hockey is one of the fastest sports on the planet with the help of course of
the planet with the help of course of
the planet with the help of course of skates hi I’m Rebecca Brayton and
skates hi I’m Rebecca Brayton and
skates hi I’m Rebecca Brayton and welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re
welcome to watchmojo.com and today we’re learning how skates are made and what to
learning how skates are made and what to
learning how skates are made and what to look for when you’re buying a pair what
look for when you’re buying a pair what
look for when you’re buying a pair what type of research is involved when
type of research is involved when
type of research is involved when looking at trends in equipment when we
looking at trends in equipment when we
looking at trends in equipment when we talk about our target market we refer to
talk about our target market we refer to
talk about our target market we refer to it as the boss our boss is a 12 to 18
it as the boss our boss is a 12 to 18
it as the boss our boss is a 12 to 18 year old elite hockey player and we
year old elite hockey player and we
year old elite hockey player and we really do a lot of research on to what
really do a lot of research on to what
really do a lot of research on to what he likes on the ice and also you know
he likes on the ice and also you know
he likes on the ice and also you know what influences off the ice you know a
what influences off the ice you know a
what influences off the ice you know a lot of influence really is starting to
lot of influence really is starting to
lot of influence really is starting to come from some of the more extreme
come from some of the more extreme
come from some of the more extreme sports whether it be snowboarding
sports whether it be snowboarding
sports whether it be snowboarding surfing motocross Ultimate Fighting
surfing motocross Ultimate Fighting
surfing motocross Ultimate Fighting there’s a lot of different sports that
there’s a lot of different sports that
there’s a lot of different sports that are starting to creep in on to our
are starting to creep in on to our
are starting to creep in on to our category what are some recent equipment
category what are some recent equipment
category what are some recent equipment transition we know in the skate market
transition we know in the skate market
transition we know in the skate market are just feet in general that no two
are just feet in general that no two
are just feet in general that no two feet are the same you know we have to
feet are the same you know we have to
feet are the same you know we have to build one skate so that to try and make
build one skate so that to try and make
build one skate so that to try and make it work with as many people as possible
it work with as many people as possible
it work with as many people as possible so what we’ve been trying to do is we
so what we’ve been trying to do is we
so what we’ve been trying to do is we use very heat reactive materials that
use very heat reactive materials that
use very heat reactive materials that really allow you to create your own
really allow you to create your own
really allow you to create your own shape and the skates as opposed to
shape and the skates as opposed to
shape and the skates as opposed to trying to fit into a preset shape are
trying to fit into a preset shape are
trying to fit into a preset shape are there any specific categories of
there any specific categories of
there any specific categories of equipment that you’re more focused on we
equipment that you’re more focused on we
equipment that you’re more focused on we have product managers in each of the
have product managers in each of the
have product managers in each of the categories and development teams in each
categories and development teams in each
categories and development teams in each of the categories myself in this cake
of the categories myself in this cake
of the categories myself in this cake category it’s probably our most
category it’s probably our most
category it’s probably our most important category it’s a category we’ve
important category it’s a category we’ve
important category it’s a category we’ve been in for over a hundred years so it’s
been in for over a hundred years so it’s
been in for over a hundred years so it’s something we take a lot of pride in
something we take a lot of pride in
something we take a lot of pride in pushing the envelope and really coming
pushing the envelope and really coming
pushing the envelope and really coming up with the latest technology for our
up with the latest technology for our
up with the latest technology for our users how long does it take an idea to
users how long does it take an idea to
users how long does it take an idea to go from concept to the stores we usually
go from concept to the stores we usually
go from concept to the stores we usually work on 18 to 24 months development
work on 18 to 24 months development
work on 18 to 24 months development cycles from the time that we put
cycles from the time that we put
cycles from the time that we put together of design brief which starts
together of design brief which starts
together of design brief which starts with all the research that we talked
with all the research that we talked
with all the research that we talked about before going all the way towards a
about before going all the way towards a
about before going all the way towards a product landing in stores but we’re
product landing in stores but we’re
product landing in stores but we’re always working on future technologies
always working on future technologies
always working on future technologies and those could be three four or five
and those could be three four or five
and those could be three four or five years out you know really takes a lot to
years out you know really takes a lot to
years out you know really takes a lot to take a an idea to you know all the way
take a an idea to you know all the way
take a an idea to you know all the way to industrializing and being able to
to industrializing and being able to
to industrializing and being able to mass-produce it so there’s different
mass-produce it so there’s different
mass-produce it so there’s different timelines depending on the product but
timelines depending on the product but
timelines depending on the product but for a major revamp there’s there’s no
for a major revamp there’s there’s no
for a major revamp there’s there’s no set timeline can you explain the
set timeline can you explain the
set timeline can you explain the differences between professional versus
differences between professional versus
differences between professional versus amateur equipment in our retail line we
amateur equipment in our retail line we
amateur equipment in our retail line we have all price points so whether it be
have all price points so whether it be
have all price points so whether it be someone who’s going to go skating on the
someone who’s going to go skating on the
someone who’s going to go skating on the pond once or twice a year or you know
pond once or twice a year or you know
pond once or twice a year or you know that elite level
that elite level
that elite level who’s on the ice just about every day we
who’s on the ice just about every day we
who’s on the ice just about every day we have different types of product for all
have different types of product for all
have different types of product for all those players but the product that we
those players but the product that we
those players but the product that we offer that we would sell in any local
offer that we would sell in any local
offer that we would sell in any local hockey shop that would be very similar
hockey shop that would be very similar
hockey shop that would be very similar to what our NHL players like alexander
to what our NHL players like alexander
to what our NHL players like alexander ovechkin masonic cavalier john tavares
ovechkin masonic cavalier john tavares
ovechkin masonic cavalier john tavares is using the only difference is
is using the only difference is
is using the only difference is sometimes for them there might be some
sometimes for them there might be some
sometimes for them there might be some small levels of customization that we
small levels of customization that we
small levels of customization that we might be able to do with them when
might be able to do with them when
might be able to do with them when you’re looking for a skate what elements
you’re looking for a skate what elements
you’re looking for a skate what elements should you be looking for you know when
should you be looking for you know when
should you be looking for you know when you’re purchasing a skate obviously the
you’re purchasing a skate obviously the
you’re purchasing a skate obviously the most important thing is when you put it
most important thing is when you put it
most important thing is when you put it on its escape that’s got to fit well we
on its escape that’s got to fit well we
on its escape that’s got to fit well we have a technology what we call you foam
have a technology what we call you foam
have a technology what we call you foam it’s a material that gets really nice
it’s a material that gets really nice
it’s a material that gets really nice and soft so if you have any pressure
and soft so if you have any pressure
and soft so if you have any pressure points or gross or so on on your foot
points or gross or so on on your foot
points or gross or so on on your foot that are a little different from the
that are a little different from the
that are a little different from the standard you’re able to get a truly
standard you’re able to get a truly
standard you’re able to get a truly custom fit so you want to go into a
custom fit so you want to go into a
custom fit so you want to go into a store talk to the floor staff you know
store talk to the floor staff you know
store talk to the floor staff you know tell them what level of hockey you play
tell them what level of hockey you play
tell them what level of hockey you play what your preferences are and they’ll
what your preferences are and they’ll
what your preferences are and they’ll really be able to guide you to the
really be able to guide you to the
really be able to guide you to the proper fit and make sure to ask them
proper fit and make sure to ask them
proper fit and make sure to ask them about you know customization for on some
about you know customization for on some
about you know customization for on some skates versus the other thank you very
skates versus the other thank you very
skates versus the other thank you very much thank you
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