00:00:03special edition of modeling the Masters
00:00:04today we’re going to look at my favorite
00:00:06five gud seats entrepreneur launches of
00:00:08all time these are from entrepreneurs
00:00:10who knew how to get people talking as
00:00:12soon as their parks came out I hope you
00:00:14find us so it’s inspirational and can
00:00:16apply some of their lessons into your
00:00:17business here we go gutsy is
00:00:20entrepreneur launch number five Deena
00:00:22white saves the UFC Dana White is the
00:00:25current president of the Ultimate
00:00:26Fighting Championship white began
00:00:28managing MMA fighters Tito Ortiz and
00:00:30Chuck Liddell before taking over the UFC
00:00:32this current net worth is 150 million
00:00:35dollars after purchasing the UFC Dana
00:00:38White and his partners accumulated over
00:00:3930 million dollars in losses trying to
00:00:42make the business viable in the last
00:00:44ditch effort to save the business white
00:00:46launched a reality television show The
00:00:48Ultimate Fighter the future
00:00:50up-and-coming fighters who is unable to
00:00:52convince any network to hear the show
00:00:54until spike TV agreed with one major
00:00:56condition the UFC would have to pay the
00:00:59entire 10 million dollar production
00:01:01costs to create the show white agreed I
00:01:03would his business on the line the show
00:01:06became a huge success which ended with
00:01:07force riffin and Stephan Bonnar fighting
00:01:10for a six-figure contract white credits
00:01:13the show for saving the UFC and
00:01:15continued airing new seasons of The
00:01:16Ultimate Fighter to expand the awareness
00:01:18and popularity of his company guts his
00:01:23entrepreneur launch number four Philip
00:01:25night science Michael Jordan Philip
00:01:28night is the co-founder and chairman of
00:01:29Nike as of two thousand ten nights taken
00:01:32nike gives him an estimated net worth of
00:01:33twelve point seven billion dollars
00:01:35making him the 58th richest person in
00:01:38the world
00:01:38in 1985 night launched a new shoe called
00:01:42air jordan after signing a young
00:01:44up-and-coming basketball player named
00:01:45michael jordan to a sponsorship deal the
00:01:48initial deal was for 2.5 million dollars
00:01:50over five years an expensive deal at the
00:01:53time that changed the face of sports
00:01:55marketing the air Joyner was then banged
00:01:57by the NBA because his black and red
00:01:59colors didn’t fit with an NBA guidelines
00:02:01Jordan continued wearing them and was
00:02:03fined five thousand dollars per game
00:02:05which Nike paid the air jordan became
00:02:08the most valuable footwear franchise
00:02:10thankies history it was so popular that
00:02:12launch dates had to be postponed to
00:02:14weekends so kids wouldn’t be tempted to
00:02:16skip school to get their hands on the
00:02:17latest air jordan the move took nike
00:02:20from being a running shoe company with
00:02:22no exposure to the basketball market to
00:02:24now owning as much as eighty five
00:02:25percent of the basketball shoe market
00:02:29you
00:02:30gutsiest entrepreneur launch number
00:02:32three Bill Gates pitches a product that
00:02:34doesn’t exist Bill Gates is a chairman
00:02:37of Microsoft the software company he
00:02:39founded with Paul Allen he is
00:02:40consistently ranked among the world’s
00:02:42wealthiest people and was the wealthiest
00:02:44overall from 1995 to 2009 excluding 2008
00:02:48where he was ranked third his current
00:02:49net worth is 56 billion dollars Bill
00:02:53Gates a longtime friend Paul Allen
00:02:55turned their passion for programming
00:02:56into a business when they saw a picture
00:02:58of the all tear dat on the cover of
00:03:00popular electronics gates called myths
00:03:04the company that was manufacturing the
00:03:05health care and told them that he and
00:03:07Alan had developed the programming
00:03:08language for the computer that was ready
00:03:10to launch not a single line of code
00:03:12written and no alterative work on gates
00:03:15and Allen worked around the clock on
00:03:17Harvard computers to do what they said
00:03:19they already had done eight weeks later
00:03:21Allen flute emits headquarters in New
00:03:23Mexico to present their code without
00:03:26given a test run the program was a
00:03:28success and midst bought the rights
00:03:29making it an industry standard within
00:03:32one year Gates had dropped out of
00:03:34Harvard and the two high school friends
00:03:35established microsoft corporation
00:03:39gud sees entrepreneur launch number two
00:03:42Richard Branson drives a tank into Times
00:03:44Square Sir Richard Branson is a British
00:03:47entrepreneur best known for his virgin
00:03:48group of over 400 companies Richard
00:03:51Branson is a 212 richest person in the
00:03:53world according to Forbes 2010 list of
00:03:55billionaires was an estimated net worth
00:03:57of approximately four billion dollars to
00:04:00launch virgin Cola he wrote in The Times
00:04:02Square in New York City on top of a tank
00:04:04promising a battle with coke and pepsi
00:04:06to launch Virgin Mobile in Canada he
00:04:09repelled into the heart of yonge-dundas
00:04:11square Branson has also made several
00:04:13world record-breaking attempts with
00:04:16Virgin Atlantic challenger and Virgin
00:04:17Atlantic challenger 2 he raced to have
00:04:20the facets atlantic ocean crossing in
00:04:22Virgin Atlantic flyer created the
00:04:24world’s largest hot air balloon and was
00:04:26the first to cross the Atlantic in a
00:04:28balloon he then tried to become the
00:04:30first person to go around the world in a
00:04:31hot air balloon Branson is always
00:04:34thinking of new ways to launch and
00:04:35promote his businesses the more
00:04:37high-profile the better even when it’s
00:04:39done don’t work out they garner so much
00:04:41attention for his business that it’s all
00:04:43worth it
00:04:46guts his entrepreneur launch number one
00:04:48PT Barnum puts on a show PT Barnum was
00:04:52an American showman businessman in
00:04:53entertainment he was the founder of the
00:04:55circus that became the Ringling Brothers
00:04:57and Barnum & Bailey Circus the show was
00:04:59called the greatest show on earth and
00:05:01he’s my top pick for this list of the
00:05:03gutsiest entrepreneur launches of all
00:05:05time even if you didn’t have a ticket to
00:05:07his show when Barnum circus was in town
00:05:09you wouldn’t know it he would sweep into
00:05:12the city with custom elephants would be
00:05:14paraded through the streets clowns would
00:05:15be sent to local hospitals to visit with
00:05:17sick children Barnum provided a pre-show
00:05:20to his circus that he hoped would get
00:05:22people talking and raise excitement
00:05:23about his show he would give tours of
00:05:25his circus to anyone who wanted to see
00:05:27inside the big top and also put on
00:05:29multiple free contests in order to
00:05:31attract crowds to his shows Barnum was
00:05:33always thinking of ways to promote both
00:05:35himself and his business from making
00:05:37splashy entrances to using
00:05:39cross-promotion Barnum did what it took
00:05:41to make sure people knew who he was
00:05:46thank you for joining me for this
00:05:48special edition of all of the Masters I
00:05:50hope you enjoyed if you like the video
00:05:52please give it a thumbs up I’d also love
00:05:54to hear thoughts and feedback if you
00:05:55want to leave a comment below and stay
00:05:57tuned for the next episode
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