00:00:08hi I’m Evan Carmichael welcome to
00:00:11another edition of ask Evan in today’s
00:00:12video I’m going to answer question from
00:00:14one of our readers Anastasia who’s a
00:00:16comedian and wrote in asking for my
00:00:18advice so she wrote hello Evan love
00:00:20receiving your emails and instant on
00:00:21business however i was wondering on
00:00:23device you can give to someone who’s
00:00:24their own product I’m a stand-up
00:00:26comedian and I am remarkable I need to
00:00:29know how to get into corporate America
00:00:30please go to my website and give me your
00:00:32honest opinion on my image given a
00:00:33better one or anything else that can
00:00:35improve on I sincerely Revere your
00:00:37opinion so please be honest and there’s
00:00:39link to her website so Anastasia I can
00:00:42relate I am my own product too we may
00:00:44serve different markets I’m not very
00:00:46funny but what I do i do really well as
00:00:49well so let’s load up your site and see
00:00:52what we can talk about so here’s the
00:00:55website when I look at it I don’t really
00:00:59see something that is geared towards
00:01:01corporate America it seems more of a
00:01:03consumer play so you have these
00:01:05different events that are popping up
00:01:06here promoting where you’re going to be
00:01:08doing your next gig which is great but
00:01:11there’s nothing here that talks about
00:01:13corporate America so as I scroll down
00:01:15you know bold black leadership rally
00:01:17rising the cop comedy show I don’t get
00:01:20the sense that you’re committing who
00:01:21targets corporate America so I would try
00:01:24to revamp this page a little bit maybe
00:01:26start by changing your value proposition
00:01:28here so you know instead of diva of
00:01:30comedy maybe something about how you
00:01:32helped corporate America if you have
00:01:35your picture here maybe a quick bio and
00:01:38you’re here to say how you helped
00:01:39different corporations why they should
00:01:41hire you because again if I looked at
00:01:43this if I was working on a big company I
00:01:45wouldn’t think that you’re the type of
00:01:47comedian who would work for my show
00:01:50whatever i’m putting on so it does look
00:01:53more like a consumer-oriented brand the
00:01:56next thing I would do is also have
00:01:57testimonials so I don’t know if you’ve
00:01:59done it in corporate gigs ietter if
00:02:00you’re working on getting your first
00:02:02ones but as soon as you do have them
00:02:04write in a testimonial have them put
00:02:06something on there that says you know
00:02:08Anastasia was the life of the conference
00:02:10or you know whatever it is that you’re
00:02:11going to be doing have somebody on there
00:02:14hopefully you can show their face but
00:02:15worst case just a testimonial what
00:02:18company they’re from that would be
00:02:20fantastic and that gives me some
00:02:22confidence in that you’re able to
00:02:24deliver a message for these type of
00:02:26corporate events looking through your
00:02:30your sub header here there’s some things
00:02:33that you might want to consider updating
00:02:35starting here at the end this register
00:02:38member directory I don’t really know
00:02:40what what it means it’s kind of
00:02:41confusing so connect to the community
00:02:43with your existing account I didn’t know
00:02:46there was an estate into the bold
00:02:48community so you might want to remove
00:02:51that the member directory is empty so
00:02:53again I would just take that off it
00:02:55doesn’t really add anything to your side
00:02:57and just confuses people who are
00:02:58clicking through your blog is a little
00:03:01bit outdated and there’s only one post
00:03:03so talking about relationships and sex
00:03:06great but you know a couple months old
00:03:09you may want to in here again start
00:03:12posting about some of the corporate work
00:03:13you’re doing or how you can potentially
00:03:14help corporations so if I am from a big
00:03:17corporation to come line on your site
00:03:18and click on your blog I can see that
00:03:20you’re the type of person that I want to
00:03:23hire the next thing we do is looking at
00:03:26your video clips let’s wait for it to
00:03:29load up here there’s only one clip that
00:03:32loads for me here and first of all I
00:03:34would put a video on the homepage and it
00:03:37could be a welcome video asking people
00:03:39to you know go and check out your site
00:03:40or clips of you talking and doing your
00:03:44thing one video is probably not going to
00:03:47be enough so I definitely try to mix it
00:03:50up and put some more videos on here the
00:03:53topic is also about religion so as a
00:03:55Christian video which is great for some
00:03:58people but might turn a lot of people
00:03:59off so if you do other calm body as well
00:04:01then you might want to put other
00:04:03examples in here so that your
00:04:06multi-dimensional if that’s if that’s
00:04:07what you do then that’s fine that just
00:04:09also maybe show more examples especially
00:04:13if you’ve done corporate gigs you then
00:04:15you can record those you want to put
00:04:16them up here and I’d start putting them
00:04:18out on youtube as well you know put more
00:04:20out any time you can do do these little
00:04:23recordings when I do these videos now it
00:04:25helps us app
00:04:26me as an expert for entrepreneurship and
00:04:29people subscribe to the channel and I
00:04:30get interest in it so you know the more
00:04:33videos you put up on YouTube and the
00:04:34more you funny they are and people want
00:04:36to check them out and subscribe to your
00:04:38channel the more likely you’re going to
00:04:39be able to track the corporate audience
00:04:41as well so definitely try to put some
00:04:43more of your stuff up on YouTube and
00:04:45maybe even do a weekly comedy you know
00:04:48quick thing five minutes you know you
00:04:50and your house or you know whatever the
00:04:52studio filming joke of the week
00:04:55something to start building an audience
00:04:59the last thing I want to talk about for
00:05:01your site was if i click on booking
00:05:03request it doesn’t work so you know if
00:05:06you want people to write in and book you
00:05:09for different gigs you have to have a
00:05:11book request page that works i’m sure
00:05:13that’s it that’s a quick and easy fix
00:05:14but I definitely try to check that out
00:05:16so up with a few ideas in the other that
00:05:18can help you Anastasia I thought I’d
00:05:19might also quickly show you what I do on
00:05:21my side because I do a lot of corporate
00:05:23work I’m not a comedian but I do a lot
00:05:26of corporate work so this is my page it
00:05:28talks about me and the first thing I do
00:05:31is I showcase all the different media
00:05:33coverage that I’ve done so I’ve been in
00:05:35the New York Times am Asheville Wall
00:05:36Street Journal I’ve been on TV done a
00:05:39lot of different interviews and for the
00:05:41people who hire me who are corporations
00:05:43they want to see that I’m an expert I
00:05:44know what I’m talking about so I want to
00:05:46create a patriot that shows that I know
00:05:48what I’m talking about so for you
00:05:51corporations want to come and see that
00:05:53you’ve worked with other brands and that
00:05:55you know what you’re doing and they’ll
00:05:57want to see different video clips and
00:05:59different pictures of you or different
00:06:00events to make it a little bit easier
00:06:03for them to want to come and contact you
00:06:05so I definitely try to put some of that
00:06:07stuff up i don’t know if you’ve been in
00:06:08the media at all but that stuff it
00:06:09definitely helps if you haven’t been in
00:06:11the media then again just pictures from
00:06:12different events in different video
00:06:14clips the next thing I do is I have a
00:06:16paragraph that talks about the different
00:06:19brands that I work with so these are
00:06:21corporate clients of mine that I’ve
00:06:22worked with and you know again if I’m a
00:06:25new corporation that I’m interested in
00:06:28potentially working with Evan Carmichael
00:06:30I’ll see all these you know name brand
00:06:32companies that he’s worked with and so
00:06:35it gives me more confidence that he’s
00:06:37going to be able to help me so again if
00:06:38you’ve worked with
00:06:39Oprah clients put their logos up try to
00:06:41get testimonials that I really help you
00:06:43and then the video so i have a video
00:06:45that talks about me it’s me saying hey
00:06:47I’m having kind of like a welcome to my
00:06:49site I talk a little bit about myself my
00:06:51story background etc and it gets people
00:06:54to know a little bit more about me so
00:06:56having a welcome video definitely helps
00:06:57and then below I have a whole bunch of
00:06:59you know text introducing myself ongoing
00:07:03signature video you know official bio
00:07:06more pictures and then quotes you know
00:07:09here are some that I’ve done
00:07:11presentations different speaking
00:07:13engagements and here’s an example of a
00:07:14testimonial somebody left for me so this
00:07:18page really works it converts well it
00:07:21targets the corporate market and I’ve
00:07:24been able to get a lot of gigs from it
00:07:26so for you I definitely try to
00:07:28incorporate some of those elements and
00:07:31hopefully that’ll help you get some of
00:07:32those corporate jobs and help you grow
00:07:34your business and take it to that next
00:07:36step so when I say gee I hope you found
00:07:38the video useful everybody else as well
00:07:40if you guys liked the video please give
00:07:42it a thumbs up below and I’d also love
00:07:44to hear thoughts and feedback if you
00:07:46want to leave a comment under the video
00:07:47and stay tuned for the next episode
00:08:02you