this channel launched with the words ladies and gentlemen rock and roll
ladies and gentlemen rock and roll
ladies and gentlemen rock and roll ladies and gentlemen rock and roll
welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re taking a look at the history of MTV I
taking a look at the history of MTV I
taking a look at the history of MTV I want my MTV music television or MTV
want my MTV music television or MTV
want my MTV music television or MTV first hit the airwaves on August 1st
first hit the airwaves on August 1st
first hit the airwaves on August 1st 1981 and quickly air the Buggles clip
1981 and quickly air the Buggles clip
1981 and quickly air the Buggles clip video killed the radio star
followed by the pat benatar tune you
followed by the pat benatar tune you better run originally MTV’s programming
better run originally MTV’s programming
better run originally MTV’s programming was centered on music videos to help
was centered on music videos to help
was centered on music videos to help artists gain exposure and these videos
artists gain exposure and these videos
artists gain exposure and these videos were introduced by young on-air
were introduced by young on-air
were introduced by young on-air personalities known as video jockeys or
personalities known as video jockeys or
personalities known as video jockeys or V J’s since its debut MTV has helped
V J’s since its debut MTV has helped
V J’s since its debut MTV has helped television audiences connect with music
television audiences connect with music
television audiences connect with music on a new level early on MTV concentrated
on a new level early on MTV concentrated
on a new level early on MTV concentrated on rock music and played classic artists
on rock music and played classic artists
on rock music and played classic artists such as the police and journey
many 80s rock acts also found thing
many 80s rock acts also found thing through the channel like the arrhythmia
through the channel like the arrhythmia
through the channel like the arrhythmia and Van Halen the channels focus on rock
and Van Halen the channels focus on rock
and Van Halen the channels focus on rock left many black artists out of regular
left many black artists out of regular
left many black artists out of regular rotation the color barrier was finally
rotation the color barrier was finally
rotation the color barrier was finally broken in 1983 when MTV played the
broken in 1983 when MTV played the
broken in 1983 when MTV played the Michael Jackson video Billie Jean
this not only increased Jackson’s
this not only increased Jackson’s worldwide recognition but also paved the
worldwide recognition but also paved the
worldwide recognition but also paved the way for more coverage of other black
way for more coverage of other black
way for more coverage of other black artists the next year the channel
artists the next year the channel
artists the next year the channel debuted the MTV Video Music Awards as an
debuted the MTV Video Music Awards as an
debuted the MTV Video Music Awards as an alternative to the more formal Grammys
alternative to the more formal Grammys
alternative to the more formal Grammys and the winner is Michael Jackson the
and the winner is Michael Jackson the
and the winner is Michael Jackson the Thrilla an awards ceremony is dedicated
Thrilla an awards ceremony is dedicated
Thrilla an awards ceremony is dedicated to film called the MTV Movie Awards
to film called the MTV Movie Awards
to film called the MTV Movie Awards premiered eight years later as MTV’s
premiered eight years later as MTV’s
premiered eight years later as MTV’s popularity grew the network branched out
popularity grew the network branched out
popularity grew the network branched out by creating music themed shows such as
by creating music themed shows such as
by creating music themed shows such as the alternative rock based 120 minutes
the alternative rock based 120 minutes
the alternative rock based 120 minutes the heavy-metal focused headbangers ball
the heavy-metal focused headbangers ball
the heavy-metal focused headbangers ball and the hip hop devoted yo MTV raps MTV
and the hip hop devoted yo MTV raps MTV
and the hip hop devoted yo MTV raps MTV began covering major international
began covering major international
began covering major international concerts with 1985’s
concerts with 1985’s
concerts with 1985’s Live Aid throughout the years the
Live Aid throughout the years the
Live Aid throughout the years the channel has also broadcast live
channel has also broadcast live
channel has also broadcast live performances from global gigs such as
performances from global gigs such as
performances from global gigs such as live 8 and Live Earth the Live series
live 8 and Live Earth the Live series
live 8 and Live Earth the Live series MTV Unplugged debuted in 1989 and became
MTV Unplugged debuted in 1989 and became
MTV Unplugged debuted in 1989 and became a popular outlet for acoustic
a popular outlet for acoustic
a popular outlet for acoustic performances
thank you bet this shoe
thank you bet this shoe in the early 1990s the network helped
in the early 1990s the network helped
in the early 1990s the network helped popularize reality television with shows
popularize reality television with shows
popularize reality television with shows like the real world
like the real world
like the real world MTV’s ever-evolving format also came to
MTV’s ever-evolving format also came to
MTV’s ever-evolving format also came to include more adult-oriented animated
include more adult-oriented animated
include more adult-oriented animated programs Aeon Flux Daria and beavis and
programs Aeon Flux Daria and beavis and
programs Aeon Flux Daria and beavis and butthead all became well known it was
butthead all became well known it was
butthead all became well known it was also during this period that musicians
also during this period that musicians
also during this period that musicians became more focused on their videos and
became more focused on their videos and
became more focused on their videos and as a result they became more artistic
as a result they became more artistic
as a result they became more artistic and polished in fact a number of famous
and polished in fact a number of famous
and polished in fact a number of famous directors got their start in the
directors got their start in the
directors got their start in the industry
industry
industry directing videos in the 90s MTV then
directing videos in the 90s MTV then
directing videos in the 90s MTV then began to embrace a variety of musical
began to embrace a variety of musical
began to embrace a variety of musical acts
acts
acts these included successful rock R&B and
these included successful rock R&B and
these included successful rock R&B and pop acts like Metallica boys two men
pop acts like Metallica boys two men
pop acts like Metallica boys two men New Kids on the Block and Madonna they
New Kids on the Block and Madonna they
New Kids on the Block and Madonna they also started playing more hip hop like
also started playing more hip hop like
also started playing more hip hop like LL Cool J don’t call it a comeback and
LL Cool J don’t call it a comeback and
LL Cool J don’t call it a comeback and less mainstream rappers like Snoop Doggy
less mainstream rappers like Snoop Doggy
less mainstream rappers like Snoop Doggy Dogg and Tupac then came Nirvana to lead
Dogg and Tupac then came Nirvana to lead
Dogg and Tupac then came Nirvana to lead the rise of alternative rock
the success of their smells like teen
the success of their smells like teen spirit video allowed for heavier
spirit video allowed for heavier
spirit video allowed for heavier rotation of other grunge and all trock
rotation of other grunge and all trock
rotation of other grunge and all trock bands like Rage Against the Machine and
bands like Rage Against the Machine and
bands like Rage Against the Machine and Nine Inch Nails MTV also started airing
Nine Inch Nails MTV also started airing
Nine Inch Nails MTV also started airing game shows and talk shows such as
game shows and talk shows such as
game shows and talk shows such as singled out and the Jon Stewart Show
singled out and the Jon Stewart Show
singled out and the Jon Stewart Show around this time by 1997 MTV began
around this time by 1997 MTV began
around this time by 1997 MTV began incorporating more electronica into its
incorporating more electronica into its
incorporating more electronica into its programming and showcased artists like
programming and showcased artists like
programming and showcased artists like The Prodigy and Daft Punk electronic
The Prodigy and Daft Punk electronic
The Prodigy and Daft Punk electronic influences were soon seen in the music
influences were soon seen in the music
influences were soon seen in the music of recognizable acts like David Bowie
of recognizable acts like David Bowie
of recognizable acts like David Bowie Radiohead and u2 however by the end of
Radiohead and u2 however by the end of
Radiohead and u2 however by the end of that year pop took over the airwaves
that year pop took over the airwaves
that year pop took over the airwaves with the Spice Girls Backstreet Boys and
with the Spice Girls Backstreet Boys and
with the Spice Girls Backstreet Boys and Britney Spears becoming staples hip hop
Britney Spears becoming staples hip hop
Britney Spears becoming staples hip hop and R&B acts like Puff Daddy Eminem and
and R&B acts like Puff Daddy Eminem and
and R&B acts like Puff Daddy Eminem and Destiny’s Child also started making the
Destiny’s Child also started making the
Destiny’s Child also started making the rounds on MTV in response to criticism
rounds on MTV in response to criticism
rounds on MTV in response to criticism that it was not playing enough music
that it was not playing enough music
that it was not playing enough music videos MTV came up with several music
videos MTV came up with several music
videos MTV came up with several music video based shows the most popular of
video based shows the most popular of
video based shows the most popular of these was the countdown show Total
these was the countdown show Total
these was the countdown show Total Request Live thanks to host Carson Daly
Request Live thanks to host Carson Daly
Request Live thanks to host Carson Daly however the network continued to
however the network continued to
however the network continued to schedule non music related programming
schedule non music related programming
schedule non music related programming including comedy shows and soap operas
including comedy shows and soap operas
including comedy shows and soap operas such as the Tom Green show jackass and
such as the Tom Green show jackass and
such as the Tom Green show jackass and undressed the next decade saw the
undressed the next decade saw the
undressed the next decade saw the reduction of music video airplay and the
reduction of music video airplay and the
reduction of music video airplay and the rise of reality shows some of the most
rise of reality shows some of the most
rise of reality shows some of the most successful celebrity based ones were the
successful celebrity based ones were the
successful celebrity based ones were the Osborne’s Punk’d newlyweds Nick and
Osborne’s Punk’d newlyweds Nick and
Osborne’s Punk’d newlyweds Nick and Jessica and a shot at love with Tila
Jessica and a shot at love with Tila
Jessica and a shot at love with Tila Tequila other reality shows turned cast
Tequila other reality shows turned cast
Tequila other reality shows turned cast members into stars and these included
members into stars and these included
members into stars and these included the Laguna Beach the real Orange County
the Laguna Beach the real Orange County
the Laguna Beach the real Orange County and the hills in 2009 MTV had a surprise
and the hills in 2009 MTV had a surprise
and the hills in 2009 MTV had a surprise hit with a controversial but extremely
hit with a controversial but extremely
hit with a controversial but extremely popular show Jersey Shore he’s like all
popular show Jersey Shore he’s like all
popular show Jersey Shore he’s like all these girls are come home we’re awesome
these girls are come home we’re awesome
these girls are come home we’re awesome like alright that’s cool whatever today
like alright that’s cool whatever today
like alright that’s cool whatever today MTV votes networks in over 30 languages
MTV votes networks in over 30 languages
MTV votes networks in over 30 languages in over 160 countries the network has
in over 160 countries the network has
in over 160 countries the network has stayed relevant by continually adapting
stayed relevant by continually adapting
stayed relevant by continually adapting throughout its existence and has
throughout its existence and has
throughout its existence and has succeeded in becoming an undeniable
succeeded in becoming an undeniable
succeeded in becoming an undeniable influence not only in music but in
influence not only in music but in
influence not only in music but in popular culture as well
”
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