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How to promote a small service based business – Ask Evan


00:00:09hi I’m Evan Carmichael welcome to

00:00:12another edition of ask Evan in today’s

00:00:14video I’m going to answer questions from

00:00:15one of my youtube viewers wats cabana

00:00:18boy who wrote in I have a waxing

00:00:20business and have no money for

00:00:22advertising I mainly use postcards and

00:00:24current clients do you have any ideas

00:00:26for this type of business so it’s a

00:00:28service-based business which is great a

00:00:30lot of entren or set up in the service

00:00:32industry I think for you your best

00:00:34opportunity will come from current

00:00:36clients and over delivering so when you

00:00:39start off your business it can be priced

00:00:41competitively you want to make sure you

00:00:42can attract people to come to the

00:00:44business and maybe you do your post our

00:00:45campaigns and you know partner up with

00:00:48other businesses maybe get a little bit

00:00:49of media attention to get people into

00:00:51the store but your best bet of growing

00:00:53the business will be getting the

00:00:55customers who do come in to come back

00:00:57and to refer their friends and how this

00:01:00happens is by what we’re delivering so

00:01:02whatever you can do think of ways to add

00:01:04as much value as you can to that

00:01:06experience so that they can’t wait to

00:01:08come back and tell their friends about

00:01:10it as well so quick example from my own

00:01:12experience hopefully can help you I have

00:01:15a service as well and I work with a lot

00:01:16of brains who are trying to target the

00:01:19entrepreneur community and i’ll create

00:01:20content for them so as an example one

00:01:23client hired me to write 300 to 500

00:01:25words for their block and there was a

00:01:28great gig so i started doing that but i

00:01:31want more than just the 300 to 500 words

00:01:33and i’ll often write 1500 words so three

00:01:36times more than what they expected and

00:01:38then i’ll help promote it so I’ll tell

00:01:40my newsletter list about it they’ll do a

00:01:41YouTube video about it I’ll put it in my

00:01:43forms and put it on Twitter and Facebook

00:01:45and drive people to that post as well

00:01:47and not a lot more value than what they

00:01:50expected of just somebody writing a post

00:01:52for them and as a result they want to

00:01:54keep doing work with me and then they

00:01:56tell other companies that they were

00:01:58partnered up with and other people see

00:02:00the results of it and I end up having a

00:02:02lot more business on my hand and as you

00:02:05start getting more people coming into

00:02:07your business because they see what

00:02:08great service you’re providing you can

00:02:10then start

00:02:11increase your price as service-based

00:02:12business you’re always going to be

00:02:14limited by how much time you have right

00:02:15there’s only so many hours in a day when

00:02:17you can operate your company and you can

00:02:19expand by bringing new people on but

00:02:21also your own personal time you start

00:02:23changing the price you start increasing

00:02:25the price because you’re adding a lot

00:02:26more value than just the ordinary person

00:02:29who is starting up their new company so

00:02:31I hope that helps I give the biggest way

00:02:34I think you’re going to be able to grow

00:02:35that business is again over deliver so I

00:02:37don’t know too much with the waxing

00:02:38business but think about anything you

00:02:40can do to add as much value as you can

00:02:42and make people love coming to see you I

00:02:44want to come back and refer their

00:02:45friends it’s going to be your best bet

00:02:47so I hope you guys enjoyed the video

00:02:48please leave your comments if you did

00:02:51I’d love to hear what you have to say

00:02:52and also give it a thumbs up if you

00:02:54liked the video I love seeing those

00:02:55thumbs ups and we’ll see you for the

00:02:57next episode