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Advice for people who are their own product – Ask Evan


00:00:08hi I’m Evan Carmichael welcome to

00:00:11another edition of ask Evan in today’s

00:00:12video I’m going to answer question from

00:00:14one of our readers Anastasia who’s a

00:00:16comedian and wrote in asking for my

00:00:18advice so she wrote hello Evan love

00:00:20receiving your emails and instant on

00:00:21business however i was wondering on

00:00:23device you can give to someone who’s

00:00:24their own product I’m a stand-up

00:00:26comedian and I am remarkable I need to

00:00:29know how to get into corporate America

00:00:30please go to my website and give me your

00:00:32honest opinion on my image given a

00:00:33better one or anything else that can

00:00:35improve on I sincerely Revere your

00:00:37opinion so please be honest and there’s

00:00:39link to her website so Anastasia I can

00:00:42relate I am my own product too we may

00:00:44serve different markets I’m not very

00:00:46funny but what I do i do really well as

00:00:49well so let’s load up your site and see

00:00:52what we can talk about so here’s the

00:00:55website when I look at it I don’t really

00:00:59see something that is geared towards

00:01:01corporate America it seems more of a

00:01:03consumer play so you have these

00:01:05different events that are popping up

00:01:06here promoting where you’re going to be

00:01:08doing your next gig which is great but

00:01:11there’s nothing here that talks about

00:01:13corporate America so as I scroll down

00:01:15you know bold black leadership rally

00:01:17rising the cop comedy show I don’t get

00:01:20the sense that you’re committing who

00:01:21targets corporate America so I would try

00:01:24to revamp this page a little bit maybe

00:01:26start by changing your value proposition

00:01:28here so you know instead of diva of

00:01:30comedy maybe something about how you

00:01:32helped corporate America if you have

00:01:35your picture here maybe a quick bio and

00:01:38you’re here to say how you helped

00:01:39different corporations why they should

00:01:41hire you because again if I looked at

00:01:43this if I was working on a big company I

00:01:45wouldn’t think that you’re the type of

00:01:47comedian who would work for my show

00:01:50whatever i’m putting on so it does look

00:01:53more like a consumer-oriented brand the

00:01:56next thing I would do is also have

00:01:57testimonials so I don’t know if you’ve

00:01:59done it in corporate gigs ietter if

00:02:00you’re working on getting your first

00:02:02ones but as soon as you do have them

00:02:04write in a testimonial have them put

00:02:06something on there that says you know

00:02:08Anastasia was the life of the conference

00:02:10or you know whatever it is that you’re

00:02:11going to be doing have somebody on there

00:02:14hopefully you can show their face but

00:02:15worst case just a testimonial what

00:02:18company they’re from that would be

00:02:20fantastic and that gives me some

00:02:22confidence in that you’re able to

00:02:24deliver a message for these type of

00:02:26corporate events looking through your

00:02:30your sub header here there’s some things

00:02:33that you might want to consider updating

00:02:35starting here at the end this register

00:02:38member directory I don’t really know

00:02:40what what it means it’s kind of

00:02:41confusing so connect to the community

00:02:43with your existing account I didn’t know

00:02:46there was an estate into the bold

00:02:48community so you might want to remove

00:02:51that the member directory is empty so

00:02:53again I would just take that off it

00:02:55doesn’t really add anything to your side

00:02:57and just confuses people who are

00:02:58clicking through your blog is a little

00:03:01bit outdated and there’s only one post

00:03:03so talking about relationships and sex

00:03:06great but you know a couple months old

00:03:09you may want to in here again start

00:03:12posting about some of the corporate work

00:03:13you’re doing or how you can potentially

00:03:14help corporations so if I am from a big

00:03:17corporation to come line on your site

00:03:18and click on your blog I can see that

00:03:20you’re the type of person that I want to

00:03:23hire the next thing we do is looking at

00:03:26your video clips let’s wait for it to

00:03:29load up here there’s only one clip that

00:03:32loads for me here and first of all I

00:03:34would put a video on the homepage and it

00:03:37could be a welcome video asking people

00:03:39to you know go and check out your site

00:03:40or clips of you talking and doing your

00:03:44thing one video is probably not going to

00:03:47be enough so I definitely try to mix it

00:03:50up and put some more videos on here the

00:03:53topic is also about religion so as a

00:03:55Christian video which is great for some

00:03:58people but might turn a lot of people

00:03:59off so if you do other calm body as well

00:04:01then you might want to put other

00:04:03examples in here so that your

00:04:06multi-dimensional if that’s if that’s

00:04:07what you do then that’s fine that just

00:04:09also maybe show more examples especially

00:04:13if you’ve done corporate gigs you then

00:04:15you can record those you want to put

00:04:16them up here and I’d start putting them

00:04:18out on youtube as well you know put more

00:04:20out any time you can do do these little

00:04:23recordings when I do these videos now it

00:04:25helps us app

00:04:26me as an expert for entrepreneurship and

00:04:29people subscribe to the channel and I

00:04:30get interest in it so you know the more

00:04:33videos you put up on YouTube and the

00:04:34more you funny they are and people want

00:04:36to check them out and subscribe to your

00:04:38channel the more likely you’re going to

00:04:39be able to track the corporate audience

00:04:41as well so definitely try to put some

00:04:43more of your stuff up on YouTube and

00:04:45maybe even do a weekly comedy you know

00:04:48quick thing five minutes you know you

00:04:50and your house or you know whatever the

00:04:52studio filming joke of the week

00:04:55something to start building an audience

00:04:59the last thing I want to talk about for

00:05:01your site was if i click on booking

00:05:03request it doesn’t work so you know if

00:05:06you want people to write in and book you

00:05:09for different gigs you have to have a

00:05:11book request page that works i’m sure

00:05:13that’s it that’s a quick and easy fix

00:05:14but I definitely try to check that out

00:05:16so up with a few ideas in the other that

00:05:18can help you Anastasia I thought I’d

00:05:19might also quickly show you what I do on

00:05:21my side because I do a lot of corporate

00:05:23work I’m not a comedian but I do a lot

00:05:26of corporate work so this is my page it

00:05:28talks about me and the first thing I do

00:05:31is I showcase all the different media

00:05:33coverage that I’ve done so I’ve been in

00:05:35the New York Times am Asheville Wall

00:05:36Street Journal I’ve been on TV done a

00:05:39lot of different interviews and for the

00:05:41people who hire me who are corporations

00:05:43they want to see that I’m an expert I

00:05:44know what I’m talking about so I want to

00:05:46create a patriot that shows that I know

00:05:48what I’m talking about so for you

00:05:51corporations want to come and see that

00:05:53you’ve worked with other brands and that

00:05:55you know what you’re doing and they’ll

00:05:57want to see different video clips and

00:05:59different pictures of you or different

00:06:00events to make it a little bit easier

00:06:03for them to want to come and contact you

00:06:05so I definitely try to put some of that

00:06:07stuff up i don’t know if you’ve been in

00:06:08the media at all but that stuff it

00:06:09definitely helps if you haven’t been in

00:06:11the media then again just pictures from

00:06:12different events in different video

00:06:14clips the next thing I do is I have a

00:06:16paragraph that talks about the different

00:06:19brands that I work with so these are

00:06:21corporate clients of mine that I’ve

00:06:22worked with and you know again if I’m a

00:06:25new corporation that I’m interested in

00:06:28potentially working with Evan Carmichael

00:06:30I’ll see all these you know name brand

00:06:32companies that he’s worked with and so

00:06:35it gives me more confidence that he’s

00:06:37going to be able to help me so again if

00:06:38you’ve worked with

00:06:39Oprah clients put their logos up try to

00:06:41get testimonials that I really help you

00:06:43and then the video so i have a video

00:06:45that talks about me it’s me saying hey

00:06:47I’m having kind of like a welcome to my

00:06:49site I talk a little bit about myself my

00:06:51story background etc and it gets people

00:06:54to know a little bit more about me so

00:06:56having a welcome video definitely helps

00:06:57and then below I have a whole bunch of

00:06:59you know text introducing myself ongoing

00:07:03signature video you know official bio

00:07:06more pictures and then quotes you know

00:07:09here are some that I’ve done

00:07:11presentations different speaking

00:07:13engagements and here’s an example of a

00:07:14testimonial somebody left for me so this

00:07:18page really works it converts well it

00:07:21targets the corporate market and I’ve

00:07:24been able to get a lot of gigs from it

00:07:26so for you I definitely try to

00:07:28incorporate some of those elements and

00:07:31hopefully that’ll help you get some of

00:07:32those corporate jobs and help you grow

00:07:34your business and take it to that next

00:07:36step so when I say gee I hope you found

00:07:38the video useful everybody else as well

00:07:40if you guys liked the video please give

00:07:42it a thumbs up below and I’d also love

00:07:44to hear thoughts and feedback if you

00:07:46want to leave a comment under the video

00:07:47and stay tuned for the next episode

00:08:02you