welcome to watchmojo.com carbon solution and joining me on this first installment
and joining me on this first installment
and joining me on this first installment of hip mojo is CT more now CT when
of hip mojo is CT more now CT when
of hip mojo is CT more now CT when you’re not doing this you work in
you’re not doing this you work in
you’re not doing this you work in marketing when I first met you you were
marketing when I first met you you were
marketing when I first met you you were a social media expert so what’s up with
a social media expert so what’s up with
a social media expert so what’s up with that term notnot kid not hip anymore
that term notnot kid not hip anymore
that term notnot kid not hip anymore well you know it doesn’t tell me
well you know it doesn’t tell me
well you know it doesn’t tell me anything right what the social media
anything right what the social media
anything right what the social media mean it’s a marketing term it’s a buzz
mean it’s a marketing term it’s a buzz
mean it’s a marketing term it’s a buzz term made it means absolutely nothing
term made it means absolutely nothing
term made it means absolutely nothing and it doesn’t tell people what you do
and it doesn’t tell people what you do
and it doesn’t tell people what you do or what you’re about that and there’s
or what you’re about that and there’s
or what you’re about that and there’s about five million social media gurus
about five million social media gurus
about five million social media gurus experts and ninjas out there and like
experts and ninjas out there and like
experts and ninjas out there and like how are you supposed to stand out and
how are you supposed to stand out and
how are you supposed to stand out and that kind of crowd so I just kind of
that kind of crowd so I just kind of
that kind of crowd so I just kind of kicked it so I’m a CEO I also block
kicked it so I’m a CEO I also block
kicked it so I’m a CEO I also block quite a bit I write for TechCrunch and
quite a bit I write for TechCrunch and
quite a bit I write for TechCrunch and media post I write for our own site if I
media post I write for our own site if I
media post I write for our own site if I came to you and said should I as a CEO
came to you and said should I as a CEO
came to you and said should I as a CEO be blogging and if so what should I be
be blogging and if so what should I be
be blogging and if so what should I be blogging about what would you advise me
blogging about what would you advise me
blogging about what would you advise me well you know CEOs are a lot like people
well you know CEOs are a lot like people
well you know CEOs are a lot like people some of them should be blogging most of
some of them should be blogging most of
some of them should be blogging most of them shouldn’t I think to be a
them shouldn’t I think to be a
them shouldn’t I think to be a successful blogger you need probably at
successful blogger you need probably at
successful blogger you need probably at least three skills when you got to be
least three skills when you got to be
least three skills when you got to be able to have the right and not a lot of
able to have the right and not a lot of
able to have the right and not a lot of people know how to do that well to you
people know how to do that well to you
people know how to do that well to you got to be charismatic and let’s face it
got to be charismatic and let’s face it
got to be charismatic and let’s face it not all of us are charismatic and three
not all of us are charismatic and three
not all of us are charismatic and three you got to be really passionate about
you got to be really passionate about
you got to be really passionate about you know your company and what you’re
you know your company and what you’re
you know your company and what you’re doing and then from there you could
doing and then from there you could
doing and then from there you could decide exactly what you’d be blogging
decide exactly what you’d be blogging
decide exactly what you’d be blogging about but if you lack any of those three
about but if you lack any of those three
about but if you lack any of those three qualities you should probably just focus
qualities you should probably just focus
qualities you should probably just focus on running your business yeah I hear you
on running your business yeah I hear you
on running your business yeah I hear you I mean all be writing a story and what I
I mean all be writing a story and what I
I mean all be writing a story and what I always freak out is that there’s
always freak out is that there’s
always freak out is that there’s somebody there going like is he talking
somebody there going like is he talking
somebody there going like is he talking about me especially it could be staff it
about me especially it could be staff it
about me especially it could be staff it could be employees it could be partners
could be employees it could be partners
could be employees it could be partners suppliers whatever and I what I’ve
suppliers whatever and I what I’ve
suppliers whatever and I what I’ve learned after five six years of doing
learned after five six years of doing
learned after five six years of doing this is no man and ten years of writing
this is no man and ten years of writing
this is no man and ten years of writing is no matter what your intentions are
is no matter what your intentions are
is no matter what your intentions are and no matter how sort of neutral you
and no matter how sort of neutral you
and no matter how sort of neutral you could be discussing a topic about
could be discussing a topic about
could be discussing a topic about someone will interpret that as if you’re
someone will interpret that as if you’re
someone will interpret that as if you’re talking to them so I think that’s the
talking to them so I think that’s the
talking to them so I think that’s the other balance that I think is important
other balance that I think is important
other balance that I think is important and then that’s me personally generally
and then that’s me personally generally
and then that’s me personally generally speaking my sort of line in the sand is
speaking my sort of line in the sand is
speaking my sort of line in the sand is if you’re the CEO of a publicly traded
if you’re the CEO of a publicly traded
if you’re the CEO of a publicly traded company especially if you’re publicly
company especially if you’re publicly
company especially if you’re publicly traded but any large organization you
traded but any large organization you
traded but any large organization you probably shouldn’t be blogging
probably shouldn’t be blogging
probably shouldn’t be blogging realistically because you got to run it
realistically because you got to run it
realistically because you got to run it through council PRI are specialists so
through council PRI are specialists so
through council PRI are specialists so it’s probably not even that sincere it’s
it’s probably not even that sincere it’s
it’s probably not even that sincere it’s basically a press release but if you’re
basically a press release but if you’re
basically a press release but if you’re a startup CEO even if you can’t really
a startup CEO even if you can’t really
a startup CEO even if you can’t really write I think it sort of helps if you
write I think it sort of helps if you
write I think it sort of helps if you sort of have that voice and you sort of
sort of have that voice and you sort of
sort of have that voice and you sort of communicate with your audience and
communicate with your audience and
communicate with your audience and partners and just sort of comment on the
partners and just sort of comment on the
partners and just sort of comment on the ecosystem but again the the trick is
ecosystem but again the the trick is
ecosystem but again the the trick is just make sure that people don’t
just make sure that people don’t
just make sure that people don’t misinterpret that as your sort of
misinterpret that as your sort of
misinterpret that as your sort of communicating to them through the press
communicating to them through the press
communicating to them through the press which is sort of what athletes
which is sort of what athletes
which is sort of what athletes coaches always talked about right and
coaches always talked about right and
coaches always talked about right and you know even the big companies they can
you know even the big companies they can
you know even the big companies they can benefit from somebody blogging it
benefit from somebody blogging it
benefit from somebody blogging it doesn’t have to be the CEO you look at
doesn’t have to be the CEO you look at
doesn’t have to be the CEO you look at big brands like Ford you know they have
big brands like Ford you know they have
big brands like Ford you know they have these these evangelists who do a lot of
these these evangelists who do a lot of
these these evangelists who do a lot of blogging a lot of tweeting are complete
blogging a lot of tweeting are complete
blogging a lot of tweeting are complete social media whores and these guys have
social media whores and these guys have
social media whores and these guys have actually really short up PR and public
actually really short up PR and public
actually really short up PR and public relations efforts without seeing an
relations efforts without seeing an
relations efforts without seeing an instance here and I think that’s a
instance here and I think that’s a
instance here and I think that’s a possibility to what do you think yeah I
possibility to what do you think yeah I
possibility to what do you think yeah I think the only time where I probably did
think the only time where I probably did
think the only time where I probably did use the blog to sort of send a message
use the blog to sort of send a message
use the blog to sort of send a message was when we were being sued by news corp
was when we were being sued by news corp
was when we were being sued by news corp in our first year even though we’re best
in our first year even though we’re best
in our first year even though we’re best friends now I mean there i think there
friends now I mean there i think there
friends now I mean there i think there was the sort of legal debate that was
was the sort of legal debate that was
was the sort of legal debate that was going on and then i realized that maybe
going on and then i realized that maybe
going on and then i realized that maybe putting some pressure on the PR front
putting some pressure on the PR front
putting some pressure on the PR front would actually help and it did but even
would actually help and it did but even
would actually help and it did but even that’s dangerous because I sort of knew
that’s dangerous because I sort of knew
that’s dangerous because I sort of knew a little bit about the law so I knew
a little bit about the law so I knew
a little bit about the law so I knew what to avoid saying and what not but
what to avoid saying and what not but
what to avoid saying and what not but this takes us to basically a good segue
this takes us to basically a good segue
this takes us to basically a good segue to the second part of the show which is
to the second part of the show which is
to the second part of the show which is if you are a CEO that doesn’t have a
if you are a CEO that doesn’t have a
if you are a CEO that doesn’t have a board and sorry if you’re a CEO that
board and sorry if you’re a CEO that
board and sorry if you’re a CEO that does have a board and has outside
does have a board and has outside
does have a board and has outside investors does that give the CEO like
investors does that give the CEO like
investors does that give the CEO like carte blanche to basically be a douche
carte blanche to basically be a douche
carte blanche to basically be a douche and do things that are maybe not so nice
and do things that are maybe not so nice
and do things that are maybe not so nice but blame the board and say hey my
but blame the board and say hey my
but blame the board and say hey my investors may be doing an example we
investors may be doing an example we
investors may be doing an example we will we’re going to take a short break
will we’re going to take a short break
will we’re going to take a short break we’ll be right back and we’ll discuss
we’ll be right back and we’ll discuss
we’ll be right back and we’ll discuss that sounds good
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