more
00:18:41sugar in a hundred mils of milk than a
00:18:43can of coke you get me are you with me
00:18:46now I don’t know about you but I grew up
00:18:48with white milk and it was fine for me
00:18:51but the point is and this is the real
00:18:53point four-year-old who’s got a
00:18:57four-year-old in the in the room here
00:18:58put your hand up or cut our child has
00:19:00been through that you’re still young all
00:19:02right we’ll get busy
00:19:04I’ve got four I’ve done four in ten
00:19:07years you got speed up and I think
00:19:13they’re all mine as well a joke
00:19:18she’s a good woman honestly my point is
00:19:25imagine that four-year-old that little
00:19:27bundle of joy
00:19:28okay school system two milks a day 18
00:19:32right now remember this is not the
00:19:35shitty food this is not the lunch this
00:19:37is not the crap in the lunch and it’s
00:19:39not the crap that they eat on the way
00:19:40home from work and it’s not the crap
00:19:42they eat when they’re at home this is
00:19:43just milk guys right let me show you how
00:19:46much added sugar goes in just the milk
00:19:48of LA milk in a week that’s so what I
00:19:53have to do this is my job I have to go
00:19:55and buy an old wrecked bus cut the roof
00:19:58off and go and dump white sand but the
00:20:01equivalent weight of white sand in sugar
00:20:03and tail la this is what you’re doing to
00:20:06your kids okay and here’s the good thing
00:20:09right before you judge any country
00:20:12anyone when you give the public and I’ve
00:20:19been to many countries but I believe
00:20:22it’s true of the human kind when you
00:20:24give the public good clear information
00:20:27they make really good choices okay
00:20:31never forget that and the trouble is is
00:20:34we got a kind of so anyway let’s just
00:20:36cut them I got the guy fired the new guy
00:20:38came in they’ve banned flavored milks
00:20:40and they put in new efforts to the
00:20:41school food and they’re getting a load
00:20:42more fresh food and that’s the end of
00:20:43that story
00:20:44moving on
00:20:52you saw you saw Brittany up here earlier
00:20:54she was one of the girls that I worked
00:20:56in Huntington you know she was 17 years
00:21:01old and you saw it in the clip five
00:21:04years to live now here’s the other thing
00:21:07we need to talk about obesity and weight
00:21:09and size the icon of junk food has
00:21:12become a burger right the icon of bad
00:21:16health
00:21:16obesity is obviously a very fat person
00:21:18the reality is is that I’ve seen buff
00:21:21people and skinny people that are just
00:21:24as unhealthy right if you eat crap you
00:21:27can get in trouble very very much so so
00:21:28that’s Britney her environment was one
00:21:32of only one choice only the wrong choice
00:21:35so it’s very hard for me in my country
00:21:38to not get people just going ignorant
00:21:41fat greedy old bird you know well you
00:21:43know she only she’s not educated about
00:21:46food she knows nothing about her food
00:21:47her mom doesn’t she has no choice that’s
00:21:49what happens this is Natasha this is an
00:21:52England this is my country in Rotherham
00:21:53you know we’re talking about so many
00:21:56mothers that bring their kids up not
00:21:59even sitting there table styrofoam chips
00:22:01and cheese one day chips and burger the
00:22:03next chips and pea to the next and don’t
00:22:04forget about salad or veg the point is
00:22:07you know this is happening in many
00:22:09countries so well I guess what I’m
00:22:12trying to say is the Western world has
00:22:13got it wrong we’ve got it wrong and if
00:22:17you come from a developing country
00:22:18please do not look at us for inspiration
00:22:21because we’re getting it wrong okay I
00:22:25think the reality is and I have to look
00:22:29at you and your generation for this look
00:22:32we can try and fix the problem of bad
00:22:35health obesity and it does connect back
00:22:39into famine and how we look after care
00:22:41pay for and nourish other people not so
00:22:44lucky
00:22:45but we require and I’m gonna say future
00:22:48because I have very little you know I’ve
00:22:50been nothing but dot I am personally
00:22:52demoralized about government’s that I
00:22:54work with okay
00:22:56mayors rabbis priests pastors whatever
00:23:02councilors government local leaders need
00:23:06to get savvy about allowing certain
00:23:11stuff to change in their environment
00:23:12they are in control of a lot right
00:23:15whether it’s education whether it’s
00:23:17programs in their area whether it’s
00:23:18letting someone come into an area and
00:23:20just open open open open open open
00:23:23they can’t just keep taking the money
00:23:25and thinking it’s great it’s cheap it’s
00:23:27nice because it’s the data is very very
00:23:30clear is that it’s killing the world and
00:23:32the world can’t sustain all the food
00:23:33that we’re making anyway okay I want to
00:23:37give you an example before I move into
00:23:39the next pick which is nutrition
00:23:40transition this is a word I’d never use
00:23:42but this is what the scientists use just
00:23:46talk about developing countries child is
00:23:47really interesting that where’s the
00:23:49Chinese gang China whoo okay come on I
00:23:54think it’s fair to say that there’s some
00:23:56fantastic interesting things happening
00:23:58there at the moment and there’s a lot we
00:24:00don’t know but a little interesting
00:24:04thing is this that the people in
00:24:06government in China are not stupid
00:24:09they’re quite bright and clever you know
00:24:11they know what’s going on they know the
00:24:13international data they know of what’s
00:24:16going wrong in all of our countries okay
00:24:18they know it and just like a month ago
00:24:23and also the Chinese government are very
00:24:25very aware of what they call
00:24:27western-style diseases okay
00:24:31very clear they’ve just done a deal with
00:24:33McDonald’s for 34,000 McDonald’s to go
00:24:37around the whole of China in public
00:24:40government-owned petrol stations one
00:24:44decision probably by very small amount
00:24:47of people will have a massive dramatic
00:24:52devastating effect quickly on that
00:24:56country think about it and I’m not
00:25:00slagging nothing off I’m just saying one
00:25:02person five people one decision a future
00:25:06once you got them in once you sign that
00:25:08contract you can’t get them out well
00:25:11maybe you can
00:25:13okay nutrition transition what is
00:25:18nutrition transition that is basically
00:25:20when you go from a lifestyle or a
00:25:22country of food a bit like your
00:25:24grandmother’s steeped in tradition the
00:25:29interesting thing and you’ve really are
00:25:31just going to paint there look just
00:25:32recently scientists somehow I’m not
00:25:34going to bore you with that but and
00:25:35found out that mankind us have been
00:25:39cooking in one way shape or form for two
00:25:41million years and they know that because
00:25:44of the way that teeth changed and stuff
00:25:47I don’t know what they do but that’s
00:25:49what they say I mean the react is where
00:25:53we’ve got to is steeped in thousands and
00:25:57thousands and millions of years of
00:25:59evolution now the food that is
00:26:01individual to all of your countries all
00:26:03those things that you shout it out to me
00:26:05all those memories yeah they’re they’re
00:26:07starting to disappear in certainly most
00:26:10of the world quite quickly and if you’re
00:26:13from a country that doesn’t understand
00:26:15what I’m saying two or three years maybe
00:26:18maybe a little bit longer yappin so
00:26:21nutrition transition is going from old
00:26:23food to new and we know what that is
00:26:26guys it’s a western-style diet where we
00:26:28go from hands local food to factories
00:26:31and you know it’s gonna be high in salt
00:26:33fat all that stuff I think you have
00:26:37to look at it as a war I’ve named it the
00:26:40food revolution it is a war guys you
00:26:44know instead of you know let’s just be
00:26:47very very clear I think it’s in my
00:26:51experience I’m rarely inspired and
00:26:55surprised by the over intelligence and
00:26:59humanity of politicians in actual fact I
00:27:04personally wouldn’t employ most of them
00:27:12and I know it’s easy to slag off
00:27:14government and I’m sure it’s a hard job
00:27:17but that’s what I’ve seen however most
00:27:21people from big big food business are
00:27:24really clever they’re really clever and
00:27:28possibly they’re nice people possibly
00:27:32and you go understand that they’re
00:27:37really strategic they’re really clever
00:27:39they’ve got money they got marketing and
00:27:41they’ve got a product and they’re way
00:27:43more strategic than any government in
00:27:44the world okay just get that so you’ve
00:27:47got a look at nutrition transition or
00:27:48the change of food or the change in
00:27:50health right as a wall instead
00:27:53of shipping in guns and tanks they’re
00:27:56shipping in food junk food sugary drinks
00:27:58right you know the drill so you’ve got
00:28:00to think of it like that
00:28:02one of the things it’s a really and I’m
00:28:06not sure if I’m flagging this off or
00:28:08being horrible or saying be careful
00:28:11right all the scientists that study food
00:28:14food culture food trends disease
00:28:18cultural issues they are witnessing a
00:28:23reality of what I call Globo kids
00:28:26Globo kids right now this is at the same
00:28:29time as technology phones right lovely
00:28:32this is great in it you know I only got
00:28:34one when I was 20 25 actually I was a
00:28:36bit late fantastic
00:28:39Globo kids and you know it’s sort of
00:28:41showing that more and more of us are
00:28:43kind of in for the same thing socially
00:28:45aware of its music whether it’s film
00:28:46were sharing information but of course
00:28:49food is well in with that as well you
00:28:51know the sign for a lot of people of a
00:28:54perfect night out you know is you know
00:28:56more than often sort of TVs game boys
00:29:00you know having a piece of junk food all
00:29:02that sort of stuff where comment we are
00:29:04definitely the fact is we are becoming
00:29:06homogenized right and so I guess what
00:29:09I’m saying here is and that’s sort of at
00:29:10the beginning was their dream of your
00:29:12food dream of those moments because I
00:29:14don’t know what the answer is but you
00:29:17guys and your children especially will
00:29:20have to tread a very very fine line
00:29:24between becoming a
00:29:25globo kid which could have it’s
00:29:29positivity z’ and losing your
00:29:31individuality losing your cultures and
00:29:35it’s really happening it’s really really
00:29:38happening and I think that brings me
00:29:42nicely on to sort of education this is
00:29:44something I’m really really passionate
00:29:45about and you’re talking to a kid that
00:29:46came out of school with nothing when
00:29:48when I left school I was so pleased to
00:29:51never have to write and do exams ever
00:29:52again thank God for that but ever since
00:29:56I’ve left I’ve never stopped doing it
00:29:58I’ve written 15 books now it’s terrible
00:30:00so I used to go I used to go to special
00:30:09needs when I was a kid and if my special
00:30:12needs kid for like extra tuition if she
00:30:14knew that I’d written 450 book she would
00:30:16have she’d be turning in a grave
00:30:17ok let’s let’s talk about let’s talk
00:30:21about education ok historically
00:30:25basically if we look at mankind for
00:30:2899.9% of the time teaching education
00:30:33came through mum more than often bitter
00:30:38dad maybe hunter-gatherer certainly
00:30:41nonno Nanni
00:30:42and certainly the village okay that’s
00:30:46how we were taught to survive and of
00:30:49course in those days a proportion of our
00:30:50day spent on food was like about 70
00:30:53percent back in back in the day I’m
00:30:55talking a few hundred years ago
00:30:56thousands of years ago hunter-gatherer
00:30:57okay because if we didn’t get food we
00:30:59die
00:31:00so being streetwise but you know you
00:31:03don’t you you don’t want to send your
00:31:04kid down a street not being streetwise
00:31:06you know if there’s pickpocket is about
00:31:08or there’s people you know be careful
00:31:10over there when it comes to food you’ve
00:31:11got to be streetwise about food and
00:31:13education is the keys to being
00:31:15streetwise okay and for all of time it’s
00:31:19been passed down through family now for
00:31:21many countries here today and for
00:31:24possibly the rest of you in the future
00:31:27years to come maybe a decade maybe two
00:31:30mums and dads are all out working Paria
00:31:33priorities are changing and therefore
00:31:39we have to be really clever about how we
00:31:40educate kids about food now when you
00:31:44talk to scientists about food and health
00:31:45they argue about lots of little things
00:31:47the one thing they don’t argue about the
00:31:49one thing that brings us all together
00:31:51today is that food education is the
00:31:54biggest defense the biggest armor
00:31:57weaponry against the fight against
00:31:59obesity diet-related disease and I
00:32:00actually do believe famine as well
00:32:02because you need people clued up about
00:32:04the soil the water farming and food okay
00:32:08so only in my eyes at the moment and you
00:32:12might have much better ideas than me if
00:32:15I was spending money if I was in control
00:32:18of a government the one place where most
00:32:21of our kids are in England Europe
00:32:24America I can say 180 to 190 days of the
00:32:28year this school and most of our
00:32:33countries have either got well most of
00:32:35them haven’t got a food education set up
00:32:37if they have it’s rubbish it’s not
00:32:40relevant and it doesn’t help them be
00:32:42streetwise about food and at the end of
00:32:46the day I suppose what I’m saying to you
00:32:47lovely people is if you don’t do your
00:32:52maths homework you ain’t gonna die young
00:32:56right don’t and don’t believe that if
00:32:59anyone tells you that they’re lying all
00:33:01right
00:33:02statistically on the planet and for most
00:33:05of the planet first generation of kids
00:33:07expected to live a shorter life than
00:33:09their parents if you don’t learn about
00:33:10food you will die on we all eat
00:33:15hopefully every day and we got to know
00:33:20about it and if we know about it we can
00:33:23make better choices and through food
00:33:26education I really really truly believe
00:33:28that you can infiltrate
00:33:31I mean most the biggest priority is
00:33:34pregnant women straight away that’s
00:33:37where it all starts in the tummy what
00:33:40they’re eating while that mother’s
00:33:42pregnant we’ve got to be strategic
00:33:43clever
00:33:44relevant to the area we’ve got to get
00:33:46that baby fit right when the baby is
00:33:49born the second most important bit
00:33:52right how they look after the baby
00:33:54breastfeed and all of that sort of stuff
00:33:55now this is this if you speak to any
00:33:57health specialist around the world this
00:33:59is where the big problems start and if
00:34:01you start like that it’s so hard to fix
00:34:03it later on right if you have food
00:34:06knowledge you know little school big
00:34:08school you have got the best chance in
00:34:10the world of having your children your
00:34:14new generations coming through being
00:34:16armed to make good decisions now and I
00:34:20want to tell you what that means if
00:34:21people are armed with general more
00:34:23information right and the ignorance out
00:34:26there is phenomenal and very consistent
00:34:28right a couple of things happened for me
00:34:32they’re important you get those
00:34:34knowledgeable people through government
00:34:35okay they make different decisions
00:34:39because they’re aware of so much more
00:34:41the Chinese things are good you don’t
00:34:44have to make quick snap decisions like
00:34:46that okay the other thing is the
00:34:57probably most powerful thing in this
00:34:59world is the dollar the yen the pound
00:35:02right money right that’s that’s what is
00:35:05driving so much what I’ve seen happen in
00:35:08England which is really interesting in
00:35:10the last seven years
00:35:12which you know me and a handful of other
00:35:15people have been stirring right is when
00:35:18you empower a community or a country to
00:35:22expect more to know more even some of
00:35:27what you might call the bad guys start
00:35:30becoming good if I can’t believe I’m
00:35:34gonna say this to you in the last five
00:35:35years McDonald’s UK and and I think
00:35:38possibly Europe but definitely France
00:35:40has done probably more in procurement
00:35:43and ethics of eggs milk beef salad
00:35:48starting to do a few more bits on
00:35:50balance right but they’re going well in
00:35:53the rider they’re doing more than a lot
00:35:54of midsize businesses and we have to we
00:35:57have to say well done we have to hurt me
00:36:00well done we have to say it but but
00:36:03that’s because the public well there’s
00:36:05two things really we can be
00:36:06cynical it’s because even the manager of
00:36:08that company was very clever and wanted
00:36:10to get in front of the game chase the
00:36:13pound and preempt a problem of his
00:36:16population becoming more sort of fussy
00:36:20about what they’re eating or they were
00:36:22just doing the right thing either or I
00:36:25don’t care I want it to move I want them
00:36:27all to move now the stark contrast of
00:36:30that is in America that ain’t the case
00:36:31okay and the reason is is because the
00:36:34public yet as a whole haven’t risen up
00:36:37and it is happening it is happening you
00:36:39watch your space it is happening but it
00:36:42hasn’t yet so if you know about food if
00:36:48you’ve been educated at food about food
00:36:49if you feel the love okay
00:36:52then you can be a better parent yeah you
00:36:56can be a better parent if you know about
00:36:58food where it comes from how it affects
00:36:59your body you know the fact that it
00:37:01gives you energy that it doesn’t make
00:37:02you laugh you know you know food and
00:37:05what you eat can affect you know it’s
00:37:07been proven now by Oxford and Yale that
00:37:10it speeds up your brain neurons it
00:37:11allows you to attain and keep more
00:37:13information up to about eleven percent
00:37:14now I don’t know about you lovely clever
00:37:17people I can be pretty good about 70
00:37:20percent good most days right now I’ll
00:37:24try and be better but that extra 10
00:37:27percent to me is gold I don’t know about
00:37:30you but would you like ten percent I
00:37:31would so I think when you look at health
00:37:35productivity ideas fantasy moving
00:37:39forward in this world in the best
00:37:41condition that you can be you know
00:37:42knowing about food allows you to be a
00:37:44better parent a better boss where do you
00:37:48spend half of your time but if not more
00:37:50work how many canteens in this world
00:37:53forget kids and schools for a second we
00:37:55haven’t even got on to hospitals and the
00:37:57shitty food in there right what in in
00:38:00your business small or big ten or a
00:38:03thousand right how much crappy food is
00:38:07in there how by having one person
00:38:11young or old in that business fighting
00:38:13in a business I employ people in my
00:38:16business to fight with me fight with me
00:38:18go out find things tell me to do better
00:38:20employ someone to make you go out and do
00:38:22better imagine how much productivity
00:38:25creation would go up if you just fed
00:38:27them right so you can be a better boss a
00:38:29better parent and of course eventually a
00:38:31better politician that hopefully makes
00:38:33good decisions not like the McDonald’s
00:38:35one in China so I suppose what I’m
00:38:38trying to say I know I’m biased I know I
00:38:41love food and it was my Savior as far as
00:38:44education was concerned but it is one of
00:38:50the most important things in our lovely
00:38:52little planet and the knowledge of food
00:38:57will carry us all well and the patterns
00:39:01of Education are way down and they’re
00:39:03droppin badly and your generation needs
00:39:06to fight for that and I haven’t even got
00:39:09on to the biggest problem in the next 40
00:39:10years which will be water water is the
00:39:14biggest problem in food in the next 40
00:39:15years there’s not enough of it it’s
00:39:17displaced water in food on any packaging
00:39:22has always been often the first
00:39:24ingredient and the cheapest water really
00:39:27has too many parts of the world forgive
00:39:30me but for many parts of the world
00:39:31certainly in the Western world has no
00:39:33value it doesn’t really it will have a
00:39:37value in then it’s 40 years it will
00:39:39cause mass migration of communities it
00:39:41will cause Wars and it will send the
00:39:44price of food way up and it’s all
00:39:46self-inflicted so I’m not going to go
00:39:49into that but I have to be I have to be
00:39:52a believer in the education will save us
00:39:56I have to because how can we be so
00:39:58miserable about everything because it is
00:40:00bad so the question is is what am I
00:40:03going to do what are you going to do I
00:40:06guess I yeah i am biased whatever avenue
00:40:09you’re going to go down it’ll be nice if
00:40:12you could be as passionate about food
00:40:14and the planet and growing because it
00:40:15will affect whatever you do so there’s
00:40:19something that I would love one young
00:40:24world to do I think this is this is why
00:40:26I’m here first of all look at a personal
00:40:30choice
00:40:33just just look at you said I mean
00:40:35interesting yet we did look at yourself
00:40:36and what was very interesting is you
00:40:38thought you’re gonna live to 100 you all
00:40:40said that you could cook which I’m not
00:40:41saying you can’t you all can cook but
00:40:47what was the what can we just bring that
00:40:49that’s that up again the one on the food
00:40:51I just wanna there was something funny
00:40:53in it when I look to it so we would come
00:40:55back to this they’ll be scampering
00:40:57around in the background it was no no no
00:41:02the one the one that the survey that we
00:41:04did here with the guys today
00:41:05sorry I’ve thrown a curve ball okay no
00:41:09no no no the other ones I was funny I
00:41:19can’t remember sorry forgive me okay
00:41:21back to the thing then I don’t wanna
00:41:22slow you down back to the thing so
00:41:23personal choice and look at yourself
00:41:25look at your family what can you do to
00:41:28inspire education this by change what
00:41:31can you do in your community in your
00:41:32streets in your towns and your cities
00:41:34that’s a real good one and I have a
00:41:37request I have a request that I think
00:41:40you might like right
00:41:42the timing of us meeting today is a
00:41:45beautiful thing because although what
00:41:49I’m asking for is a bottom-up approach I
00:41:52want people to rise up I want the
00:41:54youngsters to rise up I want us to do it
00:41:56on an international level we have this
00:41:58ability between us to do this and we’ve
00:42:00we need a food revolution I can’t just
00:42:02began a UK and Australia in America and
00:42:04I want to go everywhere but how can I
00:42:06get everywhere we need to do it but
00:42:08we’ve got in government terms I guess
00:42:12the most important meeting in the last
00:42:15five years happening in on the 19th and
00:42:1824 September right it’s the UN meeting
00:42:21global meeting on non communicable mono
00:42:24concert non communicable diseases which
00:42:27is what we’re all talking about now okay
00:42:28what I’d love you to do is better mix it
00:42:31up one young world let’s mix it up
00:42:32because I’ll tell you one thing all the
00:42:34world experts that I meet are not
00:42:36impressed by the UN they don’t believe
00:42:39they’re going to agree on anything
00:42:40tangible anything that’s going to make
00:42:42true change and they’re all pulling
00:42:44their hair out these are people that
00:42:46have been
00:42:46working on tracking all of your
00:42:48countries I can promise you for the last
00:42:5030 40 years through many dictators and
00:42:52governments and you name it right the UN
00:42:55ain’t pulling their finger out right we
00:42:58can create I’d like to create a nice bit
00:43:01of Mary hell right so I’d like you to
00:43:03number one go to the Facebook page right
00:43:05it’s food revolution community and when
00:43:09you go through to that sign up
00:43:11immediately I don’t if you can put a
00:43:13screen grab at the website you can sign
00:43:15up by signing up one it means we have a
00:43:18contact – it means you’ve signed the
00:43:20petition okay and we’ve already got over
00:43:24seven hundred thousand votes to go to
00:43:27the UN I want you to help me get it to a
00:43:29million right so that’s the first thing
00:43:31you do then you can like it so all your
00:43:32friends can see it okay then if you want
00:43:35to if I can make your life easier go
00:43:38food revolution come forward slash sign
00:43:40and they’ll be basically a page that
00:43:43will help you facilitate you write a
00:43:45letter to your you and your UN
00:43:47ambassador now I’ve written some stuff
00:43:49I’ve written some stuff I’ve written
00:43:55some stuff to forgive me I need your
00:44:01help
00:44:01to write these letters you can check
00:44:03I’ve written one you can change it just
00:44:05Google who your UN Ambassador is of your
00:44:08country and then there will be an email
00:44:10address send it in
00:44:12but don’t just you do it I would love
00:44:14you to do it for a little moment in time
00:44:16to beg ask all of your communities and
00:44:20your friends to do the same and I don’t
00:44:22want the nineteenth from the 20th to be
00:44:25what the world experts that I respect
00:44:27from all over the world think is going
00:44:29to happen which is basically nothing
00:44:31okay if we can get those numbers up on
00:44:37the petition and the letters well I’m
00:44:39going to do it anyway but I’m going to
00:44:41be writing to Ban ki-moon who’s
00:44:43basically one of the top guys at the UN
00:44:44I’ll be delivering
00:44:50I’ll be delivering a printout of every
00:44:52single one so I’ll just bring a forklift
00:44:54truck and put a petition in in paper but
00:44:58maybe that’s not very eco-friendly will
00:44:59email it will just clog up his inbox how
00:45:03times have changed in campaigning hey
00:45:06I’d love you to help me with this that’s
00:45:10the end of my time
00:45:11it is a pleasure I do take today really
00:45:15really seriously I believe in one young
00:45:18world and we the only thing we can dream
00:45:23of is that education can create cultures
00:45:27of control and activism in any way shape
00:45:32or form we need to empower mums and dads
00:45:34to be I have an opinion and say no no no
00:45:36no no no don’t like that I think we can
00:45:38do that together thank you so much
00:46:03amazing job thanks Jamie it’s fantastic
00:46:24so that’s it two phenomenal sessions
00:46:26this morning
00:46:27harkonnen pecker with global dignity and
00:46:29Jamie with his food revolution you now
00:46:32get to have a 15-minute coffee break and
00:46:34we’ll see you back in here in 15 minutes
00:46:35thank you very much
”