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Market Trends in Gaming Industry


when you guys are deciding to make an IP

when you guys are deciding to make an IP or port an IP over to a system how much

or port an IP over to a system how much

or port an IP over to a system how much does the current installed base factor

does the current installed base factor

does the current installed base factor into whether or not they’re either going

into whether or not they’re either going

into whether or not they’re either going to be an exclusive IP or when you

to be an exclusive IP or when you

to be an exclusive IP or when you announce that you’re going

announce that you’re going

announce that you’re going multi-platform I mean how much of that

multi-platform I mean how much of that

multi-platform I mean how much of that business end is really a play right now

business end is really a play right now

business end is really a play right now for you guys there’s a lot of different

for you guys there’s a lot of different

for you guys there’s a lot of different variables that we have to weigh in when

variables that we have to weigh in when

variables that we have to weigh in when we make decisions like that Sony

we make decisions like that Sony

we make decisions like that Sony Nintendo Microsoft these corporations

Nintendo Microsoft these corporations

Nintendo Microsoft these corporations are business partners for us and we work

are business partners for us and we work

are business partners for us and we work with all of them and we try to make the

with all of them and we try to make the

with all of them and we try to make the best game available for all of their

best game available for all of their

best game available for all of their platforms and they all have different

platforms and they all have different

platforms and they all have different platforms you talked about the we being

platforms you talked about the we being

platforms you talked about the we being totally different than the two others

totally different than the two others

totally different than the two others but we have to think about the

but we have to think about the

but we have to think about the production cycle for a ps3 version and

production cycle for a ps3 version and

production cycle for a ps3 version and we have to think about the production

we have to think about the production

we have to think about the production cycle for an xbox 360 version a lot of

cycle for an xbox 360 version a lot of

cycle for an xbox 360 version a lot of us gamers are concerned about micro

us gamers are concerned about micro

us gamers are concerned about micro transactions they can be great they can

transactions they can be great they can

transactions they can be great they can be entire expansion additions to games

be entire expansion additions to games

be entire expansion additions to games but sometimes the the micro transactions

but sometimes the the micro transactions

but sometimes the the micro transactions people take issue with the most

people take issue with the most

people take issue with the most important thing for Ubisoft is the

important thing for Ubisoft is the

important thing for Ubisoft is the consumer I mean the main business model

consumer I mean the main business model

consumer I mean the main business model right now is to sell games like it’s a

right now is to sell games like it’s a

right now is to sell games like it’s a DVD it in a box and that’s how that’s

DVD it in a box and that’s how that’s

DVD it in a box and that’s how that’s where most of the revenues come from

where most of the revenues come from

where most of the revenues come from having what you call micro transaction

having what you call micro transaction

having what you call micro transaction or downloadable content that you have to

or downloadable content that you have to

or downloadable content that you have to pay for its another source of revenue

pay for its another source of revenue

pay for its another source of revenue but it has to be worth it the revenue

but it has to be worth it the revenue

but it has to be worth it the revenue model on Xbox Live or any online

model on Xbox Live or any online

model on Xbox Live or any online platform can be a viable really

platform can be a viable really

platform can be a viable really and it’s certainly something that we’re

and it’s certainly something that we’re

and it’s certainly something that we’re looking at and to close on the idea of

looking at and to close on the idea of

looking at and to close on the idea of revenue one of my other games I loved

revenue one of my other games I loved

revenue one of my other games I loved was beyond good and evil and I know that

was beyond good and evil and I know that

was beyond good and evil and I know that critically that game was it was really

critically that game was it was really

critically that game was it was really well received but financially maybe

well received but financially maybe

well received but financially maybe didn’t bring in the sort of sales you

didn’t bring in the sort of sales you

didn’t bring in the sort of sales you guys are looking for are we gonna see

guys are looking for are we gonna see

guys are looking for are we gonna see beyond good and evil to or what there

beyond good and evil to or what there

beyond good and evil to or what there was nothing in a plan for beyond good

was nothing in a plan for beyond good

was nothing in a plan for beyond good and evil obviously it was a extremely

and evil obviously it was a extremely

and evil obviously it was a extremely good game extremely innovative extremely

good game extremely innovative extremely

good game extremely innovative extremely original maybe it’s not a game that sold

original maybe it’s not a game that sold

original maybe it’s not a game that sold 23 millions of copies but it’s still a

23 millions of copies but it’s still a

23 millions of copies but it’s still a game that did fairly well in terms of

game that did fairly well in terms of

game that did fairly well in terms of revenues it’s certainly not a game that

revenues it’s certainly not a game that

revenues it’s certainly not a game that we lost money on and prince of persia

we lost money on and prince of persia

we lost money on and prince of persia it’s an example that comes back a lot

it’s an example that comes back a lot

it’s an example that comes back a lot but principal or a sense of time did

but principal or a sense of time did

but principal or a sense of time did sell like 2.5 mm

sell like 2.5 mm

sell like 2.5 mm if you look at the the revenues or if

if you look at the the revenues or if

if you look at the the revenues or if you look at the numbers in the industry

you look at the numbers in the industry

you look at the numbers in the industry I mean what’s the percentage of games

I mean what’s the percentage of games

I mean what’s the percentage of games that sell over 1 million copies there’s

that sell over 1 million copies there’s

that sell over 1 million copies there’s not a lot I mean it’s less than five

not a lot I mean it’s less than five

not a lot I mean it’s less than five percent of the of the games in a year

percent of the of the games in a year

percent of the of the games in a year that sell more than 1 million copies so

that sell more than 1 million copies so

that sell more than 1 million copies so selling 2.5 million copies of the game

selling 2.5 million copies of the game

selling 2.5 million copies of the game is totally not a bad thing I think that

is totally not a bad thing I think that

is totally not a bad thing I think that the comparison comes from the year

the comparison comes from the year

the comparison comes from the year before we had launched winter sell the

before we had launched winter sell the

before we had launched winter sell the original which holds six million copies

original which holds six million copies

original which holds six million copies so if it gets the same you know

so if it gets the same you know

so if it gets the same you know comparison it’s a little bit unfair but

comparison it’s a little bit unfair but

comparison it’s a little bit unfair but I mean I think we’re totally comfortable

I mean I think we’re totally comfortable

I mean I think we’re totally comfortable with selling 2.5 million copies of the

with selling 2.5 million copies of the

with selling 2.5 million copies of the game

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