Ubisoft – Marketing and PR Strategy

hello again this is chris with

hello again this is chris with watchmojo.com here in the Ubisoft

watchmojo.com here in the Ubisoft

watchmojo.com here in the Ubisoft development house now speaking to Cedric

development house now speaking to Cedric

development house now speaking to Cedric we had a discussion about some of the PR

we had a discussion about some of the PR

we had a discussion about some of the PR moves the Ubisoft has made recently the

moves the Ubisoft has made recently the

moves the Ubisoft has made recently the first thing that comes to mind for me is

first thing that comes to mind for me is

first thing that comes to mind for me is the frag dolls it’s a Ubisoft sponsored

the frag dolls it’s a Ubisoft sponsored

the frag dolls it’s a Ubisoft sponsored team but it’s it’s a real game it’s a

team but it’s it’s a real game it’s a

team but it’s it’s a real game it’s a clan that goes a lot on Xbox Live that

clan that goes a lot on Xbox Live that

clan that goes a lot on Xbox Live that go plays on different tournaments so

go plays on different tournaments so

go plays on different tournaments so it’s really a marketing tool when I look

it’s really a marketing tool when I look

it’s really a marketing tool when I look at the Assassin’s Creed development you

at the Assassin’s Creed development you

at the Assassin’s Creed development you know you have the development team but

know you have the development team but

know you have the development team but Jade Raymond seems to keep popping up as

Jade Raymond seems to keep popping up as

Jade Raymond seems to keep popping up as as the figurehead for for this Jade

as the figurehead for for this Jade

as the figurehead for for this Jade remin is a she’s a montreal born

remin is a she’s a montreal born

remin is a she’s a montreal born producer she has an engineering degree

producer she has an engineering degree

producer she has an engineering degree so and she has a very very good fit

so and she has a very very good fit

so and she has a very very good fit agree in the gaming industry she used to

agree in the gaming industry she used to

agree in the gaming industry she used to work with will write that Maxis used to

work with will write that Maxis used to

work with will write that Maxis used to work at IBM she used to work at Sony

work at IBM she used to work at Sony

work at IBM she used to work at Sony Online I mean she’s a tremendous

Online I mean she’s a tremendous

Online I mean she’s a tremendous communicator well I’m the producer which

communicator well I’m the producer which

communicator well I’m the producer which means I get to participate in all parts

means I get to participate in all parts

means I get to participate in all parts of the game development which is really

of the game development which is really

of the game development which is really we started off a little while ago with

we started off a little while ago with

we started off a little while ago with the core team and I helped that team

the core team and I helped that team

the core team and I helped that team build up this brand new franchise from

build up this brand new franchise from

build up this brand new franchise from the ground for every game we need

the ground for every game we need

the ground for every game we need spokeperson you know the media is in it

spokeperson you know the media is in it

spokeperson you know the media is in it especially for a game like Assassin’s

especially for a game like Assassin’s

especially for a game like Assassin’s where there’s a lot of media requests

where there’s a lot of media requests

where there’s a lot of media requests there’s a lot of attention on that game

there’s a lot of attention on that game

there’s a lot of attention on that game so you need to have spoke person and

so you need to have spoke person and

so you need to have spoke person and Jade really does it very well and a lot

Jade really does it very well and a lot

Jade really does it very well and a lot of the media is in the gaming industry

of the media is in the gaming industry

of the media is in the gaming industry are male and it’s not often that you you

are male and it’s not often that you you

are male and it’s not often that you you have female sports per person so

have female sports per person so

have female sports per person so credible one exactly