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Interview with Justin Svatina Co-Founder of Dom Rebel


I remember to justice Bettina vehicle

I remember to justice Bettina vehicle owner as well as the designer behind the

owner as well as the designer behind the

owner as well as the designer behind the scenes of Dom rebel I didn’t study

scenes of Dom rebel I didn’t study

scenes of Dom rebel I didn’t study fashion design and what I did is I

fashion design and what I did is I

fashion design and what I did is I wanted to start making teachers that I

wanted to start making teachers that I

wanted to start making teachers that I like myself you know I would shop around

like myself you know I would shop around

like myself you know I would shop around a lot and there were many teachers out

a lot and there were many teachers out

a lot and there were many teachers out there that caught my eye and three years

there that caught my eye and three years

there that caught my eye and three years ago I decide I want to make some

ago I decide I want to make some

ago I decide I want to make some teachers that stand out a little bit

teachers that stand out a little bit

teachers that stand out a little bit that I like to wear get people talking

that I like to wear get people talking

that I like to wear get people talking you know 12 countries in total I mean

you know 12 countries in total I mean

you know 12 countries in total I mean we’ve got Japan we’ve got Switzerland

we’ve got Japan we’ve got Switzerland

we’ve got Japan we’ve got Switzerland France England Brazil Colombia no it’s

France England Brazil Colombia no it’s

France England Brazil Colombia no it’s spreading a little too fast in terms of

spreading a little too fast in terms of

spreading a little too fast in terms of those areas but canada and USA is

those areas but canada and USA is

those areas but canada and USA is definitely our biggest markets right now

definitely our biggest markets right now

definitely our biggest markets right now the content behind sands of San or

the content behind sands of San or

the content behind sands of San or should I dare not ask you can you can

should I dare not ask you can you can

should I dare not ask you can you can ask it’s pretty straight forward those

ask it’s pretty straight forward those

ask it’s pretty straight forward those signs of sin is a lot of beach culture

signs of sin is a lot of beach culture

signs of sin is a lot of beach culture sex and religion so we blended those

sex and religion so we blended those

sex and religion so we blended those with a lot of colors and we really

with a lot of colors and we really

with a lot of colors and we really create a collection that give us a true

create a collection that give us a true

create a collection that give us a true five of the west coast beach culture you

five of the west coast beach culture you

five of the west coast beach culture you know you all put a shirt called skank

know you all put a shirt called skank

know you all put a shirt called skank what were you thinking with skank the

what were you thinking with skank the

what were you thinking with skank the whole idea was to make a men’s t-shirt

whole idea was to make a men’s t-shirt

whole idea was to make a men’s t-shirt that had a woman kind of a prostitute

that had a woman kind of a prostitute

that had a woman kind of a prostitute stripper and the word skank on it

stripper and the word skank on it

stripper and the word skank on it because I mean

because I mean

because I mean where our shirts are guys I’d like to go

where our shirts are guys I’d like to go

where our shirts are guys I’d like to go in the clubs pick up girls wear a nice

in the clubs pick up girls wear a nice

in the clubs pick up girls wear a nice colorful clothing awesome it just fit

colorful clothing awesome it just fit

colorful clothing awesome it just fit the whole profile kind of our basic

the whole profile kind of our basic

the whole profile kind of our basic typical guy that wears Dom rebel he’s

typical guy that wears Dom rebel he’s

typical guy that wears Dom rebel he’s gotta before you design all your

gotta before you design all your

gotta before you design all your t-shirts by hand about it yes every

t-shirts by hand about it yes every

t-shirts by hand about it yes every drawing and every letter that you see on

drawing and every letter that you see on

drawing and every letter that you see on any one of our shirts I draw them by

any one of our shirts I draw them by

any one of our shirts I draw them by hand so there’s no like computer

hand so there’s no like computer

hand so there’s no like computer graphics going on there’s nothing like

graphics going on there’s nothing like

graphics going on there’s nothing like that that it takes a long time to do it

that that it takes a long time to do it

that that it takes a long time to do it but that’s what gives us our unique look

but that’s what gives us our unique look

but that’s what gives us our unique look you know everything we do on our shirts

you know everything we do on our shirts

you know everything we do on our shirts every little imperfection is what makes

every little imperfection is what makes

every little imperfection is what makes our brand what it is you know it’s very

our brand what it is you know it’s very

our brand what it is you know it’s very exclusive you know you can’t get of them

exclusive you know you can’t get of them

exclusive you know you can’t get of them if not everybody can purchase them you

if not everybody can purchase them you

if not everybody can purchase them you know what I sold out they’re gone that’s

know what I sold out they’re gone that’s

know what I sold out they’re gone that’s it first of all we’re really really

it first of all we’re really really

it first of all we’re really really selective in the stores that are going

selective in the stores that are going

selective in the stores that are going to carry our brand we protect

to carry our brand we protect

to carry our brand we protect territories and the stores that do carry

territories and the stores that do carry

territories and the stores that do carry our brand we put ceilings on the amount

our brand we put ceilings on the amount

our brand we put ceilings on the amount of shirts take in order for style so

of shirts take in order for style so

of shirts take in order for style so instead of other brands that I give

instead of other brands that I give

instead of other brands that I give reorders on style that sell out really

reorders on style that sell out really

reorders on style that sell out really fast we tell them you can only order a

fast we tell them you can only order a

fast we tell them you can only order a certain amount and once they’re gone

certain amount and once they’re gone

certain amount and once they’re gone they’re gone we’re not giving you any

they’re gone we’re not giving you any

they’re gone we’re not giving you any more that gives a customer that’s behind

more that gives a customer that’s behind

more that gives a customer that’s behind the shirt something to feel proud about

the shirt something to feel proud about

the shirt something to feel proud about they know they have a piece that you

they know they have a piece that you

they know they have a piece that you know it’s not going to be found down the

know it’s not going to be found down the

know it’s not going to be found down the street or two people in the same club

street or two people in the same club

street or two people in the same club wearing a you know they have a piece

wearing a you know they have a piece

wearing a you know they have a piece that’s really unique I love it it’s

that’s really unique I love it it’s

that’s really unique I love it it’s amazing and thank you very very much

amazing and thank you very very much

amazing and thank you very very much justice

justice

justice you

”

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