hi I’m Rebecca Brayton and welcome to watchmojo.com and in this clip steve
watchmojo.com and in this clip steve
watchmojo.com and in this clip steve wozniak provides insight into apples
wozniak provides insight into apples
wozniak provides insight into apples history and some of its recipes for
history and some of its recipes for
history and some of its recipes for success when IBM came out they had sales
success when IBM came out they had sales
success when IBM came out they had sales forces in all the big businesses and the
forces in all the big businesses and the
forces in all the big businesses and the the market for home computers really was
the market for home computers really was
the market for home computers really was wasn’t going to fit the Apple too well
wasn’t going to fit the Apple too well
wasn’t going to fit the Apple too well the market for small business computers
the market for small business computers
the market for small business computers was much huger so we kind of lost the
was much huger so we kind of lost the
was much huger so we kind of lost the business market we lost software in some
business market we lost software in some
business market we lost software in some of those areas that the left brain areas
of those areas that the left brain areas
of those areas that the left brain areas accounting law and engineering a lot of
accounting law and engineering a lot of
accounting law and engineering a lot of the software is really directed towards
the software is really directed towards
the software is really directed towards the PCs that’s where it exists now on
the PCs that’s where it exists now on
the PCs that’s where it exists now on the other hand people will go to work
the other hand people will go to work
the other hand people will go to work and take the work computer as a PC and
and take the work computer as a PC and
and take the work computer as a PC and at home they’ll buy themselves a back
at home they’ll buy themselves a back
at home they’ll buy themselves a back intosh last few years our market share
intosh last few years our market share
intosh last few years our market share actually in the last year or two has
actually in the last year or two has
actually in the last year or two has doubled the buckler the ipod and the
doubled the buckler the ipod and the
doubled the buckler the ipod and the iphone brought a lot of people into
iphone brought a lot of people into
iphone brought a lot of people into apple stores and in contact with the
apple stores and in contact with the
apple stores and in contact with the equipment a lot of people talk to their
equipment a lot of people talk to their
equipment a lot of people talk to their friends the experience that you get from
friends the experience that you get from
friends the experience that you get from apple’s people talk about how important
apple’s people talk about how important
apple’s people talk about how important is how they love it we’ve always had a
is how they love it we’ve always had a
is how they love it we’ve always had a very strong strong passionate group of
very strong strong passionate group of
very strong strong passionate group of followers
we could handle such things as
we could handle such things as photography with Photoshop and
photography with Photoshop and
photography with Photoshop and videography with the programs like adobe
videography with the programs like adobe
videography with the programs like adobe premiere shortly after the avid was out
premiere shortly after the avid was out
premiere shortly after the avid was out so we could do video editing and we can
so we could do video editing and we can
so we could do video editing and we can do photography work and graphics much
do photography work and graphics much
do photography work and graphics much earlier because we had enough memory to
earlier because we had enough memory to
earlier because we had enough memory to do it and it’s that simple and
do it and it’s that simple and
do it and it’s that simple and explanation it’s sort of an accident of
explanation it’s sort of an accident of
explanation it’s sort of an accident of history so all the artists and the video
history so all the artists and the video
history so all the artists and the video people and the producers and the movie
people and the producers and the movie
people and the producers and the movie people all got into Macintoshes and once
people all got into Macintoshes and once
people all got into Macintoshes and once you’re into it you love it so much it’s
you’re into it you love it so much it’s
you’re into it you love it so much it’s very difficult to pry you away Apple has
very difficult to pry you away Apple has
very difficult to pry you away Apple has it in the culture company culture why
it in the culture company culture why
it in the culture company culture why couldn’t feel it why did you let Packard
couldn’t feel it why did you let Packard
couldn’t feel it why did you let Packard turn me down five times for the personal
turn me down five times for the personal
turn me down five times for the personal computer and it’s because their personal
computer and it’s because their personal
computer and it’s because their personal culture wouldn’t have let them do the
culture wouldn’t have let them do the
culture wouldn’t have let them do the fun interesting inspirational machine
fun interesting inspirational machine
fun interesting inspirational machine that would change the world they would
that would change the world they would
that would change the world they would have forced it to be an engineer’s
have forced it to be an engineer’s
have forced it to be an engineer’s machine apples you know smart about
machine apples you know smart about
machine apples you know smart about knowing you know what’s what’s a new
knowing you know what’s what’s a new
knowing you know what’s what’s a new good direction ago we were the first
good direction ago we were the first
good direction ago we were the first ones to build the USB ports into our
ones to build the USB ports into our
ones to build the USB ports into our computers we invented firewire we were
computers we invented firewire we were
computers we invented firewire we were really the first to ever have a popular
really the first to ever have a popular
really the first to ever have a popular mass mass produced and sold Wi-Fi steve
mass mass produced and sold Wi-Fi steve
mass mass produced and sold Wi-Fi steve jobs in particular even when you know
jobs in particular even when you know
jobs in particular even when you know when i was there he would always be
when i was there he would always be
when i was there he would always be pushing even me to try to look at this
pushing even me to try to look at this
pushing even me to try to look at this newer smaller device can we do something
newer smaller device can we do something
newer smaller device can we do something with that one can we push it to what are
with that one can we push it to what are
with that one can we push it to what are the new technologies that are a one step
the new technologies that are a one step
the new technologies that are a one step ahead of the others a lot of these
ahead of the others a lot of these
ahead of the others a lot of these things are just really trying to do a
things are just really trying to do a
things are just really trying to do a little sleeker job even though it has a
little sleeker job even though it has a
little sleeker job even though it has a cost I can’t tell you
”
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