a single moment can change everything welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re counting down our picks for the top 10
counting down our picks for the top 10
counting down our picks for the top 10 moments in the music industry we got
moments in the music industry we got
moments in the music industry we got something to help you keep MTV at your
something to help you keep MTV at your
something to help you keep MTV at your fingertips it’s the MTV dial position
fingertips it’s the MTV dial position
fingertips it’s the MTV dial position sticker stick it on your stereo dial and
sticker stick it on your stereo dial and
sticker stick it on your stereo dial and it marks the exact spot where our sound
it marks the exact spot where our sound
it marks the exact spot where our sound comes in for this list we’re not taking
comes in for this list we’re not taking
comes in for this list we’re not taking a look at musical performances or
a look at musical performances or
a look at musical performances or infamous moments those deserve lists of
infamous moments those deserve lists of
infamous moments those deserve lists of their own instead we’ve sought out the
their own instead we’ve sought out the
their own instead we’ve sought out the moments that most significantly impacted
moments that most significantly impacted
moments that most significantly impacted the music industry itself these moments
the music industry itself these moments
the music industry itself these moments are the game changers put on a Walkman
are the game changers put on a Walkman
are the game changers put on a Walkman and see the world in a whole new light
and see the world in a whole new light
and see the world in a whole new light number 10 Kelly Clarkson is the first
number 10 Kelly Clarkson is the first
number 10 Kelly Clarkson is the first American Idol the winner of American
American Idol the winner of American
American Idol the winner of American Idol 2002 is Kelly Jackson picture a
Idol 2002 is Kelly Jackson picture a
Idol 2002 is Kelly Jackson picture a time when there were no TV music
time when there were no TV music
time when there were no TV music competitions yes such a time really did
competitions yes such a time really did
competitions yes such a time really did exist in 2002 American Idol took America
exist in 2002 American Idol took America
exist in 2002 American Idol took America by storm first finding a balancing act
by storm first finding a balancing act
by storm first finding a balancing act between tragically funny and genuinely
between tragically funny and genuinely
between tragically funny and genuinely impressive auditions and then blowing
impressive auditions and then blowing
impressive auditions and then blowing America away with amazing performances
America away with amazing performances
America away with amazing performances week after week by seemingly everyday
week after week by seemingly everyday
week after week by seemingly everyday average people
it just takes too
it just takes too the first artist stealer hearts was 20
the first artist stealer hearts was 20
the first artist stealer hearts was 20 year old Kelly Clarkson voted to victory
year old Kelly Clarkson voted to victory
year old Kelly Clarkson voted to victory by fans
by fans
by fans Clarkson became the first American Idol
Clarkson became the first American Idol
Clarkson became the first American Idol finishing off a season that launched a
finishing off a season that launched a
finishing off a season that launched a phenomenon Kelly take a second and just
phenomenon Kelly take a second and just
phenomenon Kelly take a second and just tell us how you feel what’s on your mind
tell us how you feel what’s on your mind
tell us how you feel what’s on your mind right now as you are the American Idol
right now as you are the American Idol
right now as you are the American Idol while it may be off the air now this
while it may be off the air now this
while it may be off the air now this monumental moment gave hopeful singers
monumental moment gave hopeful singers
monumental moment gave hopeful singers somewhat of a shortcut to stardom and
somewhat of a shortcut to stardom and
somewhat of a shortcut to stardom and change the way the International
change the way the International
change the way the International superstars were crafted
seeking a new identity at musical
seeking a new identity at musical direction u2 reinvented themselves for
direction u2 reinvented themselves for
direction u2 reinvented themselves for this two year worldwide tour what they
this two year worldwide tour what they
this two year worldwide tour what they didn’t know was that in changing
didn’t know was that in changing
didn’t know was that in changing themselves they were also changing the
themselves they were also changing the
themselves they were also changing the way touring was done on his
the band wanted to abandon their
the band wanted to abandon their straight-edged image so they got rid of
straight-edged image so they got rid of
straight-edged image so they got rid of their strict stage designs and opted for
their strict stage designs and opted for
their strict stage designs and opted for an elaborate setup designed for sensory
an elaborate setup designed for sensory
an elaborate setup designed for sensory overload
representing the despair television
representing the despair television often seen in dystopian films the stage
often seen in dystopian films the stage
often seen in dystopian films the stage was filled with large screens projecting
was filled with large screens projecting
was filled with large screens projecting sharp cutting close-ups of the band and
sharp cutting close-ups of the band and
sharp cutting close-ups of the band and pre-recorded film footage live broadcast
pre-recorded film footage live broadcast
pre-recorded film footage live broadcast and electronic headlines
it wasn’t just a concert it was a
it wasn’t just a concert it was a multimedia event the effects of which
multimedia event the effects of which
multimedia event the effects of which are still present in live shows today
number eight Paola scandal ah Paola
number eight Paola scandal ah Paola sweet sweet record company mula for
sweet sweet record company mula for
sweet sweet record company mula for spinning a few Tunes nothing wrong with
spinning a few Tunes nothing wrong with
spinning a few Tunes nothing wrong with that except it’s illegal when the payola
that except it’s illegal when the payola
that except it’s illegal when the payola scandal broke in the late 1950s it shook
scandal broke in the late 1950s it shook
scandal broke in the late 1950s it shook the music world and the US Congress held
the music world and the US Congress held
the music world and the US Congress held an in-depth investigation that accused
an in-depth investigation that accused
an in-depth investigation that accused the biggest names of the day including
the biggest names of the day including
the biggest names of the day including DJ Alan Freed and TV host Dick Clark
DJ Alan Freed and TV host Dick Clark
DJ Alan Freed and TV host Dick Clark television radio came along Paola came
television radio came along Paola came
television radio came along Paola came up this jockeys would play records for
up this jockeys would play records for
up this jockeys would play records for pay was well known bigger still was how
pay was well known bigger still was how
pay was well known bigger still was how Paola influenced the music scene with
Paola influenced the music scene with
Paola influenced the music scene with Paola in the background during the early
Paola in the background during the early
Paola in the background during the early careers of rock and roll’s recognized
careers of rock and roll’s recognized
careers of rock and roll’s recognized pioneers it’s impossible to determine
pioneers it’s impossible to determine
pioneers it’s impossible to determine just how much of pop culture was shaped
just how much of pop culture was shaped
just how much of pop culture was shaped by bribes slipped inside a record sleeve
this music video streaming service
this music video streaming service seemingly popped out of nowhere one day
seemingly popped out of nowhere one day
seemingly popped out of nowhere one day the internet was full of grainy low-res
the internet was full of grainy low-res
the internet was full of grainy low-res music videos the next they were all
music videos the next they were all
music videos the next they were all there in glossy glorious high-res some
there in glossy glorious high-res some
there in glossy glorious high-res some coming
coming
coming duh
offering content from Universal Sony
offering content from Universal Sony Music and a collection of smaller labels
Music and a collection of smaller labels
Music and a collection of smaller labels VEVO improved the music experience for
VEVO improved the music experience for
VEVO improved the music experience for all involved while fans were unhappy
all involved while fans were unhappy
all involved while fans were unhappy with the service at first they finally
with the service at first they finally
with the service at first they finally had easy access to high quality videos
had easy access to high quality videos
had easy access to high quality videos meanwhile labels decrease the amount of
meanwhile labels decrease the amount of
meanwhile labels decrease the amount of unlicensed content on the web
vevo also attracted high-end advertisers
vevo also attracted high-end advertisers so more money rolled into the one-stop
so more money rolled into the one-stop
so more money rolled into the one-stop shop helped artists and labels while
shop helped artists and labels while
shop helped artists and labels while managing not to alienate fans a very
managing not to alienate fans a very
managing not to alienate fans a very rare feat in the digital age
number six billboard changes charts to
number six billboard changes charts to actual sales prior to the mid-1990s the
actual sales prior to the mid-1990s the
actual sales prior to the mid-1990s the Billboard charts weren’t necessarily
Billboard charts weren’t necessarily
Billboard charts weren’t necessarily reflective of popular opinion among fans
reflective of popular opinion among fans
reflective of popular opinion among fans it had some sort of semblance of the
it had some sort of semblance of the
it had some sort of semblance of the right idea but changes needed to be made
right idea but changes needed to be made
right idea but changes needed to be made at the time new singles could chart
at the time new singles could chart
at the time new singles could chart based solely on radio airplay in
based solely on radio airplay in
based solely on radio airplay in September of 1995 billboard chainstitch
September of 1995 billboard chainstitch
September of 1995 billboard chainstitch charts to reflect both a singles radio
charts to reflect both a singles radio
charts to reflect both a singles radio airplay and sales a combo that better
airplay and sales a combo that better
airplay and sales a combo that better reflected the songs popularity combining
reflected the songs popularity combining
reflected the songs popularity combining these factors reduced label influence
these factors reduced label influence
these factors reduced label influence and placed more power in the hands of
and placed more power in the hands of
and placed more power in the hands of fans a few years later billboard again
fans a few years later billboard again
fans a few years later billboard again restructured its formula to allow songs
restructured its formula to allow songs
restructured its formula to allow songs that weren’t commercially released
that weren’t commercially released
that weren’t commercially released singles again hoping little-known songs
singles again hoping little-known songs
singles again hoping little-known songs get a foothold number 5 the release of
get a foothold number 5 the release of
get a foothold number 5 the release of Napster the real Shawn Parker may or may
Napster the real Shawn Parker may or may
Napster the real Shawn Parker may or may not have had the good looks and suave
not have had the good looks and suave
not have had the good looks and suave charm of Justin Timberlake I found it
charm of Justin Timberlake I found it
charm of Justin Timberlake I found it Napster but what we do know is that in
Napster but what we do know is that in
Napster but what we do know is that in 1999 at the age of 19 he and co-founder
1999 at the age of 19 he and co-founder
1999 at the age of 19 he and co-founder Shaun and John Fanning shook the
Shaun and John Fanning shook the
Shaun and John Fanning shook the foundations of the music industry with
foundations of the music industry with
foundations of the music industry with Napster the first groundbreaking audio
Napster the first groundbreaking audio
Napster the first groundbreaking audio peer-to-peer file-sharing service
peer-to-peer file-sharing service
peer-to-peer file-sharing service Napster let users share their mp3 files
Napster let users share their mp3 files
Napster let users share their mp3 files with others for free
with others for free
with others for free it just seemed from every and every way
it just seemed from every and every way
it just seemed from every and every way it seemed like a better system all of a
it seemed like a better system all of a
it seemed like a better system all of a sudden the music game was online whether
sudden the music game was online whether
sudden the music game was online whether the industry wanted it or not
the industry wanted it or not
the industry wanted it or not Parker the face that launched a thousand
Parker the face that launched a thousand
Parker the face that launched a thousand lawsuits had to defend Napster against
lawsuits had to defend Napster against
lawsuits had to defend Napster against Recording Industry Association of
Recording Industry Association of
Recording Industry Association of America every major label and of course
America every major label and of course
America every major label and of course Metallica
war was waged but Napster’s damage was
war was waged but Napster’s damage was already done music was now online there
already done music was now online there
already done music was now online there wasn’t a whole lot I can do about it
wasn’t a whole lot I can do about it
wasn’t a whole lot I can do about it it’s sort of it sort of was what it was
it’s sort of it sort of was what it was
it’s sort of it sort of was what it was the company needed to make a clean break
the company needed to make a clean break
the company needed to make a clean break from its past and trying to move forward
from its past and trying to move forward
from its past and trying to move forward um and so I sort of realized that that
um and so I sort of realized that that
um and so I sort of realized that that was the N number for Apple introduces
was the N number for Apple introduces
was the N number for Apple introduces iTunes you agree that Apple may charge
iTunes you agree that Apple may charge
iTunes you agree that Apple may charge your credit card or PayPal account for
your credit card or PayPal account for
your credit card or PayPal account for any products purchased in the iTunes
any products purchased in the iTunes
any products purchased in the iTunes Store can somebody please explain to me
Store can somebody please explain to me
Store can somebody please explain to me what is going on for every action there
what is going on for every action there
what is going on for every action there is an equal and opposite reaction for
is an equal and opposite reaction for
is an equal and opposite reaction for Sean Parker’s Napster there was Apple’s
Sean Parker’s Napster there was Apple’s
Sean Parker’s Napster there was Apple’s iTunes rooted in 1998 Sound Jam MP Apple
iTunes rooted in 1998 Sound Jam MP Apple
iTunes rooted in 1998 Sound Jam MP Apple purchased the service in 2000 modified
purchased the service in 2000 modified
purchased the service in 2000 modified its coding and released it to the public
its coding and released it to the public
its coding and released it to the public a year later iTunes met music fans
a year later iTunes met music fans
a year later iTunes met music fans online moving purchasing power to the
online moving purchasing power to the
online moving purchasing power to the internet it was the internet’s
internet it was the internet’s
internet it was the internet’s counteractive measure against
counteractive measure against
counteractive measure against peer-to-peer sites like Napster
peer-to-peer sites like Napster
peer-to-peer sites like Napster servicing listeners who had moved on
servicing listeners who had moved on
servicing listeners who had moved on from CDs to mp3 players with an online
from CDs to mp3 players with an online
from CDs to mp3 players with an online presence the industry cut down on
presence the industry cut down on
presence the industry cut down on illegal downloads and also offered new
illegal downloads and also offered new
illegal downloads and also offered new options like the ability to purchase
options like the ability to purchase
options like the ability to purchase individual songs that were not singles
individual songs that were not singles
individual songs that were not singles and soon the purchasing of music videos
and soon the purchasing of music videos
and soon the purchasing of music videos pitted against illegal downloads iTunes
pitted against illegal downloads iTunes
pitted against illegal downloads iTunes helped save the industry from collapse
helped save the industry from collapse
helped save the industry from collapse number three the Walkman the Sony
number three the Walkman the Sony
number three the Walkman the Sony Walkman the wound hasn’t been the same
Walkman the wound hasn’t been the same
Walkman the wound hasn’t been the same since the story goes like this
since the story goes like this
since the story goes like this a co-founder of a major consumers
a co-founder of a major consumers
a co-founder of a major consumers electronics company let’s call it Sony
electronics company let’s call it Sony
electronics company let’s call it Sony and let’s call him
and let’s call him
and let’s call him Masaru Ibuka wanted a way to listen to
Masaru Ibuka wanted a way to listen to
Masaru Ibuka wanted a way to listen to operas on long trans-pacific flights he
operas on long trans-pacific flights he
operas on long trans-pacific flights he talks about it with one of his audio
talks about it with one of his audio
talks about it with one of his audio engineers nobatoshi Kihara and one year
engineers nobatoshi Kihara and one year
engineers nobatoshi Kihara and one year later in 1979 the world has its first
later in 1979 the world has its first
later in 1979 the world has its first Walkman a brand name turned generic
Walkman a brand name turned generic
Walkman a brand name turned generic trademark the Walkman was originally a
trademark the Walkman was originally a
trademark the Walkman was originally a portable audio cassette tape player
portable audio cassette tape player
portable audio cassette tape player marketed to the public accurately as a
marketed to the public accurately as a
marketed to the public accurately as a new way to listen to music on the go
portable and easy to store it changed
portable and easy to store it changed music as it let listeners enjoy their
music as it let listeners enjoy their
music as it let listeners enjoy their favorite songs anywhere they went never
favorite songs anywhere they went never
favorite songs anywhere they went never has so much genius
has so much genius
has so much genius been coached in his so little space
been coached in his so little space
been coached in his so little space number two the launch of mtv video
number two the launch of mtv video
number two the launch of mtv video killed the radio star the Buggles hit
killed the radio star the Buggles hit
killed the radio star the Buggles hit was the first music video shown when MTV
was the first music video shown when MTV
was the first music video shown when MTV launched on August 1st 1981 but was it
launched on August 1st 1981 but was it
launched on August 1st 1981 but was it true while MTV did derail the careers of
true while MTV did derail the careers of
true while MTV did derail the careers of some and rocketed more visually friendly
some and rocketed more visually friendly
some and rocketed more visually friendly artists into superstardom the idea of a
artists into superstardom the idea of a
artists into superstardom the idea of a music video wasn’t new
music video wasn’t new
music video wasn’t new but around-the-clock coverage was MTV
but around-the-clock coverage was MTV
but around-the-clock coverage was MTV works like a radio station providing 24
works like a radio station providing 24
works like a radio station providing 24 hours of music and personality through
hours of music and personality through
hours of music and personality through its VJs or video jockeys suddenly MTV
its VJs or video jockeys suddenly MTV
its VJs or video jockeys suddenly MTV not the radio became the new hub for
not the radio became the new hub for
not the radio became the new hub for everything music and almost immediately
everything music and almost immediately
everything music and almost immediately sales reflected MTV’s playlists will be
sales reflected MTV’s playlists will be
sales reflected MTV’s playlists will be doing for TV
doing for TV
doing for TV what fm did for radio now visuals were
what fm did for radio now visuals were
what fm did for radio now visuals were just as important as the music itself
just as important as the music itself
just as important as the music itself just take a look at MJ’s 1.5 million
just take a look at MJ’s 1.5 million
just take a look at MJ’s 1.5 million dollar bestseller thriller we can all
dollar bestseller thriller we can all
dollar bestseller thriller we can all thank MTV for that
before we reveal our number one pick
before we reveal our number one pick here are a few honorable mentions
celebrating 10 years of the compact disc
celebrating 10 years of the compact disc from the people who invented Sony
from the people who invented Sony
from the people who invented Sony somewhere there’s music
somewhere there’s music
somewhere there’s music Cuffy the tune somewhere there’s ever
Cuffy the tune somewhere there’s ever
Cuffy the tune somewhere there’s ever haha number one the phonograph is
haha number one the phonograph is
haha number one the phonograph is invented can you imagine a world where
invented can you imagine a world where
invented can you imagine a world where if you wanted to listen to music the
if you wanted to listen to music the
if you wanted to listen to music the only way was to catch it live no iPods
only way was to catch it live no iPods
only way was to catch it live no iPods no Spotify no radios no CD or cassette
no Spotify no radios no CD or cassette
no Spotify no radios no CD or cassette players no boom boxes no nothing just
players no boom boxes no nothing just
players no boom boxes no nothing just your neighbors singing in the shower
your neighbors singing in the shower
your neighbors singing in the shower that world existed but not after Thomas
that world existed but not after Thomas
that world existed but not after Thomas Edison you know the lightbulb guy
Edison you know the lightbulb guy
Edison you know the lightbulb guy invented the phonograph in 1877 the
invented the phonograph in 1877 the
invented the phonograph in 1877 the phonograph wasn’t the first device to
phonograph wasn’t the first device to
phonograph wasn’t the first device to record audio it was the first effective
record audio it was the first effective
record audio it was the first effective one and the only one that could
one and the only one that could
one and the only one that could reproduce recorded audio it gave artists
reproduce recorded audio it gave artists
reproduce recorded audio it gave artists the ability to record thanks the ability
the ability to record thanks the ability
the ability to record thanks the ability to listen and most importantly it gave
to listen and most importantly it gave
to listen and most importantly it gave music accessibility in every way the
music accessibility in every way the
music accessibility in every way the phonograph redefined music and
phonograph redefined music and
phonograph redefined music and essentially started the industry
so do you agree with our list what
so do you agree with our list what moment do you think most impacted the
moment do you think most impacted the
moment do you think most impacted the music industry we’ll be right back to
music industry we’ll be right back to
music industry we’ll be right back to introduce the other VJs and the other
introduce the other VJs and the other
introduce the other VJs and the other folks who are going to be with us on MTV
folks who are going to be with us on MTV
folks who are going to be with us on MTV for more fascinating top tens published
for more fascinating top tens published
for more fascinating top tens published daily be sure to subscribe to
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watchmojo.com there are certainly no
watchmojo.com there are certainly no losers tonight
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