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How To Raise Donor Money and Grow Your Non-Profit – Ask Evan


00:00:08hi I’m Evan Carmichael and welcome to

00:00:11another edition of ask Evan in today’s

00:00:13video I’m going to answer a question

00:00:14from one of our readers Lawrence who is

00:00:17busy drafting the Constitution for a

00:00:19nonprofit organization that is gonna

00:00:21start very soon the primary objective of

00:00:24the organization is to create a Center

00:00:25for the community and Newton particular

00:00:27and he’s trying to organize career

00:00:29exhibitions assists schools and

00:00:30communities and getting motivational

00:00:32speakers for events and taking part in

00:00:35initiatives to alleviate illiteracy

00:00:36unemployment and crime and he’s try to

00:00:38raise money and find donors and that’s

00:00:40his mission and he’s asking for my

00:00:42advice on how to help them get started

00:00:43so Lawrence is great to have big

00:00:46ambitions and goals for your

00:00:47organization I think one of the best

00:00:50things you can do is start small stay

00:00:52focused

00:00:53make one event make it a super success

00:00:56and build on that success often we’re

00:00:58trying to do too many things at once

00:00:59especially at the beginning

00:01:01none of them end up going well so what

00:01:03I’ve encouraged you to do is pick one

00:01:04thing that you want to focus on so say

00:01:07the motivational speaking get one word

00:01:09of an inspirational speaker to come for

00:01:11one event and make it a huge success

00:01:13then you can use that momentum to start

00:01:15doing other events and other activities

00:01:17and build some momentum and credibility

00:01:18for your new organization so in terms of

00:01:21fundraising for the one event think

00:01:23about the motivational speaker himself

00:01:25or herself they might have connections

00:01:28to help you raise the money for that

00:01:30event they might be willing to donate

00:01:32their time to it as well you might find

00:01:34local business people or parents we’re

00:01:35willing to support this one initiative

00:01:37you might be able to get the kids to go

00:01:39up and help raise some money to bring

00:01:41this figure to come in it’s a lot easier

00:01:43to focus everybody’s efforts on one

00:01:45specific cause that makes a lot of sense

00:01:48then for an overarching

00:01:50huge goal that people might not have a

00:01:53connection to yet so I try to focus on

00:01:56one thing at a time make it really

00:01:57successful build a lot of momentum

00:01:59credibility for organization you can

00:02:01spin off into your bigger vision and

00:02:04it’s great to have a bigger vision I

00:02:06don’t want to limit you on that I think

00:02:07for all entrepreneurs you want

00:02:09where your where you want your

00:02:10organization or company to be in 10 and

00:02:125 and 20 years down the road but start

00:02:15with one thing at a time do it really

00:02:17well build up momentum and credibility

00:02:20and then use that success to leverage

00:02:22and build your organization forward in

00:02:24other directions so I hope that helps

00:02:27Lawrence if you guys like the video

00:02:28please give it a thumbs up below and I’d

00:02:30also love to hear your thoughts and

00:02:31feedback if you want to leave a comment

00:02:33below the video and stay tuned to the

00:02:35next episode

00:02:44you