the battles beginning which side are you merchandising merchandising where the
merchandising merchandising where the
merchandising merchandising where the real money from the movie is made
real money from the movie is made
real money from the movie is made [Music]
welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re counting down our picks for the top 10
counting down our picks for the top 10
counting down our picks for the top 10 movies that make a fortune on
movies that make a fortune on
movies that make a fortune on merchandise yeah some real race car what
merchandise yeah some real race car what
merchandise yeah some real race car what do you think look at me for this list
do you think look at me for this list
do you think look at me for this list we’re taking a look at movies and movie
we’re taking a look at movies and movie
we’re taking a look at movies and movie franchises that weren’t just big hits at
franchises that weren’t just big hits at
franchises that weren’t just big hits at the box office but also went on to
the box office but also went on to
the box office but also went on to produce profitable toys clothing and
produce profitable toys clothing and
produce profitable toys clothing and other goods the new cars are here get
other goods the new cars are here get
other goods the new cars are here get ready to start your engines
ready to start your engines
ready to start your engines number 10 the cars franchise seriously
number 10 the cars franchise seriously
number 10 the cars franchise seriously your Driving’s incredible cars isn’t
your Driving’s incredible cars isn’t
your Driving’s incredible cars isn’t most people’s favorite Pixar movie and
most people’s favorite Pixar movie and
most people’s favorite Pixar movie and Cars 2 really isn’t anyone’s favorite
Cars 2 really isn’t anyone’s favorite
Cars 2 really isn’t anyone’s favorite Pixar movie I think you forgot the
Pixar movie I think you forgot the
Pixar movie I think you forgot the insulting part of that insult
insulting part of that insult
insulting part of that insult nevertheless cars is still among Pixar’s
nevertheless cars is still among Pixar’s
nevertheless cars is still among Pixar’s most marketable franchises that isn’t
most marketable franchises that isn’t
most marketable franchises that isn’t too surprising given the marketing
too surprising given the marketing
too surprising given the marketing possibilities yeah that is spectacular
possibilities yeah that is spectacular
possibilities yeah that is spectacular advice kids have adored toy cars dating
advice kids have adored toy cars dating
advice kids have adored toy cars dating all the way back to Hot Wheels with
all the way back to Hot Wheels with
all the way back to Hot Wheels with hundreds of new cars ready to roll out
hundreds of new cars ready to roll out
hundreds of new cars ready to roll out thus turning automobiles into sentient
thus turning automobiles into sentient
thus turning automobiles into sentient beings with likable appearances made for
beings with likable appearances made for
beings with likable appearances made for a winning toy line alright that makes
a winning toy line alright that makes
a winning toy line alright that makes perfect sense as if collecting every toy
perfect sense as if collecting every toy
perfect sense as if collecting every toy car wasn’t enough Disney’s profits
car wasn’t enough Disney’s profits
car wasn’t enough Disney’s profits soared even higher when planes came in
soared even higher when planes came in
soared even higher when planes came in for a landing I’m just trying to prove
for a landing I’m just trying to prove
for a landing I’m just trying to prove that maybe just maybe I can do more than
that maybe just maybe I can do more than
that maybe just maybe I can do more than what I was built for with the opening of
what I was built for with the opening of
what I was built for with the opening of Cars Land at Disney California Adventure
Cars Land at Disney California Adventure
Cars Land at Disney California Adventure this billion dollar franchise isn’t
this billion dollar franchise isn’t
this billion dollar franchise isn’t slowing down anytime soon
slowing down anytime soon
slowing down anytime soon June 15 our slang at Disney California
June 15 our slang at Disney California
June 15 our slang at Disney California Adventure Park number 9 the despicable
Adventure Park number 9 the despicable
Adventure Park number 9 the despicable Me franchise wow this is garbage you
Me franchise wow this is garbage you
Me franchise wow this is garbage you actually like this while GRU and his
actually like this while GRU and his
actually like this while GRU and his adoptive daughters are certainly
adoptive daughters are certainly
adoptive daughters are certainly marketable characters
marketable characters
marketable characters it’s those adorable yellow minions that
it’s those adorable yellow minions that
it’s those adorable yellow minions that really made this franchise a breakout
really made this franchise a breakout
really made this franchise a breakout success just look at these little guys
success just look at these little guys
success just look at these little guys you just want to give him a big fat hug
you just want to give him a big fat hug
you just want to give him a big fat hug as if they were plush dolls
as if they were plush dolls
as if they were plush dolls thus it only makes sense that they would
thus it only makes sense that they would
thus it only makes sense that they would spawn countless toys not to mention a
spawn countless toys not to mention a
spawn countless toys not to mention a ride at Universal Studios and their own
ride at Universal Studios and their own
ride at Universal Studios and their own spin-off movie just one minion doll
spin-off movie just one minion doll
spin-off movie just one minion doll isn’t gonna cut it though you’re gonna
isn’t gonna cut it though you’re gonna
isn’t gonna cut it though you’re gonna have to buy your five-year-old a whole
have to buy your five-year-old a whole
have to buy your five-year-old a whole army of minions until they’re satisfied
army of minions until they’re satisfied
army of minions until they’re satisfied I have been working on something wow
I have been working on something wow
I have been working on something wow this pyramid thing out of the water
this pyramid thing out of the water
this pyramid thing out of the water number 8 the Transformers franchise
transformers has always largely been
transformers has always largely been about selling toys heck the franchise
about selling toys heck the franchise
about selling toys heck the franchise started as a Hasbro toy line in the 80s
the action figures went on to inspire an
the action figures went on to inspire an animated series which would ironically
animated series which would ironically
animated series which would ironically inspire more action figures Megatron
inspire more action figures Megatron
inspire more action figures Megatron must be stopped no matter the cost
must be stopped no matter the cost
must be stopped no matter the cost then when the live-action film franchise
then when the live-action film franchise
then when the live-action film franchise hit the scene in the early 21st century
hit the scene in the early 21st century
hit the scene in the early 21st century even more toys hit the shelves Michael
even more toys hit the shelves Michael
even more toys hit the shelves Michael Bay’s an expert when it comes to working
Bay’s an expert when it comes to working
Bay’s an expert when it comes to working commercials into his movies so he was
commercials into his movies so he was
commercials into his movies so he was the perfect man to bring the Autobots to
the perfect man to bring the Autobots to
the perfect man to bring the Autobots to the big screens from a marketing
the big screens from a marketing
the big screens from a marketing standpoint at least
see what you will about the movies but
see what you will about the movies but Transformers merchandise remains awesome
Transformers merchandise remains awesome
Transformers merchandise remains awesome and will forever keep consumers coming
and will forever keep consumers coming
and will forever keep consumers coming back
back
back disguised as birth vehicles Optimus
disguised as birth vehicles Optimus
disguised as birth vehicles Optimus Prime and the whole were like Autobots
Prime and the whole were like Autobots
Prime and the whole were like Autobots have no power to protect the world from
have no power to protect the world from
have no power to protect the world from the destruction of the Decepticons
the destruction of the Decepticons
the destruction of the Decepticons number 7 the Toy Story franchise
toy story must be every ad executives
toy story must be every ad executives dream come true the main characters are
dream come true the main characters are
dream come true the main characters are already playthings fake yard you are a
already playthings fake yard you are a
already playthings fake yard you are a child please they practically sell
child please they practically sell
child please they practically sell themselves of course Toy Story didn’t
themselves of course Toy Story didn’t
themselves of course Toy Story didn’t become one of Disney’s most profitable
become one of Disney’s most profitable
become one of Disney’s most profitable franchises based on its marketable
franchises based on its marketable
franchises based on its marketable premise alone the filmmakers took these
premise alone the filmmakers took these
premise alone the filmmakers took these simple pieces of plastic and molded them
simple pieces of plastic and molded them
simple pieces of plastic and molded them into wonderful timeless and original
into wonderful timeless and original
into wonderful timeless and original characters we truly care about that’s
characters we truly care about that’s
characters we truly care about that’s the reason people keep coming back to
the reason people keep coming back to
the reason people keep coming back to Toy Story and why every generation of
Toy Story and why every generation of
Toy Story and why every generation of children desires a Woody and Buzz
children desires a Woody and Buzz
children desires a Woody and Buzz Lightyear of its own you think you can
Lightyear of its own you think you can
Lightyear of its own you think you can take care of him for me ok then plus the
take care of him for me ok then plus the
take care of him for me ok then plus the series elevated mr. Potato Head to
series elevated mr. Potato Head to
series elevated mr. Potato Head to another level of Fame mrs. Potato Head
another level of Fame mrs. Potato Head
another level of Fame mrs. Potato Head mrs. Potato Head mrs. Potato Head hey I
mrs. Potato Head mrs. Potato Head hey I
mrs. Potato Head mrs. Potato Head hey I could dream cannot number 6 the Harry
could dream cannot number 6 the Harry
could dream cannot number 6 the Harry Potter franchise
through the Harry Potter books JK
through the Harry Potter books JK Rowling created one of the greatest
Rowling created one of the greatest
Rowling created one of the greatest fictional worlds in all of literature
fictional worlds in all of literature
fictional worlds in all of literature the feature film adaptations made
the feature film adaptations made
the feature film adaptations made Rowling’s world come to life as did the
Rowling’s world come to life as did the
Rowling’s world come to life as did the merchandise it shows us nothing more or
merchandise it shows us nothing more or
merchandise it shows us nothing more or less than the deepest and most desperate
less than the deepest and most desperate
less than the deepest and most desperate desires of our hearts if you’re a true
desires of our hearts if you’re a true
desires of our hearts if you’re a true Harry Potter fan then you undoubtedly
Harry Potter fan then you undoubtedly
Harry Potter fan then you undoubtedly purchased a few wands and robes the wand
purchased a few wands and robes the wand
purchased a few wands and robes the wand chooses the wizard mr. Potter and maybe
chooses the wizard mr. Potter and maybe
chooses the wizard mr. Potter and maybe even some Quidditch gear then if you’re
even some Quidditch gear then if you’re
even some Quidditch gear then if you’re a really hardcore fan you’ll likely blue
a really hardcore fan you’ll likely blue
a really hardcore fan you’ll likely blue your life savings on expensive prop
your life savings on expensive prop
your life savings on expensive prop replicas and collectibles just thought
replicas and collectibles just thought
replicas and collectibles just thought wouldn’t come cheap mum to get the full
wouldn’t come cheap mum to get the full
wouldn’t come cheap mum to get the full Hogwarts experience though you’ll have
Hogwarts experience though you’ll have
Hogwarts experience though you’ll have to visit the Wizarding World of Harry
to visit the Wizarding World of Harry
to visit the Wizarding World of Harry Potter then explore the classrooms and
Potter then explore the classrooms and
Potter then explore the classrooms and corridors of Hogwarts castle the trip is
corridors of Hogwarts castle the trip is
corridors of Hogwarts castle the trip is worth every galleon sickle and Knut at
worth every galleon sickle and Knut at
worth every galleon sickle and Knut at least no one on the Gryffindor team had
least no one on the Gryffindor team had
least no one on the Gryffindor team had to buy that way and they got it on pure
to buy that way and they got it on pure
to buy that way and they got it on pure talent number 5 the Batman franchise
every little boy has dreamed of being
every little boy has dreamed of being Batman thus all those Batman toys and
Batman thus all those Batman toys and
Batman thus all those Batman toys and accessories have made the folks at
accessories have made the folks at
accessories have made the folks at Warner Brothers richer than Bruce Wayne
Warner Brothers richer than Bruce Wayne
Warner Brothers richer than Bruce Wayne chicks love the car granted Batman
chicks love the car granted Batman
chicks love the car granted Batman hasn’t always been easy to market to
hasn’t always been easy to market to
hasn’t always been easy to market to young kids Batman Returns was so dark
young kids Batman Returns was so dark
young kids Batman Returns was so dark that McDonald’s pulled out of their
that McDonald’s pulled out of their
that McDonald’s pulled out of their Happy Meal promotion killing sleep it
Happy Meal promotion killing sleep it
Happy Meal promotion killing sleep it sure isn’t that a little low
as a result the studio wanted Batman and
as a result the studio wanted Batman and Robin to be more toy attic maybe that’s
Robin to be more toy attic maybe that’s
Robin to be more toy attic maybe that’s why mr. freeze looked and talked like an
why mr. freeze looked and talked like an
why mr. freeze looked and talked like an action figure I’m afraid that the
action figure I’m afraid that the
action figure I’m afraid that the condition is left be Coleridge to your
condition is left be Coleridge to your
condition is left be Coleridge to your breeze of mercy there are so many
breeze of mercy there are so many
breeze of mercy there are so many memorable incarnations of the Dark
memorable incarnations of the Dark
memorable incarnations of the Dark Knight though that the bat-signal
Knight though that the bat-signal
Knight though that the bat-signal continues to lure us to its products so
continues to lure us to its products so
continues to lure us to its products so what do you think does it come in black
what do you think does it come in black
what do you think does it come in black number four the Jurassic Park franchise
number four the Jurassic Park franchise
number four the Jurassic Park franchise [Music]
[Music]
[Music] after Steven Spielberg cooked up the
after Steven Spielberg cooked up the
after Steven Spielberg cooked up the most realistic dinosaurs audiences had
most realistic dinosaurs audiences had
most realistic dinosaurs audiences had ever seen in Jurassic Park no child’s
ever seen in Jurassic Park no child’s
ever seen in Jurassic Park no child’s toy chest was complete without a
toy chest was complete without a
toy chest was complete without a velociraptor even if some of the sequels
velociraptor even if some of the sequels
velociraptor even if some of the sequels weren’t so hot that’s not always starts
weren’t so hot that’s not always starts
weren’t so hot that’s not always starts and later there’s running and screaming
and later there’s running and screaming
and later there’s running and screaming it still ordered their parents to buy
it still ordered their parents to buy
it still ordered their parents to buy the merchandise we can charge anything
the merchandise we can charge anything
the merchandise we can charge anything we want 2,000 a day 10,000 a day and
we want 2,000 a day 10,000 a day and
we want 2,000 a day 10,000 a day and people will pay it and then there’s the
people will pay it and then there’s the
people will pay it and then there’s the merchandise why because dinosaurs might
merchandise why because dinosaurs might
merchandise why because dinosaurs might have gone extinct but their appeal never
have gone extinct but their appeal never
have gone extinct but their appeal never will even decades after the initial
will even decades after the initial
will even decades after the initial blockbuster Jurassic world had us lining
blockbuster Jurassic world had us lining
blockbuster Jurassic world had us lining up at the box office and the toy stores
up at the box office and the toy stores
up at the box office and the toy stores we’re gonna make a fortune with this
we’re gonna make a fortune with this
we’re gonna make a fortune with this place now if you’ll excuse us we’re
place now if you’ll excuse us we’re
place now if you’ll excuse us we’re gonna go make our t-rex and indominus
gonna go make our t-rex and indominus
gonna go make our t-rex and indominus rex action figures fight each other
rex action figures fight each other
rex action figures fight each other probably not a good idea number three
probably not a good idea number three
probably not a good idea number three the frozen franchise open those gates I
the frozen franchise open those gates I
the frozen franchise open those gates I may unlock your secrets and exploit your
may unlock your secrets and exploit your
may unlock your secrets and exploit your riches for years it seemed like the
riches for years it seemed like the
riches for years it seemed like the traditional Disney fairy tale was dead
frozen proved however the Disney’s
frozen proved however the Disney’s signature magic is alive and well in the
signature magic is alive and well in the
signature magic is alive and well in the hearts of children aside from becoming
hearts of children aside from becoming
hearts of children aside from becoming the highest-grossing animated film of
the highest-grossing animated film of
the highest-grossing animated film of all time frozen just keeps raking in the
all time frozen just keeps raking in the
all time frozen just keeps raking in the big bucks with Olaf dolls
big bucks with Olaf dolls
big bucks with Olaf dolls I heard carrots are good for your eyes
I heard carrots are good for your eyes
I heard carrots are good for your eyes that I think they’re much better for
that I think they’re much better for
that I think they’re much better for your nose also and on addresses how
your nose also and on addresses how
your nose also and on addresses how about boots winter boots and dresses and
about boots winter boots and dresses and
about boots winter boots and dresses and of course that infectious soundtrack
of course that infectious soundtrack
of course that infectious soundtrack [Music]
some parents may now be sick of frozen
some parents may now be sick of frozen fever bleeding their wallets dry but
fever bleeding their wallets dry but
fever bleeding their wallets dry but since your parents bought you all that
since your parents bought you all that
since your parents bought you all that Little Mermaid and Lion King merchandise
Little Mermaid and Lion King merchandise
Little Mermaid and Lion King merchandise when you were young though well forgive
when you were young though well forgive
when you were young though well forgive me for not leaping for joy chances are
me for not leaping for joy chances are
me for not leaping for joy chances are you’ll have a hard time telling your
you’ll have a hard time telling your
you’ll have a hard time telling your child no especially since a frozen
child no especially since a frozen
child no especially since a frozen sequel was announced in March 2015
sequel was announced in March 2015
sequel was announced in March 2015 [Music]
[Music]
[Music] number two
number two
number two the Marvel Cinematic Universe Rodie I’m
the Marvel Cinematic Universe Rodie I’m
the Marvel Cinematic Universe Rodie I’m working on something big Marvel has been
working on something big Marvel has been
working on something big Marvel has been part of our popular culture for years
part of our popular culture for years
part of our popular culture for years inspiring plenty of merchandise
inspiring plenty of merchandise
inspiring plenty of merchandise I hear you’re kind of attached it’s
I hear you’re kind of attached it’s
I hear you’re kind of attached it’s handier than you might think
handier than you might think
handier than you might think with the Marvel Cinematic Universe
with the Marvel Cinematic Universe
with the Marvel Cinematic Universe launching these superheroes into another
launching these superheroes into another
launching these superheroes into another league of popularity though we’ve gotten
league of popularity though we’ve gotten
league of popularity though we’ve gotten several waves of new action figures
several waves of new action figures
several waves of new action figures courtesy of Hasbro and designer Dave
courtesy of Hasbro and designer Dave
courtesy of Hasbro and designer Dave Bonner
besides giving us detailed action
besides giving us detailed action figures and bobbleheads Marvel
figures and bobbleheads Marvel
figures and bobbleheads Marvel merchandise has exploded in recent years
merchandise has exploded in recent years
merchandise has exploded in recent years with t-shirts backpacks and of course
with t-shirts backpacks and of course
with t-shirts backpacks and of course costumes are you keeping the outfit
costumes are you keeping the outfit
costumes are you keeping the outfit right you know what it’s kind of growing
right you know what it’s kind of growing
right you know what it’s kind of growing on me
on me
on me the universe offers a wide variety of
the universe offers a wide variety of
the universe offers a wide variety of characters making the marketing
characters making the marketing
characters making the marketing possibilities endless so is this how you
possibilities endless so is this how you
possibilities endless so is this how you normally look more or less it’s a good
normally look more or less it’s a good
normally look more or less it’s a good luck you’re never too old to collect
luck you’re never too old to collect
luck you’re never too old to collect every piece of Marvel memorabilia
every piece of Marvel memorabilia
every piece of Marvel memorabilia although you may not be rich enough I
although you may not be rich enough I
although you may not be rich enough I know guys with none of that worth 10
know guys with none of that worth 10
know guys with none of that worth 10 years before we unveil our number one
years before we unveil our number one
years before we unveil our number one pick here are some honorable mentions my
pick here are some honorable mentions my
pick here are some honorable mentions my old sword sting take it take it it’s so
old sword sting take it take it it’s so
old sword sting take it take it it’s so light yeah yeah made by the elves you
light yeah yeah made by the elves you
light yeah yeah made by the elves you know
know
know the Ducks where the jokes van Wyk bring
the Ducks where the jokes van Wyk bring
the Ducks where the jokes van Wyk bring did your came up with that name a Jose
did your came up with that name a Jose
did your came up with that name a Jose Canseco Pat tell me you didn’t pay money
Canseco Pat tell me you didn’t pay money
Canseco Pat tell me you didn’t pay money for this let’s see if I remember how to
for this let’s see if I remember how to
for this let’s see if I remember how to do this with the exception of dr. Stromm
do this with the exception of dr. Stromm
do this with the exception of dr. Stromm our entire staff certifies the product
our entire staff certifies the product
our entire staff certifies the product ready for human testing number one the
ready for human testing number one the
ready for human testing number one the Star Wars franchise
Star Wars franchise
Star Wars franchise [Applause]
[Applause]
[Applause] [Music]
since studios didn’t have the best grasp
since studios didn’t have the best grasp on creative movie marketing in 1977 20th
on creative movie marketing in 1977 20th
on creative movie marketing in 1977 20th Century Fox actually sold the
Century Fox actually sold the
Century Fox actually sold the merchandise rights for Star Wars to
merchandise rights for Star Wars to
merchandise rights for Star Wars to George Lucas big mistake on their behalf
George Lucas big mistake on their behalf
George Lucas big mistake on their behalf since Star Wars now holds the Guinness
since Star Wars now holds the Guinness
since Star Wars now holds the Guinness World Record for most successful film
World Record for most successful film
World Record for most successful film merchandising franchise Star Wars just
merchandising franchise Star Wars just
merchandising franchise Star Wars just keeps enduring with action figures and
keeps enduring with action figures and
keeps enduring with action figures and plastic lightsabers remaining hot ticket
plastic lightsabers remaining hot ticket
plastic lightsabers remaining hot ticket items father’s light saber this is the
items father’s light saber this is the
items father’s light saber this is the weapon of a Jedi Knight before the
weapon of a Jedi Knight before the
weapon of a Jedi Knight before the Phantom Menace even came out in 1999 it
Phantom Menace even came out in 1999 it
Phantom Menace even came out in 1999 it already made a killing in early toy
already made a killing in early toy
already made a killing in early toy sales oh and you’d better believe we all
sales oh and you’d better believe we all
sales oh and you’d better believe we all added a bb-8 droid to our Christmas list
added a bb-8 droid to our Christmas list
added a bb-8 droid to our Christmas list in anticipation for the force awakens
do you agree with our list
do you agree with our list what movie made you spend a fortune in
what movie made you spend a fortune in
what movie made you spend a fortune in merchandise
for more entertaining top 10s published
for more entertaining top 10s published every day be sure to subscribe to
every day be sure to subscribe to
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