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WMFAQ Ep. 13: Why We’ll Never Run Out of Ideas


hey mojo holics I’m your host Rebecca

hey mojo holics I’m your host Rebecca and in this thirteenth episode of watch

and in this thirteenth episode of watch

and in this thirteenth episode of watch mojo FAQ our CEO and co-founder Ashton

mojo FAQ our CEO and co-founder Ashton

mojo FAQ our CEO and co-founder Ashton Carter’s fusion joins me to discuss why

Carter’s fusion joins me to discuss why

Carter’s fusion joins me to discuss why we’ll never run out of ideas hey mojo

we’ll never run out of ideas hey mojo

we’ll never run out of ideas hey mojo holux welcome to lucky number 13 watch

holux welcome to lucky number 13 watch

holux welcome to lucky number 13 watch mojo FAQ welcome Esch hi Rebecca hi guys

mojo FAQ welcome Esch hi Rebecca hi guys

mojo FAQ welcome Esch hi Rebecca hi guys so last week we talked about how you yes

so last week we talked about how you yes

so last week we talked about how you yes you can get a job with watch mojo so how

you can get a job with watch mojo so how

you can get a job with watch mojo so how did that go it went great almost – well

did that go it went great almost – well

did that go it went great almost – well we got inundated with emails to quote my

we got inundated with emails to quote my

we got inundated with emails to quote my colleague Mike who manages the freelance

colleague Mike who manages the freelance

colleague Mike who manages the freelance team he’s like it reminded him of in

team he’s like it reminded him of in

team he’s like it reminded him of in police academy when the mayor said

police academy when the mayor said

police academy when the mayor said anybody could apply and literally almost

anybody could apply and literally almost

anybody could apply and literally almost anybody did apply so he just wanted me

anybody did apply so he just wanted me

anybody did apply so he just wanted me to relay the message that you should

to relay the message that you should

to relay the message that you should really include a resume right off the

really include a resume right off the

really include a resume right off the bat to make him streamline the process

bat to make him streamline the process

bat to make him streamline the process and I’m gonna try to get Mike on on a

and I’m gonna try to get Mike on on a

and I’m gonna try to get Mike on on a later show so he could come and talk

later show so he could come and talk

later show so he could come and talk about the do’s and don’ts of both

about the do’s and don’ts of both

about the do’s and don’ts of both applying and writing for watch mode

applying and writing for watch mode

applying and writing for watch mode alright so let’s dive into this week’s

alright so let’s dive into this week’s

alright so let’s dive into this week’s question doc Teddy 74 wants to know do

question doc Teddy 74 wants to know do

question doc Teddy 74 wants to know do you ever publish a list from the suggest

you ever publish a list from the suggest

you ever publish a list from the suggest tool that isn’t as popular as the others

tool that isn’t as popular as the others

tool that isn’t as popular as the others Oh

Oh

Oh next question yeah why does that not

next question yeah why does that not

next question yeah why does that not kind of defeat the purpose of the

kind of defeat the purpose of the

kind of defeat the purpose of the suggestible no not at all I mean forget

suggestible no not at all I mean forget

suggestible no not at all I mean forget the suggest tool for a second all media

the suggest tool for a second all media

the suggest tool for a second all media companies and content producers have a

companies and content producers have a

companies and content producers have a tendency to produce things that are not

tendency to produce things that are not

tendency to produce things that are not necessarily the most popular what the

necessarily the most popular what the

necessarily the most popular what the web has done is kind of highlight that

web has done is kind of highlight that

web has done is kind of highlight that three different constituencies so viewer

three different constituencies so viewer

three different constituencies so viewer / reader / listener marketers and

/ reader / listener marketers and

/ reader / listener marketers and distribution companies kind of all have

distribution companies kind of all have

distribution companies kind of all have different objectives and all like

different objectives and all like

different objectives and all like different kind of content what do you

different kind of content what do you

different kind of content what do you mean well I mean marketers want really

mean well I mean marketers want really

mean well I mean marketers want really squeaky clean

squeaky clean

squeaky clean Brian save content tide is not going to

Brian save content tide is not going to

Brian save content tide is not going to advertise next to porn to be extreme

advertise next to porn to be extreme

advertise next to porn to be extreme there as an example distribution

there as an example distribution

there as an example distribution companies like YouTube say look our

companies like YouTube say look our

companies like YouTube say look our content is great and it’s really you

content is great and it’s really you

content is great and it’s really you know mainstream and it’s you know what

know mainstream and it’s you know what

know mainstream and it’s you know what every advertiser wants we have such a

every advertiser wants we have such a

every advertiser wants we have such a refined sophisticated audience and then

refined sophisticated audience and then

refined sophisticated audience and then you guys want sex violence gore things

you guys want sex violence gore things

you guys want sex violence gore things that are a bit edgy you know so I think

that are a bit edgy you know so I think

that are a bit edgy you know so I think serving those three constituencies is

serving those three constituencies is

serving those three constituencies is always challenging but it’s a great

always challenging but it’s a great

always challenging but it’s a great thing that we don’t

thing that we don’t

thing that we don’t try to cater to just what’s more popular

try to cater to just what’s more popular

try to cater to just what’s more popular because you wouldn’t want that either

because you wouldn’t want that either

because you wouldn’t want that either why well what was like our first big hit

why well what was like our first big hit

why well what was like our first big hit the Justin Bieber interview okay so I

the Justin Bieber interview okay so I

the Justin Bieber interview okay so I think after that like once we saw was

think after that like once we saw was

think after that like once we saw was really off the chart and this was before

really off the chart and this was before

really off the chart and this was before he was Senor douchebag

he was Senor douchebag

he was Senor douchebag we did just to follow up a biography

we did just to follow up a biography

we did just to follow up a biography because I think people were like well

because I think people were like well

because I think people were like well who is this guy and Funny or Die did

who is this guy and Funny or Die did

who is this guy and Funny or Die did like that spoof or one day all of the

like that spoof or one day all of the

like that spoof or one day all of the links off their main page were to I

links off their main page were to I

links off their main page were to I guess real or fake Justin Bieber stories

guess real or fake Justin Bieber stories

guess real or fake Justin Bieber stories but if we would have done that which is

but if we would have done that which is

but if we would have done that which is a natural tendency we would have had

a natural tendency we would have had

a natural tendency we would have had just an audience full of believers and

just an audience full of believers and

just an audience full of believers and it’s a good thing that we didn’t yeah so

it’s a good thing that we didn’t yeah so

it’s a good thing that we didn’t yeah so I guess we always kind of focus on the

I guess we always kind of focus on the

I guess we always kind of focus on the infotainment stuff the top tens yeah

infotainment stuff the top tens yeah

infotainment stuff the top tens yeah exactly exactly so once we decided to

exactly exactly so once we decided to

exactly exactly so once we decided to zero in on the top tens because YouTube

zero in on the top tens because YouTube

zero in on the top tens because YouTube is just a place where there’s a lot of

is just a place where there’s a lot of

is just a place where there’s a lot of gamers and movie fans and you know music

gamers and movie fans and you know music

gamers and movie fans and you know music fans it kind of became inevitable that

fans it kind of became inevitable that

fans it kind of became inevitable that we were getting a lot of suggestions for

we were getting a lot of suggestions for

we were getting a lot of suggestions for ideas in the comments but but the

ideas in the comments but but the

ideas in the comments but but the comments were really becoming impossible

comments were really becoming impossible

comments were really becoming impossible for us to manage properly so that’s when

for us to manage properly so that’s when

for us to manage properly so that’s when we launched a suggestion tool and again

we launched a suggestion tool and again

we launched a suggestion tool and again it’s a self-fulfilling prophecy what we

it’s a self-fulfilling prophecy what we

it’s a self-fulfilling prophecy what we started to see were a lot of it was like

started to see were a lot of it was like

started to see were a lot of it was like we start to see a lot of suggestions for

we start to see a lot of suggestions for

we start to see a lot of suggestions for music and video games and film but we

music and video games and film but we

music and video games and film but we like variety so we always kind of kept

like variety so we always kind of kept

like variety so we always kind of kept it different right

it different right

it different right so was the initial purpose of the

so was the initial purpose of the

so was the initial purpose of the suggest tool to manage the up votes and

suggest tool to manage the up votes and

suggest tool to manage the up votes and down votes or was it kind of to get

down votes or was it kind of to get

down votes or was it kind of to get possible entries I think that’s a bit

possible entries I think that’s a bit

possible entries I think that’s a bit like the chicken and the egg the answer

like the chicken and the egg the answer

like the chicken and the egg the answer as they go hand in hand the reality was

as they go hand in hand the reality was

as they go hand in hand the reality was that you know one was gonna feed off the

that you know one was gonna feed off the

that you know one was gonna feed off the other obviously we weren’t going to do a

other obviously we weren’t going to do a

other obviously we weren’t going to do a list if everybody down voted it but once

list if everybody down voted it but once

list if everybody down voted it but once we have this great tool it didn’t make

we have this great tool it didn’t make

we have this great tool it didn’t make sense not to also open it up and get you

sense not to also open it up and get you

sense not to also open it up and get you know entries to kind of like tap into

know entries to kind of like tap into

know entries to kind of like tap into the wisdom of the of the masses but

the wisdom of the of the masses but

the wisdom of the of the masses but again it was it wasn’t like we were

again it was it wasn’t like we were

again it was it wasn’t like we were going to only go with like a popularity

going to only go with like a popularity

going to only go with like a popularity contest we were always going to look for

contest we were always going to look for

contest we were always going to look for novel different ideas and that’s why we

novel different ideas and that’s why we

novel different ideas and that’s why we choose things that may not be super

choose things that may not be super

choose things that may not be super popular variety is the spice of life so

popular variety is the spice of life so

popular variety is the spice of life so to go back to Doc Teddy 74 question what

to go back to Doc Teddy 74 question what

to go back to Doc Teddy 74 question what are some examples of suggestions that we

are some examples of suggestions that we

are some examples of suggestions that we have greenlit that may not be as a poet

have greenlit that may not be as a poet

have greenlit that may not be as a poet I would say anything in history and

I would say anything in history and

I would say anything in history and travel does fit that sort of description

travel does fit that sort of description

travel does fit that sort of description but the music toptenz are a great

but the music toptenz are a great

but the music toptenz are a great example how’s that well

example how’s that well

example how’s that well I mean the videos and music that do very

I mean the videos and music that do very

I mean the videos and music that do very well could be like controversial music

well could be like controversial music

well could be like controversial music videos or top 10 songs about you know

videos or top 10 songs about you know

videos or top 10 songs about you know drugs or top 10 jailbait songs which to

drugs or top 10 jailbait songs which to

drugs or top 10 jailbait songs which to be honest with you the average person

be honest with you the average person

be honest with you the average person does not wake up and say I’m going to go

does not wake up and say I’m going to go

does not wake up and say I’m going to go suggest this on WatchMojo we kind of you

suggest this on WatchMojo we kind of you

suggest this on WatchMojo we kind of you know those are our creative sessions

know those are our creative sessions

know those are our creative sessions where we gather and you know drink a lot

where we gather and you know drink a lot

where we gather and you know drink a lot of fine scotch and brainstorm and come

of fine scotch and brainstorm and come

of fine scotch and brainstorm and come up with those ideas but the ideas that

up with those ideas but the ideas that

up with those ideas but the ideas that do get suggested by a lot of people

do get suggested by a lot of people

do get suggested by a lot of people whether it’s top 10 mm or top 10 ABBA

whether it’s top 10 mm or top 10 ABBA

whether it’s top 10 mm or top 10 ABBA or top 10 Slayer those are not as

or top 10 Slayer those are not as

or top 10 Slayer those are not as uploaded as some of our other ideas but

uploaded as some of our other ideas but

uploaded as some of our other ideas but we will do them just because it’s really

we will do them just because it’s really

we will do them just because it’s really really good way first of all to give a

really good way first of all to give a

really good way first of all to give a treat to the fans of those artists but

treat to the fans of those artists but

treat to the fans of those artists but also we won’t lie if you are a slayer

also we won’t lie if you are a slayer

also we won’t lie if you are a slayer fan and you may not know about WatchMojo

fan and you may not know about WatchMojo

fan and you may not know about WatchMojo that day when you search for top 10

that day when you search for top 10

that day when you search for top 10 Slayer songs or greatest Slayer songs or

Slayer songs or greatest Slayer songs or

Slayer songs or greatest Slayer songs or Slayer riffs you’re going to stumble on

Slayer riffs you’re going to stumble on

Slayer riffs you’re going to stumble on our list and you’re like oh my god

our list and you’re like oh my god

our list and you’re like oh my god there’s so much content here bless you

there’s so much content here bless you

there’s so much content here bless you and and you’re just going to basically

and and you’re just going to basically

and and you’re just going to basically become like a mojo holic that way right

become like a mojo holic that way right

become like a mojo holic that way right so I guess the moral there is use the

so I guess the moral there is use the

so I guess the moral there is use the suggester yeah use a suggestion tool and

suggester yeah use a suggestion tool and

suggester yeah use a suggestion tool and a good example of that is you know

a good example of that is you know

a good example of that is you know Allison chains which we did I think last

Allison chains which we did I think last

Allison chains which we did I think last week so that was a topic that kept

week so that was a topic that kept

week so that was a topic that kept coming up in the comments and frankly

coming up in the comments and frankly

coming up in the comments and frankly after having done Nirvana Pearl Jam and

after having done Nirvana Pearl Jam and

after having done Nirvana Pearl Jam and Soundgarden it was kind of like the next

Soundgarden it was kind of like the next

Soundgarden it was kind of like the next natural act to do under the grunge

natural act to do under the grunge

natural act to do under the grunge monitor banner but but the problem was

monitor banner but but the problem was

monitor banner but but the problem was not a lot of people did upload it but

not a lot of people did upload it but

not a lot of people did upload it but not that many people use the suggestion

not that many people use the suggestion

not that many people use the suggestion tool to make entries and one of the

tool to make entries and one of the

tool to make entries and one of the comments even though most people liked

comments even though most people liked

comments even though most people liked it was some albums are underrepresented

it was some albums are underrepresented

it was some albums are underrepresented and I was just thinking to myself well

and I was just thinking to myself well

and I was just thinking to myself well why didn’t you use a suggestion tool to

why didn’t you use a suggestion tool to

why didn’t you use a suggestion tool to kind of you know it’s like Bill Clinton

kind of you know it’s like Bill Clinton

kind of you know it’s like Bill Clinton says if you’re not going to vote don’t

says if you’re not going to vote don’t

says if you’re not going to vote don’t complain when your guy doesn’t go into

complain when your guy doesn’t go into

complain when your guy doesn’t go into office right but to be fair and we love

office right but to be fair and we love

office right but to be fair and we love to play devil’s advocate in the

to play devil’s advocate in the

to play devil’s advocate in the WatchMojo offices so I will say there’s

WatchMojo offices so I will say there’s

WatchMojo offices so I will say there’s like a million suggestions well there’s

like a million suggestions well there’s

like a million suggestions well there’s actually like 150,000 there have been

actually like 150,000 there have been

actually like 150,000 there have been 3.2 million votes and I think 700,000

3.2 million votes and I think 700,000

3.2 million votes and I think 700,000 list entries yeah and there’s been you

list entries yeah and there’s been you

list entries yeah and there’s been you know maybe 30,000 comments and that is a

know maybe 30,000 comments and that is a

know maybe 30,000 comments and that is a lot but but the reality is I mean the

lot but but the reality is I mean the

lot but but the reality is I mean the suggestion tool is there it’s a tool if

suggestion tool is there it’s a tool if

suggestion tool is there it’s a tool if you use it great but but if you don’t

you use it great but but if you don’t

you use it great but but if you don’t use it then I mean to be fair and honest

use it then I mean to be fair and honest

use it then I mean to be fair and honest and

and

and reasonable here you shouldn’t complain

reasonable here you shouldn’t complain

reasonable here you shouldn’t complain if we do a list that you didn’t like or

if we do a list that you didn’t like or

if we do a list that you didn’t like or something that you wanted to see on the

something that you wanted to see on the

something that you wanted to see on the list and make it right so I guess that’s

list and make it right so I guess that’s

list and make it right so I guess that’s why we always say we’re never going to

why we always say we’re never going to

why we always say we’re never going to run out of ideas they say never say

run out of ideas they say never say

run out of ideas they say never say never I’m saying we’re never going to

never I’m saying we’re never going to

never I’m saying we’re never going to run out of ideas I mean the reality is I

run out of ideas I mean the reality is I

run out of ideas I mean the reality is I never mind when I see people commenting

never mind when I see people commenting

never mind when I see people commenting first on the comment section but when

first on the comment section but when

first on the comment section but when people say oh my god watch mantra was

people say oh my god watch mantra was

people say oh my god watch mantra was run out of ideas I think to myself that

run out of ideas I think to myself that

run out of ideas I think to myself that some people have run out of witty

some people have run out of witty

some people have run out of witty comments to make Dada yeah I mean again

comments to make Dada yeah I mean again

comments to make Dada yeah I mean again it’s everybody can say what they want

it’s everybody can say what they want

it’s everybody can say what they want but I mean all you got to do is go to

but I mean all you got to do is go to

but I mean all you got to do is go to our suggestion tool and see the in

our suggestion tool and see the in

our suggestion tool and see the in progress tab just to see what videos

progress tab just to see what videos

progress tab just to see what videos were working on let alone all the other

were working on let alone all the other

were working on let alone all the other top suggestions that are kind of like

top suggestions that are kind of like

top suggestions that are kind of like getting lifted through the votes and

getting lifted through the votes and

getting lifted through the votes and that eventually hopefully we will do so

that eventually hopefully we will do so

that eventually hopefully we will do so our fear is not that we’ll run out of

our fear is not that we’ll run out of

our fear is not that we’ll run out of ideas what keeps us up at night

ideas what keeps us up at night

ideas what keeps us up at night well me anyway is that we’ll never do

well me anyway is that we’ll never do

well me anyway is that we’ll never do even 1% of all the suggestions you know

even 1% of all the suggestions you know

even 1% of all the suggestions you know that that we would like to do right so

that that we would like to do right so

that that we would like to do right so there you have it use the suggest tool

there you have it use the suggest tool

there you have it use the suggest tool every day we feature a new suggestion so

every day we feature a new suggestion so

every day we feature a new suggestion so make sure to check in and vote and as a

make sure to check in and vote and as a

make sure to check in and vote and as a little special extra bonus so if you do

little special extra bonus so if you do

little special extra bonus so if you do come we got a lot of emails from people

come we got a lot of emails from people

come we got a lot of emails from people who say look I made a suggestion but

who say look I made a suggestion but

who say look I made a suggestion but there’s not enough votes please watch

there’s not enough votes please watch

there’s not enough votes please watch module create this video and we try but

module create this video and we try but

module create this video and we try but it’s kind of random and hard but here’s

it’s kind of random and hard but here’s

it’s kind of random and hard but here’s what we’re gonna do if you have seen

what we’re gonna do if you have seen

what we’re gonna do if you have seen either a suggestion that you’ve made or

either a suggestion that you’ve made or

either a suggestion that you’ve made or a suggestion someone else has made that

a suggestion someone else has made that

a suggestion someone else has made that you would love to see it made into a

you would love to see it made into a

you would love to see it made into a video but that just doesn’t have enough

video but that just doesn’t have enough

video but that just doesn’t have enough activity it’s lost in all the clutter

activity it’s lost in all the clutter

activity it’s lost in all the clutter go ahead and just post it on the comment

go ahead and just post it on the comment

go ahead and just post it on the comment section and and if make your case and if

section and and if make your case and if

section and and if make your case and if we kind of think that you know even if

we kind of think that you know even if

we kind of think that you know even if it hasn’t gone a lot of votes we should

it hasn’t gone a lot of votes we should

it hasn’t gone a lot of votes we should do we have no problem pushing it up to

do we have no problem pushing it up to

do we have no problem pushing it up to the top of the pile and we’ll try to get

the top of the pile and we’ll try to get

the top of the pile and we’ll try to get that out for you just as a special bonus

that out for you just as a special bonus

that out for you just as a special bonus to show that you know if the video makes

to show that you know if the video makes

to show that you know if the video makes sense we’ll do it even if it doesn’t

sense we’ll do it even if it doesn’t

sense we’ll do it even if it doesn’t have all the votes cool there you have

have all the votes cool there you have

have all the votes cool there you have it what are you waiting for

it what are you waiting for

it what are you waiting for thanks for watching that’s all for this

thanks for watching that’s all for this

thanks for watching that’s all for this week thanks for watching and tune in

week thanks for watching and tune in

week thanks for watching and tune in again next time and tell us what you

again next time and tell us what you

again next time and tell us what you think and don’t forget to tune in

think and don’t forget to tune in

think and don’t forget to tune in tomorrow for me and Dan on what’s your

tomorrow for me and Dan on what’s your

tomorrow for me and Dan on what’s your mojo

”

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