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Why We Overeat, Part 1


chocolate mousse is one of the most

chocolate mousse is one of the most delectable desserts out there today

delectable desserts out there today

delectable desserts out there today we’ll be showing you how to make sugar

we’ll be showing you how to make sugar

we’ll be showing you how to make sugar pie and today we’ll be switching it up a

pie and today we’ll be switching it up a

pie and today we’ll be switching it up a bit and making the ultimate ultimate

bit and making the ultimate ultimate

bit and making the ultimate ultimate nachos obviously for most people it

nachos obviously for most people it

nachos obviously for most people it takes a great deal of willpower in

takes a great deal of willpower in

takes a great deal of willpower in resisting the temptation of yummy yummy

resisting the temptation of yummy yummy

resisting the temptation of yummy yummy food and really yummy cheese appetizer

food and really yummy cheese appetizer

food and really yummy cheese appetizer hi I’m Rebecca Brayton and welcome to

hi I’m Rebecca Brayton and welcome to

hi I’m Rebecca Brayton and welcome to watchmojo.com and in part one of our

watchmojo.com and in part one of our

watchmojo.com and in part one of our interview with dr. David Kessler he

interview with dr. David Kessler he

interview with dr. David Kessler he tells us more about the insatiable North

tells us more about the insatiable North

tells us more about the insatiable North American appetite if we can have you

American appetite if we can have you

American appetite if we can have you start by telling us what your main

start by telling us what your main

start by telling us what your main premise in the end of overeating is I

premise in the end of overeating is I

premise in the end of overeating is I was very interested in trying to

was very interested in trying to

was very interested in trying to understand why it’s so hard so many of

understand why it’s so hard so many of

understand why it’s so hard so many of us to resist you know food I was

us to resist you know food I was

us to resist you know food I was watching Oprah one day and this woman

watching Oprah one day and this woman

watching Oprah one day and this woman very well educated very well dressed

very well educated very well dressed

very well educated very well dressed very intelligent said I eat when my

very intelligent said I eat when my

very intelligent said I eat when my husband leaves in the morning for work I

husband leaves in the morning for work I

husband leaves in the morning for work I eat before he comes home at night I eat

eat before he comes home at night I eat

eat before he comes home at night I eat when I’m happy I eat when I’m sad I eat

when I’m happy I eat when I’m sad I eat

when I’m happy I eat when I’m sad I eat when I’m hungry I eat when I’m not

when I’m hungry I eat when I’m not

when I’m hungry I eat when I’m not hungry and I don’t like myself I wanted

hungry and I don’t like myself I wanted

hungry and I don’t like myself I wanted to understand what’s driving that

to understand what’s driving that

to understand what’s driving that behaving I wanted to understand the

behaving I wanted to understand the

behaving I wanted to understand the science and I wanted to be able to

science and I wanted to be able to

science and I wanted to be able to explain it to that woman and what we now

explain it to that woman and what we now

explain it to that woman and what we now know we have the science that shows that

know we have the science that shows that

know we have the science that shows that the brains of millions of North

the brains of millions of North

the brains of millions of North Americans are being excessively

Americans are being excessively

Americans are being excessively activated they’re being hijacked so what

activated they’re being hijacked so what

activated they’re being hijacked so what is it that is causing us to lose control

is it that is causing us to lose control

is it that is causing us to lose control over our eating take a vanilla milkshake

over our eating take a vanilla milkshake

over our eating take a vanilla milkshake what is about the vanilla milkshake that

what is about the vanilla milkshake that

what is about the vanilla milkshake that drives consumption drive side wanting is

drives consumption drive side wanting is

drives consumption drive side wanting is it the sugar is it the fat is it the

it the sugar is it the fat is it the

it the sugar is it the fat is it the flavor the sugar is the main driver but

flavor the sugar is the main driver but

flavor the sugar is the main driver but when you add sugar and fat together we

when you add sugar and fat together we

when you add sugar and fat together we just think it tastes good but in fact

just think it tastes good but in fact

just think it tastes good but in fact the more multi-sensory the more

the more multi-sensory the more

the more multi-sensory the more reinforcing the food is it activates our

reinforcing the food is it activates our

reinforcing the food is it activates our brains and we see those circuits

brains and we see those circuits

brains and we see those circuits becoming activated and not shutting off

becoming activated and not shutting off

becoming activated and not shutting off understand the cycle of consumption I’m

understand the cycle of consumption I’m

understand the cycle of consumption I’m walking down powell street the other day

walking down powell street the other day

walking down powell street the other day and I start thinking about chocolate

and I start thinking about chocolate

and I start thinking about chocolate covered pretzels why because I had been

covered pretzels why because I had been

covered pretzels why because I had been on that street six months earlier and I

on that street six months earlier and I

on that street six months earlier and I had forgotten that’s a cute sometimes

had forgotten that’s a cute sometimes

had forgotten that’s a cute sometimes it’s a street that’s the cute sometimes

it’s a street that’s the cute sometimes

it’s a street that’s the cute sometimes it’s a time of day the location the

it’s a time of day the location the

it’s a time of day the location the smell the the site just getting in a car

smell the the site just getting in a car

smell the the site just getting in a car sometimes so you get queued that

sometimes so you get queued that

sometimes so you get queued that activates the brain that grabs your

activates the brain that grabs your

activates the brain that grabs your attention it increases your

attention it increases your

attention it increases your and then you have to either consume it

and then you have to either consume it

and then you have to either consume it to get it out of your brain or you go on

to get it out of your brain or you go on

to get it out of your brain or you go on get distracted and you go on to

get distracted and you go on to

get distracted and you go on to something else but every time you you

something else but every time you you

something else but every time you you engage in that behavior every time you

engage in that behavior every time you

engage in that behavior every time you respond to that q you strengthen the

respond to that q you strengthen the

respond to that q you strengthen the neural circuitry so that you end up

neural circuitry so that you end up

neural circuitry so that you end up doing it again and again and again is it

doing it again and again and again is it

doing it again and again and again is it the food industry that’s you know

the food industry that’s you know

the food industry that’s you know playing to our cravings or is it

playing to our cravings or is it

playing to our cravings or is it ourselves for not being able to fight

ourselves for not being able to fight

ourselves for not being able to fight the urges the food industry argues it

the urges the food industry argues it

the urges the food industry argues it that just even consumers what they want

that just even consumers what they want

that just even consumers what they want we now know that they’re stimulating the

we now know that they’re stimulating the

we now know that they’re stimulating the brains and millions of North Americans

brains and millions of North Americans

brains and millions of North Americans once you understand that our brains are

once you understand that our brains are

once you understand that our brains are constantly being bombarded with the

constantly being bombarded with the

constantly being bombarded with the stimuli and that’s the reason why people

stimuli and that’s the reason why people

stimuli and that’s the reason why people are overeating is a food industry have

are overeating is a food industry have

are overeating is a food industry have to change absolutely does government

to change absolutely does government

to change absolutely does government have an increased role sure but what’s

have an increased role sure but what’s

have an increased role sure but what’s most important is once you understand

most important is once you understand

most important is once you understand that your brain is being manipulated you

that your brain is being manipulated you

that your brain is being manipulated you can fight back you can try to cool the

can fight back you can try to cool the

can fight back you can try to cool the stimulus and you can prevent the

stimulus and you can prevent the

stimulus and you can prevent the manipulation

”

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