video game marketing can be a fascinating and wonderful thing or a
fascinating and wonderful thing or a
fascinating and wonderful thing or a total disaster
total disaster
total disaster welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re counting down our picks for the top 10
counting down our picks for the top 10
counting down our picks for the top 10 video game PR fails before we begin we
video game PR fails before we begin we
video game PR fails before we begin we publish new videos every day so be sure
publish new videos every day so be sure
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to subscribe for more great content for
to subscribe for more great content for this list we’re taking a look at those
this list we’re taking a look at those
this list we’re taking a look at those moments in the video game industry where
moments in the video game industry where
moments in the video game industry where marketing and public relations managed
marketing and public relations managed
marketing and public relations managed to botch the situation and leave
to botch the situation and leave
to botch the situation and leave everyone reeling our focus is
everyone reeling our focus is
everyone reeling our focus is specifically on events that hurt the
specifically on events that hurt the
specifically on events that hurt the brand as a whole and not merely a single
brand as a whole and not merely a single
brand as a whole and not merely a single product by bringing gaming to life I’m
product by bringing gaming to life I’m
product by bringing gaming to life I’m bringing life to gaming story character
bringing life to gaming story character
bringing life to gaming story character real emotion then we had to do number 10
real emotion then we had to do number 10
real emotion then we had to do number 10 ocean marketing the Avenger and as we
ocean marketing the Avenger and as we
ocean marketing the Avenger and as we manufacture in control introduces it it
manufacture in control introduces it it
manufacture in control introduces it it is supposedly the ultimate gaming
is supposedly the ultimate gaming
is supposedly the ultimate gaming advantage well that’s certainly one way
advantage well that’s certainly one way
advantage well that’s certainly one way to wreck your credibility and upset your
to wreck your credibility and upset your
to wreck your credibility and upset your customers to handle customer and media
customers to handle customer and media
customers to handle customer and media relations for their Avenger ps3
relations for their Avenger ps3
relations for their Avenger ps3 controller attachments and control
controller attachments and control
controller attachments and control decided to employ the PR firm ocean
decided to employ the PR firm ocean
decided to employ the PR firm ocean marketing unfortunately for any control
marketing unfortunately for any control
marketing unfortunately for any control ocean marketing employee Paul
ocean marketing employee Paul
ocean marketing employee Paul Christopher o chose to berate a customer
Christopher o chose to berate a customer
Christopher o chose to berate a customer looking for information on an order
looking for information on an order
looking for information on an order leading to a heated back-and-forth with
leading to a heated back-and-forth with
leading to a heated back-and-forth with Penny Arcade co-founder Mike crowling
Penny Arcade co-founder Mike crowling
Penny Arcade co-founder Mike crowling once the whole affair was made public
once the whole affair was made public
once the whole affair was made public ocean marketing was quickly dropped by
ocean marketing was quickly dropped by
ocean marketing was quickly dropped by in control but the damage was already
in control but the damage was already
in control but the damage was already done quite a shame to see a potentially
done quite a shame to see a potentially
done quite a shame to see a potentially interesting product time to such an
interesting product time to such an
interesting product time to such an unpleasant strain event yeah yeah I’m
unpleasant strain event yeah yeah I’m
unpleasant strain event yeah yeah I’m gonna sell your controllers on eBay
gonna sell your controllers on eBay
gonna sell your controllers on eBay go ahead tell the Better Business Bureau
go ahead tell the Better Business Bureau
go ahead tell the Better Business Bureau they all owe me five million dollars
they all owe me five million dollars
they all owe me five million dollars because I dumped on him in heel number
because I dumped on him in heel number
because I dumped on him in heel number nine skyrim paid mod it says the game
nine skyrim paid mod it says the game
nine skyrim paid mod it says the game studios is known for creating open
studios is known for creating open
studios is known for creating open living worlds with seemingly limitless
living worlds with seemingly limitless
living worlds with seemingly limitless gameplay content but what if there was
gameplay content but what if there was
gameplay content but what if there was another way to experience even more let
another way to experience even more let
another way to experience even more let it never be said that valve isn’t bold
it never be said that valve isn’t bold
it never be said that valve isn’t bold on a number of its endeavors so in this
on a number of its endeavors so in this
on a number of its endeavors so in this case it didn’t exactly pan out in their
case it didn’t exactly pan out in their
case it didn’t exactly pan out in their favor in April 2015 the valve
favor in April 2015 the valve
favor in April 2015 the valve corporation unveiled a new paid mods
corporation unveiled a new paid mods
corporation unveiled a new paid mods feature in its digital game marketplace
feature in its digital game marketplace
feature in its digital game marketplace team with Bethesda’s the elderscrolls v
team with Bethesda’s the elderscrolls v
team with Bethesda’s the elderscrolls v skyrim being the first game to test said
skyrim being the first game to test said
skyrim being the first game to test said feature the following weeks were rife
feature the following weeks were rife
feature the following weeks were rife not only with unrest and objections
not only with unrest and objections
not only with unrest and objections amongst gamers but also problems
amongst gamers but also problems
amongst gamers but also problems stemming from a lack of oversight on
stemming from a lack of oversight on
stemming from a lack of oversight on Valve’s part once reports of overpriced
Valve’s part once reports of overpriced
Valve’s part once reports of overpriced mods and copyright violating content
mods and copyright violating content
mods and copyright violating content began to roll in the writing was
began to roll in the writing was
began to roll in the writing was definitely on the wall hopefully
definitely on the wall hopefully
definitely on the wall hopefully Bethesda’s creation Club doesn’t make
Bethesda’s creation Club doesn’t make
Bethesda’s creation Club doesn’t make the same
the same
the same although we’re not holding our breath
although we’re not holding our breath
although we’re not holding our breath including the very best community
including the very best community
including the very best community creators these outside creators work
creators these outside creators work
creators these outside creators work hand in hand with such as decane studios
hand in hand with such as decane studios
hand in hand with such as decane studios number eight Redner and Duke Nukem
number eight Redner and Duke Nukem
number eight Redner and Duke Nukem Forever
hail to the king baby when the
hail to the king baby when the long-awaited Duke Nukem Forever finally
long-awaited Duke Nukem Forever finally
long-awaited Duke Nukem Forever finally released in June 2011 it was met with an
released in June 2011 it was met with an
released in June 2011 it was met with an avalanche of negative reviews and
avalanche of negative reviews and
avalanche of negative reviews and widespread disappointment certainly not
widespread disappointment certainly not
widespread disappointment certainly not a good sign for the game or the Duke
a good sign for the game or the Duke
a good sign for the game or the Duke roopam series but the situation was made
roopam series but the situation was made
roopam series but the situation was made one extra bit worse by the interference
one extra bit worse by the interference
one extra bit worse by the interference of marketing representative Jim Redner
of marketing representative Jim Redner
of marketing representative Jim Redner in an infamous Twitter outburst Redner
in an infamous Twitter outburst Redner
in an infamous Twitter outburst Redner stated his intention to limit review
stated his intention to limit review
stated his intention to limit review copies of future games he represented by
copies of future games he represented by
copies of future games he represented by blacklisting any vocal critics of duke
blacklisting any vocal critics of duke
blacklisting any vocal critics of duke nukem forever even after 2k games
nukem forever even after 2k games
nukem forever even after 2k games formally cut ties with Redner sperm
formally cut ties with Redner sperm
formally cut ties with Redner sperm that’s probably the implications of his
that’s probably the implications of his
that’s probably the implications of his statement still lingered number 7 shadow
statement still lingered number 7 shadow
statement still lingered number 7 shadow of Mordor forced branch deals rogue
of Mordor forced branch deals rogue
of Mordor forced branch deals rogue legend or da fortune seemed to favor
legend or da fortune seemed to favor
legend or da fortune seemed to favor certain YouTube personalities when
certain YouTube personalities when
certain YouTube personalities when Warner Brothers Interactive
Warner Brothers Interactive
Warner Brothers Interactive Entertainment offered them pre-release
Entertainment offered them pre-release
Entertainment offered them pre-release copies of Middle Earth shadow of Mordor
copies of Middle Earth shadow of Mordor
copies of Middle Earth shadow of Mordor however the offer came with a caveat the
however the offer came with a caveat the
however the offer came with a caveat the youtubers would have to sign a contract
youtubers would have to sign a contract
youtubers would have to sign a contract that required them to withhold in Vova
that required them to withhold in Vova
that required them to withhold in Vova warner bros directly sponsoring their
warner bros directly sponsoring their
warner bros directly sponsoring their videos on the game but some reason we
videos on the game but some reason we
videos on the game but some reason we got nothing back outside of one PR
got nothing back outside of one PR
got nothing back outside of one PR company that wanted to do a brand deal
company that wanted to do a brand deal
company that wanted to do a brand deal and said well yeah we can give it to you
and said well yeah we can give it to you
and said well yeah we can give it to you early but only if you sign this brand
early but only if you sign this brand
early but only if you sign this brand deal which was a paid promotional video
deal which was a paid promotional video
deal which was a paid promotional video based after a leaked copy of the
based after a leaked copy of the
based after a leaked copy of the contract began to make the rounds Warner
contract began to make the rounds Warner
contract began to make the rounds Warner Brothers would find itself investigated
Brothers would find itself investigated
Brothers would find itself investigated and exposed in full by the US Federal
and exposed in full by the US Federal
and exposed in full by the US Federal Trade Commission we’re of the frame of
Trade Commission we’re of the frame of
Trade Commission we’re of the frame of mind that it’s probably not a good look
mind that it’s probably not a good look
mind that it’s probably not a good look using popular internet stars to sell won
using popular internet stars to sell won
using popular internet stars to sell won games on false pretences gotta be
games on false pretences gotta be
games on false pretences gotta be upfront about that stuff
number six PSP white
number six PSP white [Music]
[Music]
[Music] it’s hard to know sometimes if someone
it’s hard to know sometimes if someone
it’s hard to know sometimes if someone was intentionally aiming to be
was intentionally aiming to be
was intentionally aiming to be insensitive or if they were just making
insensitive or if they were just making
insensitive or if they were just making a terrible decision Sony faced such an
a terrible decision Sony faced such an
a terrible decision Sony faced such an issue when in 2006 the company was met
issue when in 2006 the company was met
issue when in 2006 the company was met with substantial backlash from an ad in
with substantial backlash from an ad in
with substantial backlash from an ad in the Netherlands promoting the white
the Netherlands promoting the white
the Netherlands promoting the white variant of their PSP handheld system the
variant of their PSP handheld system the
variant of their PSP handheld system the adverts in question portrayed a white
adverts in question portrayed a white
adverts in question portrayed a white woman violently grasping a black woman
woman violently grasping a black woman
woman violently grasping a black woman by the jaw with the tagline PlayStation
by the jaw with the tagline PlayStation
by the jaw with the tagline PlayStation Portable white is coming giving the
Portable white is coming giving the
Portable white is coming giving the world the impression that Sony was kind
world the impression that Sony was kind
world the impression that Sony was kind of tone-deaf and ignorant
of tone-deaf and ignorant
of tone-deaf and ignorant this marketing campaign was naturally
this marketing campaign was naturally
this marketing campaign was naturally later pulled and Sony released a
later pulled and Sony released a
later pulled and Sony released a statement acknowledging people’s
statement acknowledging people’s
statement acknowledging people’s concerns number 5 fake bomb for
concerns number 5 fake bomb for
concerns number 5 fake bomb for watchdogs the saying goes among certain
watchdogs the saying goes among certain
watchdogs the saying goes among certain gaming pundits Oh
gaming pundits Oh
gaming pundits Oh Ubisoft the Australian news site 9 MSN
Ubisoft the Australian news site 9 MSN
Ubisoft the Australian news site 9 MSN received quite a shock when a safe was
received quite a shock when a safe was
received quite a shock when a safe was sent to one of their reporters along
sent to one of their reporters along
sent to one of their reporters along with a note saying to check their
with a note saying to check their
with a note saying to check their voicemail when they tried to open the
voicemail when they tried to open the
voicemail when they tried to open the safe it started beeping so they called a
safe it started beeping so they called a
safe it started beeping so they called a bomb disposal unit to disarm it except
bomb disposal unit to disarm it except
bomb disposal unit to disarm it except turns out the whole thing was a hoax
turns out the whole thing was a hoax
turns out the whole thing was a hoax inside the bomb was a copy of Ubisoft
inside the bomb was a copy of Ubisoft
inside the bomb was a copy of Ubisoft 2014 game watchdogs accompanied with
2014 game watchdogs accompanied with
2014 game watchdogs accompanied with some assorted promotional items Ubisoft
some assorted promotional items Ubisoft
some assorted promotional items Ubisoft had apparently not anticipated that the
had apparently not anticipated that the
had apparently not anticipated that the safe or the cryptic instructions for
safe or the cryptic instructions for
safe or the cryptic instructions for opening it could be misconstrued and
opening it could be misconstrued and
opening it could be misconstrued and they had no malicious intent
they had no malicious intent
they had no malicious intent yikes
some days it’s great to be the fun
some days it’s great to be the fun traditionally rooted game maker in the
traditionally rooted game maker in the
traditionally rooted game maker in the industry but this is not one of those
industry but this is not one of those
industry but this is not one of those days Nintendo’s struggles to adapt to
days Nintendo’s struggles to adapt to
days Nintendo’s struggles to adapt to the nature of let’s play video content
the nature of let’s play video content
the nature of let’s play video content began in 2013 when the company declared
began in 2013 when the company declared
began in 2013 when the company declared its intent to claim the ad revenue of
its intent to claim the ad revenue of
its intent to claim the ad revenue of anyone doing videos on Nintendo games
anyone doing videos on Nintendo games
anyone doing videos on Nintendo games public outcry would lead Nintendo to
public outcry would lead Nintendo to
public outcry would lead Nintendo to discontinue this practice though it
discontinue this practice though it
discontinue this practice though it didn’t stop them from establishing the
didn’t stop them from establishing the
didn’t stop them from establishing the creator’s program about two years later
creator’s program about two years later
creator’s program about two years later this affiliate program which ensures
this affiliate program which ensures
this affiliate program which ensures Nintendo earns some of the ad profits on
Nintendo earns some of the ad profits on
Nintendo earns some of the ad profits on Let’s Plays less many players wondering
Let’s Plays less many players wondering
Let’s Plays less many players wondering if Nintendo was simply incapable of
if Nintendo was simply incapable of
if Nintendo was simply incapable of changing with the time and led to many
changing with the time and led to many
changing with the time and led to many youtubers just deciding not to cover
youtubers just deciding not to cover
youtubers just deciding not to cover Nintendo games number three revealing
Nintendo games number three revealing
Nintendo games number three revealing the Xbox one this system is built to
the Xbox one this system is built to
the Xbox one this system is built to amaze on day one and continuously
amaze on day one and continuously
amaze on day one and continuously improve over the generation ahead the
improve over the generation ahead the
improve over the generation ahead the early days in a consoles promotion are
early days in a consoles promotion are
early days in a consoles promotion are vital with success requiring a light
vital with success requiring a light
vital with success requiring a light touch careful wording and an
touch careful wording and an
touch careful wording and an establishment of goodwill between the
establishment of goodwill between the
establishment of goodwill between the manufacturer and its customers Microsoft
manufacturer and its customers Microsoft
manufacturer and its customers Microsoft decision to press conference one months
decision to press conference one months
decision to press conference one months before e3 2013 in order to generate
before e3 2013 in order to generate
before e3 2013 in order to generate interest in their then upcoming Xbox one
interest in their then upcoming Xbox one
interest in their then upcoming Xbox one console most definitely did not achieve
console most definitely did not achieve
console most definitely did not achieve such a balance not only did the event
such a balance not only did the event
such a balance not only did the event focus more on the ones streaming and
focus more on the ones streaming and
focus more on the ones streaming and social media features than on you know
social media features than on you know
social media features than on you know gaming it also revealed a myriad of
gaming it also revealed a myriad of
gaming it also revealed a myriad of potential problems for the console
potential problems for the console
potential problems for the console ranging from the always online status to
ranging from the always online status to
ranging from the always online status to the questionable price point nearly
the questionable price point nearly
the questionable price point nearly every aspect of the Xbox one as
every aspect of the Xbox one as
every aspect of the Xbox one as advertised had to be walked back and
advertised had to be walked back and
advertised had to be walked back and reversed after significant criticism
reversed after significant criticism
reversed after significant criticism today you’ve seen how we’re transforming
today you’ve seen how we’re transforming
today you’ve seen how we’re transforming TV experiences we’ve shared the magic
TV experiences we’ve shared the magic
TV experiences we’ve shared the magic and science behind our system and you’ve
and science behind our system and you’ve
and science behind our system and you’ve tasted a new generation of games powered
tasted a new generation of games powered
tasted a new generation of games powered by Xbox one number two the PSN security
by Xbox one number two the PSN security
by Xbox one number two the PSN security breach of 2011 buckled only more second
breach of 2011 buckled only more second
breach of 2011 buckled only more second equals I wonder stuff
when your customers personal information
when your customers personal information is on the line it might not be wise to
is on the line it might not be wise to
is on the line it might not be wise to withhold important information on April
withhold important information on April
withhold important information on April 20 of 2011 Sony shut down various
20 of 2011 Sony shut down various
20 of 2011 Sony shut down various services on their PlayStation Network on
services on their PlayStation Network on
services on their PlayStation Network on the grounds that it was conducting
the grounds that it was conducting
the grounds that it was conducting maintenance it would be another six days
maintenance it would be another six days
maintenance it would be another six days before Sony revealed the truth of the
before Sony revealed the truth of the
before Sony revealed the truth of the situation the PlayStation Network had
situation the PlayStation Network had
situation the PlayStation Network had been hacked with the personal
been hacked with the personal
been hacked with the personal information of 77 million
information of 77 million
information of 77 million users potentially compromised
users potentially compromised
users potentially compromised understandably this led various
understandably this led various
understandably this led various government officials and security
government officials and security
government officials and security experts to criticize Sony for waiting as
experts to criticize Sony for waiting as
experts to criticize Sony for waiting as long as they did to explain the true
long as they did to explain the true
long as they did to explain the true reasons behind their shutdown the real
reasons behind their shutdown the real
reasons behind their shutdown the real problem is that now people can email you
problem is that now people can email you
problem is that now people can email you and do phishing attacks and try to get
and do phishing attacks and try to get
and do phishing attacks and try to get other information from you directly yeah
other information from you directly yeah
other information from you directly yeah an identity theft is also a concern here
an identity theft is also a concern here
an identity theft is also a concern here absolutely before we get to our topic
absolutely before we get to our topic
absolutely before we get to our topic here a few dishonorable mentions another
here a few dishonorable mentions another
here a few dishonorable mentions another exciting aspect is the ability for
exciting aspect is the ability for
exciting aspect is the ability for consumers to make micro transactions 599
consumers to make micro transactions 599
consumers to make micro transactions 599 u.s. dollars and we’ve been digging
u.s. dollars and we’ve been digging
u.s. dollars and we’ve been digging deeper and discovering what kind of
deeper and discovering what kind of
deeper and discovering what kind of muscle this machine really has
number one Konami just Konami yeah
number one Konami just Konami yeah those present at e3 2010 may have felt
those present at e3 2010 may have felt
those present at e3 2010 may have felt that Konami’s bizarre somewhat tone-deaf
that Konami’s bizarre somewhat tone-deaf
that Konami’s bizarre somewhat tone-deaf presentation was the pinnacle of
presentation was the pinnacle of
presentation was the pinnacle of misguided public relations efforts to
misguided public relations efforts to
misguided public relations efforts to which Konami definitely said hold my
which Konami definitely said hold my
which Konami definitely said hold my beer I got this
beer I got this
beer I got this in 2015 the company presented us with
in 2015 the company presented us with
in 2015 the company presented us with the depths of their self-destructive
the depths of their self-destructive
the depths of their self-destructive tendencies beginning with rumors that
tendencies beginning with rumors that
tendencies beginning with rumors that the company had driven a claim to
the company had driven a claim to
the company had driven a claim to developer Hideo Kojima to leave the
developer Hideo Kojima to leave the
developer Hideo Kojima to leave the company this was followed by a conga
company this was followed by a conga
company this was followed by a conga line of terrible moments such as leaks
line of terrible moments such as leaks
line of terrible moments such as leaks pointing to a hostile work culture and
pointing to a hostile work culture and
pointing to a hostile work culture and the company decided to turn their
the company decided to turn their
the company decided to turn their beloved franchises into pachinko
beloved franchises into pachinko
beloved franchises into pachinko machines add to this their refusal to
machines add to this their refusal to
machines add to this their refusal to allow kojima to appear at the game
allow kojima to appear at the game
allow kojima to appear at the game awards and the announcement of Metal
awards and the announcement of Metal
awards and the announcement of Metal Gear survived and it becomes clear that
Gear survived and it becomes clear that
Gear survived and it becomes clear that Konami
Konami
Konami as a friend is seemingly beyond
as a friend is seemingly beyond
as a friend is seemingly beyond redemption yo Commission which okay sure
redemption yo Commission which okay sure
redemption yo Commission which okay sure Metal Gear Solid WA yes a cognitivist
Metal Gear Solid WA yes a cognitivist
Metal Gear Solid WA yes a cognitivist Amazon base no Houston do you agree with
Amazon base no Houston do you agree with
Amazon base no Houston do you agree with our picks check out these other great
our picks check out these other great
our picks check out these other great clips from WatchMojo and subscribe for
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