since 1966 vans has come a long way hi I’m Veronica watchmojo.com and today
hi I’m Veronica watchmojo.com and today
hi I’m Veronica watchmojo.com and today we’re learning more about the famous
we’re learning more about the famous
we’re learning more about the famous skate where brand from the co-founders
skate where brand from the co-founders
skate where brand from the co-founders son himself Steve Van Doren can you
son himself Steve Van Doren can you
son himself Steve Van Doren can you start by giving us a brief history of
start by giving us a brief history of
start by giving us a brief history of vans
vans
vans my dad was in Boston moved in California
my dad was in Boston moved in California
my dad was in Boston moved in California had a dream about making his own shoes
had a dream about making his own shoes
had a dream about making his own shoes we started in Southern California and
we started in Southern California and
we started in Southern California and had our own factory we actually made
had our own factory we actually made
had our own factory we actually made shoes in the United States for about 30
shoes in the United States for about 30
shoes in the United States for about 30 years and then we moved all of our
years and then we moved all of our
years and then we moved all of our factories offshore the early days of
factories offshore the early days of
factories offshore the early days of vans when customers would come in they
vans when customers would come in they
vans when customers would come in they would communicate I want that shoe in a
would communicate I want that shoe in a
would communicate I want that shoe in a blue or a yellow and my dad would show
blue or a yellow and my dad would show
blue or a yellow and my dad would show the lady let’s say yellow she goes oh I
the lady let’s say yellow she goes oh I
the lady let’s say yellow she goes oh I want a brighter yellow my dad’s come on
want a brighter yellow my dad’s come on
want a brighter yellow my dad’s come on she sees a manufacturer my dad finally
she sees a manufacturer my dad finally
she sees a manufacturer my dad finally decided the very first day vans was open
decided the very first day vans was open
decided the very first day vans was open that we would do custom-made shoes he
that we would do custom-made shoes he
that we would do custom-made shoes he says ladies if you go down to the fabric
says ladies if you go down to the fabric
says ladies if you go down to the fabric store get 1/3 of a yard of material
store get 1/3 of a yard of material
store get 1/3 of a yard of material whatever color shade you want bring it
whatever color shade you want bring it
whatever color shade you want bring it back I’ll make the shoes for you and we
back I’ll make the shoes for you and we
back I’ll make the shoes for you and we being a brand-new company couldn’t
being a brand-new company couldn’t
being a brand-new company couldn’t afford to advertise so the only way to
afford to advertise so the only way to
afford to advertise so the only way to advertise was to tell customers about
advertise was to tell customers about
advertise was to tell customers about what we could do we would make wides or
what we could do we would make wides or
what we could do we would make wides or narrows or you could come in and order
narrows or you could come in and order
narrows or you could come in and order green in the front
green in the front
green in the front checkerboard on the side orange on this
checkerboard on the side orange on this
checkerboard on the side orange on this side pink in the back and make the
side pink in the back and make the
side pink in the back and make the tongue navy blue we do it because nobody
tongue navy blue we do it because nobody
tongue navy blue we do it because nobody else could do that you started off with
else could do that you started off with
else could do that you started off with the deck shoe since then what’s the most
the deck shoe since then what’s the most
the deck shoe since then what’s the most popular shoes that we’ve seen throughout
popular shoes that we’ve seen throughout
popular shoes that we’ve seen throughout the years 45 years ago the number one
the years 45 years ago the number one
the years 45 years ago the number one shoe was our authentic today in 2011
shoe was our authentic today in 2011
shoe was our authentic today in 2011 vans is number one shoe it’s still the
vans is number one shoe it’s still the
vans is number one shoe it’s still the authentic so it’s nice that what my
authentic so it’s nice that what my
authentic so it’s nice that what my dad’s thoughts of a shoe with a thick
dad’s thoughts of a shoe with a thick
dad’s thoughts of a shoe with a thick pure crepe bottom that grips skateboards
pure crepe bottom that grips skateboards
pure crepe bottom that grips skateboards and it’s kind of a casual shoe like
and it’s kind of a casual shoe like
and it’s kind of a casual shoe like checkerboard was that Sean Penn Fast
checkerboard was that Sean Penn Fast
checkerboard was that Sean Penn Fast Times at Ridgemont High
Times at Ridgemont High
Times at Ridgemont High those shoes are still very very popular
those shoes are still very very popular
those shoes are still very very popular today we do have a new chuckle oh that’s
today we do have a new chuckle oh that’s
today we do have a new chuckle oh that’s a really nice new silhouette in the
a really nice new silhouette in the
a really nice new silhouette in the skate field and our new surf line which
skate field and our new surf line which
skate field and our new surf line which is really lightweight but the volt line
is really lightweight but the volt line
is really lightweight but the volt line not everybody can have it but if you
not everybody can have it but if you
not everybody can have it but if you want some nice Italian leathers
want some nice Italian leathers
want some nice Italian leathers nice really cool fabrics I spotted the
nice really cool fabrics I spotted the
nice really cool fabrics I spotted the one in orange on the back that’s got
one in orange on the back that’s got
one in orange on the back that’s got Hawaiian all over that’s my favorite
Hawaiian all over that’s my favorite
Hawaiian all over that’s my favorite right here when we think of the veins
right here when we think of the veins
right here when we think of the veins she we often think of the checkerboard
she we often think of the checkerboard
she we often think of the checkerboard shoe what brought that design to the
shoe what brought that design to the
shoe what brought that design to the shoes the original story and I was right
shoes the original story and I was right
shoes the original story and I was right there living it because I think I was
there living it because I think I was
there living it because I think I was about 22 years old kids were sitting at
about 22 years old kids were sitting at
about 22 years old kids were sitting at their guests at school and taking our
their guests at school and taking our
their guests at school and taking our regular authentic shoes and drawing a
regular authentic shoes and drawing a
regular authentic shoes and drawing a line in the rubber and then coloring in
line in the rubber and then coloring in
line in the rubber and then coloring in checkerboard on the rubber so I saw that
checkerboard on the rubber so I saw that
checkerboard on the rubber so I saw that and we made up shoes with the
and we made up shoes with the
and we made up shoes with the checkerboard on the rubber for about six
checkerboard on the rubber for about six
checkerboard on the rubber for about six months or eight months and then I guess
months or eight months and then I guess
months or eight months and then I guess a white one on says why don’t we take
a white one on says why don’t we take
a white one on says why don’t we take that checkerboard and put it on the
that checkerboard and put it on the
that checkerboard and put it on the fabric so we did that put it on the
fabric so we did that put it on the
fabric so we did that put it on the fabric then we lucked out knock on wood
fabric then we lucked out knock on wood
fabric then we lucked out knock on wood and Sean Penn I actually had the story
and Sean Penn I actually had the story
and Sean Penn I actually had the story always that one of our ladies at work
always that one of our ladies at work
always that one of our ladies at work for us in PR Betty Mitchell brought him
for us in PR Betty Mitchell brought him
for us in PR Betty Mitchell brought him to Universal Studios but Sean actually
to Universal Studios but Sean actually
to Universal Studios but Sean actually shopped in our store in Santa Monica and
shopped in our store in Santa Monica and
shopped in our store in Santa Monica and he went in and got a pair of slippers
he went in and got a pair of slippers
he went in and got a pair of slippers checkerboard slip-on he brought it to
checkerboard slip-on he brought it to
checkerboard slip-on he brought it to the producer of the movie and says hey I
the producer of the movie and says hey I
the producer of the movie and says hey I want to wear this did fans mean to
want to wear this did fans mean to
want to wear this did fans mean to tailor to skateboarders or did that
tailor to skateboarders or did that
tailor to skateboarders or did that happen by accident skateboard has
happen by accident skateboard has
happen by accident skateboard has adopted us they could come into our
adopted us they could come into our
adopted us they could come into our store and our shoes lasted longer
store and our shoes lasted longer
store and our shoes lasted longer because my dad had better material he
because my dad had better material he
because my dad had better material he had better rubber he had better red
had better rubber he had better red
had better rubber he had better red nylon thread and he had double stitching
nylon thread and he had double stitching
nylon thread and he had double stitching everywhere and then we just followed the
everywhere and then we just followed the
everywhere and then we just followed the trend we knew we weren’t with the
trend we knew we weren’t with the
trend we knew we weren’t with the football basketball baseball but
football basketball baseball but
football basketball baseball but skateboarding surfing BMX snowboarding
skateboarding surfing BMX snowboarding
skateboarding surfing BMX snowboarding motocross those who are sports were all
motocross those who are sports were all
motocross those who are sports were all individual sports and off the wall came
individual sports and off the wall came
individual sports and off the wall came about 1976 where Tony and guys like
about 1976 where Tony and guys like
about 1976 where Tony and guys like Stacy Peralta worked going off the wall
Stacy Peralta worked going off the wall
Stacy Peralta worked going off the wall of pools and that’s where the same thing
of pools and that’s where the same thing
of pools and that’s where the same thing that’s what we put it on a very first
that’s what we put it on a very first
that’s what we put it on a very first skate she was at the wall with vans
skate she was at the wall with vans
skate she was at the wall with vans helping people design their own shoes
helping people design their own shoes
helping people design their own shoes what’s the weirdest thing someone asks
what’s the weirdest thing someone asks
what’s the weirdest thing someone asks you to make into a shoe
you to make into a shoe
you to make into a shoe I wouldn’t say weird but unique my
I wouldn’t say weird but unique my
I wouldn’t say weird but unique my daughter just got married three months
daughter just got married three months
daughter just got married three months ago I took some material from the
ago I took some material from the
ago I took some material from the wedding dress and I went and bought it
wedding dress and I went and bought it
wedding dress and I went and bought it ahead of time not out of the actual
ahead of time not out of the actual
ahead of time not out of the actual dress and I surprised it with a pair of
dress and I surprised it with a pair of
dress and I surprised it with a pair of shoes and has all this bling bling all
shoes and has all this bling bling all
shoes and has all this bling bling all over it and stuff like that
over it and stuff like that
over it and stuff like that but I’ve had you know we’ve had some
but I’ve had you know we’ve had some
but I’ve had you know we’ve had some wild crazy shoes Weird Al Yankovic and
wild crazy shoes Weird Al Yankovic and
wild crazy shoes Weird Al Yankovic and musician he probably has about 150 fair
musician he probably has about 150 fair
musician he probably has about 150 fair events I always invited him down to the
events I always invited him down to the
events I always invited him down to the factory and he’d go through all the size
factory and he’d go through all the size
factory and he’d go through all the size 11s and find all these Hawaiian print
11s and find all these Hawaiian print
11s and find all these Hawaiian print crazy-looking things and I actually made
crazy-looking things and I actually made
crazy-looking things and I actually made him a pair about two years
him a pair about two years
him a pair about two years as in Australia and found if you know of
as in Australia and found if you know of
as in Australia and found if you know of a troll doll that fuzzy troll doll this
a troll doll that fuzzy troll doll this
a troll doll that fuzzy troll doll this fabric that was like orange green purple
fabric that was like orange green purple
fabric that was like orange green purple yellow troll doll material I made a pair
yellow troll doll material I made a pair
yellow troll doll material I made a pair of skate highs up for myself when I
of skate highs up for myself when I
of skate highs up for myself when I looked at it my wife goes what are you
looked at it my wife goes what are you
looked at it my wife goes what are you going to do with that because she knows
going to do with that because she knows
going to do with that because she knows I’m kind of a wild and crazy guy I said
I’m kind of a wild and crazy guy I said
I’m kind of a wild and crazy guy I said I’m going to give it a weird al’
I’m going to give it a weird al’
I’m going to give it a weird al’ yankovic and that’s why did I send him
yankovic and that’s why did I send him
yankovic and that’s why did I send him up to hell it called me so they’re great
up to hell it called me so they’re great
up to hell it called me so they’re great I imagine you have lots of shoes what’s
I imagine you have lots of shoes what’s
I imagine you have lots of shoes what’s your favorite pair
your favorite pair
your favorite pair I’m never been a collector even though I
I’m never been a collector even though I
I’m never been a collector even though I found out collecting was really good if
found out collecting was really good if
found out collecting was really good if you did it and you saved them all my
you did it and you saved them all my
you did it and you saved them all my shoes have been worn not what you I get
shoes have been worn not what you I get
shoes have been worn not what you I get I wear and then I put in the garage I
I wear and then I put in the garage I
I wear and then I put in the garage I have my eighth wife yell at me for
have my eighth wife yell at me for
have my eighth wife yell at me for having too many shoes in the garage and
having too many shoes in the garage and
having too many shoes in the garage and stuff but it might be one of the newer
stuff but it might be one of the newer
stuff but it might be one of the newer Native American prints I made out of
Native American prints I made out of
Native American prints I made out of penalty’ material I actually went to the
penalty’ material I actually went to the
penalty’ material I actually went to the Pow Wow this last weekend in Albuquerque
Pow Wow this last weekend in Albuquerque
Pow Wow this last weekend in Albuquerque New Mexico and they make blankets so we
New Mexico and they make blankets so we
New Mexico and they make blankets so we take the material to make blankets out
take the material to make blankets out
take the material to make blankets out of it I made shoes up for the Native
of it I made shoes up for the Native
of it I made shoes up for the Native American skate jam and they’re gorgeous
American skate jam and they’re gorgeous
American skate jam and they’re gorgeous I made you slip ons out of that and it’s
I made you slip ons out of that and it’s
I made you slip ons out of that and it’s probably one of those shoes there well
probably one of those shoes there well
probably one of those shoes there well thank you so great to have you all right
thank you so great to have you all right
thank you so great to have you all right take it easy
”
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