aren’t these short-form videos supposed
aren’t these short-form videos supposed to serve as a break welcome to
to serve as a break welcome to
to serve as a break welcome to watchmojo.com and today we’re counting
watchmojo.com and today we’re counting
watchmojo.com and today we’re counting down our picks for the top ten
down our picks for the top ten
down our picks for the top ten commercials that will make you cry if
commercials that will make you cry if
commercials that will make you cry if you like this video then you’ll love the
you like this video then you’ll love the
you like this video then you’ll love the original content over at our sister
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channel ms mojo your source for all things pop culture celebrity and
things pop culture celebrity and
things pop culture celebrity and entertainment for this list we’re
entertainment for this list we’re
entertainment for this list we’re looking at various commercials that have
looking at various commercials that have
looking at various commercials that have the power to make you shed a tear or two
the power to make you shed a tear or two
the power to make you shed a tear or two it doesn’t matter if these commercials
it doesn’t matter if these commercials
it doesn’t matter if these commercials are happy or sad as long as they’re
are happy or sad as long as they’re
are happy or sad as long as they’re emotional they will be considered number
emotional they will be considered number
emotional they will be considered number 10 stork monster well we weren’t
10 stork monster well we weren’t
10 stork monster well we weren’t expecting to begin an existential crisis
expecting to begin an existential crisis
expecting to begin an existential crisis from a commercial thanks a lot monster
from a commercial thanks a lot monster
from a commercial thanks a lot monster the concept of this commercial is both
the concept of this commercial is both
the concept of this commercial is both brilliant and thought-provoking if a
brilliant and thought-provoking if a
brilliant and thought-provoking if a little too hard to handle for some we
little too hard to handle for some we
little too hard to handle for some we watch as a stork literally fights off
watch as a stork literally fights off
watch as a stork literally fights off wolves crossing desert and ocean to
wolves crossing desert and ocean to
wolves crossing desert and ocean to deliver a baby to a happy couple
deliver a baby to a happy couple
deliver a baby to a happy couple we then see the disappointed stork sadly
we then see the disappointed stork sadly
we then see the disappointed stork sadly watching the now adult man in his dreary
watching the now adult man in his dreary
watching the now adult man in his dreary and boring office job a caption appears
and boring office job a caption appears
and boring office job a caption appears on screen are you reaching your
on screen are you reaching your
on screen are you reaching your potential
potential
potential it’s a remarkable commercial and one
it’s a remarkable commercial and one
it’s a remarkable commercial and one that isn’t afraid to dig deep into the
that isn’t afraid to dig deep into the
that isn’t afraid to dig deep into the souls and aspirations of its viewers
souls and aspirations of its viewers
souls and aspirations of its viewers even if it leaves them a little
even if it leaves them a little
even if it leaves them a little depressed number 9 thank you mom
depressed number 9 thank you mom
depressed number 9 thank you mom P&G if there’s one thing commercials can
P&G if there’s one thing commercials can
P&G if there’s one thing commercials can utilize to give us a case of the feels
utilize to give us a case of the feels
utilize to give us a case of the feels its children while that are animals but
its children while that are animals but
its children while that are animals but we’ll get to more of them later this
we’ll get to more of them later this
we’ll get to more of them later this Procter & Gamble commercial begins with
Procter & Gamble commercial begins with
Procter & Gamble commercial begins with sadness as various mothers watch and
sadness as various mothers watch and
sadness as various mothers watch and console their bullied or disadvantaged
console their bullied or disadvantaged
console their bullied or disadvantaged children while a downbeat cover version
children while a downbeat cover version
children while a downbeat cover version of the five Stairsteps Lulu child plays
of the five Stairsteps Lulu child plays
of the five Stairsteps Lulu child plays in the background
in the background
in the background [Music]
[Music]
[Music] however the content takes a more upbeat
however the content takes a more upbeat
however the content takes a more upbeat turn when the music swells and a proud
turn when the music swells and a proud
turn when the music swells and a proud mother is seen cheering on and
mother is seen cheering on and
mother is seen cheering on and congratulating her Olympic athlete
congratulating her Olympic athlete
congratulating her Olympic athlete daughter the love / bias message is
daughter the love / bias message is
daughter the love / bias message is heartwarming and optimistic and the
heartwarming and optimistic and the
heartwarming and optimistic and the various images throughout both happy and
various images throughout both happy and
various images throughout both happy and sad are sure to make any parent
sad are sure to make any parent
sad are sure to make any parent emotional number eight love them back
emotional number eight love them back
emotional number eight love them back Cesar this commercial for Cesar dog food
Cesar this commercial for Cesar dog food
Cesar this commercial for Cesar dog food is certainly an emotional roller coaster
is certainly an emotional roller coaster
is certainly an emotional roller coaster it begins with morose piano while images
it begins with morose piano while images
it begins with morose piano while images of a man and his dog play out on screen
of a man and his dog play out on screen
of a man and his dog play out on screen they do cute things together like cross
they do cute things together like cross
they do cute things together like cross the street in tandem and drink coffee
however the commercial takes a darker
however the commercial takes a darker turn when the lonely man visits a grave
turn when the lonely man visits a grave
turn when the lonely man visits a grave it becomes upbeat again when the dog
it becomes upbeat again when the dog
it becomes upbeat again when the dog consoles the man and they return home to
consoles the man and they return home to
consoles the man and they return home to have dinner the commercial plays on the
have dinner the commercial plays on the
have dinner the commercial plays on the universally tender notion of dogs being
universally tender notion of dogs being
universally tender notion of dogs being man’s best friend and the greatest cure
man’s best friend and the greatest cure
man’s best friend and the greatest cure for loneliness dogs can do anything even
for loneliness dogs can do anything even
for loneliness dogs can do anything even make us cry through the television
make us cry through the television
make us cry through the television number 7 giving true move H you don’t
number 7 giving true move H you don’t
number 7 giving true move H you don’t see mobile telecommunication commercials
see mobile telecommunication commercials
see mobile telecommunication commercials like this too often it begins with a
like this too often it begins with a
like this too often it begins with a child being reprimanded for stealing
child being reprimanded for stealing
child being reprimanded for stealing medicine for a sick mother before a kind
medicine for a sick mother before a kind
medicine for a sick mother before a kind man gives the angry proprietor money to
man gives the angry proprietor money to
man gives the angry proprietor money to pay for it and giving the helpless boy
pay for it and giving the helpless boy
pay for it and giving the helpless boy some soup it then jumps 30 years into
some soup it then jumps 30 years into
some soup it then jumps 30 years into the future when the helpful man lands
the future when the helpful man lands
the future when the helpful man lands himself in the hospital while his
himself in the hospital while his
himself in the hospital while his daughter initially struggles with the
daughter initially struggles with the
daughter initially struggles with the heavy bill she’ll have to pay the debt
heavy bill she’ll have to pay the debt
heavy bill she’ll have to pay the debt is soon eliminated by the doctor who’s
is soon eliminated by the doctor who’s
is soon eliminated by the doctor who’s revealed to be the boy that the man
revealed to be the boy that the man
revealed to be the boy that the man saved 30 years earlier it’s a touching
saved 30 years earlier it’s a touching
saved 30 years earlier it’s a touching and emotional story about kindness
and emotional story about kindness
and emotional story about kindness generosity and reciprocation all wrapped
generosity and reciprocation all wrapped
generosity and reciprocation all wrapped up in a beautifully cinematic
up in a beautifully cinematic
up in a beautifully cinematic three-minute commercial number 6
three-minute commercial number 6
three-minute commercial number 6 origami Extra gum props to this
origami Extra gum props to this
origami Extra gum props to this marketing department they somehow
marketing department they somehow
marketing department they somehow managed to find a story about the loss
managed to find a story about the loss
managed to find a story about the loss of childhood the diminishing role of a
of childhood the diminishing role of a
of childhood the diminishing role of a parent and the bond between a father and
parent and the bond between a father and
parent and the bond between a father and a daughter in a pack of gum the
a daughter in a pack of gum the
a daughter in a pack of gum the commercial starts with a father making
commercial starts with a father making
commercial starts with a father making origami out of his pack of gum and
origami out of his pack of gum and
origami out of his pack of gum and giving it to his young daughter
giving it to his young daughter
giving it to his young daughter we then see him give her more origami
we then see him give her more origami
we then see him give her more origami throughout the years
throughout the years
throughout the years including the trying teenage ones before
including the trying teenage ones before
including the trying teenage ones before the commercial ends with him discovering
the commercial ends with him discovering
the commercial ends with him discovering a college-bound box full of his
a college-bound box full of his
a college-bound box full of his creations the ad speaks to the
creations the ad speaks to the
creations the ad speaks to the unbreakable connection between father
unbreakable connection between father
unbreakable connection between father and daughter
and daughter
and daughter and reinforces the idea that this bond
and reinforces the idea that this bond
and reinforces the idea that this bond can never be broken even in the face of
can never be broken even in the face of
can never be broken even in the face of physical separation number 5 Brotherhood
physical separation number 5 Brotherhood
physical separation number 5 Brotherhood Budweiser Budweiser sure knows how to
Budweiser Budweiser sure knows how to
Budweiser Budweiser sure knows how to sell beer like the origami commercial
sell beer like the origami commercial
sell beer like the origami commercial this Budweiser Brotherhood ad explores
this Budweiser Brotherhood ad explores
this Budweiser Brotherhood ad explores the joyful pain of having kids more
the joyful pain of having kids more
the joyful pain of having kids more horses grow up it tells the story of a
horses grow up it tells the story of a
horses grow up it tells the story of a man who raises a prized horse before
man who raises a prized horse before
man who raises a prized horse before reluctantly giving it to Budweiser
reluctantly giving it to Budweiser
reluctantly giving it to Budweiser he then visits Chicago to see the
he then visits Chicago to see the
he then visits Chicago to see the Clydesdales parade but it’s disappointed
Clydesdales parade but it’s disappointed
Clydesdales parade but it’s disappointed when his horse doesn’t recognize him
when his horse doesn’t recognize him
when his horse doesn’t recognize him however it then turns around and spots
however it then turns around and spots
however it then turns around and spots him and that’s when the waterworks start
him and that’s when the waterworks start
him and that’s when the waterworks start the image of the horse barreling down
the image of the horse barreling down
the image of the horse barreling down the empty street is a little theatrical
the empty street is a little theatrical
the empty street is a little theatrical sure but it’s also painfully sentimental
sure but it’s also painfully sentimental
sure but it’s also painfully sentimental who hasn’t missed an animal and who
who hasn’t missed an animal and who
who hasn’t missed an animal and who doesn’t immediately tear up upon a
doesn’t immediately tear up upon a
doesn’t immediately tear up upon a joyful reunion between two lifelong
joyful reunion between two lifelong
joyful reunion between two lifelong partners
partners
partners [Music]
number four graffiti Pfizer this
number four graffiti Pfizer this commercial for pharmaceutical
commercial for pharmaceutical
commercial for pharmaceutical corporation Pfizer begins like a
corporation Pfizer begins like a
corporation Pfizer begins like a lecturing PSA as a man runs around town
lecturing PSA as a man runs around town
lecturing PSA as a man runs around town spray-painting various walls he then
spray-painting various walls he then
spray-painting various walls he then returns home to his disappointed mother
returns home to his disappointed mother
returns home to his disappointed mother and six sister however a little plot
and six sister however a little plot
and six sister however a little plot twist then occurs once he opens the
twist then occurs once he opens the
twist then occurs once he opens the blinds to his sister’s bedroom we see
blinds to his sister’s bedroom we see
blinds to his sister’s bedroom we see that a spray painting was for a good
that a spray painting was for a good
that a spray painting was for a good cause
cause
cause as he’s painted an optimistic message on
as he’s painted an optimistic message on
as he’s painted an optimistic message on the walls visible from his sister’s
the walls visible from his sister’s
the walls visible from his sister’s window the message is that we need more
window the message is that we need more
window the message is that we need more than medication to get better
than medication to get better
than medication to get better including encouragement and love it’s
including encouragement and love it’s
including encouragement and love it’s not a new concept by any means but it’s
not a new concept by any means but it’s
not a new concept by any means but it’s told in a beautiful manner complete with
told in a beautiful manner complete with
told in a beautiful manner complete with soaring music good acting and some
soaring music good acting and some
soaring music good acting and some spectacular artwork number three be the
spectacular artwork number three be the
spectacular artwork number three be the answer ASPCA yep you knew this would be
answer ASPCA yep you knew this would be
answer ASPCA yep you knew this would be on here while they don’t air as often
on here while they don’t air as often
on here while they don’t air as often anymore these commercials were the bane
anymore these commercials were the bane
anymore these commercials were the bane of a TV watchers existence they
of a TV watchers existence they
of a TV watchers existence they consisted of sad music while tales of
consisted of sad music while tales of
consisted of sad music while tales of animal abuse were voiced and forlorn
animal abuse were voiced and forlorn
animal abuse were voiced and forlorn animals stared into the camera their
animals stared into the camera their
animals stared into the camera their eyes pleading for help it even showed
eyes pleading for help it even showed
eyes pleading for help it even showed videos of injured animals strongly
videos of injured animals strongly
videos of injured animals strongly implied to be victims of abuse from
implied to be victims of abuse from
implied to be victims of abuse from their owners while many people likely
their owners while many people likely
their owners while many people likely changed the channel when these ads came
changed the channel when these ads came
changed the channel when these ads came on they were in fact hugely successful
on they were in fact hugely successful
on they were in fact hugely successful raising 30 million dollars in just two
raising 30 million dollars in just two
raising 30 million dollars in just two years sometimes you got to be blunt if
years sometimes you got to be blunt if
years sometimes you got to be blunt if you want to inspire change and these
you want to inspire change and these
you want to inspire change and these commercials were as painfully blunt
commercials were as painfully blunt
commercials were as painfully blunt about animal welfare as possible
about animal welfare as possible
about animal welfare as possible [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] number two pictures of you the transport
number two pictures of you the transport
number two pictures of you the transport accident commission Victoria speeding is
accident commission Victoria speeding is
accident commission Victoria speeding is one of the most preventable causes of
one of the most preventable causes of
one of the most preventable causes of death and this heartbreaking commercial
death and this heartbreaking commercial
death and this heartbreaking commercial make sure you know it the commercial
make sure you know it the commercial
make sure you know it the commercial begins with dirge like piano music
begins with dirge like piano music
begins with dirge like piano music accompanying shots of buildings and
accompanying shots of buildings and
accompanying shots of buildings and photos it then segues to showing
photos it then segues to showing
photos it then segues to showing numerous people most of the middle-aged
numerous people most of the middle-aged
numerous people most of the middle-aged or elderly sorrowfully looking at
or elderly sorrowfully looking at
or elderly sorrowfully looking at pictures of their deceased family
pictures of their deceased family
pictures of their deceased family members to cement its status as one of
members to cement its status as one of
members to cement its status as one of the saddest commercials ever it finishes
the saddest commercials ever it finishes
the saddest commercials ever it finishes on close-ups of these crying individuals
on close-ups of these crying individuals
on close-ups of these crying individuals and the names and ages of the deceased
and the names and ages of the deceased
and the names and ages of the deceased it’s a dispiriting and hopelessly bleak
it’s a dispiriting and hopelessly bleak
it’s a dispiriting and hopelessly bleak campaign but it gets the point across
campaign but it gets the point across
campaign but it gets the point across and will definitely make you think twice
and will definitely make you think twice
and will definitely make you think twice about speeding
about speeding
about speeding [Music]
number one silence of love Thai life
number one silence of love Thai life insurance between our number one pick
insurance between our number one pick
insurance between our number one pick and they’re painfully sad forget-me-nots
and they’re painfully sad forget-me-nots
and they’re painfully sad forget-me-nots add it it seemed that Thailand has truly
add it it seemed that Thailand has truly
add it it seemed that Thailand has truly mastered the art of making emotional
mastered the art of making emotional
mastered the art of making emotional commercials our number one tear-jerking
commercials our number one tear-jerking
commercials our number one tear-jerking commercial tells the story of a young
commercial tells the story of a young
commercial tells the story of a young girl who resents her father for being a
girl who resents her father for being a
girl who resents her father for being a mute and who is bullied for being his
mute and who is bullied for being his
mute and who is bullied for being his child she then attempts to commit
child she then attempts to commit
child she then attempts to commit suicide and her panicked father donates
suicide and her panicked father donates
suicide and her panicked father donates blood to save her it’s both a painfully
blood to save her it’s both a painfully
blood to save her it’s both a painfully tragic and uplifting story elegantly
tragic and uplifting story elegantly
tragic and uplifting story elegantly told through spectacular wordless acting
told through spectacular wordless acting
told through spectacular wordless acting narration and music it also makes a very
narration and music it also makes a very
narration and music it also makes a very strong argument for avoiding Network
strong argument for avoiding Network
strong argument for avoiding Network television while watching TV in Thailand
television while watching TV in Thailand
television while watching TV in Thailand unless you’re looking for a good cry
unless you’re looking for a good cry
unless you’re looking for a good cry after Mimi partied it is that my paw
after Mimi partied it is that my paw
after Mimi partied it is that my paw tira kunwarji Xue
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