welcome to this ninth installment of hip mojo I’m a skank revolution and I’m CT
mojo I’m a skank revolution and I’m CT
mojo I’m a skank revolution and I’m CT more and this week we’re going to be
more and this week we’re going to be
more and this week we’re going to be talking about media and tech we’re gonna
talking about media and tech we’re gonna
talking about media and tech we’re gonna be talking about media and tech and were
be talking about media and tech and were
be talking about media and tech and were going to be talking about content and
going to be talking about content and
going to be talking about content and distribution will be drawing a parallel
distribution will be drawing a parallel
distribution will be drawing a parallel between those two things then in
between those two things then in
between those two things then in lightning round we have five topics to
lightning round we have five topics to
lightning round we have five topics to go through today and then the email of
go through today and then the email of
go through today and then the email of the week will take Don’s question about
the week will take Don’s question about
the week will take Don’s question about original programming something obviously
original programming something obviously
original programming something obviously that we know a little about let’s get
that we know a little about let’s get
that we know a little about let’s get right to it so this week it’s a bit
right to it so this week it’s a bit
right to it so this week it’s a bit different because the segment’s one and
different because the segment’s one and
different because the segment’s one and two are not going to be totally
two are not going to be totally
two are not going to be totally different they’re going to be almost
different they’re going to be almost
different they’re going to be almost parallel believe it or not back in 1994
parallel believe it or not back in 1994
parallel believe it or not back in 1994 so 17 years ago knight-ridder one of the
so 17 years ago knight-ridder one of the
so 17 years ago knight-ridder one of the biggest publishers of newspapers which
biggest publishers of newspapers which
biggest publishers of newspapers which no longer exists it’s now part of
no longer exists it’s now part of
no longer exists it’s now part of McClatchy which is a huge newspaper
McClatchy which is a huge newspaper
McClatchy which is a huge newspaper which I think the third largest
which I think the third largest
which I think the third largest newspaper group in the u.s. so night
newspaper group in the u.s. so night
newspaper group in the u.s. so night raider actually came out with what was i
raider actually came out with what was i
raider actually came out with what was i would say an ipad for lack of better
would say an ipad for lack of better
would say an ipad for lack of better word it was a tablet the knight ridder
word it was a tablet the knight ridder
word it was a tablet the knight ridder management actually forced saw this that
management actually forced saw this that
management actually forced saw this that over time people would not be reading
over time people would not be reading
over time people would not be reading newspapers in print form now clearly
newspapers in print form now clearly
newspapers in print form now clearly newspapers are now being decimated
newspapers are now being decimated
newspapers are now being decimated because they cling Don to print they
because they cling Don to print they
because they cling Don to print they didn’t necessarily embrace digital let
didn’t necessarily embrace digital let
didn’t necessarily embrace digital let alone iPads and tablets and whatnot
alone iPads and tablets and whatnot
alone iPads and tablets and whatnot let’s start off by asking the basic
let’s start off by asking the basic
let’s start off by asking the basic question are all traditional media
question are all traditional media
question are all traditional media management types dumb are they you know
management types dumb are they you know
management types dumb are they you know dinosaurs or are there some that
dinosaurs or are there some that
dinosaurs or are there some that actually get it and get the future but
actually get it and get the future but
actually get it and get the future but they just have you know the innovators
they just have you know the innovators
they just have you know the innovators dilemma which they don’t embrace the
dilemma which they don’t embrace the
dilemma which they don’t embrace the future I I think what it is is
future I I think what it is is
future I I think what it is is innovators per se they tend to start new
innovators per se they tend to start new
innovators per se they tend to start new things they tend to kind of go into new
things they tend to kind of go into new
things they tend to kind of go into new era areas of the unknown when you do
era areas of the unknown when you do
era areas of the unknown when you do have something as big as an established
have something as big as an established
have something as big as an established publication it is my suspicion that the
publication it is my suspicion that the
publication it is my suspicion that the people that the board are putting in
people that the board are putting in
people that the board are putting in charge of running it their management
charge of running it their management
charge of running it their management types they were hired because they know
types they were hired because they know
types they were hired because they know how to do that one thing really well and
how to do that one thing really well and
how to do that one thing really well and they’re so focused doing on that one
they’re so focused doing on that one
they’re so focused doing on that one thing it’s it’s almost detrimental or
thing it’s it’s almost detrimental or
thing it’s it’s almost detrimental or risky for them to think outside the box
risky for them to think outside the box
risky for them to think outside the box too much yeah I think this is something
too much yeah I think this is something
too much yeah I think this is something you’ve seen in with television scaling
you’ve seen in with television scaling
you’ve seen in with television scaling back from digital distribution free
back from digital distribution free
back from digital distribution free ad-supported digital distribution you’re
ad-supported digital distribution you’re
ad-supported digital distribution you’re looking at NBC ABC and fox all pulling
looking at NBC ABC and fox all pulling
looking at NBC ABC and fox all pulling back even
back even
back even those guys on hulu they’re almost
those guys on hulu they’re almost
those guys on hulu they’re almost considering killing Hulu or just moving
considering killing Hulu or just moving
considering killing Hulu or just moving towards subscriptions because they just
towards subscriptions because they just
towards subscriptions because they just don’t like this idea of giving away
don’t like this idea of giving away
don’t like this idea of giving away their content for free there was an
their content for free there was an
their content for free there was an article on ink think that talked about
article on ink think that talked about
article on ink think that talked about this reality of media companies being at
this reality of media companies being at
this reality of media companies being at the mercy of tech is that true I mean we
the mercy of tech is that true I mean we
the mercy of tech is that true I mean we always hear that content is king and you
always hear that content is king and you
always hear that content is king and you know technology is as easy to duplicate
know technology is as easy to duplicate
know technology is as easy to duplicate but media does seem to be at the mercy
but media does seem to be at the mercy
but media does seem to be at the mercy of tack yes or no well you know let’s
of tack yes or no well you know let’s
of tack yes or no well you know let’s think about the word tech actually means
think about the word tech actually means
think about the word tech actually means it’s technology it’s just a new way of
it’s technology it’s just a new way of
it’s technology it’s just a new way of doing something in a sense print was
doing something in a sense print was
doing something in a sense print was always at the mercy of technology as far
always at the mercy of technology as far
always at the mercy of technology as far as the printing press went as far as you
as the printing press went as far as you
as the printing press went as far as you know the trucks that distributed their
know the trucks that distributed their
know the trucks that distributed their product one so yeah the media itself is
product one so yeah the media itself is
product one so yeah the media itself is the kind of content they’re producing
the kind of content they’re producing
the kind of content they’re producing but yeah to a large degree I think
but yeah to a large degree I think
but yeah to a large degree I think everyone’s at the mercy of tech to a
everyone’s at the mercy of tech to a
everyone’s at the mercy of tech to a certain amount okay I put media types
certain amount okay I put media types
certain amount okay I put media types into two different categories I think
into two different categories I think
into two different categories I think it’s it’s almost not surprising that the
it’s it’s almost not surprising that the
it’s it’s almost not surprising that the people at night greater saw the future
people at night greater saw the future
people at night greater saw the future but just didn’t act on it because they
but just didn’t act on it because they
but just didn’t act on it because they had no economic incentive which is
had no economic incentive which is
had no economic incentive which is something I’ve covered on surprise
something I’ve covered on surprise
something I’ve covered on surprise surprise one of my articles on
surprise one of my articles on
surprise one of my articles on TechCrunch there what a shock but but I
TechCrunch there what a shock but but I
TechCrunch there what a shock but but I then I think that there’s a second type
then I think that there’s a second type
then I think that there’s a second type of person I don’t doubt that these guys
of person I don’t doubt that these guys
of person I don’t doubt that these guys are also sharks super bright and whatnot
are also sharks super bright and whatnot
are also sharks super bright and whatnot but you hear a quote from a Doug Morris
but you hear a quote from a Doug Morris
but you hear a quote from a Doug Morris who was the chairman and CEO universal
who was the chairman and CEO universal
who was the chairman and CEO universal music and he basically in an article in
music and he basically in an article in
music and he basically in an article in wired magazine last year’s you know when
wired magazine last year’s you know when
wired magazine last year’s you know when they were talking about digital
they were talking about digital
they were talking about digital distribution of music so we’re not
distribution of music so we’re not
distribution of music so we’re not talking about something that is
talking about something that is
talking about something that is radically different than what they do
radically different than what they do
radically different than what they do right it’s like you produce music you
right it’s like you produce music you
right it’s like you produce music you either put it on a CD or tape or a track
either put it on a CD or tape or a track
either put it on a CD or tape or a track or vinyl and then you just put it in a
or vinyl and then you just put it in a
or vinyl and then you just put it in a store for people to come or guess what
store for people to come or guess what
store for people to come or guess what its digital and people can sort of share
its digital and people can sort of share
its digital and people can sort of share it over the internet so it’s not
it over the internet so it’s not
it over the internet so it’s not radically different to me that’s just an
radically different to me that’s just an
radically different to me that’s just an evolution but anyway Doug Morris
evolution but anyway Doug Morris
evolution but anyway Doug Morris basically said about digital music and
basically said about digital music and
basically said about digital music and downloads it’s basically like if they
downloads it’s basically like if they
downloads it’s basically like if they suddenly ask you to operate on a dog we
suddenly ask you to operate on a dog we
suddenly ask you to operate on a dog we don’t have the skill set to see what’s
don’t have the skill set to see what’s
don’t have the skill set to see what’s coming I think that’s ridiculous I
coming I think that’s ridiculous I
coming I think that’s ridiculous I actually think that you know I
actually think that you know I
actually think that you know I understand why then the folks that
understand why then the folks that
understand why then the folks that Knight Ridder see the future of tablets
Knight Ridder see the future of tablets
Knight Ridder see the future of tablets but realize it’s not really an hour
but realize it’s not really an hour
but realize it’s not really an hour incentive to blow up the you know
incentive to blow up the you know
incentive to blow up the you know printed newspaper format so we’re going
printed newspaper format so we’re going
printed newspaper format so we’re going to sort of shelve this and then an
to sort of shelve this and then an
to sort of shelve this and then an innovative company like Apple comes and
innovative company like Apple comes and
innovative company like Apple comes and just takes over that market but I do
just takes over that market but I do
just takes over that market but I do think that some other managers should be
think that some other managers should be
think that some other managers should be blamed when they have something like you
blamed when they have something like you
blamed when they have something like you know the no-brainer just an evolution of
know the no-brainer just an evolution of
know the no-brainer just an evolution of distribution that they
distribution that they
distribution that they holding this out on I I think that is
holding this out on I I think that is
holding this out on I I think that is that’s a skill set that someone needs
that’s a skill set that someone needs
that’s a skill set that someone needs you know when a board does appoint
you know when a board does appoint
you know when a board does appoint someone in some kind of managerial or
someone in some kind of managerial or
someone in some kind of managerial or executive role you would hope that they
executive role you would hope that they
executive role you would hope that they have some kind of foresight so to not
have some kind of foresight so to not
have some kind of foresight so to not just you know make the company
just you know make the company
just you know make the company profitable today but to have a plan to
profitable today but to have a plan to
profitable today but to have a plan to keep it profitable in this case I think
keep it profitable in this case I think
keep it profitable in this case I think the technology evolved really quickly I
the technology evolved really quickly I
the technology evolved really quickly I don’t think anyone working outside of
don’t think anyone working outside of
don’t think anyone working outside of technology itself could have really
technology itself could have really
technology itself could have really forced seen those what do you think of
forced seen those what do you think of
forced seen those what do you think of vivo is vivo an evolution for you or is
vivo is vivo an evolution for you or is
vivo is vivo an evolution for you or is it just like is a revolutionary or no no
it just like is a revolutionary or no no
it just like is a revolutionary or no no vivos a YouTube channel like that’s all
vivos a YouTube channel like that’s all
vivos a YouTube channel like that’s all it is you know they got a little bit
it is you know they got a little bit
it is you know they got a little bit more savvy but to expect the guys behind
more savvy but to expect the guys behind
more savvy but to expect the guys behind vivo to have gone and created YouTube
vivo to have gone and created YouTube
vivo to have gone and created YouTube just for this purpose like that that was
just for this purpose like that that was
just for this purpose like that that was unreasonable they do they would have had
unreasonable they do they would have had
unreasonable they do they would have had to pioneer the technology they would
to pioneer the technology they would
to pioneer the technology they would have had to create a market demand and
have had to create a market demand and
have had to create a market demand and not being technology guys I probably
not being technology guys I probably
not being technology guys I probably would have done a half-assed job of it I
would have done a half-assed job of it I
would have done a half-assed job of it I don’t know do you think that was
don’t know do you think that was
don’t know do you think that was possible for them to know I think what
possible for them to know I think what
possible for them to know I think what was smart about them as they basically
was smart about them as they basically
was smart about them as they basically said let’s learn from the mistake that
said let’s learn from the mistake that
said let’s learn from the mistake that we made with Napster which was basically
we made with Napster which was basically
we made with Napster which was basically handed to us at the eleventh hour to say
handed to us at the eleventh hour to say
handed to us at the eleventh hour to say this could be yours record labels use it
this could be yours record labels use it
this could be yours record labels use it and this is your digital distribution
and this is your digital distribution
and this is your digital distribution strategy and they didn’t Don dodge was
strategy and they didn’t Don dodge was
strategy and they didn’t Don dodge was currently the evangelist with the Google
currently the evangelist with the Google
currently the evangelist with the Google he used to be at Napster I mentioned Don
he used to be at Napster I mentioned Don
he used to be at Napster I mentioned Don dodge like once every five shows but he
dodge like once every five shows but he
dodge like once every five shows but he wrote this fascinating article on his
wrote this fascinating article on his
wrote this fascinating article on his own blog post blog site a few years ago
own blog post blog site a few years ago
own blog post blog site a few years ago talking about the seven year anniversary
talking about the seven year anniversary
talking about the seven year anniversary of Napster getting killed and I think
of Napster getting killed and I think
of Napster getting killed and I think with VEVO they sort of realized you’re
with VEVO they sort of realized you’re
with VEVO they sort of realized you’re right we’re never going to do this
right we’re never going to do this
right we’re never going to do this ourselves so let’s basically just take
ourselves so let’s basically just take
ourselves so let’s basically just take YouTube and everything that is a music
YouTube and everything that is a music
YouTube and everything that is a music video that belongs to us we’ll just skin
video that belongs to us we’ll just skin
video that belongs to us we’ll just skin it and call it VEVO well I think that
it and call it VEVO well I think that
it and call it VEVO well I think that goes back to the technology versus media
goes back to the technology versus media
goes back to the technology versus media thing is like I don’t think it’s the
thing is like I don’t think it’s the
thing is like I don’t think it’s the onus is upon the media companies to
onus is upon the media companies to
onus is upon the media companies to innovate the technology I think the onus
innovate the technology I think the onus
innovate the technology I think the onus is upon them to innovate the use of it
is upon them to innovate the use of it
is upon them to innovate the use of it yeah okay good stuff we’re gonna take a
yeah okay good stuff we’re gonna take a
yeah okay good stuff we’re gonna take a short break we’re going to come back and
short break we’re going to come back and
short break we’re going to come back and we’re going to cross over the bridge and
we’re going to cross over the bridge and
we’re going to cross over the bridge and talk about the parallel between media
talk about the parallel between media
talk about the parallel between media being at the tech of sorry media being
being at the tech of sorry media being
being at the tech of sorry media being at the mercy of tech and then we’re
at the mercy of tech and then we’re
at the mercy of tech and then we’re going to see if that also applies with
going to see if that also applies with
going to see if that also applies with content companies being at the mercy of
content companies being at the mercy of
content companies being at the mercy of the aggregators we’ll be right back
”
Be First to Comment