[Music] lyrically and visually these MCS always
lyrically and visually these MCS always
lyrically and visually these MCS always bring their a-game
bring their a-game
bring their a-game I get those goosebumps every time I need
I get those goosebumps every time I need
I get those goosebumps every time I need that I’m welcome to watchmojo.com and
that I’m welcome to watchmojo.com and
that I’m welcome to watchmojo.com and today we’ll be counting down our picks
today we’ll be counting down our picks
today we’ll be counting down our picks for the top 10 rappers who make the best
for the top 10 rappers who make the best
for the top 10 rappers who make the best music video I get high all my officer
music video I get high all my officer
music video I get high all my officer heard you go cow sir before we begin we
heard you go cow sir before we begin we
heard you go cow sir before we begin we publish new videos every day so be sure
publish new videos every day so be sure
publish new videos every day so be sure to subscribe for more great content for
to subscribe for more great content for
to subscribe for more great content for this list we’re focusing on influential
this list we’re focusing on influential
this list we’re focusing on influential rappers that consistently deliver highly
rappers that consistently deliver highly
rappers that consistently deliver highly entertaining and/or thought-provoking
entertaining and/or thought-provoking
entertaining and/or thought-provoking music videos number 10 Outkast for their
music videos number 10 Outkast for their
music videos number 10 Outkast for their 1993 debut video this Atlanta duo teamed
1993 debut video this Atlanta duo teamed
1993 debut video this Atlanta duo teamed up with a young entrepreneur named Sean
up with a young entrepreneur named Sean
up with a young entrepreneur named Sean Combs otherwise known as Puff Daddy full
Combs otherwise known as Puff Daddy full
Combs otherwise known as Puff Daddy full of personality and local culture players
of personality and local culture players
of personality and local culture players ball gave Outkast the breakthrough they
ball gave Outkast the breakthrough they
ball gave Outkast the breakthrough they needed
needed
needed [Music]
[Music]
[Music] in 1998 the more controversial Rosa
in 1998 the more controversial Rosa
in 1998 the more controversial Rosa Parks launched the duo into pop culture
Parks launched the duo into pop culture
Parks launched the duo into pop culture conversations while setting the tone for
conversations while setting the tone for
conversations while setting the tone for more ambitious productions such as
more ambitious productions such as
more ambitious productions such as 2000’s b.o.b and miss Jackson Miss
2000’s b.o.b and miss Jackson Miss
2000’s b.o.b and miss Jackson Miss Jackson mm breeze the way you move
Jackson mm breeze the way you move
Jackson mm breeze the way you move showcases big boys creative aesthetic
showcases big boys creative aesthetic
showcases big boys creative aesthetic but andré 3000’s complimentary video
but andré 3000’s complimentary video
but andré 3000’s complimentary video hey-yah has become the group’s most
hey-yah has become the group’s most
hey-yah has become the group’s most iconic video production that
iconic video production that
iconic video production that incorporates outcasts musical influences
incorporates outcasts musical influences
incorporates outcasts musical influences and fantastical vision jay-z much like
and fantastical vision jay-z much like
and fantastical vision jay-z much like his business career as a whole this
his business career as a whole this
his business career as a whole this emcees videography has continuously
emcees videography has continuously
emcees videography has continuously reached new heights over the years in
reached new heights over the years in
reached new heights over the years in the 90s jay-z released various
the 90s jay-z released various
the 90s jay-z released various streetwise productions
streetwise productions
streetwise productions shortly before assuring the new
shortly before assuring the new
shortly before assuring the new millennium with the classic Big Pimpin
millennium with the classic Big Pimpin
millennium with the classic Big Pimpin [Music]
after that he collaborated with future
after that he collaborated with future white Beyonce it 4:03 Bonnie and Clyde
across his collective videography jay-z
across his collective videography jay-z insightfully examines the environments
insightfully examines the environments
insightfully examines the environments that informs his music by the 2010s his
that informs his music by the 2010s his
that informs his music by the 2010s his music videos became more expansive
music videos became more expansive
music videos became more expansive focusing both on international themes
focusing both on international themes
focusing both on international themes and American pop culture beyond hip-hop
and American pop culture beyond hip-hop
and American pop culture beyond hip-hop with the story of OJ he showed he was no
with the story of OJ he showed he was no
with the story of OJ he showed he was no longer pulling any punches you want to
longer pulling any punches you want to
longer pulling any punches you want to know what’s more important throwing away
know what’s more important throwing away
know what’s more important throwing away money at a strip club credit
they display a poison for 8mi a when the
they display a poison for 8mi a when the YouTube era began this artist flew under
YouTube era began this artist flew under
YouTube era began this artist flew under the radar with videos like Galang and
the radar with videos like Galang and
the radar with videos like Galang and Bucky done gone with her 2008
Bucky done gone with her 2008
Bucky done gone with her 2008 breakthrough single paper planes the
breakthrough single paper planes the
breakthrough single paper planes the scope of mis productions drastically
scope of mis productions drastically
scope of mis productions drastically increased our videos tackle global
increased our videos tackle global
increased our videos tackle global issues which educate viewers while
issues which educate viewers while
issues which educate viewers while entertaining them with visual flair some
entertaining them with visual flair some
entertaining them with visual flair some videos are more cryptic than others but
videos are more cryptic than others but
videos are more cryptic than others but there’s always an important message to
there’s always an important message to
there’s always an important message to the syphon mi is politically conscious
the syphon mi is politically conscious
the syphon mi is politically conscious lyrics and visual arts backgrounds fans
lyrics and visual arts backgrounds fans
lyrics and visual arts backgrounds fans can expect to be intellectually
can expect to be intellectually
can expect to be intellectually stimulated with each new release
stimulated with each new release
stimulated with each new release [Music]
number seven the far side it took a
number seven the far side it took a second to register a grandma brainy a
second to register a grandma brainy a
second to register a grandma brainy a month oh my despite their comparatively
month oh my despite their comparatively
month oh my despite their comparatively small videography this Los Angeles
small videography this Los Angeles
small videography this Los Angeles collective nonetheless established own
collective nonetheless established own
collective nonetheless established own music video legacy for 1995’s drop the
music video legacy for 1995’s drop the
music video legacy for 1995’s drop the farside teamed up with director Spike
farside teamed up with director Spike
farside teamed up with director Spike Jones resulting in an iconic hip hop
Jones resulting in an iconic hip hop
Jones resulting in an iconic hip hop video rockabyebaby
video rockabyebaby
video rockabyebaby listen to your heartbeat bumper to a
listen to your heartbeat bumper to a
listen to your heartbeat bumper to a found by incorporating 50 visuals to
found by incorporating 50 visuals to
found by incorporating 50 visuals to complement their urban air tubes far
complement their urban air tubes far
complement their urban air tubes far side sprayed heavily from genre cliches
side sprayed heavily from genre cliches
side sprayed heavily from genre cliches looking bike as my shit is tight plays
looking bike as my shit is tight plays
looking bike as my shit is tight plays and bless the City Light force us a
and bless the City Light force us a
and bless the City Light force us a crescent nice contrast to drop however
crescent nice contrast to drop however
crescent nice contrast to drop however their production first she said
their production first she said
their production first she said highlights the crews light-hearted side
highlights the crews light-hearted side
highlights the crews light-hearted side and personality always innovative and
and personality always innovative and
and personality always innovative and original the far side consistently
original the far side consistently
original the far side consistently worked outside the box and in doing so
worked outside the box and in doing so
worked outside the box and in doing so they inspired a new generation of
they inspired a new generation of
they inspired a new generation of alternative hip hop artists to rely on
alternative hip hop artists to rely on
alternative hip hop artists to rely on visual artistry to support their lyrics
visual artistry to support their lyrics
visual artistry to support their lyrics [Music]
[Music]
[Music] we cool prank baby number six kendrick
we cool prank baby number six kendrick
we cool prank baby number six kendrick lamar and andrew around some people
lamar and andrew around some people
lamar and andrew around some people living their life in borrows granddaddy
living their life in borrows granddaddy
living their life in borrows granddaddy had the golden flashback stroke every
had the golden flashback stroke every
had the golden flashback stroke every day is chicago’s much like the far side
day is chicago’s much like the far side
day is chicago’s much like the far side this los angeles MC kicked off his
this los angeles MC kicked off his
this los angeles MC kicked off his career with humble and introspective
career with humble and introspective
career with humble and introspective productions but after releasing his
productions but after releasing his
productions but after releasing his acclaimed studio debut kendrick lamar
acclaimed studio debut kendrick lamar
acclaimed studio debut kendrick lamar upped the ante with visuals dinners like
upped the ante with visuals dinners like
upped the ante with visuals dinners like swimming pools drank and bitch don’t
swimming pools drank and bitch don’t
swimming pools drank and bitch don’t kill my vibe
kill my vibe
kill my vibe Kampai Kampai
Kampai Kampai
Kampai Kampai his videos feature blunt messages yet
his videos feature blunt messages yet
his videos feature blunt messages yet Kendrick doesn’t overload viewers with
Kendrick doesn’t overload viewers with
Kendrick doesn’t overload viewers with negative energy switches DNA is striking
negative energy switches DNA is striking
negative energy switches DNA is striking in its ferocity and cinematic references
in its ferocity and cinematic references
in its ferocity and cinematic references while humble takes a more creative
while humble takes a more creative
while humble takes a more creative approach to accentuate the lyrics Liam
approach to accentuate the lyrics Liam
approach to accentuate the lyrics Liam across the board Kendrick Lamar’s video
across the board Kendrick Lamar’s video
across the board Kendrick Lamar’s video is managed to inspire while always
is managed to inspire while always
is managed to inspire while always feeling accessible and rooted in reality
[Music]
[Music] number 5 Busta Rhymes this rappers
number 5 Busta Rhymes this rappers
number 5 Busta Rhymes this rappers videography nicely complements his
videography nicely complements his
videography nicely complements his lyrical wizardry beginning with his 1996
lyrical wizardry beginning with his 1996
lyrical wizardry beginning with his 1996 debut whoo ha got you all in check Busta
debut whoo ha got you all in check Busta
debut whoo ha got you all in check Busta Rhymes has long combined performance
Rhymes has long combined performance
Rhymes has long combined performance bravado with surrealistic imagery he’s
bravado with surrealistic imagery he’s
bravado with surrealistic imagery he’s all about positive energy and having a
all about positive energy and having a
all about positive energy and having a good time which makes his videos
good time which makes his videos
good time which makes his videos especially entertaining rather than
especially entertaining rather than
especially entertaining rather than projecting a stereotypical hardened
projecting a stereotypical hardened
projecting a stereotypical hardened image Busta’s filmography shows the
image Busta’s filmography shows the
image Busta’s filmography shows the world through a more bizarre lens his
world through a more bizarre lens his
world through a more bizarre lens his videos are both creative and innovative
videos are both creative and innovative
videos are both creative and innovative without being pretentious got a mystery
without being pretentious got a mystery
without being pretentious got a mystery to Harry he’ll be playing as the atomic
to Harry he’ll be playing as the atomic
to Harry he’ll be playing as the atomic tissue to make you to Lyria
tissue to make you to Lyria
tissue to make you to Lyria instead of making grand statements about
instead of making grand statements about
instead of making grand statements about society Busta examines the immediate
society Busta examines the immediate
society Busta examines the immediate world around him and usually does it
world around him and usually does it
world around him and usually does it with a sense of humor
with a sense of humor
with a sense of humor [Music]
[Music]
[Music] before Kanye West videography alone this
before Kanye West videography alone this
before Kanye West videography alone this rapper takes big chances in the
rapper takes big chances in the
rapper takes big chances in the mid-2000s kanye west demonstrated his
mid-2000s kanye west demonstrated his
mid-2000s kanye west demonstrated his conceptual vision with classics like
conceptual vision with classics like
conceptual vision with classics like jesus walks and diamonds from Sierra
jesus walks and diamonds from Sierra
jesus walks and diamonds from Sierra Leone Dogen Tammuz Ennis Caffrey Oh too
Leone Dogen Tammuz Ennis Caffrey Oh too
Leone Dogen Tammuz Ennis Caffrey Oh too bad but as society and technology
bad but as society and technology
bad but as society and technology evolved Kanye’s creative approach
evolved Kanye’s creative approach
evolved Kanye’s creative approach changed as well
changed as well
changed as well 2010’s runaway addressed his public
2010’s runaway addressed his public
2010’s runaway addressed his public image to minimalistic visuals run away
image to minimalistic visuals run away
image to minimalistic visuals run away as fast as you can videos like bound to
as fast as you can videos like bound to
as fast as you can videos like bound to and heartless are more focused on
and heartless are more focused on
and heartless are more focused on vibrant colors and visual theme honey
vibrant colors and visual theme honey
vibrant colors and visual theme honey understands how to provoke viewers and
understands how to provoke viewers and
understands how to provoke viewers and while he may push the limits too far for
while he may push the limits too far for
while he may push the limits too far for some fans his videos are always sure to
some fans his videos are always sure to
some fans his videos are always sure to spark pop culture discussions hey Mona
spark pop culture discussions hey Mona
spark pop culture discussions hey Mona Lisa come home you know you can’t run
Lisa come home you know you can’t run
Lisa come home you know you can’t run without
without
without [Music]
number three Beastie Boys in the 80s
number three Beastie Boys in the 80s this groups music videos introduced hip
this groups music videos introduced hip
this groups music videos introduced hip hop to new demographics not only were
hop to new demographics not only were
hop to new demographics not only were the Beastie Boys musically unlike
the Beastie Boys musically unlike
the Beastie Boys musically unlike anything we’d heard before but their
anything we’d heard before but their
anything we’d heard before but their videos were highly entertaining too by
videos were highly entertaining too by
videos were highly entertaining too by the early 90s they shifted from
the early 90s they shifted from
the early 90s they shifted from accessible party rock videos to more
accessible party rock videos to more
accessible party rock videos to more cinematic productions like sabotage and
cinematic productions like sabotage and
cinematic productions like sabotage and route down in the late 90s until 2011
route down in the late 90s until 2011
route down in the late 90s until 2011 the late MCA aka Nathaniel Hornblower
the late MCA aka Nathaniel Hornblower
the late MCA aka Nathaniel Hornblower actually took on directing duties for
actually took on directing duties for
actually took on directing duties for the majority of the video video such as
the majority of the video video such as
the majority of the video video such as intergalactic and make some noise Levon
intergalactic and make some noise Levon
intergalactic and make some noise Levon as an enduring testament to his
as an enduring testament to his
as an enduring testament to his directorial skills as well as his
directorial skills as well as his
directorial skills as well as his ability to capture the group’s
ability to capture the group’s
ability to capture the group’s infectious lust for life
infectious lust for life
infectious lust for life [Applause]
[Music]
[Music] number two Missy Elliott when the brain
number two Missy Elliott when the brain
number two Missy Elliott when the brain hits my window I take him with her 1997
hits my window I take him with her 1997
hits my window I take him with her 1997 debut video the rain supa dupa fly this
debut video the rain supa dupa fly this
debut video the rain supa dupa fly this MC made a statement by enlisting one of
MC made a statement by enlisting one of
MC made a statement by enlisting one of the best directors around hype Williams
the best directors around hype Williams
the best directors around hype Williams furthermore Missy Elliott delivered a
furthermore Missy Elliott delivered a
furthermore Missy Elliott delivered a specific creative vision one that
specific creative vision one that
specific creative vision one that differentiated herself from her peers in
differentiated herself from her peers in
differentiated herself from her peers in the 2000s she teamed up with director
the 2000s she teamed up with director
the 2000s she teamed up with director Dave Mayer’s for several iconic videos
Dave Mayer’s for several iconic videos
Dave Mayer’s for several iconic videos most notably 2000 ones one minute man
most notably 2000 ones one minute man
most notably 2000 ones one minute man 2000 breeze gossip folks and 2004 s lose
2000 breeze gossip folks and 2004 s lose
2000 breeze gossip folks and 2004 s lose control this is videography combine
control this is videography combine
control this is videography combine bizarre visuals with jaw-dropping
bizarre visuals with jaw-dropping
bizarre visuals with jaw-dropping choreography each time around she
choreography each time around she
choreography each time around she creates her own distinct music video
creates her own distinct music video
creates her own distinct music video world full of energy and dynamic
world full of energy and dynamic
world full of energy and dynamic unforgettable visuals before we unveil
unforgettable visuals before we unveil
unforgettable visuals before we unveil our top pick here are a few honorable
our top pick here are a few honorable
our top pick here are a few honorable mentions
[Music]
[Music] first attempt like you got dressed in a
first attempt like you got dressed in a
first attempt like you got dressed in a coffin carved overalls and a striped
coffin carved overalls and a striped
coffin carved overalls and a striped shirt number one Eminem y’all act like
shirt number one Eminem y’all act like
shirt number one Eminem y’all act like you never seen a white person before
you never seen a white person before
you never seen a white person before jaws up on the floor like Pam economy
jaws up on the floor like Pam economy
jaws up on the floor like Pam economy just burst an enormous rapper will he
just burst an enormous rapper will he
just burst an enormous rapper will he ever be synonymous with early 21st
ever be synonymous with early 21st
ever be synonymous with early 21st century pop culture when Eminem first
century pop culture when Eminem first
century pop culture when Eminem first emerged videos like the real Slim Shady
emerged videos like the real Slim Shady
emerged videos like the real Slim Shady without me and Stan offered scathing
without me and Stan offered scathing
without me and Stan offered scathing commentaries on pop culture making them
commentaries on pop culture making them
commentaries on pop culture making them both relevant and controversial music
both relevant and controversial music
both relevant and controversial music itself made headlines while the videos
itself made headlines while the videos
itself made headlines while the videos dramatically strengthened the lyrical
dramatically strengthened the lyrical
dramatically strengthened the lyrical messages Eminem’s videos are often
messages Eminem’s videos are often
messages Eminem’s videos are often aggressive in one form or another
aggressive in one form or another
aggressive in one form or another but it’s the human element that drives
but it’s the human element that drives
but it’s the human element that drives the narrative for every parity or
the narrative for every parity or
the narrative for every parity or comedic video which he certainly does
comedic video which he certainly does
comedic video which he certainly does well there are darker revealing
well there are darker revealing
well there are darker revealing productions like the way I am or not
productions like the way I am or not
productions like the way I am or not afraid which Chronicle Eminem’s
afraid which Chronicle Eminem’s
afraid which Chronicle Eminem’s evolution as a person and
[Music]
[Music] do you agree with our picks check out
do you agree with our picks check out
do you agree with our picks check out these other great clips from watch mojo
these other great clips from watch mojo
these other great clips from watch mojo and subscribe for new videos every day
and subscribe for new videos every day
and subscribe for new videos every day [Applause]
”
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