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Toyota’s Scion iQ: Microcar for North America


hi I’m Rhonda light stone of

hi I’m Rhonda light stone of watchmojo.com and today we’re here with

watchmojo.com and today we’re here with

watchmojo.com and today we’re here with the smallest 4 seater in the world the

the smallest 4 seater in the world the

the smallest 4 seater in the world the Scion iQ sign IQ is a very iconic car

Scion iQ sign IQ is a very iconic car

Scion iQ sign IQ is a very iconic car we’re going to be adding to the sign

we’re going to be adding to the sign

we’re going to be adding to the sign lineup available in North America very

lineup available in North America very

lineup available in North America very shortly and it really makes a statement

shortly and it really makes a statement

shortly and it really makes a statement about the buyer of the car I mean when

about the buyer of the car I mean when

about the buyer of the car I mean when you drive this car it’s a special car

you drive this car it’s a special car

you drive this car it’s a special car and it’s a very unique packaged car to

and it’s a very unique packaged car to

and it’s a very unique packaged car to make that make that successful I rather

make that make that successful I rather

make that make that successful I rather this is a smallest four seater in the

this is a smallest four seater in the

this is a smallest four seater in the world how did you guys manage that

world how did you guys manage that

world how did you guys manage that it’s a packaging marvel you know the way

it’s a packaging marvel you know the way

it’s a packaging marvel you know the way they put the engine transmission all

they put the engine transmission all

they put the engine transmission all together in the seating capacity it’s

together in the seating capacity it’s

together in the seating capacity it’s really well it mean to do that you have

really well it mean to do that you have

really well it mean to do that you have to do a lot of unique technologies one

to do a lot of unique technologies one

to do a lot of unique technologies one as one example that is the rear window

as one example that is the rear window

as one example that is the rear window curtain airbag because you know it’s

curtain airbag because you know it’s

curtain airbag because you know it’s very compressed space there so from a

very compressed space there so from a

very compressed space there so from a safety point of view it has 10 airbags

safety point of view it has 10 airbags

safety point of view it has 10 airbags overall but the first in the world to

overall but the first in the world to

overall but the first in the world to have a rear curtain everybody who’s

have a rear curtain everybody who’s

have a rear curtain everybody who’s looking to buy the Sinai q what is the

looking to buy the Sinai q what is the

looking to buy the Sinai q what is the ideal buyer for this vehicle typical

ideal buyer for this vehicle typical

ideal buyer for this vehicle typical scion H target we is 25 to 40 that’s

scion H target we is 25 to 40 that’s

scion H target we is 25 to 40 that’s kind of where we go after and in this

kind of where we go after and in this

kind of where we go after and in this car is very son’s urban overall but this

car is very son’s urban overall but this

car is very son’s urban overall but this car is very urban this is a very urban

car is very urban this is a very urban

car is very urban this is a very urban centric major metro area buyer someone

centric major metro area buyer someone

centric major metro area buyer someone who had you know space is at a premium

who had you know space is at a premium

who had you know space is at a premium but still wants to make a statement and

but still wants to make a statement and

but still wants to make a statement and you know the IQ makes a statement and

you know the IQ makes a statement and

you know the IQ makes a statement and are there multiple trim levels for the

are there multiple trim levels for the

are there multiple trim levels for the IQ different horsepower different

IQ different horsepower different

IQ different horsepower different engines all of our sign we bring them in

engines all of our sign we bring them in

engines all of our sign we bring them in one way what we call mono SPECT offer

one way what we call mono SPECT offer

one way what we call mono SPECT offer the marketplace so one engine one

the marketplace so one engine one

the marketplace so one engine one transmission no options available but

transmission no options available but

transmission no options available but lots of customization accessories

lots of customization accessories

lots of customization accessories available so we’d like to bring it in

available so we’d like to bring it in

available so we’d like to bring it in one way make a very easy purchase

one way make a very easy purchase

one way make a very easy purchase decision for our owners coming into the

decision for our owners coming into the

decision for our owners coming into the Scion brand but then they can

Scion brand but then they can

Scion brand but then they can personalize a car wheels kits the whole

personalize a car wheels kits the whole

personalize a car wheels kits the whole thing you know interior exterior lots of

thing you know interior exterior lots of

thing you know interior exterior lots of stuff available to really make it the

stuff available to really make it the

stuff available to really make it the Scion they want we call it a blank

Scion they want we call it a blank

Scion they want we call it a blank canvas for the individual thank you very

canvas for the individual thank you very

canvas for the individual thank you very much for speaking with us today

much for speaking with us today

much for speaking with us today thanks for time hope you enjoy the show

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