this is the world’s most famous whiskey straight out of Tennessee hi my name is
straight out of Tennessee hi my name is
straight out of Tennessee hi my name is Stephanie welcome to watchmojo.com and
Stephanie welcome to watchmojo.com and
Stephanie welcome to watchmojo.com and today we’re celebrating the hundred 60th
today we’re celebrating the hundred 60th
today we’re celebrating the hundred 60th anniversary of Jack Daniels so what can
anniversary of Jack Daniels so what can
anniversary of Jack Daniels so what can you tell me about the history of Jack
you tell me about the history of Jack
you tell me about the history of Jack Daniels well Jack Daniel was a real
Daniels well Jack Daniel was a real
Daniels well Jack Daniel was a real person he started making whiskey and
person he started making whiskey and
person he started making whiskey and registered the distillery in 1866 he
registered the distillery in 1866 he
registered the distillery in 1866 he actually found a great spot in Lynchburg
actually found a great spot in Lynchburg
actually found a great spot in Lynchburg Tennessee because there’s a cave spring
Tennessee because there’s a cave spring
Tennessee because there’s a cave spring there and out of that cave spring flows
there and out of that cave spring flows
there and out of that cave spring flows some very pure pristine water so he had
some very pure pristine water so he had
some very pure pristine water so he had a great water source and he only bought
a great water source and he only bought
a great water source and he only bought the best grains so Jack took his whiskey
the best grains so Jack took his whiskey
the best grains so Jack took his whiskey to Saint Louis to the World’s Fair in
to Saint Louis to the World’s Fair in
to Saint Louis to the World’s Fair in 1904 and he was going to enter the
1904 and he was going to enter the
1904 and he was going to enter the whiskey in to a competition and
whiskey in to a competition and
whiskey in to a competition and everybody there never heard of Jack
everybody there never heard of Jack
everybody there never heard of Jack Daniels Tennessee whiskey so they
Daniels Tennessee whiskey so they
Daniels Tennessee whiskey so they laughed at it but he had the last laugh
laughed at it but he had the last laugh
laughed at it but he had the last laugh because he walked away with a gold medal
because he walked away with a gold medal
because he walked away with a gold medal so that was really the first time that
so that was really the first time that
so that was really the first time that the world was introduced to Jack Daniel
the world was introduced to Jack Daniel
the world was introduced to Jack Daniel has the taste or the flavor of the Jack
has the taste or the flavor of the Jack
has the taste or the flavor of the Jack Daniels whiskey changed over the years
Daniels whiskey changed over the years
Daniels whiskey changed over the years we like to think that it has not because
we like to think that it has not because
we like to think that it has not because we’re doing the exact same process as
we’re doing the exact same process as
we’re doing the exact same process as Jack Daniel did we’re taking the best
Jack Daniel did we’re taking the best
Jack Daniel did we’re taking the best grains 80% corn 12% volume all 8% rye
grains 80% corn 12% volume all 8% rye
grains 80% corn 12% volume all 8% rye we’re taking that same case spring water
we’re taking that same case spring water
we’re taking that same case spring water our distillery is still there today now
our distillery is still there today now
our distillery is still there today now that you guys use specific barrels for
that you guys use specific barrels for
that you guys use specific barrels for different types of whiskey can you tell
different types of whiskey can you tell
different types of whiskey can you tell me a bit about that the barrels are
me a bit about that the barrels are
me a bit about that the barrels are toasted and charred on the inside when
toasted and charred on the inside when
toasted and charred on the inside when we toast the barrel wood we do the same
we toast the barrel wood we do the same
we toast the barrel wood we do the same thing as when a piece of bread is
thing as when a piece of bread is
thing as when a piece of bread is toasted meaning that we unlock flavors
toasted meaning that we unlock flavors
toasted meaning that we unlock flavors and aromas and colors in the wood
and aromas and colors in the wood
and aromas and colors in the wood because the whiskey after its charcoal
because the whiskey after its charcoal
because the whiskey after its charcoal mellowed goes into the barrel as clear
mellowed goes into the barrel as clear
mellowed goes into the barrel as clear as water but it comes out the color that
as water but it comes out the color that
as water but it comes out the color that you’re all familiar with can you tell me
you’re all familiar with can you tell me
you’re all familiar with can you tell me a bit about the aging process of 10
a bit about the aging process of 10
a bit about the aging process of 10 whiskey and you decide when it’s mature
whiskey and you decide when it’s mature
whiskey and you decide when it’s mature enough we don’t look at a calendar and
enough we don’t look at a calendar and
enough we don’t look at a calendar and say okay on this particular day the
say okay on this particular day the
say okay on this particular day the whiskey will be ready like a piece of
whiskey will be ready like a piece of
whiskey will be ready like a piece of fruit it’s ready when it’s ready it’ll
fruit it’s ready when it’s ready it’ll
fruit it’s ready when it’s ready it’ll be mature when it becomes mature but
be mature when it becomes mature but
be mature when it becomes mature but what we do is we actually sample barrels
what we do is we actually sample barrels
what we do is we actually sample barrels in the warehouses at defined periods of
in the warehouses at defined periods of
in the warehouses at defined periods of time so we can see how the whisky is
time so we can see how the whisky is
time so we can see how the whisky is maturing so we can say okay based on
maturing so we can say okay based on
maturing so we can say okay based on what we have now we can let it mature
what we have now we can let it mature
what we have now we can let it mature for so many more months or so many more
for so many more months or so many more
for so many more months or so many more years to get that consistent taste that
years to get that consistent taste that
years to get that consistent taste that people have come to expect how would you
people have come to expect how would you
people have come to expect how would you say JT is best enjoy there is no long
say JT is best enjoy there is no long
say JT is best enjoy there is no long way to enjoy Jack Daniels whiskey unless
way to enjoy Jack Daniels whiskey unless
way to enjoy Jack Daniels whiskey unless you enjoy it in an irresponsible manner
you enjoy it in an irresponsible manner
you enjoy it in an irresponsible manner I tell people if they want to drink it
I tell people if they want to drink it
I tell people if they want to drink it neat that’s great if they want to put it
neat that’s great if they want to put it
neat that’s great if they want to put it on the rocks that’s great if they want
on the rocks that’s great if they want
on the rocks that’s great if they want to mix it with coke that’s great so
to mix it with coke that’s great so
to mix it with coke that’s great so enjoy how you like it
enjoy how you like it
enjoy how you like it you’re a master taster at the Jack
you’re a master taster at the Jack
you’re a master taster at the Jack Daniel’s distillery can you tell me a
Daniel’s distillery can you tell me a
Daniel’s distillery can you tell me a bit about your daily activities will
bit about your daily activities will
bit about your daily activities will actually taste whiskey before I have my
actually taste whiskey before I have my
actually taste whiskey before I have my morning cup of coffee but what I do is
morning cup of coffee but what I do is
morning cup of coffee but what I do is taste whiskey throughout the day at
taste whiskey throughout the day at
taste whiskey throughout the day at certain periods of time and what I’m
certain periods of time and what I’m
certain periods of time and what I’m looking for are those certain
looking for are those certain
looking for are those certain characteristics that are inherent to
characteristics that are inherent to
characteristics that are inherent to Jack Daniels whiskey
Jack Daniels whiskey
Jack Daniels whiskey we won’t bottle it unless it passes my
we won’t bottle it unless it passes my
we won’t bottle it unless it passes my taste test how did you get this well I
taste test how did you get this well I
taste test how did you get this well I grew up in Lynchburg Tennessee
grew up in Lynchburg Tennessee
grew up in Lynchburg Tennessee my father was taster when he was there
my father was taster when he was there
my father was taster when he was there and I was lucky enough to get a job
and I was lucky enough to get a job
and I was lucky enough to get a job there after college and I’ve worked in
there after college and I’ve worked in
there after college and I’ve worked in several different departments there at
several different departments there at
several different departments there at the distillery and work my way up to
the distillery and work my way up to
the distillery and work my way up to become master taster so it takes
become master taster so it takes
become master taster so it takes practice at the taste every day
practice at the taste every day
practice at the taste every day sometimes people who think I have the
sometimes people who think I have the
sometimes people who think I have the best job in the world
best job in the world
best job in the world then those say it’s not so great because
then those say it’s not so great because
then those say it’s not so great because I have to spit the whiskey out there
I have to spit the whiskey out there
I have to spit the whiskey out there quite a few legends about the lucky
quite a few legends about the lucky
quite a few legends about the lucky number 7 on the label what’s your theory
number 7 on the label what’s your theory
number 7 on the label what’s your theory behind this I like to think that he sent
behind this I like to think that he sent
behind this I like to think that he sent a shipment of whiskey to a customer that
a shipment of whiskey to a customer that
a shipment of whiskey to a customer that was mistakenly unmarked so at the train
was mistakenly unmarked so at the train
was mistakenly unmarked so at the train station they randomly market with a
station they randomly market with a
station they randomly market with a number 7 the customer wrote back please
number 7 the customer wrote back please
number 7 the customer wrote back please send more of that old number 7 and Jack
send more of that old number 7 and Jack
send more of that old number 7 and Jack Daniel kind of adopted that but again
Daniel kind of adopted that but again
Daniel kind of adopted that but again nobody knows you bet glad to be here
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