sometimes all it takes to make a movie successful is great advertising can’t
successful is great advertising can’t
successful is great advertising can’t believe we’re paying it see something we
believe we’re paying it see something we
believe we’re paying it see something we get on TV for free welcome to
get on TV for free welcome to
get on TV for free welcome to watchmojo.com and today we’re counting
watchmojo.com and today we’re counting
watchmojo.com and today we’re counting down our picks for the top ten
down our picks for the top ten
down our picks for the top ten innovative movie marketing campaigns
innovative movie marketing campaigns
innovative movie marketing campaigns unbelievable no I know why everybody
unbelievable no I know why everybody
unbelievable no I know why everybody wants a piece of here
wants a piece of here
wants a piece of here for this list we’re looking at those
for this list we’re looking at those
for this list we’re looking at those movie ads and ad campaigns that went
movie ads and ad campaigns that went
movie ads and ad campaigns that went above and beyond to create intense buzz
above and beyond to create intense buzz
above and beyond to create intense buzz and media speculation for their
and media speculation for their
and media speculation for their respective movies it goes as staggering
respective movies it goes as staggering
respective movies it goes as staggering is the whole North Korea debacle
is the whole North Korea debacle
is the whole North Korea debacle surrounding the interview was it will
surrounding the interview was it will
surrounding the interview was it will not be on the list we are same same same
not be on the list we are same same same
not be on the list we are same same same same but different as it was never
same but different as it was never
same but different as it was never intended as a marketing strategy the act
intended as a marketing strategy the act
intended as a marketing strategy the act of making and screening such a movie
of making and screening such a movie
of making and screening such a movie that portrays an attack on our top
that portrays an attack on our top
that portrays an attack on our top leadership is the most wanton act of
leadership is the most wanton act of
leadership is the most wanton act of terror and act of war and it’s
terror and act of war and it’s
terror and act of war and it’s absolutely intolerable number 10 Toy
absolutely intolerable number 10 Toy
absolutely intolerable number 10 Toy Story 3 I know to come to this fall
Story 3 I know to come to this fall
Story 3 I know to come to this fall everyone oh as the first film in this
everyone oh as the first film in this
everyone oh as the first film in this beloved franchise had been released 15
beloved franchise had been released 15
beloved franchise had been released 15 years earlier the marketing team for Toy
years earlier the marketing team for Toy
years earlier the marketing team for Toy Story 3 had the genius idea of targeting
Story 3 had the genius idea of targeting
Story 3 had the genius idea of targeting the third installment at college-aged
the third installment at college-aged
the third installment at college-aged men and women who had been fans of the
men and women who had been fans of the
men and women who had been fans of the 1995 hit when they were children
Pixar did this by releasing a fake lot
Pixar did this by releasing a fake lot so hug and bear commercial complete with
so hug and bear commercial complete with
so hug and bear commercial complete with cheesy song distorted sound and crappy
cheesy song distorted sound and crappy
cheesy song distorted sound and crappy video quality to give it the effect of
video quality to give it the effect of
video quality to give it the effect of an old 1980s VHS recording
there if that didn’t get the nostalgia
there if that didn’t get the nostalgia flowing enough Pizza Planet job Flyers
flowing enough Pizza Planet job Flyers
flowing enough Pizza Planet job Flyers were also posted across school campuses
were also posted across school campuses
were also posted across school campuses with the attached URL sending visitors
with the attached URL sending visitors
with the attached URL sending visitors to an info page about the movie
to an info page about the movie
to an info page about the movie screening these little dudes are from a
screening these little dudes are from a
screening these little dudes are from a strange alien world Pizza Planet number
strange alien world Pizza Planet number
strange alien world Pizza Planet number nine the ring too
the ring too wasn’t an enormous success
the ring too wasn’t an enormous success as it only made 161 million dollars on a
as it only made 161 million dollars on a
as it only made 161 million dollars on a 50 million dollar budget in order to
50 million dollar budget in order to
50 million dollar budget in order to boost DVD sales the marketing team took
boost DVD sales the marketing team took
boost DVD sales the marketing team took the ingenious approach of using the
the ingenious approach of using the
the ingenious approach of using the movies own signature scare against its
movies own signature scare against its
movies own signature scare against its fans oh it’s kind of late honey
don’t you think you should sleep I never
don’t you think you should sleep I never sleep seven days left calm was set up
sleep seven days left calm was set up
sleep seven days left calm was set up and pranksters were encouraged to enter
and pranksters were encouraged to enter
and pranksters were encouraged to enter the email and phone number of a friend
the email and phone number of a friend
the email and phone number of a friend that friend would then be sent a link to
that friend would then be sent a link to
that friend would then be sent a link to the trailer and as it’s playing their
the trailer and as it’s playing their
the trailer and as it’s playing their phone would ring as you can imagine when
phone would ring as you can imagine when
phone would ring as you can imagine when they answer it they’re met with the
they answer it they’re met with the
they answer it they’re met with the movies creepy seven days warning however
movies creepy seven days warning however
movies creepy seven days warning however it turns out the marketing was scarier
it turns out the marketing was scarier
it turns out the marketing was scarier than the movie itself
number eight
number eight inception it’s never just a dream is it
inception it’s never just a dream is it
inception it’s never just a dream is it inception was shrouded in secrecy before
inception was shrouded in secrecy before
inception was shrouded in secrecy before its release which is always great to get
its release which is always great to get
its release which is always great to get the ball rolling on speculation your
the ball rolling on speculation your
the ball rolling on speculation your dream I need you to draw security away
dream I need you to draw security away
dream I need you to draw security away from the complex you understand the
from the complex you understand the
from the complex you understand the movies website featured only a spinning
movies website featured only a spinning
movies website featured only a spinning top for four months before visitors were
top for four months before visitors were
top for four months before visitors were granted access to the mindcrime online
granted access to the mindcrime online
granted access to the mindcrime online game which when completed gave them
game which when completed gave them
game which when completed gave them access to the movies poster another
access to the movies poster another
access to the movies poster another piece of impressive advertising was a
piece of impressive advertising was a
piece of impressive advertising was a giveaway where t-shirts featuring a QR
giveaway where t-shirts featuring a QR
giveaway where t-shirts featuring a QR code were handed out and that code would
code were handed out and that code would
code were handed out and that code would send users to an instruction manual for
send users to an instruction manual for
send users to an instruction manual for the briefcase used in the film to build
the briefcase used in the film to build
the briefcase used in the film to build the dream space also a book filled with
the dream space also a book filled with
the dream space also a book filled with strange images and text was sent to
strange images and text was sent to
strange images and text was sent to Wired magazine a video game and weird
Wired magazine a video game and weird
Wired magazine a video game and weird cryptic ramblings sign us up
cryptic ramblings sign us up
cryptic ramblings sign us up listen if you’re going to perform
listen if you’re going to perform
listen if you’re going to perform inception you need imagination number 7
inception you need imagination number 7
inception you need imagination number 7 Chronicle
up here I can’t hear you Chronicle
up here I can’t hear you Chronicle follows The Adventures of an abused
follows The Adventures of an abused
follows The Adventures of an abused teenager who gained superhuman powers
teenager who gained superhuman powers
teenager who gained superhuman powers including the ability to fly hello boys
including the ability to fly hello boys
including the ability to fly hello boys what ha ha no wait alright but for such
what ha ha no wait alright but for such
what ha ha no wait alright but for such a small movie its budget being only
a small movie its budget being only
a small movie its budget being only twelve million dollars it had an
twelve million dollars it had an
twelve million dollars it had an ambitious and daring marketing strategy
ambitious and daring marketing strategy
ambitious and daring marketing strategy human-shaped remote-controlled planes
human-shaped remote-controlled planes
human-shaped remote-controlled planes were flown over New York giving the
were flown over New York giving the
were flown over New York giving the wondrous impression of three individuals
wondrous impression of three individuals
wondrous impression of three individuals flying through the air above the city it
flying through the air above the city it
flying through the air above the city it actually fooled hundreds of New Yorkers
actually fooled hundreds of New Yorkers
actually fooled hundreds of New Yorkers before Fox confessed that they were
before Fox confessed that they were
before Fox confessed that they were behind the stunt
even if it scared some people this
even if it scared some people this campaign helped spread the word for the
campaign helped spread the word for the
campaign helped spread the word for the movie leading it to gross over ten times
movie leading it to gross over ten times
movie leading it to gross over ten times its budget oh yeah
its budget oh yeah
its budget oh yeah I’ve got to get to number six Paranormal
I’ve got to get to number six Paranormal
I’ve got to get to number six Paranormal Activity I just at least fallen
Activity I just at least fallen
Activity I just at least fallen breathing the minds behind the ads for
breathing the minds behind the ads for
breathing the minds behind the ads for Paranormal Activity took an experimental
Paranormal Activity took an experimental
Paranormal Activity took an experimental selling strategy before the film became
selling strategy before the film became
selling strategy before the film became a huge success it was only shown in
a huge success it was only shown in
a huge success it was only shown in select cities while folks in other
select cities while folks in other
select cities while folks in other locations waited with bated breath after
locations waited with bated breath after
locations waited with bated breath after only being shown the trailer are you
only being shown the trailer are you
only being shown the trailer are you talking about feeling really breathing
talking about feeling really breathing
talking about feeling really breathing on me soon an eventful page was set up
on me soon an eventful page was set up
on me soon an eventful page was set up for the film and fans were asked to
for the film and fans were asked to
for the film and fans were asked to demand the movie in their town and sign
demand the movie in their town and sign
demand the movie in their town and sign a form on the site as a result the city
a form on the site as a result the city
a form on the site as a result the city with the most signatures would become
with the most signatures would become
with the most signatures would become the next location for a screening you
the next location for a screening you
the next location for a screening you promised me you were going to look at me
promised me you were going to look at me
promised me you were going to look at me like that you promised me that stuff no
like that you promised me that stuff no
like that you promised me that stuff no I promised you I wasn’t gonna buy a week
I promised you I wasn’t gonna buy a week
I promised you I wasn’t gonna buy a week Oh risky right it worked so well that
Oh risky right it worked so well that
Oh risky right it worked so well that after reaching 1 million signatures the
after reaching 1 million signatures the
after reaching 1 million signatures the film was released nationwide two huge
film was released nationwide two huge
film was released nationwide two huge success making 193 million dollars on a
success making 193 million dollars on a
success making 193 million dollars on a fifteen thousand dollar budget
fifteen thousand dollar budget
fifteen thousand dollar budget pinku pay okay now number five
pinku pay okay now number five
pinku pay okay now number five Cloverfield
this is a terrible thing okay similar to
this is a terrible thing okay similar to Inception Cloverfield was steeped in
Inception Cloverfield was steeped in
Inception Cloverfield was steeped in secrecy before its release the
secrecy before its release the
secrecy before its release the mysterious teaser was attached to
mysterious teaser was attached to
mysterious teaser was attached to transformers but never revealed the
transformers but never revealed the
transformers but never revealed the film’s title and showed only brief
film’s title and showed only brief
film’s title and showed only brief glimpses of action including the
glimpses of action including the
glimpses of action including the captivating sight of the Statue of
captivating sight of the Statue of
captivating sight of the Statue of Liberty’s decapitated head in the titles
Liberty’s decapitated head in the titles
Liberty’s decapitated head in the titles place only the release date of one 1808
place only the release date of one 1808
place only the release date of one 1808 was shown throwing everyone into a
was shown throwing everyone into a
was shown throwing everyone into a speculative frenzy with many taking to
speculative frenzy with many taking to
speculative frenzy with many taking to online forums it’s gonna be the best
online forums it’s gonna be the best
online forums it’s gonna be the best night ever
night ever
night ever MySpace pages were created for every
MySpace pages were created for every
MySpace pages were created for every character in the film ever listens to me
character in the film ever listens to me
character in the film ever listens to me ever and no person listening hey it was
ever and no person listening hey it was
ever and no person listening hey it was 2008 and the slusho beverage from the
2008 and the slusho beverage from the
2008 and the slusho beverage from the movie was even used as a red herring in
movie was even used as a red herring in
movie was even used as a red herring in the marketing campaign this elusive type
the marketing campaign this elusive type
the marketing campaign this elusive type of strategy would again be utilized
of strategy would again be utilized
of strategy would again be utilized three years later for another JJ Abrams
three years later for another JJ Abrams
three years later for another JJ Abrams production super 8 2 equal e thrilling
production super 8 2 equal e thrilling
production super 8 2 equal e thrilling and unexpected results bad things happen
and unexpected results bad things happen
and unexpected results bad things happen but you can still have number 4 I’m
but you can still have number 4 I’m
but you can still have number 4 I’m still here
the mockumentary I’m still here confused
the mockumentary I’m still here confused many a moviegoer by blurring the line
many a moviegoer by blurring the line
many a moviegoer by blurring the line between truth and fiction I gotta really
between truth and fiction I gotta really
between truth and fiction I gotta really know
the film follows a Joaquin Phoenix esque
the film follows a Joaquin Phoenix esque character as he quits acting to begin a
character as he quits acting to begin a
character as he quits acting to begin a hip-hop career obviously a great success
hip-hop career obviously a great success
hip-hop career obviously a great success in music and what I wanted it to be
in music and what I wanted it to be
in music and what I wanted it to be something young money up do young money
something young money up do young money
something young money up do young money took to do this although it’s a great
took to do this although it’s a great
took to do this although it’s a great story it’s tie-in marketing campaign was
story it’s tie-in marketing campaign was
story it’s tie-in marketing campaign was what caught our attention throughout the
what caught our attention throughout the
what caught our attention throughout the press junket Phoenix appeared with Bed
press junket Phoenix appeared with Bed
press junket Phoenix appeared with Bed Head and a bushy beard staying
Head and a bushy beard staying
Head and a bushy beard staying completely in character which even led
completely in character which even led
completely in character which even led to a terribly awkward interview with
to a terribly awkward interview with
to a terribly awkward interview with David Letterman you look different than
David Letterman you look different than
David Letterman you look different than I remember it
I remember it
I remember it you’ve got a nice beard going and oh
you’ve got a nice beard going and oh
you’ve got a nice beard going and oh yeah then how was that the beard in male
yeah then how was that the beard in male
yeah then how was that the beard in male people actually began to suspect that
people actually began to suspect that
people actually began to suspect that Phoenix was actually interested in hip
Phoenix was actually interested in hip
Phoenix was actually interested in hip hop and worried for his future but that
hop and worried for his future but that
hop and worried for his future but that was before it was all revealed to be an
was before it was all revealed to be an
was before it was all revealed to be an elaborate hoax
elaborate hoax
elaborate hoax phew
number three The Simpsons Movie
number three The Simpsons Movie everybody in this theater is a giant
everybody in this theater is a giant
everybody in this theater is a giant sucker
sucker
sucker especially you it’s safe to say that the
especially you it’s safe to say that the
especially you it’s safe to say that the Simpsons movie didn’t need to go all out
Simpsons movie didn’t need to go all out
Simpsons movie didn’t need to go all out in terms of marketing but that didn’t
in terms of marketing but that didn’t
in terms of marketing but that didn’t stop the studio from spending ten
stop the studio from spending ten
stop the studio from spending ten million dollars to briefly immerse fans
million dollars to briefly immerse fans
million dollars to briefly immerse fans in one of their favorite locations next
in one of their favorite locations next
in one of their favorite locations next a quickie mug now here’s the tricky part
a quickie mug now here’s the tricky part
a quickie mug now here’s the tricky part whoa won’t Lord I’m with 711s across the
whoa won’t Lord I’m with 711s across the
whoa won’t Lord I’m with 711s across the country were made over into kwik-e-mart
country were made over into kwik-e-mart
country were made over into kwik-e-mart complete with fictional brands like buzz
complete with fictional brands like buzz
complete with fictional brands like buzz Cola and squishies for Simpsons lovers
Cola and squishies for Simpsons lovers
Cola and squishies for Simpsons lovers who have always wanted a taste of
who have always wanted a taste of
who have always wanted a taste of Springfield now where we are we’re in
Springfield now where we are we’re in
Springfield now where we are we’re in Burbank and where it used to be a
Burbank and where it used to be a
Burbank and where it used to be a 7-eleven now most people that drove past
7-eleven now most people that drove past
7-eleven now most people that drove past here said oh yeah this was a 7-eleven
here said oh yeah this was a 7-eleven
here said oh yeah this was a 7-eleven not anymore
not anymore
not anymore it’s a quicky Mart now they have
it’s a quicky Mart now they have
it’s a quicky Mart now they have transformed 12 7-elevens around the
transformed 12 7-elevens around the
transformed 12 7-elevens around the country into quicky Mart Homer even
country into quicky Mart Homer even
country into quicky Mart Homer even appeared before the Tonight Show with
appeared before the Tonight Show with
appeared before the Tonight Show with Jay Leno to deliver a monologue filled
Jay Leno to deliver a monologue filled
Jay Leno to deliver a monologue filled with pop-culture references
with pop-culture references
with pop-culture references cringe-worthy humor and an animated Leno
cringe-worthy humor and an animated Leno
cringe-worthy humor and an animated Leno as a result the film really brought in
as a result the film really brought in
as a result the film really brought in the dopes please get rid of that pig oh
the dopes please get rid of that pig oh
the dopes please get rid of that pig oh you’re gonna love him nokey does an
you’re gonna love him nokey does an
you’re gonna love him nokey does an impression of you
number 2 ex machina do you have a name
number 2 ex machina do you have a name yes
yes
yes Ava
Ava
Ava I’m pleased to meet you Ava I’m pleased
I’m pleased to meet you Ava I’m pleased
I’m pleased to meet you Ava I’m pleased to meet you too
to meet you too
to meet you too ex machina follows a young man who
ex machina follows a young man who
ex machina follows a young man who begins a personal bond with an
begins a personal bond with an
begins a personal bond with an attractive and highly intelligent
attractive and highly intelligent
attractive and highly intelligent Android he never walked outside I’ve
Android he never walked outside I’ve
Android he never walked outside I’ve never been outside the room I’m in man
never been outside the room I’m in man
never been outside the room I’m in man in keeping with the movies reflections
in keeping with the movies reflections
in keeping with the movies reflections on our relationship with technology a
on our relationship with technology a
on our relationship with technology a tinder profile for Ava the movies
tinder profile for Ava the movies
tinder profile for Ava the movies Android was created hello Brock I’d like
Android was created hello Brock I’d like
Android was created hello Brock I’d like to get to know you may I ask you a few
to get to know you may I ask you a few
to get to know you may I ask you a few questions
questions
questions absolutely have you ever been in love at
absolutely have you ever been in love at
absolutely have you ever been in love at the South by Southwest festival where
the South by Southwest festival where
the South by Southwest festival where the film was screened for younger
the film was screened for younger
the film was screened for younger audiences specific users were matched
audiences specific users were matched
audiences specific users were matched with Ava on the app a piece of text
with Ava on the app a piece of text
with Ava on the app a piece of text accompanied her profile which led
accompanied her profile which led
accompanied her profile which led readers to the movies Instagram handle
readers to the movies Instagram handle
readers to the movies Instagram handle oh my god Scott I can’t wait for the
oh my god Scott I can’t wait for the
oh my god Scott I can’t wait for the honeymoon me either
honeymoon me either
honeymoon me either it was not only a fantastically original
it was not only a fantastically original
it was not only a fantastically original strategy but it also nicely complemented
strategy but it also nicely complemented
strategy but it also nicely complemented the movie and its ambitious ideas are
the movie and its ambitious ideas are
the movie and its ambitious ideas are you attracted to me what are you
you attracted to me what are you
you attracted to me what are you attracted to me it gives me indication
attracted to me it gives me indication
attracted to me it gives me indication it’s long before we unveil our number
it’s long before we unveil our number
it’s long before we unveil our number one pick here are some honorable
one pick here are some honorable
one pick here are some honorable mentions
mentions
mentions greetings munchkins did you like that
greetings munchkins did you like that
greetings munchkins did you like that dose of green band goodness hankering
dose of green band goodness hankering
dose of green band goodness hankering for a little more action some Baker
for a little more action some Baker
for a little more action some Baker curse words maybe check out Deadpool
curse words maybe check out Deadpool
curse words maybe check out Deadpool website com for my red band trailer
was hoping I could grab a piece of
was hoping I could grab a piece of technology just for a few days I’m gonna
technology just for a few days I’m gonna
technology just for a few days I’m gonna return it they needed to save the world
return it they needed to save the world
return it they needed to save the world you know how that is
you know how that is
you know how that is oh because he gave us fire our first
oh because he gave us fire our first
oh because he gave us fire our first true piece of technology fire
true piece of technology fire
true piece of technology fire now with the AMC Lowe’s Lincoln square
now with the AMC Lowe’s Lincoln square
now with the AMC Lowe’s Lincoln square 13 by wearing the oculus rift
13 by wearing the oculus rift
13 by wearing the oculus rift development kit to headset the
development kit to headset the
development kit to headset the experience gives audiences of virtual
experience gives audiences of virtual
experience gives audiences of virtual zero-gravity tour of the endurance
zero-gravity tour of the endurance
zero-gravity tour of the endurance spacecraft featured in the film my
spacecraft featured in the film my
spacecraft featured in the film my believers I need your help we have to
believers I need your help we have to
believers I need your help we have to figure this out it’s got to be what the
figure this out it’s got to be what the
figure this out it’s got to be what the men in black suits want us to do number
men in black suits want us to do number
men in black suits want us to do number one the Blair Witch Project scared to
one the Blair Witch Project scared to
one the Blair Witch Project scared to close my eyes scared to open them while
close my eyes scared to open them while
close my eyes scared to open them while debates continue to rage regarding the
debates continue to rage regarding the
debates continue to rage regarding the film’s quality there is no denying the
film’s quality there is no denying the
film’s quality there is no denying the sheer impact that the Blair Witch
sheer impact that the Blair Witch
sheer impact that the Blair Witch project’s marketing had on the world
project’s marketing had on the world
project’s marketing had on the world there’s no one here to help you that’s
there’s no one here to help you that’s
there’s no one here to help you that’s your motivation that’s your motivation
your motivation that’s your motivation
your motivation that’s your motivation the film follows three teenagers as they
the film follows three teenagers as they
the film follows three teenagers as they get lost in the woods while filming a
get lost in the woods while filming a
get lost in the woods while filming a movie and are terrorized by an unseen
movie and are terrorized by an unseen
movie and are terrorized by an unseen threat so damn deep in the woods and
threat so damn deep in the woods and
threat so damn deep in the woods and people are gonna try and and come out
people are gonna try and and come out
people are gonna try and and come out here and mess with us then they gotta
here and mess with us then they gotta
here and mess with us then they gotta have something wrong with them and I’m
have something wrong with them and I’m
have something wrong with them and I’m not gonna play with that the flicks
not gonna play with that the flicks
not gonna play with that the flicks found-footage concept was a unique idea
found-footage concept was a unique idea
found-footage concept was a unique idea and as such the movie was marketed as
and as such the movie was marketed as
and as such the movie was marketed as real footage that was found in the woods
real footage that was found in the woods
real footage that was found in the woods the website featured fake police reports
the website featured fake police reports
the website featured fake police reports and fliers were distributed asking for
and fliers were distributed asking for
and fliers were distributed asking for information on the missing students the
information on the missing students the
information on the missing students the campaigns authenticity was widely
campaigns authenticity was widely
campaigns authenticity was widely debated online but even so it helped the
debated online but even so it helped the
debated online but even so it helped the movie grossed 248 million dollars on a
movie grossed 248 million dollars on a
movie grossed 248 million dollars on a measly sixty thousand dollar budget
measly sixty thousand dollar budget
measly sixty thousand dollar budget Josh Josh where are you tell me what you
Josh Josh where are you tell me what you
Josh Josh where are you tell me what you are
do you agree with our list and one of
do you agree with our list and one of those things where the more we learned
those things where the more we learned
those things where the more we learned about the crazier and crazier we found
about the crazier and crazier we found
about the crazier and crazier we found it to be what marketing strategy do you
it to be what marketing strategy do you
it to be what marketing strategy do you fondly remember for more ingenious top
fondly remember for more ingenious top
fondly remember for more ingenious top 10s published every day be sure to
10s published every day be sure to
10s published every day be sure to subscribe to watchmojo.com I haven’t
subscribe to watchmojo.com I haven’t
subscribe to watchmojo.com I haven’t seen the movie haven’t seen the film yet
seen the movie haven’t seen the film yet
seen the movie haven’t seen the film yet yeah what a surprise
”
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