there’s social network games like madden superstars and restaurant city are
superstars and restaurant city are
superstars and restaurant city are taking Facebook by storm hi I’m Rebecca
taking Facebook by storm hi I’m Rebecca
taking Facebook by storm hi I’m Rebecca Brayton and welcome to watchmojo.com and
Brayton and welcome to watchmojo.com and
Brayton and welcome to watchmojo.com and today we’re speaking with clay fish to
today we’re speaking with clay fish to
today we’re speaking with clay fish to learn more about their projects so tell
learn more about their projects so tell
learn more about their projects so tell us about the history of playfish when
us about the history of playfish when
us about the history of playfish when and how was the company formed so
and how was the company formed so
and how was the company formed so playfish was formed in 2007 by some
playfish was formed in 2007 by some
playfish was formed in 2007 by some veterans from Glu Mobile who wanted to
veterans from Glu Mobile who wanted to
veterans from Glu Mobile who wanted to get into the social gaming mark and they
get into the social gaming mark and they
get into the social gaming mark and they had an idea of how to make games that
had an idea of how to make games that
had an idea of how to make games that would be played by friends together so
would be played by friends together so
would be played by friends together so they started making games for facebook
they started making games for facebook
they started making games for facebook the company was very successful they
the company was very successful they
the company was very successful they quickly became the number two player in
quickly became the number two player in
quickly became the number two player in space and they were bought out by EA
space and they were bought out by EA
space and they were bought out by EA just that over a year ago tell us about
just that over a year ago tell us about
just that over a year ago tell us about play fishes relationship with EA there’s
play fishes relationship with EA there’s
play fishes relationship with EA there’s an opportunity to take you know what
an opportunity to take you know what
an opportunity to take you know what playfish knows which is how to be
playfish knows which is how to be
playfish knows which is how to be successful in the connected digital
successful in the connected digital
successful in the connected digital downloaded game space and how to take
downloaded game space and how to take
downloaded game space and how to take that and bring that to other parts of EA
that and bring that to other parts of EA
that and bring that to other parts of EA and then at the same time take ea’s very
and then at the same time take ea’s very
and then at the same time take ea’s very strong publishing business and of course
strong publishing business and of course
strong publishing business and of course it’s strong franchise and put those
it’s strong franchise and put those
it’s strong franchise and put those things together and make something
things together and make something
things together and make something that’s even bigger and stronger what
that’s even bigger and stronger what
that’s even bigger and stronger what would you say differentiates play fishes
would you say differentiates play fishes
would you say differentiates play fishes offerings from the rest of yous projects
offerings from the rest of yous projects
offerings from the rest of yous projects the social games when they come out
the social games when they come out
the social games when they come out alive it’s only a little bit of what the
alive it’s only a little bit of what the
alive it’s only a little bit of what the game is going to become because you can
game is going to become because you can
game is going to become because you can change the game on the fly so the games
change the game on the fly so the games
change the game on the fly so the games going to evolve based on how people
going to evolve based on how people
going to evolve based on how people react to it 12 years after it launches
react to it 12 years after it launches
react to it 12 years after it launches the game is going to become what the
the game is going to become what the
the game is going to become what the players wanted it to be and that’s
players wanted it to be and that’s
players wanted it to be and that’s pretty different from the way you know
pretty different from the way you know
pretty different from the way you know the way usually works give us a general
the way usually works give us a general
the way usually works give us a general overview of the types of games play fish
overview of the types of games play fish
overview of the types of games play fish grades the sort of distinguishing factor
grades the sort of distinguishing factor
grades the sort of distinguishing factor of playfish games is that they are
of playfish games is that they are
of playfish games is that they are social by nature you know in Madden
social by nature you know in Madden
social by nature you know in Madden you’re gonna trade players with your
you’re gonna trade players with your
you’re gonna trade players with your friends to build your team similarly you
friends to build your team similarly you
friends to build your team similarly you know in restaurant city your friends are
know in restaurant city your friends are
know in restaurant city your friends are there you’re going to go visit their
there you’re going to go visit their
there you’re going to go visit their restaurants they’re going to come to
restaurants they’re going to come to
restaurants they’re going to come to your so there’s going to be different
your so there’s going to be different
your so there’s going to be different kinds of gameplay but it’s always social
kinds of gameplay but it’s always social
kinds of gameplay but it’s always social it always involves connecting with your
it always involves connecting with your
it always involves connecting with your friends and having a having a social
friends and having a having a social
friends and having a having a social network around it in your opinion what
network around it in your opinion what
network around it in your opinion what would you say has led to the popularity
would you say has led to the popularity
would you say has led to the popularity of these games people are getting their
of these games people are getting their
of these games people are getting their friends to play because they want to so
friends to play because they want to so
friends to play because they want to so they grow virally that’s very powerful
they grow virally that’s very powerful
they grow virally that’s very powerful so there is this kind of momentum that
so there is this kind of momentum that
so there is this kind of momentum that builds around the game because people
builds around the game because people
builds around the game because people like it to what degree would you say
like it to what degree would you say
like it to what degree would you say that your games are tied to social media
that your games are tied to social media
that your games are tied to social media sites like Facebook so right now
sites like Facebook so right now
sites like Facebook so right now Facebook has been the primary rights i
Facebook has been the primary rights i
Facebook has been the primary rights i think the exclusive platform for for
think the exclusive platform for for
think the exclusive platform for for playfish titles as we move on to the
playfish titles as we move on to the
playfish titles as we move on to the mobile platforms that does in some sense
mobile platforms that does in some sense
mobile platforms that does in some sense d couple us from Facebook and can also
d couple us from Facebook and can also
d couple us from Facebook and can also use other means to connect players what
use other means to connect players what
use other means to connect players what would you say is led to the spike in
would you say is led to the spike in
would you say is led to the spike in popularity of mobile games it’s a very
popularity of mobile games it’s a very
popularity of mobile games it’s a very powerful platform of course the fact
powerful platform of course the fact
powerful platform of course the fact that the new generation of smartphones
that the new generation of smartphones
that the new generation of smartphones is so powerful make just makes it a
is so powerful make just makes it a
is so powerful make just makes it a natural the other thing of course that’s
natural the other thing of course that’s
natural the other thing of course that’s been you know a big boost is things like
been you know a big boost is things like
been you know a big boost is things like the app store right they’re very very
the app store right they’re very very
the app store right they’re very very easy to use way to buy games has
easy to use way to buy games has
easy to use way to buy games has certainly just made it a natural thing
certainly just made it a natural thing
certainly just made it a natural thing all those things come together do you
all those things come together do you
all those things come together do you ever envision the standard home console
ever envision the standard home console
ever envision the standard home console games taking on the same kind of
games taking on the same kind of
games taking on the same kind of connectivity and interactivity as play
connectivity and interactivity as play
connectivity and interactivity as play fishes games I think it’s inevitable I
fishes games I think it’s inevitable I
fishes games I think it’s inevitable I think the excitement of playfish
think the excitement of playfish
think the excitement of playfish becoming part of EA and that as we move
becoming part of EA and that as we move
becoming part of EA and that as we move forward you know that connection that I
forward you know that connection that I
forward you know that connection that I was talking about earlier about really
was talking about earlier about really
was talking about earlier about really bringing the the best of both parties to
bringing the the best of both parties to
bringing the the best of both parties to make something really big and powerful
make something really big and powerful
make something really big and powerful thank you very much thank you
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