this is one of the big three American automakers welcome to watchmojo.com and
automakers welcome to watchmojo.com and
automakers welcome to watchmojo.com and today we’ll be learning more about the
today we’ll be learning more about the
today we’ll be learning more about the history of Chrysler founded on June 6
history of Chrysler founded on June 6
history of Chrysler founded on June 6 1925 by Walter P Chrysler this automaker
1925 by Walter P Chrysler this automaker
1925 by Walter P Chrysler this automaker traces its origins to the Maxwell Motor
traces its origins to the Maxwell Motor
traces its origins to the Maxwell Motor Company the Chrysler Corporation entered
Company the Chrysler Corporation entered
Company the Chrysler Corporation entered the market as innovators and early cars
the market as innovators and early cars
the market as innovators and early cars included features not yet available on
included features not yet available on
included features not yet available on many brands the company is also credited
many brands the company is also credited
many brands the company is also credited with releasing the first four-wheel
with releasing the first four-wheel
with releasing the first four-wheel hydraulic brake system in mass-produced
hydraulic brake system in mass-produced
hydraulic brake system in mass-produced cars along with other safety features
cars along with other safety features
cars along with other safety features that were eventually embraced by the
that were eventually embraced by the
that were eventually embraced by the entire auto industry 1928 Sauk Chrysler
entire auto industry 1928 Sauk Chrysler
entire auto industry 1928 Sauk Chrysler introduced new brands Plymouth is one
introduced new brands Plymouth is one
introduced new brands Plymouth is one example and it fit into the low price
example and it fit into the low price
example and it fit into the low price segment Chrysler also bought the
segment Chrysler also bought the
segment Chrysler also bought the existing dodge car and truck company and
existing dodge car and truck company and
existing dodge car and truck company and launched a truck line
launched a truck line
launched a truck line soon after the company created a parts
soon after the company created a parts
soon after the company created a parts and service division called Mopar these
and service division called Mopar these
and service division called Mopar these moves helped make the company a mainstay
moves helped make the company a mainstay
moves helped make the company a mainstay on the American auto scene by the 1930s
on the American auto scene by the 1930s
on the American auto scene by the 1930s during World War two the American Big
during World War two the American Big
during World War two the American Big Three automakers were instrumental in
Three automakers were instrumental in
Three automakers were instrumental in helping the US military and Chrysler
helping the US military and Chrysler
helping the US military and Chrysler took on a number of defense contracts
took on a number of defense contracts
took on a number of defense contracts during that time following that was a
during that time following that was a
during that time following that was a period of progress at Chrysler in the
period of progress at Chrysler in the
period of progress at Chrysler in the 50s and 60s along with their 300 coupes
50s and 60s along with their 300 coupes
50s and 60s along with their 300 coupes Chrysler produced a number of other
Chrysler produced a number of other
Chrysler produced a number of other high-performance cars including the
high-performance cars including the
high-performance cars including the Imperial LeBaron and the Dodge Charger
Imperial LeBaron and the Dodge Charger
Imperial LeBaron and the Dodge Charger Chrysler continued to splinter the brand
Chrysler continued to splinter the brand
Chrysler continued to splinter the brand and in 1955 they introduced the Imperial
and in 1955 they introduced the Imperial
and in 1955 they introduced the Imperial marque to cater to the luxury division
marque to cater to the luxury division
marque to cater to the luxury division five years later valiant was made a
five years later valiant was made a
five years later valiant was made a separate label to accommodate lower
separate label to accommodate lower
separate label to accommodate lower priced cars and it remained distinct
priced cars and it remained distinct
priced cars and it remained distinct until 1976 one famous valiant model was
until 1976 one famous valiant model was
until 1976 one famous valiant model was the Plymouth Barracuda pony car that was
the Plymouth Barracuda pony car that was
the Plymouth Barracuda pony car that was first released in 1964 in 1973 the oil
first released in 1964 in 1973 the oil
first released in 1964 in 1973 the oil crisis hit and greatly affected American
crisis hit and greatly affected American
crisis hit and greatly affected American automakers by the late 70s
automakers by the late 70s
automakers by the late 70s Chrysler’s still did not feature
Chrysler’s still did not feature
Chrysler’s still did not feature competitive compact or fuel-efficient
competitive compact or fuel-efficient
competitive compact or fuel-efficient cars in the lineup and was hemorrhaging
cars in the lineup and was hemorrhaging
cars in the lineup and was hemorrhaging money due to a number
money due to a number
money due to a number recalls a company was close to failure
recalls a company was close to failure
recalls a company was close to failure when it was decided that recently fired
when it was decided that recently fired
when it was decided that recently fired Ford President Lee Iacocca would join as
Ford President Lee Iacocca would join as
Ford President Lee Iacocca would join as CEO by 1979 Iacocca realized the company
CEO by 1979 Iacocca realized the company
CEO by 1979 Iacocca realized the company would fail if it did not receive a large
would fail if it did not receive a large
would fail if it did not receive a large influx of funds after reducing his own
influx of funds after reducing his own
influx of funds after reducing his own salary to $1 he approached the United
salary to $1 he approached the United
salary to $1 he approached the United States Congress to ask for a 1.5 billion
States Congress to ask for a 1.5 billion
States Congress to ask for a 1.5 billion dollar bailout it was signed into law on
dollar bailout it was signed into law on
dollar bailout it was signed into law on January 7th 1980 and Chrysler gradually
January 7th 1980 and Chrysler gradually
January 7th 1980 and Chrysler gradually recovered the company repaid the loan
recovered the company repaid the loan
recovered the company repaid the loan with interest by 1983 but not before it
with interest by 1983 but not before it
with interest by 1983 but not before it introduced such enduring models as the
introduced such enduring models as the
introduced such enduring models as the kei car line Dodge Aries Plymouth
kei car line Dodge Aries Plymouth
kei car line Dodge Aries Plymouth reliant and the Dodge Ram in 1981
reliant and the Dodge Ram in 1981
reliant and the Dodge Ram in 1981 Iacocca’s next triumph came in 1983 when
Iacocca’s next triumph came in 1983 when
Iacocca’s next triumph came in 1983 when he helped create the modern minivan by
he helped create the modern minivan by
he helped create the modern minivan by introducing the Plymouth Voyager and the
introducing the Plymouth Voyager and the
introducing the Plymouth Voyager and the Dodge Caravan
Dodge Caravan
Dodge Caravan he had also become the face of the
he had also become the face of the
he had also become the face of the company after appearing in a number of
company after appearing in a number of
company after appearing in a number of ads where he promoted Chrysler’s
ads where he promoted Chrysler’s
ads where he promoted Chrysler’s american-made cars in 1987 Chrysler took
american-made cars in 1987 Chrysler took
american-made cars in 1987 Chrysler took over the Jeep brand when they bought the
over the Jeep brand when they bought the
over the Jeep brand when they bought the American Motors Corporation the company
American Motors Corporation the company
American Motors Corporation the company also acquired Italian automaker
also acquired Italian automaker
also acquired Italian automaker Lamborghini that year although it was
Lamborghini that year although it was
Lamborghini that year although it was sold in 1994 it was around this time the
sold in 1994 it was around this time the
sold in 1994 it was around this time the Chrysler partnered with Mitsubishi to
Chrysler partnered with Mitsubishi to
Chrysler partnered with Mitsubishi to create Diamond star Motors while the
create Diamond star Motors while the
create Diamond star Motors while the Japanese automaker bought out Chrysler
Japanese automaker bought out Chrysler
Japanese automaker bought out Chrysler stake in 91 diamond star did help
stake in 91 diamond star did help
stake in 91 diamond star did help Chrysler move into the subcompact market
Chrysler move into the subcompact market
Chrysler move into the subcompact market with Iacocca’s turnaround of the company
with Iacocca’s turnaround of the company
with Iacocca’s turnaround of the company complete he retired in 1992 in 98
complete he retired in 1992 in 98
complete he retired in 1992 in 98 Chrysler merged with Daimler Benz to
Chrysler merged with Daimler Benz to
Chrysler merged with Daimler Benz to form diamond
form diamond
form diamond the company struggled for a few years
the company struggled for a few years
the company struggled for a few years and was even forced to shut down the
and was even forced to shut down the
and was even forced to shut down the Plymouth brand by 2001 things were
Plymouth brand by 2001 things were
Plymouth brand by 2001 things were improving on the strength of models like
improving on the strength of models like
improving on the strength of models like the Dodge Magnum however that turnaround
the Dodge Magnum however that turnaround
the Dodge Magnum however that turnaround was short-lived and by 2007 Chrysler was
was short-lived and by 2007 Chrysler was
was short-lived and by 2007 Chrysler was sold to private equity firm Cerebrus
sold to private equity firm Cerebrus
sold to private equity firm Cerebrus Capital Management things continued to
Capital Management things continued to
Capital Management things continued to spiral downward by the end of 2008 the
spiral downward by the end of 2008 the
spiral downward by the end of 2008 the US government was forced again to loan
US government was forced again to loan
US government was forced again to loan funds to Chrysler to keep the company
funds to Chrysler to keep the company
funds to Chrysler to keep the company afloat Chrysler filed for chapter 11
afloat Chrysler filed for chapter 11
afloat Chrysler filed for chapter 11 bankruptcy protection in April the next
bankruptcy protection in April the next
bankruptcy protection in April the next year
year
year shortly after Italian automaker Fiat
shortly after Italian automaker Fiat
shortly after Italian automaker Fiat took over a significant
took over a significant
took over a significant take in the company a sales increase
take in the company a sales increase
take in the company a sales increase followed and Chrysler’s lineup went
followed and Chrysler’s lineup went
followed and Chrysler’s lineup went through a complete overhaul leading up
through a complete overhaul leading up
through a complete overhaul leading up to 2012 with this initiative in mind
to 2012 with this initiative in mind
to 2012 with this initiative in mind Chrysler lived up to its reputation as a
Chrysler lived up to its reputation as a
Chrysler lived up to its reputation as a pillar of the automotive industry
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