Top 10 Ways Companies Tricking You Into Spending More $$$

we’re all puppets in a material world

we’re all puppets in a material world and these are how they pull our strings

and these are how they pull our strings

and these are how they pull our strings delish

delish

delish pretty simple welcome to watchmojo.com

pretty simple welcome to watchmojo.com

pretty simple welcome to watchmojo.com and today we’re counting down our picks

and today we’re counting down our picks

and today we’re counting down our picks for the top ten ways you’re secretly

for the top ten ways you’re secretly

for the top ten ways you’re secretly being tricked by companies for this list

being tricked by companies for this list

being tricked by companies for this list before we begin we publish new videos

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so be sure to subscribe for more great

so be sure to subscribe for more great content we’re looking at the techniques

content we’re looking at the techniques

content we’re looking at the techniques strategies and tactics employed by

strategies and tactics employed by

strategies and tactics employed by businesses and marketing agencies that

businesses and marketing agencies that

businesses and marketing agencies that get us to buy more even when it’s not in

get us to buy more even when it’s not in

get us to buy more even when it’s not in our best interest boys these axes are

our best interest boys these axes are

our best interest boys these axes are only $4.99 at number 10 manufactured

only $4.99 at number 10 manufactured

only $4.99 at number 10 manufactured trustworthiness while most of us have

trustworthiness while most of us have

trustworthiness while most of us have given up on the idea of only working

given up on the idea of only working

given up on the idea of only working with companies we personally know trust

with companies we personally know trust

with companies we personally know trust still plays a factor enter the marketing

still plays a factor enter the marketing

still plays a factor enter the marketing department large companies can’t

department large companies can’t

department large companies can’t realistically send their most endearing

realistically send their most endearing

realistically send their most endearing employee to meet you but they can put

employee to meet you but they can put

employee to meet you but they can put their best face forward to inspire

their best face forward to inspire

their best face forward to inspire confidence in their brand through

confidence in their brand through

confidence in their brand through advertising from hiring well-respected

advertising from hiring well-respected

advertising from hiring well-respected spokespeople to casting actors with

spokespeople to casting actors with

spokespeople to casting actors with trustworthy facial features companies

trustworthy facial features companies

trustworthy facial features companies know how to inspire faith in their brand

know how to inspire faith in their brand

know how to inspire faith in their brand regardless of the actual quality of the

regardless of the actual quality of the

regardless of the actual quality of the products or services they offer number 9

products or services they offer number 9

products or services they offer number 9 the illusion of bulk value thanks to a

the illusion of bulk value thanks to a

the illusion of bulk value thanks to a shipping error I am now currently

shipping error I am now currently

shipping error I am now currently overstocked on wacky waving inflatable

overstocked on wacky waving inflatable

overstocked on wacky waving inflatable arm-flailing tube-man and i am passing

arm-flailing tube-man and i am passing

arm-flailing tube-man and i am passing the savings on to you to a certain

the savings on to you to a certain

the savings on to you to a certain extent the more products a company can

extent the more products a company can

extent the more products a company can move the lower their cost per unit so

move the lower their cost per unit so

move the lower their cost per unit so naturally they encourage customers to

naturally they encourage customers to

naturally they encourage customers to buy in bulk but does both purchasing

buy in bulk but does both purchasing

buy in bulk but does both purchasing actually benefit the consumer of

actually benefit the consumer of

actually benefit the consumer of advertising suggests in reality the

advertising suggests in reality the

advertising suggests in reality the savings are marginal and you may end up

savings are marginal and you may end up

savings are marginal and you may end up taking home more of a product than you

taking home more of a product than you

taking home more of a product than you actually need if it’s something with a

actually need if it’s something with a

actually need if it’s something with a short shelf life then you’ll likely

short shelf life then you’ll likely

short shelf life then you’ll likely waste what you don’t use hurting the

waste what you don’t use hurting the

waste what you don’t use hurting the overall value of what you bought worse

overall value of what you bought worse

overall value of what you bought worse yet sometimes bulk bargains aren’t even

yet sometimes bulk bargains aren’t even

yet sometimes bulk bargains aren’t even a deal but rather deceptive wording

a deal but rather deceptive wording

a deal but rather deceptive wording being excited about buying four items at

being excited about buying four items at

being excited about buying four items at ten bucks just means you’re spending 250

ten bucks just means you’re spending 250

ten bucks just means you’re spending 250 a unit

a unit

a unit if you’re just buying one number eight

if you’re just buying one number eight

if you’re just buying one number eight the supermarket layout when attempting

the supermarket layout when attempting

the supermarket layout when attempting to navigate your local mega supermarket

to navigate your local mega supermarket

to navigate your local mega supermarket do you ever feel like a rat in a maze

do you ever feel like a rat in a maze

do you ever feel like a rat in a maze desperately searching for the handful of

desperately searching for the handful of

desperately searching for the handful of items you want Pro Suri stores aren’t

items you want Pro Suri stores aren’t

items you want Pro Suri stores aren’t thrown together haphazardly they are

thrown together haphazardly they are

thrown together haphazardly they are strategically designed to keep you

strategically designed to keep you

strategically designed to keep you distracted and tempted to buy at every

distracted and tempted to buy at every

distracted and tempted to buy at every opportunity the essential view most

opportunity the essential view most

opportunity the essential view most likely need have been spread out to

likely need have been spread out to

likely need have been spread out to maximize the ground you have to cover to

maximize the ground you have to cover to

maximize the ground you have to cover to find each one the end result is more

find each one the end result is more

find each one the end result is more impulse purchases and unintended

impulse purchases and unintended

impulse purchases and unintended spending number seven buy one get one

spending number seven buy one get one

spending number seven buy one get one half price is I don’t know I

half price is I don’t know I

half price is I don’t know I when perceived savings are dangled in

when perceived savings are dangled in

when perceived savings are dangled in front of you it can be hard to say no

front of you it can be hard to say no

front of you it can be hard to say no but when purchasing one item gets you

but when purchasing one item gets you

but when purchasing one item gets you another at 50% off you need to stop and

another at 50% off you need to stop and

another at 50% off you need to stop and look at the big picture the first item

look at the big picture the first item

look at the big picture the first item you purchase is usually at full retail

you purchase is usually at full retail

you purchase is usually at full retail price five one something did one free

price five one something did one free

price five one something did one free hey yeah it’s a pretty good deal if your

hey yeah it’s a pretty good deal if your

hey yeah it’s a pretty good deal if your ad for example a shoe store that you

ad for example a shoe store that you

ad for example a shoe store that you visit regularly you need to ask yourself

visit regularly you need to ask yourself

visit regularly you need to ask yourself are P shoes almost always being

are P shoes almost always being

are P shoes almost always being advertised at twenty-five to forty

advertised at twenty-five to forty

advertised at twenty-five to forty percent off anyway by buying one pair at

percent off anyway by buying one pair at

percent off anyway by buying one pair at full price and a second at half price

full price and a second at half price

full price and a second at half price you’re pretty much just buying two pairs

you’re pretty much just buying two pairs

you’re pretty much just buying two pairs of shoes at the price they usually

of shoes at the price they usually

of shoes at the price they usually charge when you probably only need one

charge when you probably only need one

charge when you probably only need one pair Wow Dean you know one vehicle is

pair Wow Dean you know one vehicle is

pair Wow Dean you know one vehicle is enough for one person I can’t I know

enough for one person I can’t I know

enough for one person I can’t I know that it might happen I can’t shake this

that it might happen I can’t shake this

that it might happen I can’t shake this fear of losing even one small part of

fear of losing even one small part of

fear of losing even one small part of what Honda have to offer number six

what Honda have to offer number six

what Honda have to offer number six deceptive labeling hundred and twenty

deceptive labeling hundred and twenty

deceptive labeling hundred and twenty calories and 48 calories from fat what

calories and 48 calories from fat what

calories and 48 calories from fat what percent is that this one really hurts

percent is that this one really hurts

percent is that this one really hurts and not just the pocketbook either

and not just the pocketbook either

and not just the pocketbook either ingredient lists and nutritional

ingredient lists and nutritional

ingredient lists and nutritional information is supposed to be listed to

information is supposed to be listed to

information is supposed to be listed to help us make informed decisions but the

help us make informed decisions but the

help us make informed decisions but the reality is that many processed food

reality is that many processed food

reality is that many processed food companies are doing everything in their

companies are doing everything in their

companies are doing everything in their power to keep us in the dark they hide

power to keep us in the dark they hide

power to keep us in the dark they hide ingredients in blanket terms and use

ingredients in blanket terms and use

ingredients in blanket terms and use intentionally dense terminology to avoid

intentionally dense terminology to avoid

intentionally dense terminology to avoid telling you exactly what’s in the

telling you exactly what’s in the

telling you exactly what’s in the product you’re eating of course there’s

product you’re eating of course there’s

product you’re eating of course there’s also the use of buzzwords

also the use of buzzwords

also the use of buzzwords all-natural cocoa beans from the upper

all-natural cocoa beans from the upper

all-natural cocoa beans from the upper slopes of mountain occur agua no

slopes of mountain occur agua no

slopes of mountain occur agua no artificial sweeteners so he’s talking

artificial sweeteners so he’s talking

artificial sweeteners so he’s talking about all-natural has no legal

about all-natural has no legal

about all-natural has no legal definition as it applies to food and can

definition as it applies to food and can

definition as it applies to food and can essentially be slapped on anything while

essentially be slapped on anything while

essentially be slapped on anything while fat-free and sugar-free don’t

fat-free and sugar-free don’t

fat-free and sugar-free don’t automatically translate into healthy

automatically translate into healthy

automatically translate into healthy either just give me something without

either just give me something without

either just give me something without any sugar in it okay so that’s shit

any sugar in it okay so that’s shit

any sugar in it okay so that’s shit number five dropping the dollar sign

number five dropping the dollar sign

number five dropping the dollar sign you’ll most often see this gimmick on

you’ll most often see this gimmick on

you’ll most often see this gimmick on restaurant menus when the prices are

restaurant menus when the prices are

restaurant menus when the prices are listed there will be numbers but without

listed there will be numbers but without

listed there will be numbers but without the dollar sign beside them though the

the dollar sign beside them though the

the dollar sign beside them though the monetary connotation is obviously

monetary connotation is obviously

monetary connotation is obviously implied you likely don’t think about the

implied you likely don’t think about the

implied you likely don’t think about the omission of this symbol on a

omission of this symbol on a

omission of this symbol on a subconscious level that missing dollar

subconscious level that missing dollar

subconscious level that missing dollar sign actually has a significant effect

sign actually has a significant effect

sign actually has a significant effect on you one that’s estimated to cost you

on you one that’s estimated to cost you

on you one that’s estimated to cost you an 8 percent increase on spending and

an 8 percent increase on spending and

an 8 percent increase on spending and restaurants Bank on this it seems that

restaurants Bank on this it seems that

restaurants Bank on this it seems that our psychological association with the

our psychological association with the

our psychological association with the almighty dollar is so strong that just

almighty dollar is so strong that just

almighty dollar is so strong that just by hiding it we become less financially

by hiding it we become less financially

by hiding it we become less financially conservative menu design its craftier

conservative menu design its craftier

conservative menu design its craftier than you think number four the illusion

than you think number four the illusion

than you think number four the illusion of scarcity I don’t always make great

of scarcity I don’t always make great

of scarcity I don’t always make great decisions under pressure while supplies

decisions under pressure while supplies

decisions under pressure while supplies last three seemingly innocuous words

last three seemingly innocuous words

last three seemingly innocuous words that when strung together caused our

that when strung together caused our

that when strung together caused our consumer hearts to fill with anxiety

consumer hearts to fill with anxiety

consumer hearts to fill with anxiety although you may not be committed to

although you may not be committed to

although you may not be committed to getting a particular product knowing

getting a particular product knowing

getting a particular product knowing that you could miss out on the

that you could miss out on the

that you could miss out on the opportunity to purchase it particularly

opportunity to purchase it particularly

opportunity to purchase it particularly at a reduced price can serve as a strong

at a reduced price can serve as a strong

at a reduced price can serve as a strong motivator to make the sale people hate

motivator to make the sale people hate

motivator to make the sale people hate missing out

missing out

missing out but scarcity works as a long-term

but scarcity works as a long-term

but scarcity works as a long-term marketing strategy to buy Marketing

marketing strategy to buy Marketing

marketing strategy to buy Marketing diamonds are bold is inherently rare or

diamonds are bold is inherently rare or

diamonds are bold is inherently rare or offering limited edition products

offering limited edition products

offering limited edition products companies make us believe that these

companies make us believe that these

companies make us believe that these goods are worth the inflated price tag

goods are worth the inflated price tag

goods are worth the inflated price tag what the hell is that

what the hell is that

what the hell is that and I’ll pack I got the last one number

and I’ll pack I got the last one number

and I’ll pack I got the last one number three free trials today when employing

three free trials today when employing

three free trials today when employing this tactic companies take advantage of

this tactic companies take advantage of

this tactic companies take advantage of two problematic human behaviors first

two problematic human behaviors first

two problematic human behaviors first they prey on our inability to pass up

they prey on our inability to pass up

they prey on our inability to pass up something at no cost with the offer of a

something at no cost with the offer of a

something at no cost with the offer of a free trial really home with a coupon and

free trial really home with a coupon and

free trial really home with a coupon and then you just get all we know

then you just get all we know

then you just get all we know know whether it’s an online streaming

know whether it’s an online streaming

know whether it’s an online streaming service or a gym membership that

service or a gym membership that

service or a gym membership that one-month free trial might make a

one-month free trial might make a

one-month free trial might make a convert out of you but more importantly

convert out of you but more importantly

convert out of you but more importantly it gets you to sign up and sign off on

it gets you to sign up and sign off on

it gets you to sign up and sign off on automatic monthly billing that’s where

automatic monthly billing that’s where

automatic monthly billing that’s where the second human behavior comes in so

the second human behavior comes in so

the second human behavior comes in so why don’t you quit you don’t think I’ve

why don’t you quit you don’t think I’ve

why don’t you quit you don’t think I’ve tried you think I like having $50.00

tried you think I like having $50.00

tried you think I like having $50.00 taken out of my bank account every month

taken out of my bank account every month

taken out of my bank account every month companies know that consumers have the

companies know that consumers have the

companies know that consumers have the tendency to willfully ignore their

tendency to willfully ignore their

tendency to willfully ignore their finances and as a result are likely to

finances and as a result are likely to

finances and as a result are likely to forget or ignore these memberships even

forget or ignore these memberships even

forget or ignore these memberships even if they don’t use the service so you

if they don’t use the service so you

if they don’t use the service so you didn’t leave the Bakke no and somehow we

didn’t leave the Bakke no and somehow we

didn’t leave the Bakke no and somehow we ended up with a joint checking account

ended up with a joint checking account

ended up with a joint checking account number to decoy pricing the theory may

number to decoy pricing the theory may

number to decoy pricing the theory may be simple but based on the results it’s

be simple but based on the results it’s

be simple but based on the results it’s genius in practice when a consumer is

genius in practice when a consumer is

genius in practice when a consumer is given two options they’ll naturally lean

given two options they’ll naturally lean

given two options they’ll naturally lean towards the least expensive of the two

towards the least expensive of the two

towards the least expensive of the two in the name of savings using the

in the name of savings using the

in the name of savings using the principles of the decoy effect however

principles of the decoy effect however

principles of the decoy effect however companies introduced a third mid-range

companies introduced a third mid-range

companies introduced a third mid-range option to their list of offerings if you

option to their list of offerings if you

option to their list of offerings if you think about it this way it’s an

think about it this way it’s an

think about it this way it’s an incentive you’re not going to walk into

incentive you’re not going to walk into

incentive you’re not going to walk into the ticket if you go hello can I have

the ticket if you go hello can I have

the ticket if you go hello can I have three school class tickets priced

three school class tickets priced

three school class tickets priced between Model A and model B but leaning

between Model A and model B but leaning

between Model A and model B but leaning towards the more expensive of the two in

towards the more expensive of the two in

towards the more expensive of the two in terms of pricing features or thighs this

terms of pricing features or thighs this

terms of pricing features or thighs this decoy ultimately leads you to throw down

decoy ultimately leads you to throw down

decoy ultimately leads you to throw down more money on something that’s perceived

more money on something that’s perceived

more money on something that’s perceived as the better value even if it isn’t

as the better value even if it isn’t

as the better value even if it isn’t different from number one smaller

different from number one smaller

different from number one smaller packaging to make you consume more why

packaging to make you consume more why

packaging to make you consume more why the food at this place is really

the food at this place is really

the food at this place is really terrible the other one says yeah I know

terrible the other one says yeah I know

terrible the other one says yeah I know and such small portions there’s

and such small portions there’s

and such small portions there’s something about those small serving

something about those small serving

something about those small serving sizes and so-called reasonable portions

sizes and so-called reasonable portions

sizes and so-called reasonable portions that makes you feel good about yourself

that makes you feel good about yourself

that makes you feel good about yourself mini pizzas co-come surprise any food at

mini pizzas co-come surprise any food at

mini pizzas co-come surprise any food at all over make you feel like a giant so

all over make you feel like a giant so

all over make you feel like a giant so good in fact that you don’t feel guilty

good in fact that you don’t feel guilty

good in fact that you don’t feel guilty when you reach for a second or even

when you reach for a second or even

when you reach for a second or even third helping everywhere I tried

third helping everywhere I tried

third helping everywhere I tried kinda like single-serving sugar

kinda like single-serving sugar

kinda like single-serving sugar single-serving crane from snack sized

single-serving crane from snack sized

single-serving crane from snack sized packs of cookies and crackers to those

packs of cookies and crackers to those

packs of cookies and crackers to those little mini soft drink cans small

little mini soft drink cans small

little mini soft drink cans small formats have really taken off in the end

formats have really taken off in the end

formats have really taken off in the end however consumers ultimately wind up

however consumers ultimately wind up

however consumers ultimately wind up buying and consuming more from the

buying and consuming more from the

buying and consuming more from the perspective of both manufacturers and

perspective of both manufacturers and

perspective of both manufacturers and retailers the end result of the small

retailers the end result of the small

retailers the end result of the small portion trend means a lower price point

portion trend means a lower price point

portion trend means a lower price point but a greater number of total sales and

but a greater number of total sales and

but a greater number of total sales and tallied up that means greater profits I

tallied up that means greater profits I

tallied up that means greater profits I get it it’s very clever do you agree

get it it’s very clever do you agree

get it it’s very clever do you agree with our picks check out these other

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