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Shel Israel and Social Media


you’ve been in the tech business since

you’ve been in the tech business since 1986 how did you get into it I used to

1986 how did you get into it I used to

1986 how did you get into it I used to be a PR guy I got there just after the

be a PR guy I got there just after the

be a PR guy I got there just after the wheel was launched and that’s why nobody

wheel was launched and that’s why nobody

wheel was launched and that’s why nobody knows who the developer is but I got

knows who the developer is but I got

knows who the developer is but I got into technology marketing in 1970 i sold

into technology marketing in 1970 i sold

into technology marketing in 1970 i sold my PR agency it turned out to be just

my PR agency it turned out to be just

my PR agency it turned out to be just about the minute before the internet

about the minute before the internet

about the minute before the internet bubble popped so I discovered that being

bubble popped so I discovered that being

bubble popped so I discovered that being a startups jockey wasn’t as valuable as

a startups jockey wasn’t as valuable as

a startups jockey wasn’t as valuable as a big than a month before and after a

a big than a month before and after a

a big than a month before and after a few months of trying I realized that I

few months of trying I realized that I

few months of trying I realized that I wasn’t going to make kind of money I

wasn’t going to make kind of money I

wasn’t going to make kind of money I used to make and I had left journalism

used to make and I had left journalism

used to make and I had left journalism to begin with because i hated the vow of

to begin with because i hated the vow of

to begin with because i hated the vow of poverty and if it was going to be broken

poverty and if it was going to be broken

poverty and if it was going to be broken might as well do what i wanted to do and

might as well do what i wanted to do and

might as well do what i wanted to do and in the three years that i kept trying to

in the three years that i kept trying to

in the three years that i kept trying to get a job as a newspaper person in north

get a job as a newspaper person in north

get a job as a newspaper person in north america 75,000 journalists gonna lay it

america 75,000 journalists gonna lay it

america 75,000 journalists gonna lay it off and only got worse one of those

off and only got worse one of those

off and only got worse one of those times I went to Wired magazine where

times I went to Wired magazine where

times I went to Wired magazine where Chris Anderson it would known me as a

Chris Anderson it would known me as a

Chris Anderson it would known me as a tolerable PR guy said you know all the

tolerable PR guy said you know all the

tolerable PR guy said you know all the clips you showing me about people who

clips you showing me about people who

clips you showing me about people who died 20 years ago you might try getting

died 20 years ago you might try getting

died 20 years ago you might try getting back into shape you should start a blog

back into shape you should start a blog

back into shape you should start a blog and just get it back into practice so I

and just get it back into practice so I

and just get it back into practice so I started blogging with something called

started blogging with something called

started blogging with something called it seems to me in 2004 and I was just

it seems to me in 2004 and I was just

it seems to me in 2004 and I was just doing it to update my resume to become a

doing it to update my resume to become a

doing it to update my resume to become a journalist as far as Twitter goes I got

journalist as far as Twitter goes I got

journalist as far as Twitter goes I got the moment of revelation in a huge light

the moment of revelation in a huge light

the moment of revelation in a huge light bulb it happened in april two thousand

bulb it happened in april two thousand

bulb it happened in april two thousand eight a guy named James buck who I’d

eight a guy named James buck who I’d

eight a guy named James buck who I’d never met it was a grad student at

never met it was a grad student at

never met it was a grad student at Berkeley UC Berkeley

posted a single word and he posted from

posted a single word and he posted from the age of the word was arrested bucket

the age of the word was arrested bucket

the age of the word was arrested bucket started a blog and a subject a blog or

started a blog and a subject a blog or

started a blog and a subject a blog or tweet Twitter account on the suggestion

tweet Twitter account on the suggestion

tweet Twitter account on the suggestion of friends before going over to Egypt as

of friends before going over to Egypt as

of friends before going over to Egypt as a to do a graduate journalism project in

a to do a graduate journalism project in

a to do a graduate journalism project in photojournalism he was he picked food

photojournalism he was he picked food

photojournalism he was he picked food riots and the Egyptian authorities

riots and the Egyptian authorities

riots and the Egyptian authorities really didn’t want no Westerners taking

really didn’t want no Westerners taking

really didn’t want no Westerners taking pictures of storming angry Egyptians in

pictures of storming angry Egyptians in

pictures of storming angry Egyptians in the street so they arrested him and they

the street so they arrested him and they

the street so they arrested him and they threw him in the back of a car not and

threw him in the back of a car not and

threw him in the back of a car not and said I was okay when he whipped out his

said I was okay when he whipped out his

said I was okay when he whipped out his blackberry had typed in that word

blackberry had typed in that word

blackberry had typed in that word arrested and that were landed back in

arrested and that were landed back in

arrested and that were landed back in berkeley where it was recreated and

berkeley where it was recreated and

berkeley where it was recreated and retweeted again probably on the fourth

retweeted again probably on the fourth

retweeted again probably on the fourth and fifth round I saw the word retweeted

and fifth round I saw the word retweeted

and fifth round I saw the word retweeted and so did other people with

and so did other people with

and so did other people with uncharacteristic haste US State

uncharacteristic haste US State

uncharacteristic haste US State Department responded by getting Jim

Department responded by getting Jim

Department responded by getting Jim sprung about 27 hours later he was back

sprung about 27 hours later he was back

sprung about 27 hours later he was back in the same car with a ticket in his

in the same car with a ticket in his

in the same car with a ticket in his hand and is being escorted to the

hand and is being escorted to the

hand and is being escorted to the airport to fly home as a guest of the US

airport to fly home as a guest of the US

airport to fly home as a guest of the US government and he typed another word

government and he typed another word

government and he typed another word that work was freed I posted a tweet

that work was freed I posted a tweet

that work was freed I posted a tweet that said that’s amazing somebody ought

that said that’s amazing somebody ought

that said that’s amazing somebody ought to write a book about this somebody else

to write a book about this somebody else

to write a book about this somebody else and I don’t remember who it was it how

and I don’t remember who it was it how

and I don’t remember who it was it how about you shall and that became Twitter

about you shall and that became Twitter

about you shall and that became Twitter thank you very much for your time she’ll

thank you very much for your time she’ll

thank you very much for your time she’ll it was a pleasure being here Chris thank

it was a pleasure being here Chris thank

it was a pleasure being here Chris thank you

”

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