concerns about a sustainable company revolve around money will it cost too
revolve around money will it cost too
revolve around money will it cost too much will it affect profits interface
much will it affect profits interface
much will it affect profits interface and its founder Ray Anderson are proof
and its founder Ray Anderson are proof
and its founder Ray Anderson are proof that success will come to those who go
that success will come to those who go
that success will come to those who go green hi I’m Rebecca Brayton and welcome
green hi I’m Rebecca Brayton and welcome
green hi I’m Rebecca Brayton and welcome to watchmojo.com and today we’re
to watchmojo.com and today we’re
to watchmojo.com and today we’re speaking with Anderson to learn more
speaking with Anderson to learn more
speaking with Anderson to learn more about how a business can go green as
about how a business can go green as
about how a business can go green as well as how his green shift has affected
well as how his green shift has affected
well as how his green shift has affected the way he lives his life I know that
the way he lives his life I know that
the way he lives his life I know that the company has done well financially
the company has done well financially
the company has done well financially after this shift but was there an
after this shift but was there an
after this shift but was there an initial kind of outpouring of funds to
initial kind of outpouring of funds to
initial kind of outpouring of funds to undertake this shift from the day one we
undertake this shift from the day one we
undertake this shift from the day one we were ahead of the cost curve because of
were ahead of the cost curve because of
were ahead of the cost curve because of the waste elimination method and the
the waste elimination method and the
the waste elimination method and the waste elimination today is cumulative
waste elimination today is cumulative
waste elimination today is cumulative over four hundred million dollars and
over four hundred million dollars and
over four hundred million dollars and that is more than offset everything that
that is more than offset everything that
that is more than offset everything that we spent sustainability has been self
we spent sustainability has been self
we spent sustainability has been self funding for us I noticed one principle
funding for us I noticed one principle
funding for us I noticed one principle that you keep asking yourself is how
that you keep asking yourself is how
that you keep asking yourself is how would nature do this ahead of design red
would nature do this ahead of design red
would nature do this ahead of design red biomimicry book by Janine Benyus and
biomimicry book by Janine Benyus and
biomimicry book by Janine Benyus and biomimicry means nature’s teacher
biomimicry means nature’s teacher
biomimicry means nature’s teacher nature’s inspiration nature’s mentor
nature’s inspiration nature’s mentor
nature’s inspiration nature’s mentor nature as a measure how would nature do
nature as a measure how would nature do
nature as a measure how would nature do this so you read this book and then he
this so you read this book and then he
this so you read this book and then he sent his design team into the forest it
sent his design team into the forest it
sent his design team into the forest it said go and see how nature would design
said go and see how nature would design
said go and see how nature would design a floor covering well they spent a day
a floor covering well they spent a day
a floor covering well they spent a day in the forest can you believe it looking
in the forest can you believe it looking
in the forest can you believe it looking at the ground looking at the forest
at the ground looking at the forest
at the ground looking at the forest floor the stream beds it finally dawned
floor the stream beds it finally dawned
floor the stream beds it finally dawned on them you know there’s no two things
on them you know there’s no two things
on them you know there’s no two things alike here it’s total chaos so they came
alike here it’s total chaos so they came
alike here it’s total chaos so they came back to the design studio they designed
back to the design studio they designed
back to the design studio they designed a carpet tile a modular carpet such that
a carpet tile a modular carpet such that
a carpet tile a modular carpet such that such that the face designs of no two
such that the face designs of no two
such that the face designs of no two tiles are identical they’re all similar
tiles are identical they’re all similar
tiles are identical they’re all similar they all look like they belong together
they all look like they belong together
they all look like they belong together but every one is actually different from
but every one is actually different from
but every one is actually different from every other one and in a year and a half
every other one and in a year and a half
every other one and in a year and a half they went to the top of the bestseller
they went to the top of the bestseller
they went to the top of the bestseller list faster than any other product ever
list faster than any other product ever
list faster than any other product ever had in the company’s history and then I
had in the company’s history and then I
had in the company’s history and then I heard of a speaker that begins every
heard of a speaker that begins every
heard of a speaker that begins every speech by having car audience close
speech by having car audience close
speech by having car audience close their eyes and in your mind’s eye
their eyes and in your mind’s eye
their eyes and in your mind’s eye picture your ideal comfort zone that
picture your ideal comfort zone that
picture your ideal comfort zone that place of peace and then she says now how
place of peace and then she says now how
place of peace and then she says now how many of you were somewhere
many of you were somewhere
many of you were somewhere doors in nearly every hand I’ve done it
doors in nearly every hand I’ve done it
doors in nearly every hand I’ve done it enough probably 500 times around the
enough probably 500 times around the
enough probably 500 times around the world the same exercise and nearly every
world the same exercise and nearly every
world the same exercise and nearly every hand goes up it’s amazing at how we
hand goes up it’s amazing at how we
hand goes up it’s amazing at how we humans gravitate for nature I know that
humans gravitate for nature I know that
humans gravitate for nature I know that some companies like you mentioned
some companies like you mentioned
some companies like you mentioned interface consults on this type of thing
interface consults on this type of thing
interface consults on this type of thing some corporations have come to you for
some corporations have come to you for
some corporations have come to you for help such as Walmart and we Scott this
help such as Walmart and we Scott this
help such as Walmart and we Scott this is one of the most important things has
is one of the most important things has
is one of the most important things has happened in the industrial world I know
happened in the industrial world I know
happened in the industrial world I know Mike Duke who’s now the CEO with Walmart
Mike Duke who’s now the CEO with Walmart
Mike Duke who’s now the CEO with Walmart the family was the number two man when
the family was the number two man when
the family was the number two man when we decided to launch this effort with
we decided to launch this effort with
we decided to launch this effort with his top 25 people I think it was Mike
his top 25 people I think it was Mike
his top 25 people I think it was Mike called me and asked me would I come out
called me and asked me would I come out
called me and asked me would I come out and help and then he made the most
and help and then he made the most
and help and then he made the most remarkable statement himself he said to
remarkable statement himself he said to
remarkable statement himself he said to his people said you don’t know it but I
his people said you don’t know it but I
his people said you don’t know it but I believe Scott the CEO of the largest
believe Scott the CEO of the largest
believe Scott the CEO of the largest corporation on earth spend 90% of my
corporation on earth spend 90% of my
corporation on earth spend 90% of my time a reputational issues it’s about
time a reputational issues it’s about
time a reputational issues it’s about whether the public the general public
whether the public the general public
whether the public the general public will continue to give us some license to
will continue to give us some license to
will continue to give us some license to operate and without that we’re toast
operate and without that we’re toast
operate and without that we’re toast so when Walmart when Li Scott says
so when Walmart when Li Scott says
so when Walmart when Li Scott says here’s where we’re going and 60,000 CEOs
here’s where we’re going and 60,000 CEOs
here’s where we’re going and 60,000 CEOs here that that is that that sends a
here that that is that that sends a
here that that is that that sends a ripple through the industrial world the
ripple through the industrial world the
ripple through the industrial world the likes of which we have not seen before
likes of which we have not seen before
likes of which we have not seen before how has your shift to Greene affected
how has your shift to Greene affected
how has your shift to Greene affected your life personally I gave up Jaguar
your life personally I gave up Jaguar
your life personally I gave up Jaguar for a Prius and never look back
for a Prius and never look back
for a Prius and never look back my third Prius man my wife and I moved
my third Prius man my wife and I moved
my third Prius man my wife and I moved from a 36 hundred square foot
from a 36 hundred square foot
from a 36 hundred square foot condominium to 2,400 square foot
condominium to 2,400 square foot
condominium to 2,400 square foot condominium we did build a house
condominium we did build a house
condominium we did build a house vacation home off the grid meaning full
vacation home off the grid meaning full
vacation home off the grid meaning full of all tanks for electricity and solar
of all tanks for electricity and solar
of all tanks for electricity and solar collectors on the roof for heat a well
collectors on the roof for heat a well
collectors on the roof for heat a well in a septic system man and we’re ready
in a septic system man and we’re ready
in a septic system man and we’re ready for a nuclear war
for a nuclear war
for a nuclear war we bought 86 acres there in North
we bought 86 acres there in North
we bought 86 acres there in North Carolina and we put 79 of the 86 acres
Carolina and we put 79 of the 86 acres
Carolina and we put 79 of the 86 acres into a forever wild conservation
into a forever wild conservation
into a forever wild conservation easement to protect it from ever being
easement to protect it from ever being
easement to protect it from ever being developed thank you very much you’re
developed thank you very much you’re
developed thank you very much you’re very welcome sir pleasure
”
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