00:00:10another edition of ask Evan in today’s
00:00:13video I’m going to answer question from
00:00:14one of my readers clipper who asks hi
00:00:17evan is clipper
00:00:18I would love a bit more detail about how
00:00:20to build that business around the
00:00:21customer PS I have new goal to crop pass
00:00:24with you and shake your hand and thank
00:00:26you
00:00:26well Thank You Clifford for the kind
00:00:28words and if you’re in Toronto I’d love
00:00:29to grab a coffee and shake your hand to
00:00:32answer your question about how to build
00:00:33a business around a customer it’s one of
00:00:35my favorite piece of advice for
00:00:37entrepreneurs because if you can build
00:00:39around the paying customer then your
00:00:41chances of success are much higher if
00:00:43you have money coming in and you know
00:00:44you have a customer who likes what you
00:00:46do is willing to pay you for it so
00:00:48that’s the first step to getting your
00:00:49business started in order to make that
00:00:51happen you need to start connecting
00:00:53whether we’ve had your customers and
00:00:54finding out what their main challenges
00:00:56are so there’s a number of ways to do it
00:00:58but you start by hanging out where your
00:01:01potential customers are hanging out
00:01:03so there’s networking events or
00:01:05different conferences or different
00:01:07meetings that you know your potential
00:01:09customers are gonna be at you want to go
00:01:10there you can also look online there’s
00:01:12an forums or on Twitter or Facebook or
00:01:15LinkedIn groups where you know that your
00:01:17customers are hanging out you want to be
00:01:19there and you want them to start to get
00:01:21to know you as you start talking to them
00:01:23it hasn’t introduced yourself you’re not
00:01:25selling anything yet all you’re trying
00:01:27to do is add as much value to them as
00:01:29possible and try to help them out get
00:01:31them to think hey this guy knows what
00:01:33he’s talking about and can potentially
00:01:35help me then as you start building that
00:01:38relationship with them you ask some of
00:01:41the challenges that they’re facing and
00:01:42then they’ll come up into the course of
00:01:43conversation find out what problems
00:01:45they’re facing and hopefully there’s
00:01:47something in there that you can work out
00:01:48a solution to and you can ask them yeah
00:01:51I understand that’s a huge challenge for
00:01:52you if I were able to help you do XYZ
00:01:56would that make sense for you and as you
00:01:59get to know these people and as they
00:02:00build up confidence with you then there
00:02:03more likely to want to come aboard and
00:02:05work with you and it’s really as simple
00:02:06as that it’s trying to get to know as
00:02:08many people as you can who are potential
00:02:10customers find out about the challenges
00:02:12that they’re facing and try to be as
00:02:14helpful and valuable as possible at the
00:02:15started relationship to develop rapport
00:02:17and to really start to get to know some
00:02:19where their challenges and once you hit
00:02:21on a challenge that you think you can
00:02:22really help them solve work with them to
00:02:24solve that problem and it’s a start of
00:02:27your new business so I hope that helps
00:02:29Clifford if you guys liked the video
00:02:31please give it a thumbs up below and I’d
00:02:33also love to hear your thoughts and
00:02:34feedback if you want to leave a comment
00:02:35and stay tuned for the next episode
00:02:48you
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