ash hi though Rebecca hey mojo holic sorry so last week episode 20 we said
sorry so last week episode 20 we said
sorry so last week episode 20 we said was gonna be the last show before the
was gonna be the last show before the
was gonna be the last show before the holidays and obviously we lied ha so
holidays and obviously we lied ha so
holidays and obviously we lied ha so here we are one week later what happened
here we are one week later what happened
here we are one week later what happened just when you thought you guys were out
just when you thought you guys were out
just when you thought you guys were out we pull you back in okay so basically
we pull you back in okay so basically
we pull you back in okay so basically this week we published a sponsored video
this week we published a sponsored video
this week we published a sponsored video and by and large it was fine most of you
and by and large it was fine most of you
and by and large it was fine most of you like the topic and like the video but
like the topic and like the video but
like the topic and like the video but since we will probably do a few more of
since we will probably do a few more of
since we will probably do a few more of these sporadically then we thought it
these sporadically then we thought it
these sporadically then we thought it would be useful to create this kind of
would be useful to create this kind of
would be useful to create this kind of you know QA to explain our thoughts on
you know QA to explain our thoughts on
you know QA to explain our thoughts on it and just to be one hundred percent
it and just to be one hundred percent
it and just to be one hundred percent transparent so for starters for those
transparent so for starters for those
transparent so for starters for those who don’t know what is a sponsored video
who don’t know what is a sponsored video
who don’t know what is a sponsored video great question so this is kind of like a
great question so this is kind of like a
great question so this is kind of like a buzzword native advertising branded
buzzword native advertising branded
buzzword native advertising branded advertising branded content it’s kind of
advertising branded content it’s kind of
advertising branded content it’s kind of like it’s always existed but online you
like it’s always existed but online you
like it’s always existed but online you hear more about it basically sponsored
hear more about it basically sponsored
hear more about it basically sponsored content is whenever a publisher creates
content is whenever a publisher creates
content is whenever a publisher creates content that was created more or less
content that was created more or less
content that was created more or less for lack of better words of the request
for lack of better words of the request
for lack of better words of the request of a sponsor now the nuance is how much
of a sponsor now the nuance is how much
of a sponsor now the nuance is how much integration how much of a commercial
integration how much of a commercial
integration how much of a commercial plug versus strictly editorial which is
plug versus strictly editorial which is
plug versus strictly editorial which is sponsored by an advertiser that’s on a
sponsored by an advertiser that’s on a
sponsored by an advertiser that’s on a case-by-case basis so why did you think
case-by-case basis so why did you think
case-by-case basis so why did you think it was necessary to publish a special
it was necessary to publish a special
it was necessary to publish a special edition of watchmojo thank you okay fair
edition of watchmojo thank you okay fair
edition of watchmojo thank you okay fair enough so there’s two ways to produce
enough so there’s two ways to produce
enough so there’s two ways to produce content or build a media company you
content or build a media company you
content or build a media company you guys are movie fans so let’s look at the
guys are movie fans so let’s look at the
guys are movie fans so let’s look at the two ways one is the field of dreams
two ways one is the field of dreams
two ways one is the field of dreams approach which is if you build it they
approach which is if you build it they
approach which is if you build it they will come or hopefully the other one is
will come or hopefully the other one is
will come or hopefully the other one is the Jerry Maguire approach which is
the Jerry Maguire approach which is
the Jerry Maguire approach which is really show me the money okay you will
really show me the money okay you will
really show me the money okay you will have to expand ok fair enough so most
have to expand ok fair enough so most
have to expand ok fair enough so most companies take the show me the money
companies take the show me the money
companies take the show me the money approach because producing content is
approach because producing content is
approach because producing content is very expensive now naturally YouTube is
very expensive now naturally YouTube is
very expensive now naturally YouTube is very different YouTube is this great
very different YouTube is this great
very different YouTube is this great platform that which has radically
platform that which has radically
platform that which has radically Democrat eyes content production where
Democrat eyes content production where
Democrat eyes content production where anybody can kind of create content
anybody can kind of create content
anybody can kind of create content uploaded you know cross their fingers
uploaded you know cross their fingers
uploaded you know cross their fingers and hope good things happen
and hope good things happen
and hope good things happen realistically ninety-nine point nine
realistically ninety-nine point nine
realistically ninety-nine point nine percent of content and channels go
percent of content and channels go
percent of content and channels go unnoticed so if you just go back in
unnoticed so if you just go back in
unnoticed so if you just go back in history when we launched in 2006 youtube
history when we launched in 2006 youtube
history when we launched in 2006 youtube was not what it is today
was not what it is today
was not what it is today we took the field of dreams approach we
we took the field of dreams approach we
we took the field of dreams approach we never went up to advertisers and for
never went up to advertisers and for
never went up to advertisers and for many reasons and say pay us and we’ll
many reasons and say pay us and we’ll
many reasons and say pay us and we’ll produce content we kind of just said
produce content we kind of just said
produce content we kind of just said these are topics we want to cover we
these are topics we want to cover we
these are topics we want to cover we produced it and as a side note maybe
produced it and as a side note maybe
produced it and as a side note maybe that’s why a hundred investors passed on
that’s why a hundred investors passed on
that’s why a hundred investors passed on watchmojo at the time when we needed
watchmojo at the time when we needed
watchmojo at the time when we needed resources to create content because no
resources to create content because no
resources to create content because no one in the right mind really thinks that
one in the right mind really thinks that
one in the right mind really thinks that deficit financing content is a good idea
deficit financing content is a good idea
deficit financing content is a good idea most other media companies though and
most other media companies though and
most other media companies though and frankly a lot of YouTube channels that
frankly a lot of YouTube channels that
frankly a lot of YouTube channels that you watch do take the show me the money
you watch do take the show me the money
you watch do take the show me the money approach right and true and out of like
approach right and true and out of like
approach right and true and out of like 8,000 videos we have like a dozen
8,000 videos we have like a dozen
8,000 videos we have like a dozen sponsor that’s correct so and that’s a
sponsor that’s correct so and that’s a
sponsor that’s correct so and that’s a very low ratio but again just to be
very low ratio but again just to be
very low ratio but again just to be transparent our YouTube channel now over
transparent our YouTube channel now over
transparent our YouTube channel now over the last 18 months has kind of taken off
the last 18 months has kind of taken off
the last 18 months has kind of taken off it’s exploded in a good way today we
it’s exploded in a good way today we
it’s exploded in a good way today we literally get five sometimes 10 offers
literally get five sometimes 10 offers
literally get five sometimes 10 offers per day to endorse this plug that and we
per day to endorse this plug that and we
per day to endorse this plug that and we say no we say no literally I mean out of
say no we say no literally I mean out of
say no we say no literally I mean out of a hundred I personally kill cut off the
a hundred I personally kill cut off the
a hundred I personally kill cut off the head of 90 of those emails when they
head of 90 of those emails when they
head of 90 of those emails when they come in I don’t even send them to the
come in I don’t even send them to the
come in I don’t even send them to the team then of the remaining 10 frankly
team then of the remaining 10 frankly
team then of the remaining 10 frankly what happens is five of those the team
what happens is five of those the team
what happens is five of those the team then says like I may not know enough
then says like I may not know enough
then says like I may not know enough about something so which happens quite
about something so which happens quite
about something so which happens quite often the team will say yeah we’re not
often the team will say yeah we’re not
often the team will say yeah we’re not doing this for whatever reason and then
doing this for whatever reason and then
doing this for whatever reason and then of the remaining five that we would even
of the remaining five that we would even
of the remaining five that we would even consider what happens is we then get
consider what happens is we then get
consider what happens is we then get back to those companies and say four of
back to those companies and say four of
back to those companies and say four of these four of these don’t get through
these four of these don’t get through
these four of these don’t get through because when we tell people what the
because when we tell people what the
because when we tell people what the rules of engagement are when we say yeah
rules of engagement are when we say yeah
rules of engagement are when we say yeah there’s no way we’re going to do this
there’s no way we’re going to do this
there’s no way we’re going to do this and we’ll only do a B or C which we
and we’ll only do a B or C which we
and we’ll only do a B or C which we think makes sense is still good content
think makes sense is still good content
think makes sense is still good content and it doesn’t insult the Mojo holics
and it doesn’t insult the Mojo holics
and it doesn’t insult the Mojo holics intelligence then we say no the reality
intelligence then we say no the reality
intelligence then we say no the reality is today when big media companies
is today when big media companies
is today when big media companies approaches and want to like partner with
approaches and want to like partner with
approaches and want to like partner with us invest in watch module by watch
us invest in watch module by watch
us invest in watch module by watch module which does happen I guess some
module which does happen I guess some
module which does happen I guess some people are crazy enough they say what is
people are crazy enough they say what is
people are crazy enough they say what is your most valuable asset and I’ve said
your most valuable asset and I’ve said
your most valuable asset and I’ve said this the team day in day out I go it’s
this the team day in day out I go it’s
this the team day in day out I go it’s the community it’s the module holics so
the community it’s the module holics so
the community it’s the module holics so the word i’m using starts with f but
the word i’m using starts with f but
the word i’m using starts with f but i’ll use a cleaner word we will never
i’ll use a cleaner word we will never
i’ll use a cleaner word we will never mess with that right we will never mess
mess with that right we will never mess
mess with that right we will never mess with the community ever so what’s the
with the community ever so what’s the
with the community ever so what’s the message that you want to relate to the
message that you want to relate to the
message that you want to relate to the Mojo holics sure so again if you look at
Mojo holics sure so again if you look at
Mojo holics sure so again if you look at the sponsored video that we did the
the sponsored video that we did the
the sponsored video that we did the first one in this batch I mean again
first one in this batch I mean again
first one in this batch I mean again eighty ninety percent of you guys liked
eighty ninety percent of you guys liked
eighty ninety percent of you guys liked it it was a topic that many of you
it it was a topic that many of you
it it was a topic that many of you maybe would have wanted us to do anyway
maybe would have wanted us to do anyway
maybe would have wanted us to do anyway the truth is we probably got five
the truth is we probably got five
the truth is we probably got five comments were like sellouts I can’t
comments were like sellouts I can’t
comments were like sellouts I can’t believe you’re doing this but again to
believe you’re doing this but again to
believe you’re doing this but again to me even five is a lot and we got one
me even five is a lot and we got one
me even five is a lot and we got one email and you’re going to laugh saying
email and you’re going to laugh saying
email and you’re going to laugh saying you’re doing this faq because of one
you’re doing this faq because of one
you’re doing this faq because of one email yes that’s how much we love you
email yes that’s how much we love you
email yes that’s how much we love you guys and respect you and I think if one
guys and respect you and I think if one
guys and respect you and I think if one guy takes the time to email there may be
guy takes the time to email there may be
guy takes the time to email there may be another 10 who think the same thing if
another 10 who think the same thing if
another 10 who think the same thing if not more so here’s what we would never
not more so here’s what we would never
not more so here’s what we would never do we would never do like top 10
do we would never do like top 10
do we would never do like top 10 publishers if Nintendo wanted to pay us
publishers if Nintendo wanted to pay us
publishers if Nintendo wanted to pay us and then put Nintendo number one or even
and then put Nintendo number one or even
and then put Nintendo number one or even number 10 never would we do that that’s
number 10 never would we do that that’s
number 10 never would we do that that’s crazy on like 10 different levels but if
crazy on like 10 different levels but if
crazy on like 10 different levels but if we were to do top 10 publishers and like
we were to do top 10 publishers and like
we were to do top 10 publishers and like Hilton or coca-cola wanted to sponsor
Hilton or coca-cola wanted to sponsor
Hilton or coca-cola wanted to sponsor that how do they impact the rankings if
that how do they impact the rankings if
that how do they impact the rankings if they said we want to impact the rankings
they said we want to impact the rankings
they said we want to impact the rankings we’d say ciao f off would never happen
we’d say ciao f off would never happen
we’d say ciao f off would never happen that’s kind of like the 99 that don’t
that’s kind of like the 99 that don’t
that’s kind of like the 99 that don’t see the light of day you can imagine
see the light of day you can imagine
see the light of day you can imagine it’s things along those lines but but if
it’s things along those lines but but if
it’s things along those lines but but if Nintendo came knocking and said listen
Nintendo came knocking and said listen
Nintendo came knocking and said listen we like watch won’t roll we respect what
we like watch won’t roll we respect what
we like watch won’t roll we respect what you guys are doing we love and respect
you guys are doing we love and respect
you guys are doing we love and respect the community you built could you do you
the community you built could you do you
the community you built could you do you know we want to celebrate our
know we want to celebrate our
know we want to celebrate our anniversary could you do top 10 Nintendo
anniversary could you do top 10 Nintendo
anniversary could you do top 10 Nintendo games and we’re going to leave you alone
games and we’re going to leave you alone
games and we’re going to leave you alone why wouldn’t we do that that’s great I
why wouldn’t we do that that’s great I
why wouldn’t we do that that’s great I mean let’s just go a bit in the future
mean let’s just go a bit in the future
mean let’s just go a bit in the future if you had a studio that came to us and
if you had a studio that came to us and
if you had a studio that came to us and I have such a contract on my desk you
I have such a contract on my desk you
I have such a contract on my desk you guys could tell me if I should shred
guys could tell me if I should shred
guys could tell me if I should shred that or keep working on it imagine if
that or keep working on it imagine if
that or keep working on it imagine if the studio came and said we’re going to
the studio came and said we’re going to
the studio came and said we’re going to launch the latest greatest new movie
launch the latest greatest new movie
launch the latest greatest new movie it’s a movie the Mojo holics love and we
it’s a movie the Mojo holics love and we
it’s a movie the Mojo holics love and we want to take a mold aholic and fly them
want to take a mold aholic and fly them
want to take a mold aholic and fly them to London or New York or LA to a
to London or New York or LA to a
to London or New York or LA to a premiere put them at a great hotel give
premiere put them at a great hotel give
premiere put them at a great hotel give them spending money and get him to meet
them spending money and get him to meet
them spending money and get him to meet take pictures with the crew with the
take pictures with the crew with the
take pictures with the crew with the cast should I not do that like is that
cast should I not do that like is that
cast should I not do that like is that bad is that dirty you know it’s like we
bad is that dirty you know it’s like we
bad is that dirty you know it’s like we would think you guys would love that so
would think you guys would love that so
would think you guys would love that so I think you know you know you kind of
I think you know you know you kind of
I think you know you know you kind of have to realize that you know we’re here
have to realize that you know we’re here
have to realize that you know we’re here doing what you guys want us to do if you
doing what you guys want us to do if you
doing what you guys want us to do if you guys are even if a vocal enough minority
guys are even if a vocal enough minority
guys are even if a vocal enough minority does want us to do that will kill all
does want us to do that will kill all
does want us to do that will kill all those things we don’t think that makes
those things we don’t think that makes
those things we don’t think that makes sense can I watchmojo host also go on
sense can I watchmojo host also go on
sense can I watchmojo host also go on that don’t make your waffles ojos and
that don’t make your waffles ojos and
that don’t make your waffles ojos and that’s part of it where you guys gonna
that’s part of it where you guys gonna
that’s part of it where you guys gonna get to meet you know whether it’s
get to meet you know whether it’s
get to meet you know whether it’s Rebecca or down or all the other great
Rebecca or down or all the other great
Rebecca or down or all the other great people that you’ll be seeing in the near
people that you’ll be seeing in the near
people that you’ll be seeing in the near future so um in an ideal world what
future so um in an ideal world what
future so um in an ideal world what would the Mojo holics do and say well I
would the Mojo holics do and say well I
would the Mojo holics do and say well I mean the reality is we’ve said we will
mean the reality is we’ve said we will
mean the reality is we’ve said we will never run out of ideas what keeps me up
never run out of ideas what keeps me up
never run out of ideas what keeps me up at night is that
at night is that
at night is that never do all the ideas you guys suggest
never do all the ideas you guys suggest
never do all the ideas you guys suggest and you know what there’s not just ideas
and you know what there’s not just ideas
and you know what there’s not just ideas for videos there’s ideas for initiatives
for videos there’s ideas for initiatives
for videos there’s ideas for initiatives if you guys want us to do watchmojo and
if you guys want us to do watchmojo and
if you guys want us to do watchmojo and espanol if you guys want us to do a UK
espanol if you guys want us to do a UK
espanol if you guys want us to do a UK edition of watchmojo if you guys want us
edition of watchmojo if you guys want us
edition of watchmojo if you guys want us to come and shoot a wat well what’s your
to come and shoot a wat well what’s your
to come and shoot a wat well what’s your mojo live from a university you know in
mojo live from a university you know in
mojo live from a university you know in Stockholm for example those things takes
Stockholm for example those things takes
Stockholm for example those things takes more resources we are not backed by a
more resources we are not backed by a
more resources we are not backed by a big media company and I think net net
big media company and I think net net
big media company and I think net net you guys prefer that we don’t have
you guys prefer that we don’t have
you guys prefer that we don’t have outside investors who oh they may also
outside investors who oh they may also
outside investors who oh they may also be investors in such and such so then
be investors in such and such so then
be investors in such and such so then you guys question our intentions we
you guys question our intentions we
you guys question our intentions we rather stay independent we think you
rather stay independent we think you
rather stay independent we think you guys at the end the day prefer that we
guys at the end the day prefer that we
guys at the end the day prefer that we prefer that so it’s kind of like these
prefer that so it’s kind of like these
prefer that so it’s kind of like these great top tens that we produce don’t
great top tens that we produce don’t
great top tens that we produce don’t fall out of the sky we’re like the top
fall out of the sky we’re like the top
fall out of the sky we’re like the top 10 gods poop them out and we kind of
10 gods poop them out and we kind of
10 gods poop them out and we kind of grab a bucket and then just put them on
grab a bucket and then just put them on
grab a bucket and then just put them on YouTube they take a lot of resources you
YouTube they take a lot of resources you
YouTube they take a lot of resources you guys have probably seen in the
guys have probably seen in the
guys have probably seen in the background last year or year and a half
background last year or year and a half
background last year or year and a half ago and we did these fa queues or what’s
ago and we did these fa queues or what’s
ago and we did these fa queues or what’s your mojo there was like six seven eight
your mojo there was like six seven eight
your mojo there was like six seven eight people in the office today there’s just
people in the office today there’s just
people in the office today there’s just more and more bodies populating that
more and more bodies populating that
more and more bodies populating that takes a lot of resources so what we want
takes a lot of resources so what we want
takes a lot of resources so what we want is you know basically you guys give us
is you know basically you guys give us
is you know basically you guys give us feedback tell us how can we make not
feedback tell us how can we make not
feedback tell us how can we make not just our content better but also
just our content better but also
just our content better but also sponsored content better right but like
sponsored content better right but like
sponsored content better right but like you said people have to trust us that’s
you said people have to trust us that’s
you said people have to trust us that’s exactly the point I think the same way
exactly the point I think the same way
exactly the point I think the same way that you guys at the end of the day
that you guys at the end of the day
that you guys at the end of the day trust us that we’re going to put in an
trust us that we’re going to put in an
trust us that we’re going to put in an honest effort into creating objective
honest effort into creating objective
honest effort into creating objective unbiased lists that are accurate you
unbiased lists that are accurate you
unbiased lists that are accurate you know authoritative and yes there might
know authoritative and yes there might
know authoritative and yes there might be an odd mistake or an oversight and
be an odd mistake or an oversight and
be an odd mistake or an oversight and we’re quick to admit and fix on that you
we’re quick to admit and fix on that you
we’re quick to admit and fix on that you have to assume that if and when we do
have to assume that if and when we do
have to assume that if and when we do sponsored content again we do 150 Clips
sponsored content again we do 150 Clips
sponsored content again we do 150 Clips a month we won’t ever be in a position
a month we won’t ever be in a position
a month we won’t ever be in a position to do more than five a month now it
to do more than five a month now it
to do more than five a month now it might be like oh my god five a month but
might be like oh my god five a month but
might be like oh my god five a month but that’s like two three percent which is
that’s like two three percent which is
that’s like two three percent which is still lower than any other major media
still lower than any other major media
still lower than any other major media publication you go to let me give you
publication you go to let me give you
publication you go to let me give you another example will never do top 10
another example will never do top 10
another example will never do top 10 greatest cities in the world and put
greatest cities in the world and put
greatest cities in the world and put Montreal number one just because we’re
Montreal number one just because we’re
Montreal number one just because we’re based in Montreal or because tourism
based in Montreal or because tourism
based in Montreal or because tourism Montreal is paying us which they’re not
Montreal is paying us which they’re not
Montreal is paying us which they’re not by the way but if tourism and she all
by the way but if tourism and she all
by the way but if tourism and she all came to us and said you know could you
came to us and said you know could you
came to us and said you know could you do top ten tors destroyed esta nations
do top ten tors destroyed esta nations
do top ten tors destroyed esta nations attractions in Montreal and we want to
attractions in Montreal and we want to
attractions in Montreal and we want to fly then a mojo holic to the city and
fly then a mojo holic to the city and
fly then a mojo holic to the city and get them to experience wouldn’t that be
get them to experience wouldn’t that be
get them to experience wouldn’t that be both interesting content and an
both interesting content and an
both interesting content and an interesting promotion we think it would
interesting promotion we think it would
interesting promotion we think it would I would watchmojo HQ make the list
I would watchmojo HQ make the list
I would watchmojo HQ make the list probably not because that would be
probably not because that would be
probably not because that would be biased even though more than one mojo
biased even though more than one mojo
biased even though more than one mojo holic would love to get a tour but again
holic would love to get a tour but again
holic would love to get a tour but again if I had a crisp
if I had a crisp
if I had a crisp I would just say listen we understand
I would just say listen we understand
I would just say listen we understand why in an ideal world there would never
why in an ideal world there would never
why in an ideal world there would never be any sponsored content a total
be any sponsored content a total
be any sponsored content a total separation of church and state but you
separation of church and state but you
separation of church and state but you know what we love wikipedia it’s a
know what we love wikipedia it’s a
know what we love wikipedia it’s a non-profit it gets a lot of donations
non-profit it gets a lot of donations
non-profit it gets a lot of donations not just from individuals but from
not just from individuals but from
not just from individuals but from companies like Google or at least they
companies like Google or at least they
companies like Google or at least they did i’m pretty sure they still do and
did i’m pretty sure they still do and
did i’m pretty sure they still do and what’s Google’s main source of revenue
what’s Google’s main source of revenue
what’s Google’s main source of revenue advertising YouTube you think all these
advertising YouTube you think all these
advertising YouTube you think all these channels that are not doing sponsored
channels that are not doing sponsored
channels that are not doing sponsored content have no invisible hand that is
content have no invisible hand that is
content have no invisible hand that is indirectly or directly affected by
indirectly or directly affected by
indirectly or directly affected by advertising of course it is the key has
advertising of course it is the key has
advertising of course it is the key has always been transparency disclosure and
always been transparency disclosure and
always been transparency disclosure and respect and that’s what we have for you
respect and that’s what we have for you
respect and that’s what we have for you and we know you guys respect the brand
and we know you guys respect the brand
and we know you guys respect the brand you respect you know the people they
you respect you know the people they
you respect you know the people they create the content but if we do more of
create the content but if we do more of
create the content but if we do more of these sponsored content we just thought
these sponsored content we just thought
these sponsored content we just thought it would be good to do this kind of
it would be good to do this kind of
it would be good to do this kind of video to just kind of put it into
video to just kind of put it into
video to just kind of put it into context so when I’m on vacation next
context so when I’m on vacation next
context so when I’m on vacation next week sitting on a beach drinking a
week sitting on a beach drinking a
week sitting on a beach drinking a margarita I don’t have to run back to
margarita I don’t have to run back to
margarita I don’t have to run back to the room and reply and kind of explain
the room and reply and kind of explain
the room and reply and kind of explain what we do and also I kind of feel bad
what we do and also I kind of feel bad
what we do and also I kind of feel bad because last week when we finished off I
because last week when we finished off I
because last week when we finished off I didn’t get a chance to say thank you
didn’t get a chance to say thank you
didn’t get a chance to say thank you Merry Christmas Happy Hanukkah happy
Merry Christmas Happy Hanukkah happy
Merry Christmas Happy Hanukkah happy Kwanzaa happy new year and all that it’s
Kwanzaa happy new year and all that it’s
Kwanzaa happy new year and all that it’s been a great year we hope 2015 will be
been a great year we hope 2015 will be
been a great year we hope 2015 will be even better so thanks for watching
even better so thanks for watching
even better so thanks for watching thanks for giving us feedback even if
thanks for giving us feedback even if
thanks for giving us feedback even if sometimes we may respectfully disagree
sometimes we may respectfully disagree
sometimes we may respectfully disagree but the festivus airing of grievances
but the festivus airing of grievances
but the festivus airing of grievances continued happy holidays
”
Be First to Comment