cupcakes are perfect they’re not messy they fit right in your hand and they’re
they fit right in your hand and they’re
they fit right in your hand and they’re delicious hi I’m Rebecca Brayton and
delicious hi I’m Rebecca Brayton and
delicious hi I’m Rebecca Brayton and welcome to watchmojo.com today I’m
welcome to watchmojo.com today I’m
welcome to watchmojo.com today I’m speaking with Michelle wall of clever
speaking with Michelle wall of clever
speaking with Michelle wall of clever cupcakes about this recent trend in
cupcakes about this recent trend in
cupcakes about this recent trend in desserts so what made you gravitate
desserts so what made you gravitate
desserts so what made you gravitate towards making cupcakes I really find
towards making cupcakes I really find
towards making cupcakes I really find that cupcakes or something that brings
that cupcakes or something that brings
that cupcakes or something that brings joy to people it just fine you walk into
joy to people it just fine you walk into
joy to people it just fine you walk into a room with a plate of cupcakes and
a room with a plate of cupcakes and
a room with a plate of cupcakes and everyone starts crowding around you and
everyone starts crowding around you and
everyone starts crowding around you and wants one and it just makes everyone
wants one and it just makes everyone
wants one and it just makes everyone happy so tell us about clever cupcakes
happy so tell us about clever cupcakes
happy so tell us about clever cupcakes your company’s got three different
your company’s got three different
your company’s got three different categories of cupcakes so tell us a bit
categories of cupcakes so tell us a bit
categories of cupcakes so tell us a bit about each other I started clever
about each other I started clever
about each other I started clever cupcakes about a year ago company was
cupcakes about a year ago company was
cupcakes about a year ago company was started with our wholesome cupcakes
started with our wholesome cupcakes
started with our wholesome cupcakes which are cupcakes that are made with a
which are cupcakes that are made with a
which are cupcakes that are made with a Gavin nectar instead of sugar and are
Gavin nectar instead of sugar and are
Gavin nectar instead of sugar and are made with whole wheat flour we then
made with whole wheat flour we then
made with whole wheat flour we then branched out and started making classic
branched out and started making classic
branched out and started making classic cupcakes because there were some people
cupcakes because there were some people
cupcakes because there were some people who just wanted that sugar fix that
who just wanted that sugar fix that
who just wanted that sugar fix that evolved into also making our creative
evolved into also making our creative
evolved into also making our creative cupcakes which are cupcakes that can be
cupcakes which are cupcakes that can be
cupcakes which are cupcakes that can be specially designed for any event what
specially designed for any event what
specially designed for any event what makes you think that the healthy
makes you think that the healthy
makes you think that the healthy alternative the wholesome cupcakes were
alternative the wholesome cupcakes were
alternative the wholesome cupcakes were a niche in the market that needed to be
a niche in the market that needed to be
a niche in the market that needed to be filled well it really started with
filled well it really started with
filled well it really started with something that i found that was missing
something that i found that was missing
something that i found that was missing in the market i had cut sugar and white
in the market i had cut sugar and white
in the market i had cut sugar and white flour out of my diet and i found that
flour out of my diet and i found that
flour out of my diet and i found that you know when you go to parties there
you know when you go to parties there
you know when you go to parties there was never anything for you to eat and
was never anything for you to eat and
was never anything for you to eat and then i realized you know even though it
then i realized you know even though it
then i realized you know even though it was a choice on my part there were
was a choice on my part there were
was a choice on my part there were people who had no choice for example
people who had no choice for example
people who had no choice for example diabetics or people that had other type
diabetics or people that had other type
diabetics or people that had other type of dietary restrictions and also for
of dietary restrictions and also for
of dietary restrictions and also for children I mean we’re talking about the
children I mean we’re talking about the
children I mean we’re talking about the obesity epidemic you know can’t deprive
obesity epidemic you know can’t deprive
obesity epidemic you know can’t deprive people of sweets completely but you can
people of sweets completely but you can
people of sweets completely but you can make them at least more healthy
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