
when you guys are deciding to make an IP or port an IP over to a system how much
or port an IP over to a system how much
or port an IP over to a system how much does the current installed base factor
does the current installed base factor
does the current installed base factor into whether or not they’re either going
into whether or not they’re either going
into whether or not they’re either going to be an exclusive IP or when you
to be an exclusive IP or when you
to be an exclusive IP or when you announce that you’re going
announce that you’re going
announce that you’re going multi-platform I mean how much of that
multi-platform I mean how much of that
multi-platform I mean how much of that business end is really a play right now
business end is really a play right now
business end is really a play right now for you guys there’s a lot of different
for you guys there’s a lot of different
for you guys there’s a lot of different variables that we have to weigh in when
variables that we have to weigh in when
variables that we have to weigh in when we make decisions like that Sony
we make decisions like that Sony
we make decisions like that Sony Nintendo Microsoft these corporations
Nintendo Microsoft these corporations
Nintendo Microsoft these corporations are business partners for us and we work
are business partners for us and we work
are business partners for us and we work with all of them and we try to make the
with all of them and we try to make the
with all of them and we try to make the best game available for all of their
best game available for all of their
best game available for all of their platforms and they all have different
platforms and they all have different
platforms and they all have different platforms you talked about the we being
platforms you talked about the we being
platforms you talked about the we being totally different than the two others
totally different than the two others
totally different than the two others but we have to think about the
but we have to think about the
but we have to think about the production cycle for a ps3 version and
production cycle for a ps3 version and
production cycle for a ps3 version and we have to think about the production
we have to think about the production
we have to think about the production cycle for an xbox 360 version a lot of
cycle for an xbox 360 version a lot of
cycle for an xbox 360 version a lot of us gamers are concerned about micro
us gamers are concerned about micro
us gamers are concerned about micro transactions they can be great they can
transactions they can be great they can
transactions they can be great they can be entire expansion additions to games
be entire expansion additions to games
be entire expansion additions to games but sometimes the the micro transactions
but sometimes the the micro transactions
but sometimes the the micro transactions people take issue with the most
people take issue with the most
people take issue with the most important thing for Ubisoft is the
important thing for Ubisoft is the
important thing for Ubisoft is the consumer I mean the main business model
consumer I mean the main business model
consumer I mean the main business model right now is to sell games like it’s a
right now is to sell games like it’s a
right now is to sell games like it’s a DVD it in a box and that’s how that’s
DVD it in a box and that’s how that’s
DVD it in a box and that’s how that’s where most of the revenues come from
where most of the revenues come from
where most of the revenues come from having what you call micro transaction
having what you call micro transaction
having what you call micro transaction or downloadable content that you have to
or downloadable content that you have to
or downloadable content that you have to pay for its another source of revenue
pay for its another source of revenue
pay for its another source of revenue but it has to be worth it the revenue
but it has to be worth it the revenue
but it has to be worth it the revenue model on Xbox Live or any online
model on Xbox Live or any online
model on Xbox Live or any online platform can be a viable really
platform can be a viable really
platform can be a viable really and it’s certainly something that we’re
and it’s certainly something that we’re
and it’s certainly something that we’re looking at and to close on the idea of
looking at and to close on the idea of
looking at and to close on the idea of revenue one of my other games I loved
revenue one of my other games I loved
revenue one of my other games I loved was beyond good and evil and I know that
was beyond good and evil and I know that
was beyond good and evil and I know that critically that game was it was really
critically that game was it was really
critically that game was it was really well received but financially maybe
well received but financially maybe
well received but financially maybe didn’t bring in the sort of sales you
didn’t bring in the sort of sales you
didn’t bring in the sort of sales you guys are looking for are we gonna see
guys are looking for are we gonna see
guys are looking for are we gonna see beyond good and evil to or what there
beyond good and evil to or what there
beyond good and evil to or what there was nothing in a plan for beyond good
was nothing in a plan for beyond good
was nothing in a plan for beyond good and evil obviously it was a extremely
and evil obviously it was a extremely
and evil obviously it was a extremely good game extremely innovative extremely
good game extremely innovative extremely
good game extremely innovative extremely original maybe it’s not a game that sold
original maybe it’s not a game that sold
original maybe it’s not a game that sold 23 millions of copies but it’s still a
23 millions of copies but it’s still a
23 millions of copies but it’s still a game that did fairly well in terms of
game that did fairly well in terms of
game that did fairly well in terms of revenues it’s certainly not a game that
revenues it’s certainly not a game that
revenues it’s certainly not a game that we lost money on and prince of persia
we lost money on and prince of persia
we lost money on and prince of persia it’s an example that comes back a lot
it’s an example that comes back a lot
it’s an example that comes back a lot but principal or a sense of time did
but principal or a sense of time did
but principal or a sense of time did sell like 2.5 mm
sell like 2.5 mm
sell like 2.5 mm if you look at the the revenues or if
if you look at the the revenues or if
if you look at the the revenues or if you look at the numbers in the industry
you look at the numbers in the industry
you look at the numbers in the industry I mean what’s the percentage of games
I mean what’s the percentage of games
I mean what’s the percentage of games that sell over 1 million copies there’s
that sell over 1 million copies there’s
that sell over 1 million copies there’s not a lot I mean it’s less than five
not a lot I mean it’s less than five
not a lot I mean it’s less than five percent of the of the games in a year
percent of the of the games in a year
percent of the of the games in a year that sell more than 1 million copies so
that sell more than 1 million copies so
that sell more than 1 million copies so selling 2.5 million copies of the game
selling 2.5 million copies of the game
selling 2.5 million copies of the game is totally not a bad thing I think that
is totally not a bad thing I think that
is totally not a bad thing I think that the comparison comes from the year
the comparison comes from the year
the comparison comes from the year before we had launched winter sell the
before we had launched winter sell the
before we had launched winter sell the original which holds six million copies
original which holds six million copies
original which holds six million copies so if it gets the same you know
so if it gets the same you know
so if it gets the same you know comparison it’s a little bit unfair but
comparison it’s a little bit unfair but
comparison it’s a little bit unfair but I mean I think we’re totally comfortable
I mean I think we’re totally comfortable
I mean I think we’re totally comfortable with selling 2.5 million copies of the
with selling 2.5 million copies of the
with selling 2.5 million copies of the game
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