DC has given us some of the greatest superheroes in history but not
superheroes in history but not
superheroes in history but not everything this comic book company
everything this comic book company
everything this comic book company touches turns to gold
touches turns to gold
touches turns to gold welcome to watchmojo.com and today we’ll
welcome to watchmojo.com and today we’ll
welcome to watchmojo.com and today we’ll be counting down the top 10 mistakes DC
be counting down the top 10 mistakes DC
be counting down the top 10 mistakes DC wants you to forget actually sort
wants you to forget actually sort
wants you to forget actually sort quit before we begin we publish new
quit before we begin we publish new
quit before we begin we publish new videos every day so be sure to subscribe
videos every day so be sure to subscribe
videos every day so be sure to subscribe for more great content for this list
for more great content for this list
for more great content for this list we’ll be looking at business mistakes
we’ll be looking at business mistakes
we’ll be looking at business mistakes bad branding decisions and mishandled
bad branding decisions and mishandled
bad branding decisions and mishandled situations which given the Fallout DC
situations which given the Fallout DC
situations which given the Fallout DC likely regrets and wishes they’d
likely regrets and wishes they’d
likely regrets and wishes they’d approach differently
approach differently
approach differently seriously the hell’s wrong with you
seriously the hell’s wrong with you
seriously the hell’s wrong with you people we do number 10
people we do number 10
people we do number 10 Wonder Woman JSA secretary nowadays the
Wonder Woman JSA secretary nowadays the
Wonder Woman JSA secretary nowadays the Justice League our DC’s premier
Justice League our DC’s premier
Justice League our DC’s premier superhero team but in the Golden Age of
superhero team but in the Golden Age of
superhero team but in the Golden Age of comics heroes rallied under the banner
comics heroes rallied under the banner
comics heroes rallied under the banner of the Justice Society of America in All
of the Justice Society of America in All
of the Justice Society of America in All Star Comics number 13 the recently
Star Comics number 13 the recently
Star Comics number 13 the recently created Wonder Woman aided the Justice
created Wonder Woman aided the Justice
created Wonder Woman aided the Justice Society
Society
Society they made her an honorary member her
they made her an honorary member her
they made her an honorary member her role secretary realistically the
role secretary realistically the
role secretary realistically the depiction of women in comics was very
depiction of women in comics was very
depiction of women in comics was very different in 1942 so this wasn’t
different in 1942 so this wasn’t
different in 1942 so this wasn’t considered problematic rather than a
considered problematic rather than a
considered problematic rather than a sexist move it’s actually been said that
sexist move it’s actually been said that
sexist move it’s actually been said that Wonder Woman was sidelined in this
Wonder Woman was sidelined in this
Wonder Woman was sidelined in this fashion at her creator’s insistence not
fashion at her creator’s insistence not
fashion at her creator’s insistence not wanting other people to write her
wanting other people to write her
wanting other people to write her storylines regardless in hindsight were
storylines regardless in hindsight were
storylines regardless in hindsight were sure Wonder Woman and DC both leave this
sure Wonder Woman and DC both leave this
sure Wonder Woman and DC both leave this bit of her employment experience off her
bit of her employment experience off her
bit of her employment experience off her resume number 9 the Harley Quinn contest
resume number 9 the Harley Quinn contest
resume number 9 the Harley Quinn contest soliciting art submissions to be
soliciting art submissions to be
soliciting art submissions to be featured in the first issue of a new
featured in the first issue of a new
featured in the first issue of a new comic starring one of DC’s most popular
comic starring one of DC’s most popular
comic starring one of DC’s most popular characters is a great way to engage your
characters is a great way to engage your
characters is a great way to engage your readership and the larger comic book
readership and the larger comic book
readership and the larger comic book community asking people to draw a female
community asking people to draw a female
community asking people to draw a female character seemingly attempting to commit
character seemingly attempting to commit
character seemingly attempting to commit suicide in a variety of ways not so much
suicide in a variety of ways not so much
suicide in a variety of ways not so much given the well-documented violent
given the well-documented violent
given the well-documented violent objectification of female characters and
objectification of female characters and
objectification of female characters and comics fans weren’t thrilled that to win
comics fans weren’t thrilled that to win
comics fans weren’t thrilled that to win the contest they had to draw Harley
the contest they had to draw Harley
the contest they had to draw Harley Quinn trying to take her own life in a
Quinn trying to take her own life in a
Quinn trying to take her own life in a bathtub yes it was intended as a riff on
bathtub yes it was intended as a riff on
bathtub yes it was intended as a riff on Suicide Squad but the concept still
Suicide Squad but the concept still
Suicide Squad but the concept still missed the mark and offended many number
missed the mark and offended many number
missed the mark and offended many number 8 the DC explosion for every action
8 the DC explosion for every action
8 the DC explosion for every action there is a reaction
there is a reaction
there is a reaction and unfortunately for DC Comics they did
and unfortunately for DC Comics they did
and unfortunately for DC Comics they did not get the one they were hoping for
not get the one they were hoping for
not get the one they were hoping for with this ambitious marketing tactic in
with this ambitious marketing tactic in
with this ambitious marketing tactic in the 1970s the DC explosion was a move
the 1970s the DC explosion was a move
the 1970s the DC explosion was a move intended to help the company overtake
intended to help the company overtake
intended to help the company overtake their rival Marvel by drastically
their rival Marvel by drastically
their rival Marvel by drastically increasing the number of monthly titles
increasing the number of monthly titles
increasing the number of monthly titles making each issue longer and jacking up
making each issue longer and jacking up
making each issue longer and jacking up the prices unfortunately for them this
the prices unfortunately for them this
the prices unfortunately for them this coincided with freakishly bad winters
coincided with freakishly bad winters
coincided with freakishly bad winters that hurt distribution and an economic
that hurt distribution and an economic
that hurt distribution and an economic downturn which affected the entire
downturn which affected the entire
downturn which affected the entire industry the end result was the
industry the end result was the
industry the end result was the so-called DC implosion which saw the
so-called DC implosion which saw the
so-called DC implosion which saw the publisher layoff staff and on
publisher layoff staff and on
publisher layoff staff and on ceremoniously cancels
ceremoniously cancels
ceremoniously cancels 20 comics or 40% of their titles lesson
20 comics or 40% of their titles lesson
20 comics or 40% of their titles lesson learned quality over quantity number 7
learned quality over quantity number 7
learned quality over quantity number 7 the 2011 Wonder Woman TV series Wonder
the 2011 Wonder Woman TV series Wonder
the 2011 Wonder Woman TV series Wonder Woman is back front and center in the
Woman is back front and center in the
Woman is back front and center in the mainstream pop culture consciousness
mainstream pop culture consciousness
mainstream pop culture consciousness thanks to her hit 2017 film starring gal
thanks to her hit 2017 film starring gal
thanks to her hit 2017 film starring gal gadot and directed by patty Jenkins but
gadot and directed by patty Jenkins but
gadot and directed by patty Jenkins but before DC landed this desperately needed
before DC landed this desperately needed
before DC landed this desperately needed cinematic homerun they tried to give
cinematic homerun they tried to give
cinematic homerun they tried to give Wonder Woman a live-action adaptation in
Wonder Woman a live-action adaptation in
Wonder Woman a live-action adaptation in the medium and which she’d previously
the medium and which she’d previously
the medium and which she’d previously flourished television starring Adrianne
flourished television starring Adrianne
flourished television starring Adrianne Palicki in a very cheap and chesley
Palicki in a very cheap and chesley
Palicki in a very cheap and chesley Wonder Woman costume a pilot episode was
Wonder Woman costume a pilot episode was
Wonder Woman costume a pilot episode was produced but didn’t make it to series
produced but didn’t make it to series
produced but didn’t make it to series when critics saw the episode they
when critics saw the episode they
when critics saw the episode they weren’t impressed the generous among
weren’t impressed the generous among
weren’t impressed the generous among them called it unremarkable while TV
them called it unremarkable while TV
them called it unremarkable while TV critic Alan Sepinwall called it
critic Alan Sepinwall called it
critic Alan Sepinwall called it embarrassing thankfully Wonder Woman had
embarrassing thankfully Wonder Woman had
embarrassing thankfully Wonder Woman had greater opportunities on the horizon
greater opportunities on the horizon
greater opportunities on the horizon let’s just get it over with while your
let’s just get it over with while your
let’s just get it over with while your hero capital is running high number 6
hero capital is running high number 6
hero capital is running high number 6 the poor planning of the DC EU says it
the poor planning of the DC EU says it
the poor planning of the DC EU says it what we some kind of Suicide Squad 27
what we some kind of Suicide Squad 27
what we some kind of Suicide Squad 27 teams Wonder Woman was a big hit but
teams Wonder Woman was a big hit but
teams Wonder Woman was a big hit but unfortunately it’s the outlier in a
unfortunately it’s the outlier in a
unfortunately it’s the outlier in a series of misses Green Lantern was
series of misses Green Lantern was
series of misses Green Lantern was envisioned as DC’s Iron Man and we all
envisioned as DC’s Iron Man and we all
envisioned as DC’s Iron Man and we all know how that turned out in truth we
know how that turned out in truth we
know how that turned out in truth we were curious the process had never been
were curious the process had never been
were curious the process had never been attempted on the species as young as
attempted on the species as young as
attempted on the species as young as humans before next came Man of Steel in
humans before next came Man of Steel in
humans before next came Man of Steel in 2011 and though it wasn’t the big hit
2011 and though it wasn’t the big hit
2011 and though it wasn’t the big hit they had hoped for DC persevered
they had hoped for DC persevered
they had hoped for DC persevered continuing to expand this cinematic
continuing to expand this cinematic
continuing to expand this cinematic universe despite an unstable foundation
universe despite an unstable foundation
universe despite an unstable foundation unfortunately multiple movies later they
unfortunately multiple movies later they
unfortunately multiple movies later they still haven’t found their footing where
still haven’t found their footing where
still haven’t found their footing where dubrow’s has announced dozens of
dubrow’s has announced dozens of
dubrow’s has announced dozens of projects only to backpedal and
projects only to backpedal and
projects only to backpedal and frequently revise their state of
frequently revise their state of
frequently revise their state of upcoming movies the universe seemingly
upcoming movies the universe seemingly
upcoming movies the universe seemingly produces films without a master plan
produces films without a master plan
produces films without a master plan with each new film the grudgingly having
with each new film the grudgingly having
with each new film the grudgingly having to work with the mistakes of movies past
to work with the mistakes of movies past
to work with the mistakes of movies past having duplicate characters on film and
having duplicate characters on film and
having duplicate characters on film and TV certainly doesn’t help either
TV certainly doesn’t help either
TV certainly doesn’t help either handle those speeds you’ll die number
handle those speeds you’ll die number
handle those speeds you’ll die number five
five
five turning down super riders weight and I
turning down super riders weight and I
turning down super riders weight and I along with mom Ellen and told PI I had
along with mom Ellen and told PI I had
along with mom Ellen and told PI I had this idea but maybe taking over the
this idea but maybe taking over the
this idea but maybe taking over the Superman books in 2000 and kind of
Superman books in 2000 and kind of
Superman books in 2000 and kind of refocusing them revitalized a little bit
refocusing them revitalized a little bit
refocusing them revitalized a little bit if you want to publish great comics you
if you want to publish great comics you
if you want to publish great comics you need great writers and unfortunately DC
need great writers and unfortunately DC
need great writers and unfortunately DC has walked away from pitches by some
has walked away from pitches by some
has walked away from pitches by some serious talent towards the end of the
serious talent towards the end of the
serious talent towards the end of the 90s DC recognized the need to shake
90s DC recognized the need to shake
90s DC recognized the need to shake things up with their various Superman
things up with their various Superman
things up with their various Superman comics and amongst the potential
comics and amongst the potential
comics and amongst the potential creatives was a dream team consisting of
creatives was a dream team consisting of
creatives was a dream team consisting of Grant Morrison Mark Waid Mark Miller and
Grant Morrison Mark Waid Mark Miller and
Grant Morrison Mark Waid Mark Miller and Tom payer it sounds like a comic book
Tom payer it sounds like a comic book
Tom payer it sounds like a comic book fantasy draft but it’s true
fantasy draft but it’s true
fantasy draft but it’s true ultimately DC passed yes you heard right
ultimately DC passed yes you heard right
ultimately DC passed yes you heard right not only did they lose out on a
not only did they lose out on a
not only did they lose out on a potentially great take on Superman but
potentially great take on Superman but
potentially great take on Superman but they basically gave Morrison a Miller to
they basically gave Morrison a Miller to
they basically gave Morrison a Miller to Marvel where the two proceeded to do
Marvel where the two proceeded to do
Marvel where the two proceeded to do incredible work on the new x-men and the
incredible work on the new x-men and the
incredible work on the new x-men and the ultimate universe books respectively
ultimate universe books respectively
ultimate universe books respectively fortunately for fans Morrison would
fortunately for fans Morrison would
fortunately for fans Morrison would later use some of his earlier ideas to
later use some of his earlier ideas to
later use some of his earlier ideas to create the groundbreaking all-star
create the groundbreaking all-star
create the groundbreaking all-star Superman series in 2005 number four the
Superman series in 2005 number four the
Superman series in 2005 number four the new 52 the new 52 was a real mixed bag
new 52 the new 52 was a real mixed bag
new 52 the new 52 was a real mixed bag this 2011 reboot was intended as a
this 2011 reboot was intended as a
this 2011 reboot was intended as a welcome point of entry to new readers
welcome point of entry to new readers
welcome point of entry to new readers who might be intimidated by the
who might be intimidated by the
who might be intimidated by the convoluted history of DC Comics
convoluted history of DC Comics
convoluted history of DC Comics unfortunately that ambitious number 52
unfortunately that ambitious number 52
unfortunately that ambitious number 52 titles showed that they’d learned
titles showed that they’d learned
titles showed that they’d learned nothing from the DC implosion of the 70s
nothing from the DC implosion of the 70s
nothing from the DC implosion of the 70s niche titles like dial H and
niche titles like dial H and
niche titles like dial H and resurrection man were cancelled before
resurrection man were cancelled before
resurrection man were cancelled before they could really develop the following
they could really develop the following
they could really develop the following just five years later rebirth allowed DC
just five years later rebirth allowed DC
just five years later rebirth allowed DC to hit the reset button yet again
to hit the reset button yet again
to hit the reset button yet again leading us to believe they’d be just as
leading us to believe they’d be just as
leading us to believe they’d be just as happy to forget the new 52 ever happened
happy to forget the new 52 ever happened
happy to forget the new 52 ever happened as we would number three
as we would number three
as we would number three eating the competition in business it
eating the competition in business it
eating the competition in business it can be tempting to want to snuff out
can be tempting to want to snuff out
can be tempting to want to snuff out your competition but in the creative
your competition but in the creative
your competition but in the creative industry like comics you have to be
industry like comics you have to be
industry like comics you have to be careful about messing with competitors
careful about messing with competitors
careful about messing with competitors that your clients might also appreciate
that your clients might also appreciate
that your clients might also appreciate over the years DC has bought and
over the years DC has bought and
over the years DC has bought and consumed more than one of its rivals
consumed more than one of its rivals
consumed more than one of its rivals when they were struggling and some
when they were struggling and some
when they were struggling and some instances feels like a black mark on the
instances feels like a black mark on the
instances feels like a black mark on the publishers legacy in the 1950s they sued
publishers legacy in the 1950s they sued
publishers legacy in the 1950s they sued Fawcett comics claiming that Shazam aka
Fawcett comics claiming that Shazam aka
Fawcett comics claiming that Shazam aka Captain Marvel was infringing upon the
Captain Marvel was infringing upon the
Captain Marvel was infringing upon the copyright of Superman and then over the
copyright of Superman and then over the
copyright of Superman and then over the years proceeded to buy up more Fawcett
years proceeded to buy up more Fawcett
years proceeded to buy up more Fawcett characters they also swooped in to grab
characters they also swooped in to grab
characters they also swooped in to grab Charlton comics characters like Captain
Charlton comics characters like Captain
Charlton comics characters like Captain Atom in the 80s and Wildstorm in the 90s
Atom in the 80s and Wildstorm in the 90s
Atom in the 80s and Wildstorm in the 90s when each was struggling who knows what
when each was struggling who knows what
when each was struggling who knows what the comics industry would look like
the comics industry would look like
the comics industry would look like today had these publishers remained
today had these publishers remained
today had these publishers remained independent number two ignoring bill
independent number two ignoring bill
independent number two ignoring bill finger
finger
finger the only thing I’ve always gotten from
the only thing I’ve always gotten from
the only thing I’ve always gotten from the people that I’ve talked to in DC is
the people that I’ve talked to in DC is
the people that I’ve talked to in DC is we know what your grandfather did we
we know what your grandfather did we
we know what your grandfather did we wish we could put his name on it but we
wish we could put his name on it but we
wish we could put his name on it but we can’t because of the contracts that we
can’t because of the contracts that we
can’t because of the contracts that we have nowadays when you’re dealing with
have nowadays when you’re dealing with
have nowadays when you’re dealing with Batman the character is credited to Bob
Batman the character is credited to Bob
Batman the character is credited to Bob Kane with Bill Finger but for many years
Kane with Bill Finger but for many years
Kane with Bill Finger but for many years the man who actually designed the
the man who actually designed the
the man who actually designed the characters look in the 1930s was given
characters look in the 1930s was given
characters look in the 1930s was given zero credit of course in recent years
zero credit of course in recent years
zero credit of course in recent years giving creators their due has become a
giving creators their due has become a
giving creators their due has become a much bigger conversation in 2015
much bigger conversation in 2015
much bigger conversation in 2015 decades after fingers death in 1974 and
decades after fingers death in 1974 and
decades after fingers death in 1974 and only following a campaign by his family
only following a campaign by his family
only following a campaign by his family friends and fans DC finally acquiesced
friends and fans DC finally acquiesced
friends and fans DC finally acquiesced and started crediting the co-creation of
and started crediting the co-creation of
and started crediting the co-creation of the character two-finger as well as Kane
the character two-finger as well as Kane
the character two-finger as well as Kane though they’ve finally set things right
though they’ve finally set things right
though they’ve finally set things right in this regard the fact that it took
in this regard the fact that it took
in this regard the fact that it took them roughly 75 years to do so and that
them roughly 75 years to do so and that
them roughly 75 years to do so and that bill had already passed away once they
bill had already passed away once they
bill had already passed away once they did doesn’t look great
did doesn’t look great
did doesn’t look great correcting that isn’t just a simple
correcting that isn’t just a simple
correcting that isn’t just a simple matter of putting bill fingers name on
matter of putting bill fingers name on
matter of putting bill fingers name on to Batman it also opens up the
to Batman it also opens up the
to Batman it also opens up the floodgates to a massive conglomerate for
floodgates to a massive conglomerate for
floodgates to a massive conglomerate for potential revenue tapping number one
potential revenue tapping number one
potential revenue tapping number one denying Siegel and Shuster the
denying Siegel and Shuster the
denying Siegel and Shuster the recognition they deserved well Superman
recognition they deserved well Superman
recognition they deserved well Superman came about because of both Joe Shuster
came about because of both Joe Shuster
came about because of both Joe Shuster and I we’re a great science-fiction fans
and I we’re a great science-fiction fans
and I we’re a great science-fiction fans back in the 1930s DC and Superman might
back in the 1930s DC and Superman might
back in the 1930s DC and Superman might be synonymous but Superman wasn’t
be synonymous but Superman wasn’t
be synonymous but Superman wasn’t invented in house friends and classmates
invented in house friends and classmates
invented in house friends and classmates bill Shuster and Jerry Siegel began
bill Shuster and Jerry Siegel began
bill Shuster and Jerry Siegel began developing Superman when they were still
developing Superman when they were still
developing Superman when they were still in high school
in high school
in high school undergoing numerous changes before
undergoing numerous changes before
undergoing numerous changes before becoming the character we know today
becoming the character we know today
becoming the character we know today after years of rejection by various
after years of rejection by various
after years of rejection by various publishers and desperate to see their
publishers and desperate to see their
publishers and desperate to see their creation reach the public eye they sold
creation reach the public eye they sold
creation reach the public eye they sold all the rights of Superman to the
all the rights of Superman to the
all the rights of Superman to the company that would become DC in 1938 for
company that would become DC in 1938 for
company that would become DC in 1938 for just one hundred and thirty dollars
just one hundred and thirty dollars
just one hundred and thirty dollars though both continued to work in the
though both continued to work in the
though both continued to work in the industry they never got the respect they
industry they never got the respect they
industry they never got the respect they deserved in 1975 after a widely
deserved in 1975 after a widely
deserved in 1975 after a widely publicized campaign that shamed DC they
publicized campaign that shamed DC they
publicized campaign that shamed DC they finally got proper accreditation and a
finally got proper accreditation and a
finally got proper accreditation and a pension to match and the proof is that
pension to match and the proof is that
pension to match and the proof is that they are still here and there is big
they are still here and there is big
they are still here and there is big today as they ever were at the very
today as they ever were at the very
today as they ever were at the very beginning do you agree with our picks
beginning do you agree with our picks
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