this tech corporation has repeatedly been named one of the world’s most
been named one of the world’s most
been named one of the world’s most admired companies welcome to
admired companies welcome to
admired companies welcome to watchmojo.com and today we’ll be
watchmojo.com and today we’ll be
watchmojo.com and today we’ll be learning more about the origins and
learning more about the origins and
learning more about the origins and history of Apple Apple computers was
history of Apple Apple computers was
history of Apple Apple computers was founded by Steve Jobs and Steve Wozniak
founded by Steve Jobs and Steve Wozniak
founded by Steve Jobs and Steve Wozniak in Cupertino California on April 1st
in Cupertino California on April 1st
in Cupertino California on April 1st 1976 Wozniak was the engineer behind the
1976 Wozniak was the engineer behind the
1976 Wozniak was the engineer behind the computers while Jobs had the mind for
computers while Jobs had the mind for
computers while Jobs had the mind for business the pair struggled to keep the
business the pair struggled to keep the
business the pair struggled to keep the company afloat in early days however
company afloat in early days however
company afloat in early days however they succeeded in funding the venture
they succeeded in funding the venture
they succeeded in funding the venture without ever giving up shares in the
without ever giving up shares in the
without ever giving up shares in the company Apple’s first product was 1976 s
company Apple’s first product was 1976 s
company Apple’s first product was 1976 s Apple one compared to its competition
Apple one compared to its competition
Apple one compared to its competition this machine used few components this
this machine used few components this
this machine used few components this was mainly due to the company’s limited
was mainly due to the company’s limited
was mainly due to the company’s limited budget when you work on low resources
budget when you work on low resources
budget when you work on low resources you’re trying to do it yourself with
you’re trying to do it yourself with
you’re trying to do it yourself with very few parts you’re trying to be
very few parts you’re trying to be
very few parts you’re trying to be clever you’re trying to think out the
clever you’re trying to think out the
clever you’re trying to think out the whole solution in the shortest number of
whole solution in the shortest number of
whole solution in the shortest number of steps or pieces or parts
steps or pieces or parts
steps or pieces or parts this made the Apple 1 a feat of
this made the Apple 1 a feat of
this made the Apple 1 a feat of Engineering and it remained on the
Engineering and it remained on the
Engineering and it remained on the market until late 1977 the upgraded
market until late 1977 the upgraded
market until late 1977 the upgraded Apple 2 was first sold in June of that
Apple 2 was first sold in June of that
Apple 2 was first sold in June of that year ready to go right out of the box it
year ready to go right out of the box it
year ready to go right out of the box it was a huge success commercially and is
was a huge success commercially and is
was a huge success commercially and is recognized for establishing the market
recognized for establishing the market
recognized for establishing the market for home computers by being accessible
for home computers by being accessible
for home computers by being accessible and affordable the Apple 2 remained the
and affordable the Apple 2 remained the
and affordable the Apple 2 remained the company’s main source of revenue for
company’s main source of revenue for
company’s main source of revenue for many years and by the end of 1980 over
many years and by the end of 1980 over
many years and by the end of 1980 over 100,000 had been sold 1980s Apple 3 was
100,000 had been sold 1980s Apple 3 was
100,000 had been sold 1980s Apple 3 was prone to overheating and was a failure
prone to overheating and was a failure
prone to overheating and was a failure for the company
for the company
for the company however 1980 was also the year Apple
however 1980 was also the year Apple
however 1980 was also the year Apple went public the company generated more
went public the company generated more
went public the company generated more millionaires than any other before it
millionaires than any other before it
millionaires than any other before it and the popularity of its founders was
and the popularity of its founders was
and the popularity of its founders was increasing we started out but by 1980 I
increasing we started out but by 1980 I
increasing we started out but by 1980 I was going to computer shows and you know
was going to computer shows and you know
was going to computer shows and you know we’re kind of going public we’ve we’ve
we’re kind of going public we’ve we’ve
we’re kind of going public we’ve we’ve made a lot of money we’re kind of we’ve
made a lot of money we’re kind of we’ve
made a lot of money we’re kind of we’ve been in the press long before that Steve
been in the press long before that Steve
been in the press long before that Steve and I and people are always asking me
and I and people are always asking me
and I and people are always asking me for an autograph huh I mean I was just
for an autograph huh I mean I was just
for an autograph huh I mean I was just an engineer I just did an engineer’s job
an engineer I just did an engineer’s job
an engineer I just did an engineer’s job I designed a computer meanwhile Apple
I designed a computer meanwhile Apple
I designed a computer meanwhile Apple was busy at work designing the Apple
was busy at work designing the Apple
was busy at work designing the Apple Lisa released in June 1983 it proved to
Lisa released in June 1983 it proved to
Lisa released in June 1983 it proved to be a powerful concept and not a market
be a powerful concept and not a market
be a powerful concept and not a market success however it pioneered such
success however it pioneered such
success however it pioneered such terminology
terminology
terminology the mouse icon and desktop it was also
the mouse icon and desktop it was also
the mouse icon and desktop it was also Apple’s first graphical user interface
Apple’s first graphical user interface
Apple’s first graphical user interface model which meant consumers interacted
model which meant consumers interacted
model which meant consumers interacted with images rather than text commands
with images rather than text commands
with images rather than text commands apples next triumph came during the
apples next triumph came during the
apples next triumph came during the Superbowl in January 1984 the 1984
Superbowl in January 1984 the 1984
Superbowl in January 1984 the 1984 commercial kind of showed a you know
commercial kind of showed a you know
commercial kind of showed a you know freerunning person overturning
freerunning person overturning
freerunning person overturning somebody’s dictating this is the way
somebody’s dictating this is the way
somebody’s dictating this is the way it’s gonna be you know there’s only one
it’s gonna be you know there’s only one
it’s gonna be you know there’s only one word you have no free thought of your
word you have no free thought of your
word you have no free thought of your own that was sort of the theme of that
own that was sort of the theme of that
own that was sort of the theme of that commercial this ad introduced the Apple
commercial this ad introduced the Apple
commercial this ad introduced the Apple Macintosh to the American public and is
Macintosh to the American public and is
Macintosh to the American public and is now considered one of the prime examples
now considered one of the prime examples
now considered one of the prime examples of us advertising it was just one part
of us advertising it was just one part
of us advertising it was just one part of Apple’s aggressive and expensive
of Apple’s aggressive and expensive
of Apple’s aggressive and expensive advertising campaign for the launch of
advertising campaign for the launch of
advertising campaign for the launch of the Macintosh computer which was
the Macintosh computer which was
the Macintosh computer which was released just a few days later the Mac
released just a few days later the Mac
released just a few days later the Mac was loved by some and hated by others
was loved by some and hated by others
was loved by some and hated by others because of its radical differences from
because of its radical differences from
because of its radical differences from the rest of the market it initially
the rest of the market it initially
the rest of the market it initially suffered from a lack of software it was
suffered from a lack of software it was
suffered from a lack of software it was even incompatible with the popular Apple
even incompatible with the popular Apple
even incompatible with the popular Apple 2 we kind of lost the business market we
2 we kind of lost the business market we
2 we kind of lost the business market we lost software in some of those areas
lost software in some of those areas
lost software in some of those areas that the left brain areas a county law
that the left brain areas a county law
that the left brain areas a county law and engineering a lot of the software is
and engineering a lot of the software is
and engineering a lot of the software is really directed towards pcs that’s where
really directed towards pcs that’s where
really directed towards pcs that’s where it exists now eventually an affiliation
it exists now eventually an affiliation
it exists now eventually an affiliation with Adobe helped the Mac brand become
with Adobe helped the Mac brand become
with Adobe helped the Mac brand become the standard for computer users in
the standard for computer users in
the standard for computer users in specific industries so all the artists
specific industries so all the artists
specific industries so all the artists and the video people and the producers
and the video people and the producers
and the video people and the producers and the movie people all got into
and the movie people all got into
and the movie people all got into mcintoshes and once you’re into it you
mcintoshes and once you’re into it you
mcintoshes and once you’re into it you love it so much it’s very difficult to
love it so much it’s very difficult to
love it so much it’s very difficult to pry you away
pry you away
pry you away despite apples success problems within
despite apples success problems within
despite apples success problems within the company forced Steve Jobs to leave
the company forced Steve Jobs to leave
the company forced Steve Jobs to leave in 1985
in 1985
in 1985 Steve Wozniak left in 1987 though he is
Steve Wozniak left in 1987 though he is
Steve Wozniak left in 1987 though he is still a paid employee meanwhile Apple
still a paid employee meanwhile Apple
still a paid employee meanwhile Apple continued to market its two brands two
continued to market its two brands two
continued to market its two brands two different pieces of the population the
different pieces of the population the
different pieces of the population the Apple 2 series was best for home users
Apple 2 series was best for home users
Apple 2 series was best for home users while more experienced professionals
while more experienced professionals
while more experienced professionals tended towards the Macintosh however by
tended towards the Macintosh however by
tended towards the Macintosh however by the 1990s Apple was struggling IBM was
the 1990s Apple was struggling IBM was
the 1990s Apple was struggling IBM was handily winning the marketplace on the
handily winning the marketplace on the
handily winning the marketplace on the success of Windows when IBM came out
success of Windows when IBM came out
success of Windows when IBM came out they had sales forces in all the big
they had sales forces in all the big
they had sales forces in all the big businesses and the the market for home
businesses and the the market for home
businesses and the the market for home computers really was wasn’t going to fit
computers really was wasn’t going to fit
computers really was wasn’t going to fit the Apple 2 well the
the Apple 2 well the
the Apple 2 well the market for small business computers was
market for small business computers was
market for small business computers was much huger at the end of 1996 Apple
much huger at the end of 1996 Apple
much huger at the end of 1996 Apple purchased Steve Jobs new company next
purchased Steve Jobs new company next
purchased Steve Jobs new company next and brought the founder back into the
and brought the founder back into the
and brought the founder back into the fold
fold
fold jobs went on to become CEO of Apple and
jobs went on to become CEO of Apple and
jobs went on to become CEO of Apple and in December 1997 he introduced the
in December 1997 he introduced the
in December 1997 he introduced the online apple store that same year the
online apple store that same year the
online apple store that same year the company announced a partnership with
company announced a partnership with
company announced a partnership with rival Microsoft that saw Apple adopt a
rival Microsoft that saw Apple adopt a
rival Microsoft that saw Apple adopt a Microsoft Office and Internet Explorer
Microsoft Office and Internet Explorer
Microsoft Office and Internet Explorer as part of its default programs Apple’s
as part of its default programs Apple’s
as part of its default programs Apple’s revival began with the release of the
revival began with the release of the
revival began with the release of the iMac in 1998 the company emphasised
iMac in 1998 the company emphasised
iMac in 1998 the company emphasised aesthetic design as one of its major
aesthetic design as one of its major
aesthetic design as one of its major strengths 2001 was the year Apple opened
strengths 2001 was the year Apple opened
strengths 2001 was the year Apple opened its first retail stores introduced
its first retail stores introduced
its first retail stores introduced iTunes and released the first iPod to
iTunes and released the first iPod to
iTunes and released the first iPod to the public it kicked off a decade that
the public it kicked off a decade that
the public it kicked off a decade that boasted a steady upswing for the company
boasted a steady upswing for the company
boasted a steady upswing for the company with the release of a number of new
with the release of a number of new
with the release of a number of new products and operating systems we were
products and operating systems we were
products and operating systems we were the first ones to build USB ports into
the first ones to build USB ports into
the first ones to build USB ports into our computers we invented firewire we
our computers we invented firewire we
our computers we invented firewire we were really the first to ever have a
were really the first to ever have a
were really the first to ever have a popular mass mass produced and sold
popular mass mass produced and sold
popular mass mass produced and sold Wi-Fi 2007 was the year the company
Wi-Fi 2007 was the year the company
Wi-Fi 2007 was the year the company changed the cellphone landscape by
changed the cellphone landscape by
changed the cellphone landscape by introducing the iPhone the iPad went on
introducing the iPhone the iPad went on
introducing the iPhone the iPad went on sale in 2010 and was instantly
sale in 2010 and was instantly
sale in 2010 and was instantly successful in the tablet market and in
successful in the tablet market and in
successful in the tablet market and in early 2011 Apple continued its trend
early 2011 Apple continued its trend
early 2011 Apple continued its trend setting ways by introducing a new port
setting ways by introducing a new port
setting ways by introducing a new port to replace USB and similar connections
to replace USB and similar connections
to replace USB and similar connections that senior after resigning his role as
that senior after resigning his role as
that senior after resigning his role as CEO and replacing himself with Tim Cook
CEO and replacing himself with Tim Cook
CEO and replacing himself with Tim Cook Steve Jobs passed away on October 5th
Steve Jobs passed away on October 5th
Steve Jobs passed away on October 5th following a long bout with pancreatic
following a long bout with pancreatic
following a long bout with pancreatic cancer torrents of tributes followed
cancer torrents of tributes followed
cancer torrents of tributes followed Jobs death and proved his role as a tech
Jobs death and proved his role as a tech
Jobs death and proved his role as a tech icon with hundreds of millions of
icon with hundreds of millions of
icon with hundreds of millions of products sold worldwide Apple is quickly
products sold worldwide Apple is quickly
products sold worldwide Apple is quickly losing its status as a counterculture
losing its status as a counterculture
losing its status as a counterculture icon and becoming a mainstay of the
icon and becoming a mainstay of the
icon and becoming a mainstay of the mainstream
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