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Top 10 Saddest Commercials


aren’t these short-form videos supposed

aren’t these short-form videos supposed to serve as a break welcome to

to serve as a break welcome to

to serve as a break welcome to watchmojo.com and today we’re counting

watchmojo.com and today we’re counting

watchmojo.com and today we’re counting down our picks for the top ten

down our picks for the top ten

down our picks for the top ten commercials that will make you cry if

commercials that will make you cry if

commercials that will make you cry if you like this video then you’ll love the

you like this video then you’ll love the

you like this video then you’ll love the original content over at our sister

original content over at our sister

original content over at our sister channel ms mojo your source for all

channel ms mojo your source for all

channel ms mojo your source for all things pop culture celebrity and

things pop culture celebrity and

things pop culture celebrity and entertainment for this list we’re

entertainment for this list we’re

entertainment for this list we’re looking at various commercials that have

looking at various commercials that have

looking at various commercials that have the power to make you shed a tear or two

the power to make you shed a tear or two

the power to make you shed a tear or two it doesn’t matter if these commercials

it doesn’t matter if these commercials

it doesn’t matter if these commercials are happy or sad as long as they’re

are happy or sad as long as they’re

are happy or sad as long as they’re emotional they will be considered number

emotional they will be considered number

emotional they will be considered number 10 stork monster well we weren’t

10 stork monster well we weren’t

10 stork monster well we weren’t expecting to begin an existential crisis

expecting to begin an existential crisis

expecting to begin an existential crisis from a commercial thanks a lot monster

from a commercial thanks a lot monster

from a commercial thanks a lot monster the concept of this commercial is both

the concept of this commercial is both

the concept of this commercial is both brilliant and thought-provoking if a

brilliant and thought-provoking if a

brilliant and thought-provoking if a little too hard to handle for some we

little too hard to handle for some we

little too hard to handle for some we watch as a stork literally fights off

watch as a stork literally fights off

watch as a stork literally fights off wolves crossing desert and ocean to

wolves crossing desert and ocean to

wolves crossing desert and ocean to deliver a baby to a happy couple

deliver a baby to a happy couple

deliver a baby to a happy couple we then see the disappointed stork sadly

we then see the disappointed stork sadly

we then see the disappointed stork sadly watching the now adult man in his dreary

watching the now adult man in his dreary

watching the now adult man in his dreary and boring office job a caption appears

and boring office job a caption appears

and boring office job a caption appears on screen are you reaching your

on screen are you reaching your

on screen are you reaching your potential

potential

potential it’s a remarkable commercial and one

it’s a remarkable commercial and one

it’s a remarkable commercial and one that isn’t afraid to dig deep into the

that isn’t afraid to dig deep into the

that isn’t afraid to dig deep into the souls and aspirations of its viewers

souls and aspirations of its viewers

souls and aspirations of its viewers even if it leaves them a little

even if it leaves them a little

even if it leaves them a little depressed number 9 thank you mom

depressed number 9 thank you mom

depressed number 9 thank you mom P&G if there’s one thing commercials can

P&G if there’s one thing commercials can

P&G if there’s one thing commercials can utilize to give us a case of the feels

utilize to give us a case of the feels

utilize to give us a case of the feels its children while that are animals but

its children while that are animals but

its children while that are animals but we’ll get to more of them later this

we’ll get to more of them later this

we’ll get to more of them later this Procter & Gamble commercial begins with

Procter & Gamble commercial begins with

Procter & Gamble commercial begins with sadness as various mothers watch and

sadness as various mothers watch and

sadness as various mothers watch and console their bullied or disadvantaged

console their bullied or disadvantaged

console their bullied or disadvantaged children while a downbeat cover version

children while a downbeat cover version

children while a downbeat cover version of the five Stairsteps Lulu child plays

of the five Stairsteps Lulu child plays

of the five Stairsteps Lulu child plays in the background

in the background

in the background [Music]

[Music]

[Music] however the content takes a more upbeat

however the content takes a more upbeat

however the content takes a more upbeat turn when the music swells and a proud

turn when the music swells and a proud

turn when the music swells and a proud mother is seen cheering on and

mother is seen cheering on and

mother is seen cheering on and congratulating her Olympic athlete

congratulating her Olympic athlete

congratulating her Olympic athlete daughter the love / bias message is

daughter the love / bias message is

daughter the love / bias message is heartwarming and optimistic and the

heartwarming and optimistic and the

heartwarming and optimistic and the various images throughout both happy and

various images throughout both happy and

various images throughout both happy and sad are sure to make any parent

sad are sure to make any parent

sad are sure to make any parent emotional number eight love them back

emotional number eight love them back

emotional number eight love them back Cesar this commercial for Cesar dog food

Cesar this commercial for Cesar dog food

Cesar this commercial for Cesar dog food is certainly an emotional roller coaster

is certainly an emotional roller coaster

is certainly an emotional roller coaster it begins with morose piano while images

it begins with morose piano while images

it begins with morose piano while images of a man and his dog play out on screen

of a man and his dog play out on screen

of a man and his dog play out on screen they do cute things together like cross

they do cute things together like cross

they do cute things together like cross the street in tandem and drink coffee

however the commercial takes a darker

however the commercial takes a darker turn when the lonely man visits a grave

turn when the lonely man visits a grave

turn when the lonely man visits a grave it becomes upbeat again when the dog

it becomes upbeat again when the dog

it becomes upbeat again when the dog consoles the man and they return home to

consoles the man and they return home to

consoles the man and they return home to have dinner the commercial plays on the

have dinner the commercial plays on the

have dinner the commercial plays on the universally tender notion of dogs being

universally tender notion of dogs being

universally tender notion of dogs being man’s best friend and the greatest cure

man’s best friend and the greatest cure

man’s best friend and the greatest cure for loneliness dogs can do anything even

for loneliness dogs can do anything even

for loneliness dogs can do anything even make us cry through the television

make us cry through the television

make us cry through the television number 7 giving true move H you don’t

number 7 giving true move H you don’t

number 7 giving true move H you don’t see mobile telecommunication commercials

see mobile telecommunication commercials

see mobile telecommunication commercials like this too often it begins with a

like this too often it begins with a

like this too often it begins with a child being reprimanded for stealing

child being reprimanded for stealing

child being reprimanded for stealing medicine for a sick mother before a kind

medicine for a sick mother before a kind

medicine for a sick mother before a kind man gives the angry proprietor money to

man gives the angry proprietor money to

man gives the angry proprietor money to pay for it and giving the helpless boy

pay for it and giving the helpless boy

pay for it and giving the helpless boy some soup it then jumps 30 years into

some soup it then jumps 30 years into

some soup it then jumps 30 years into the future when the helpful man lands

the future when the helpful man lands

the future when the helpful man lands himself in the hospital while his

himself in the hospital while his

himself in the hospital while his daughter initially struggles with the

daughter initially struggles with the

daughter initially struggles with the heavy bill she’ll have to pay the debt

heavy bill she’ll have to pay the debt

heavy bill she’ll have to pay the debt is soon eliminated by the doctor who’s

is soon eliminated by the doctor who’s

is soon eliminated by the doctor who’s revealed to be the boy that the man

revealed to be the boy that the man

revealed to be the boy that the man saved 30 years earlier it’s a touching

saved 30 years earlier it’s a touching

saved 30 years earlier it’s a touching and emotional story about kindness

and emotional story about kindness

and emotional story about kindness generosity and reciprocation all wrapped

generosity and reciprocation all wrapped

generosity and reciprocation all wrapped up in a beautifully cinematic

up in a beautifully cinematic

up in a beautifully cinematic three-minute commercial number 6

three-minute commercial number 6

three-minute commercial number 6 origami Extra gum props to this

origami Extra gum props to this

origami Extra gum props to this marketing department they somehow

marketing department they somehow

marketing department they somehow managed to find a story about the loss

managed to find a story about the loss

managed to find a story about the loss of childhood the diminishing role of a

of childhood the diminishing role of a

of childhood the diminishing role of a parent and the bond between a father and

parent and the bond between a father and

parent and the bond between a father and a daughter in a pack of gum the

a daughter in a pack of gum the

a daughter in a pack of gum the commercial starts with a father making

commercial starts with a father making

commercial starts with a father making origami out of his pack of gum and

origami out of his pack of gum and

origami out of his pack of gum and giving it to his young daughter

giving it to his young daughter

giving it to his young daughter we then see him give her more origami

we then see him give her more origami

we then see him give her more origami throughout the years

throughout the years

throughout the years including the trying teenage ones before

including the trying teenage ones before

including the trying teenage ones before the commercial ends with him discovering

the commercial ends with him discovering

the commercial ends with him discovering a college-bound box full of his

a college-bound box full of his

a college-bound box full of his creations the ad speaks to the

creations the ad speaks to the

creations the ad speaks to the unbreakable connection between father

unbreakable connection between father

unbreakable connection between father and daughter

and daughter

and daughter and reinforces the idea that this bond

and reinforces the idea that this bond

and reinforces the idea that this bond can never be broken even in the face of

can never be broken even in the face of

can never be broken even in the face of physical separation number 5 Brotherhood

physical separation number 5 Brotherhood

physical separation number 5 Brotherhood Budweiser Budweiser sure knows how to

Budweiser Budweiser sure knows how to

Budweiser Budweiser sure knows how to sell beer like the origami commercial

sell beer like the origami commercial

sell beer like the origami commercial this Budweiser Brotherhood ad explores

this Budweiser Brotherhood ad explores

this Budweiser Brotherhood ad explores the joyful pain of having kids more

the joyful pain of having kids more

the joyful pain of having kids more horses grow up it tells the story of a

horses grow up it tells the story of a

horses grow up it tells the story of a man who raises a prized horse before

man who raises a prized horse before

man who raises a prized horse before reluctantly giving it to Budweiser

reluctantly giving it to Budweiser

reluctantly giving it to Budweiser he then visits Chicago to see the

he then visits Chicago to see the

he then visits Chicago to see the Clydesdales parade but it’s disappointed

Clydesdales parade but it’s disappointed

Clydesdales parade but it’s disappointed when his horse doesn’t recognize him

when his horse doesn’t recognize him

when his horse doesn’t recognize him however it then turns around and spots

however it then turns around and spots

however it then turns around and spots him and that’s when the waterworks start

him and that’s when the waterworks start

him and that’s when the waterworks start the image of the horse barreling down

the image of the horse barreling down

the image of the horse barreling down the empty street is a little theatrical

the empty street is a little theatrical

the empty street is a little theatrical sure but it’s also painfully sentimental

sure but it’s also painfully sentimental

sure but it’s also painfully sentimental who hasn’t missed an animal and who

who hasn’t missed an animal and who

who hasn’t missed an animal and who doesn’t immediately tear up upon a

doesn’t immediately tear up upon a

doesn’t immediately tear up upon a joyful reunion between two lifelong

joyful reunion between two lifelong

joyful reunion between two lifelong partners

partners

partners [Music]

number four graffiti Pfizer this

number four graffiti Pfizer this commercial for pharmaceutical

commercial for pharmaceutical

commercial for pharmaceutical corporation Pfizer begins like a

corporation Pfizer begins like a

corporation Pfizer begins like a lecturing PSA as a man runs around town

lecturing PSA as a man runs around town

lecturing PSA as a man runs around town spray-painting various walls he then

spray-painting various walls he then

spray-painting various walls he then returns home to his disappointed mother

returns home to his disappointed mother

returns home to his disappointed mother and six sister however a little plot

and six sister however a little plot

and six sister however a little plot twist then occurs once he opens the

twist then occurs once he opens the

twist then occurs once he opens the blinds to his sister’s bedroom we see

blinds to his sister’s bedroom we see

blinds to his sister’s bedroom we see that a spray painting was for a good

that a spray painting was for a good

that a spray painting was for a good cause

cause

cause as he’s painted an optimistic message on

as he’s painted an optimistic message on

as he’s painted an optimistic message on the walls visible from his sister’s

the walls visible from his sister’s

the walls visible from his sister’s window the message is that we need more

window the message is that we need more

window the message is that we need more than medication to get better

than medication to get better

than medication to get better including encouragement and love it’s

including encouragement and love it’s

including encouragement and love it’s not a new concept by any means but it’s

not a new concept by any means but it’s

not a new concept by any means but it’s told in a beautiful manner complete with

told in a beautiful manner complete with

told in a beautiful manner complete with soaring music good acting and some

soaring music good acting and some

soaring music good acting and some spectacular artwork number three be the

spectacular artwork number three be the

spectacular artwork number three be the answer ASPCA yep you knew this would be

answer ASPCA yep you knew this would be

answer ASPCA yep you knew this would be on here while they don’t air as often

on here while they don’t air as often

on here while they don’t air as often anymore these commercials were the bane

anymore these commercials were the bane

anymore these commercials were the bane of a TV watchers existence they

of a TV watchers existence they

of a TV watchers existence they consisted of sad music while tales of

consisted of sad music while tales of

consisted of sad music while tales of animal abuse were voiced and forlorn

animal abuse were voiced and forlorn

animal abuse were voiced and forlorn animals stared into the camera their

animals stared into the camera their

animals stared into the camera their eyes pleading for help it even showed

eyes pleading for help it even showed

eyes pleading for help it even showed videos of injured animals strongly

videos of injured animals strongly

videos of injured animals strongly implied to be victims of abuse from

implied to be victims of abuse from

implied to be victims of abuse from their owners while many people likely

their owners while many people likely

their owners while many people likely changed the channel when these ads came

changed the channel when these ads came

changed the channel when these ads came on they were in fact hugely successful

on they were in fact hugely successful

on they were in fact hugely successful raising 30 million dollars in just two

raising 30 million dollars in just two

raising 30 million dollars in just two years sometimes you got to be blunt if

years sometimes you got to be blunt if

years sometimes you got to be blunt if you want to inspire change and these

you want to inspire change and these

you want to inspire change and these commercials were as painfully blunt

commercials were as painfully blunt

commercials were as painfully blunt about animal welfare as possible

about animal welfare as possible

about animal welfare as possible [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] number two pictures of you the transport

number two pictures of you the transport

number two pictures of you the transport accident commission Victoria speeding is

accident commission Victoria speeding is

accident commission Victoria speeding is one of the most preventable causes of

one of the most preventable causes of

one of the most preventable causes of death and this heartbreaking commercial

death and this heartbreaking commercial

death and this heartbreaking commercial make sure you know it the commercial

make sure you know it the commercial

make sure you know it the commercial begins with dirge like piano music

begins with dirge like piano music

begins with dirge like piano music accompanying shots of buildings and

accompanying shots of buildings and

accompanying shots of buildings and photos it then segues to showing

photos it then segues to showing

photos it then segues to showing numerous people most of the middle-aged

numerous people most of the middle-aged

numerous people most of the middle-aged or elderly sorrowfully looking at

or elderly sorrowfully looking at

or elderly sorrowfully looking at pictures of their deceased family

pictures of their deceased family

pictures of their deceased family members to cement its status as one of

members to cement its status as one of

members to cement its status as one of the saddest commercials ever it finishes

the saddest commercials ever it finishes

the saddest commercials ever it finishes on close-ups of these crying individuals

on close-ups of these crying individuals

on close-ups of these crying individuals and the names and ages of the deceased

and the names and ages of the deceased

and the names and ages of the deceased it’s a dispiriting and hopelessly bleak

it’s a dispiriting and hopelessly bleak

it’s a dispiriting and hopelessly bleak campaign but it gets the point across

campaign but it gets the point across

campaign but it gets the point across and will definitely make you think twice

and will definitely make you think twice

and will definitely make you think twice about speeding

about speeding

about speeding [Music]

number one silence of love Thai life

number one silence of love Thai life insurance between our number one pick

insurance between our number one pick

insurance between our number one pick and they’re painfully sad forget-me-nots

and they’re painfully sad forget-me-nots

and they’re painfully sad forget-me-nots add it it seemed that Thailand has truly

add it it seemed that Thailand has truly

add it it seemed that Thailand has truly mastered the art of making emotional

mastered the art of making emotional

mastered the art of making emotional commercials our number one tear-jerking

commercials our number one tear-jerking

commercials our number one tear-jerking commercial tells the story of a young

commercial tells the story of a young

commercial tells the story of a young girl who resents her father for being a

girl who resents her father for being a

girl who resents her father for being a mute and who is bullied for being his

mute and who is bullied for being his

mute and who is bullied for being his child she then attempts to commit

child she then attempts to commit

child she then attempts to commit suicide and her panicked father donates

suicide and her panicked father donates

suicide and her panicked father donates blood to save her it’s both a painfully

blood to save her it’s both a painfully

blood to save her it’s both a painfully tragic and uplifting story elegantly

tragic and uplifting story elegantly

tragic and uplifting story elegantly told through spectacular wordless acting

told through spectacular wordless acting

told through spectacular wordless acting narration and music it also makes a very

narration and music it also makes a very

narration and music it also makes a very strong argument for avoiding Network

strong argument for avoiding Network

strong argument for avoiding Network television while watching TV in Thailand

television while watching TV in Thailand

television while watching TV in Thailand unless you’re looking for a good cry

unless you’re looking for a good cry

unless you’re looking for a good cry after Mimi partied it is that my paw

after Mimi partied it is that my paw

after Mimi partied it is that my paw tira kunwarji Xue

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