welcome back to lightning round for questions let’s get started all right so
questions let’s get started all right so
questions let’s get started all right so CBS they had a distribution deal to
CBS they had a distribution deal to
CBS they had a distribution deal to distribute video show what’s trending
distribute video show what’s trending
distribute video show what’s trending what’s trending tweets that Steve Jobs
what’s trending tweets that Steve Jobs
what’s trending tweets that Steve Jobs is dead turns out he’s not CBS cuts
is dead turns out he’s not CBS cuts
is dead turns out he’s not CBS cuts their deal did they overreact I don’t
their deal did they overreact I don’t
their deal did they overreact I don’t think they overreacted this after all is
think they overreacted this after all is
think they overreacted this after all is the network that you know God rid of Dan
the network that you know God rid of Dan
the network that you know God rid of Dan Rather after there were some less than
Rather after there were some less than
Rather after there were some less than truthful allegations and something that
truthful allegations and something that
truthful allegations and something that he was involved with so if they’re gonna
he was involved with so if they’re gonna
he was involved with so if they’re gonna you know throw dan Rather under the bus
you know throw dan Rather under the bus
you know throw dan Rather under the bus I don’t understand why new media people
I don’t understand why new media people
I don’t understand why new media people like us have to be so surprised that
like us have to be so surprised that
like us have to be so surprised that they discontinued the relationship with
they discontinued the relationship with
they discontinued the relationship with what’s trending and Shiro Shira Lazar I
what’s trending and Shiro Shira Lazar I
what’s trending and Shiro Shira Lazar I think she’s very talented I think she’ll
think she’s very talented I think she’ll
think she’s very talented I think she’ll bounce back but you know it just I think
bounce back but you know it just I think
bounce back but you know it just I think this just reminds people two things
this just reminds people two things
this just reminds people two things which is no matter how high you are you
which is no matter how high you are you
which is no matter how high you are you really unfortunately are one mistake or
really unfortunately are one mistake or
really unfortunately are one mistake or one accident away from falling down the
one accident away from falling down the
one accident away from falling down the day before she did this she was on Times
day before she did this she was on Times
day before she did this she was on Times Square billboard but she’ll be fine
Square billboard but she’ll be fine
Square billboard but she’ll be fine she’s very talented she was actually a
she’s very talented she was actually a
she’s very talented she was actually a moderator on a panel that I was on last
moderator on a panel that I was on last
moderator on a panel that I was on last year she’s very intelligent she’s an
year she’s very intelligent she’s an
year she’s very intelligent she’s an attractive gal so I think she’ll be fine
attractive gal so I think she’ll be fine
attractive gal so I think she’ll be fine I think the bigger takeaway here is for
I think the bigger takeaway here is for
I think the bigger takeaway here is for us new media people is you are either an
us new media people is you are either an
us new media people is you are either an entertainment or you are in news if
entertainment or you are in news if
entertainment or you are in news if you’re in news there’s a reason why CNN
you’re in news there’s a reason why CNN
you’re in news there’s a reason why CNN doesn’t always update right away they
doesn’t always update right away they
doesn’t always update right away they check the facts and I think in this case
check the facts and I think in this case
check the facts and I think in this case it wasn’t just the tweet that came out
it wasn’t just the tweet that came out
it wasn’t just the tweet that came out it was the initial sort of correction
it was the initial sort of correction
it was the initial sort of correction which was oh you know unconfirmed
which was oh you know unconfirmed
which was oh you know unconfirmed incorrect allegation live on I think
incorrect allegation live on I think
incorrect allegation live on I think that came across a bit insensitive but
that came across a bit insensitive but
that came across a bit insensitive but even if they would have come out and
even if they would have come out and
even if they would have come out and corrected it right away I think CBS had
corrected it right away I think CBS had
corrected it right away I think CBS had to do something and unfortunately that
to do something and unfortunately that
to do something and unfortunately that was it let me ask you this this week we
was it let me ask you this this week we
was it let me ask you this this week we saw the 10 year anniversary of 911 is
saw the 10 year anniversary of 911 is
saw the 10 year anniversary of 911 is involvement of advertisers and even
involvement of advertisers and even
involvement of advertisers and even media companies covering it so much is
media companies covering it so much is
media companies covering it so much is it inappropriate and are they profiting
it inappropriate and are they profiting
it inappropriate and are they profiting from a horrible thing or is it
from a horrible thing or is it
from a horrible thing or is it appropriate and and tasteful tastefully
appropriate and and tasteful tastefully
appropriate and and tasteful tastefully done okay I I don’t think it’s any more
done okay I I don’t think it’s any more
done okay I I don’t think it’s any more inappropriate than it is for us to bring
inappropriate than it is for us to bring
inappropriate than it is for us to bring it up on a tech show it’s expected
it up on a tech show it’s expected
it up on a tech show it’s expected that’s really what what it was let’s
that’s really what what it was let’s
that’s really what what it was let’s face it it happened in our cultural
face it it happened in our cultural
face it it happened in our cultural backyard it was a big deal it was a lot
backyard it was a big deal it was a lot
backyard it was a big deal it was a lot of lives it had huge economic and
of lives it had huge economic and
of lives it had huge economic and political aftershocks that were still
political aftershocks that were still
political aftershocks that were still trying to cope with today so 10 is a
trying to cope with today so 10 is a
trying to cope with today so 10 is a nice round number 10-year anniversary’s
nice round number 10-year anniversary’s
nice round number 10-year anniversary’s our big thing and I think we could
our big thing and I think we could
our big thing and I think we could expect to see it again in 25 years okay
expect to see it again in 25 years okay
expect to see it again in 25 years okay fair enough next question the YouTube
fair enough next question the YouTube
fair enough next question the YouTube guys Chatterley and Steve Chen they are
guys Chatterley and Steve Chen they are
guys Chatterley and Steve Chen they are now trying to reserve well they already
now trying to reserve well they already
now trying to reserve well they already bought delicious and they’re trying to
bought delicious and they’re trying to
bought delicious and they’re trying to directed yahoo unloaded basically does
directed yahoo unloaded basically does
directed yahoo unloaded basically does delicious have a shot at being relevant
delicious have a shot at being relevant
delicious have a shot at being relevant let alone successful in a day of Twitter
let alone successful in a day of Twitter
let alone successful in a day of Twitter and whatnot uh it does offer a very
and whatnot uh it does offer a very
and whatnot uh it does offer a very unique value proposition from twitter
unique value proposition from twitter
unique value proposition from twitter i’m just not sure if the market demand
i’m just not sure if the market demand
i’m just not sure if the market demand for the kind of a social cloud-based
for the kind of a social cloud-based
for the kind of a social cloud-based bookmarking service is still there i
bookmarking service is still there i
bookmarking service is still there i think that maybe the money they got from
think that maybe the money they got from
think that maybe the money they got from the YouTube deal is kind of gone to
the YouTube deal is kind of gone to
the YouTube deal is kind of gone to their heads they think they’re geniuses
their heads they think they’re geniuses
their heads they think they’re geniuses and can fix anything I’m not saying the
and can fix anything I’m not saying the
and can fix anything I’m not saying the thing can’t be made to make money I just
thing can’t be made to make money I just
thing can’t be made to make money I just think it’s probably a waste of the money
think it’s probably a waste of the money
think it’s probably a waste of the money and talent that’s going to get poured
and talent that’s going to get poured
and talent that’s going to get poured into it this time around so previously
into it this time around so previously
into it this time around so previously on the first segment you asked me if
on the first segment you asked me if
on the first segment you asked me if Yahoo should maybe unload things like
Yahoo should maybe unload things like
Yahoo should maybe unload things like Flickr I think what’s interesting is
Flickr I think what’s interesting is
Flickr I think what’s interesting is when yahoo bought flickr if you think
when yahoo bought flickr if you think
when yahoo bought flickr if you think about it they could have combined it
about it they could have combined it
about it they could have combined it with delicious so the tagging aspect of
with delicious so the tagging aspect of
with delicious so the tagging aspect of delicious and introduced video and you
delicious and introduced video and you
delicious and introduced video and you would have had youtube i think that when
would have had youtube i think that when
would have had youtube i think that when people think of missed opportunities at
people think of missed opportunities at
people think of missed opportunities at yahoo at to me that was probably one of
yahoo at to me that was probably one of
yahoo at to me that was probably one of the bigger ones okay really fail to
the bigger ones okay really fail to
the bigger ones okay really fail to integrate a bunch of products across
integrate a bunch of products across
integrate a bunch of products across pretty much yeah no i think the reality
pretty much yeah no i think the reality
pretty much yeah no i think the reality is is when you look at how successful
is is when you look at how successful
is is when you look at how successful big initially was and how quickly that
big initially was and how quickly that
big initially was and how quickly that fell and how facebook and twitter are
fell and how facebook and twitter are
fell and how facebook and twitter are the darlings and things change i don’t
the darlings and things change i don’t
the darlings and things change i don’t really see delicious having much of a
really see delicious having much of a
really see delicious having much of a shot and i do think that money gets to
shot and i do think that money gets to
shot and i do think that money gets to people and you just lose that drive to
people and you just lose that drive to
people and you just lose that drive to some extent so it will be very
some extent so it will be very
some extent so it will be very interesting to see what they do but I
interesting to see what they do but I
interesting to see what they do but I would be surprised if anything happens
would be surprised if anything happens
would be surprised if anything happens next question question number four is
next question question number four is
next question question number four is tim armstrong going to lose his job at
tim armstrong going to lose his job at
tim armstrong going to lose his job at AOL i don’t think you will get fired if
AOL i don’t think you will get fired if
AOL i don’t think you will get fired if that’s what you’re asking even though a
that’s what you’re asking even though a
that’s what you’re asking even though a lot of people are growing impatient of
lot of people are growing impatient of
lot of people are growing impatient of the excessive spending and patch and and
the excessive spending and patch and and
the excessive spending and patch and and the acquisition integration challenges
the acquisition integration challenges
the acquisition integration challenges occasionally and especially the michael
occasionally and especially the michael
occasionally and especially the michael arrington Arianna Huffington debacle I
arrington Arianna Huffington debacle I
arrington Arianna Huffington debacle I think the bigger reality is when March
think the bigger reality is when March
think the bigger reality is when March 12 2012 rolls around which is when the
12 2012 rolls around which is when the
12 2012 rolls around which is when the three-year contract that he signed
three-year contract that he signed
three-year contract that he signed expires my guess is he will probably
expires my guess is he will probably
expires my guess is he will probably leave the only way where he might leave
leave the only way where he might leave
leave the only way where he might leave a bit sooner is if the Board says
a bit sooner is if the Board says
a bit sooner is if the Board says indirectly to maybe get him to leave
indirectly to maybe get him to leave
indirectly to maybe get him to leave sooner is if they go Tim were no longer
sooner is if they go Tim were no longer
sooner is if they go Tim were no longer authorizing the massive investment in
authorizing the massive investment in
authorizing the massive investment in patch patch costs 120 million dollars a
patch patch costs 120 million dollars a
patch patch costs 120 million dollars a year to to grow and operate that is
year to to grow and operate that is
year to to grow and operate that is insane for ya local lots of opportunity
insane for ya local lots of opportunity
insane for ya local lots of opportunity but there’s better ways to tackling that
but there’s better ways to tackling that
but there’s better ways to tackling that market so I think he will leave sooner
market so I think he will leave sooner
market so I think he will leave sooner if they say you can no longer invest in
if they say you can no longer invest in
if they say you can no longer invest in patch which was his baby he and invested
patch which was his baby he and invested
patch which was his baby he and invested in it and then AOL bought it when he
in it and then AOL bought it when he
in it and then AOL bought it when he joined AOL if not I think when the three
joined AOL if not I think when the three
joined AOL if not I think when the three years comes up it’ll be a beautiful
years comes up it’ll be a beautiful
years comes up it’ll be a beautiful written press release saying how he’s
written press release saying how he’s
written press release saying how he’s deciding to retire the guy doesn’t need
deciding to retire the guy doesn’t need
deciding to retire the guy doesn’t need money right he was like the former vp of
money right he was like the former vp of
money right he was like the former vp of sales for North America and Google great
sales for North America and Google great
sales for North America and Google great sales guy I think like the traits you
sales guy I think like the traits you
sales guy I think like the traits you need to be a really good sales guy are
need to be a really good sales guy are
need to be a really good sales guy are not necessarily the traits you need to
not necessarily the traits you need to
not necessarily the traits you need to be a CEO like I used to do sales but I
be a CEO like I used to do sales but I
be a CEO like I used to do sales but I really don’t like sales I don’t like to
really don’t like sales I don’t like to
really don’t like sales I don’t like to go in as much as I like going into meat
go in as much as I like going into meat
go in as much as I like going into meat he’s really attractive 20-something you
he’s really attractive 20-something you
he’s really attractive 20-something you know ad agency gals I don’t really like
know ad agency gals I don’t really like
know ad agency gals I don’t really like doing that it’s it’s not what I like you
doing that it’s it’s not what I like you
doing that it’s it’s not what I like you know what like people say Steve Jobs is
know what like people say Steve Jobs is
know what like people say Steve Jobs is a great sales guy yeah but he does he
a great sales guy yeah but he does he
a great sales guy yeah but he does he wouldn’t be a good sales man he just
wouldn’t be a good sales man he just
wouldn’t be a good sales man he just knows how to sell an idea Tim Armstrong
knows how to sell an idea Tim Armstrong
knows how to sell an idea Tim Armstrong is a fantastic sales guy he’ll drink the
is a fantastic sales guy he’ll drink the
is a fantastic sales guy he’ll drink the kool-aid believe in everything he’s
kool-aid believe in everything he’s
kool-aid believe in everything he’s saying but I just think the strategy
saying but I just think the strategy
saying but I just think the strategy that he has is impossible to execute so
that he has is impossible to execute so
that he has is impossible to execute so no you won’t get fired but he will
no you won’t get fired but he will
no you won’t get fired but he will probably leave come March 12 what’s the
probably leave come March 12 what’s the
probably leave come March 12 what’s the question of the week question week Brian
question of the week question week Brian
question of the week question week Brian from Detroit and ash how important is it
from Detroit and ash how important is it
from Detroit and ash how important is it to land PR mentions when you’re running
to land PR mentions when you’re running
to land PR mentions when you’re running a start-up I think it’s very important
a start-up I think it’s very important
a start-up I think it’s very important to a degree and with an asterisk I think
to a degree and with an asterisk I think
to a degree and with an asterisk I think you know startups that thing oh my god
you know startups that thing oh my god
you know startups that thing oh my god if we get a mention on TechCrunch that’s
if we get a mention on TechCrunch that’s
if we get a mention on TechCrunch that’s going to build our business that is
going to build our business that is
going to build our business that is false but obviously being on you know
false but obviously being on you know
false but obviously being on you know like the first time that TechCrunch ran
like the first time that TechCrunch ran
like the first time that TechCrunch ran an article about us saying that we hit
an article about us saying that we hit
an article about us saying that we hit 50 million views it was nice it was like
50 million views it was nice it was like
50 million views it was nice it was like you know hey you could send that link
you know hey you could send that link
you know hey you could send that link around I think where it’s more important
around I think where it’s more important
around I think where it’s more important like let’s say as a CEO I think you know
like let’s say as a CEO I think you know
like let’s say as a CEO I think you know I’m always out there telling guys that
I’m always out there telling guys that
I’m always out there telling guys that what we’re doing make sense that content
what we’re doing make sense that content
what we’re doing make sense that content is king we’re on the right track and at
is king we’re on the right track and at
is king we’re on the right track and at the end of the day your company looks
the end of the day your company looks
the end of the day your company looks your colleagues your employees look at
your colleagues your employees look at
your colleagues your employees look at you and they’re like maybe he’s right
you and they’re like maybe he’s right
you and they’re like maybe he’s right maybe he’s wrong maybe he’s just crazy
maybe he’s wrong maybe he’s just crazy
maybe he’s wrong maybe he’s just crazy you know but when they CPR mentions like
you know but when they CPR mentions like
you know but when they CPR mentions like last week marketing magazine featured us
last week marketing magazine featured us
last week marketing magazine featured us is one of the top digital companies
is one of the top digital companies
is one of the top digital companies digital media companies in the country
digital media companies in the country
digital media companies in the country that’s really great because it sort of
that’s really great because it sort of
that’s really great because it sort of allows me to be less of a sales guy less
allows me to be less of a sales guy less
allows me to be less of a sales guy less of a cheerleader I know I said I’m not a
of a cheerleader I know I said I’m not a
of a cheerleader I know I said I’m not a sales guy but in this in the context of
sales guy but in this in the context of
sales guy but in this in the context of cheerleading and you’re like hey look
cheerleading and you’re like hey look
cheerleading and you’re like hey look third-party validation other people
third-party validation other people
third-party validation other people think we’re doing well let me ask you
think we’re doing well let me ask you
think we’re doing well let me ask you this you sometimes work on behalf of
this you sometimes work on behalf of
this you sometimes work on behalf of companies to get PR mentions do you
companies to get PR mentions do you
companies to get PR mentions do you think that everybody in the organization
think that everybody in the organization
think that everybody in the organization the tech guys the sales guys the legal
the tech guys the sales guys the legal
the tech guys the sales guys the legal guys the content guys whoever do they
guys the content guys whoever do they
guys the content guys whoever do they really care or you want them to care I
really care or you want them to care I
really care or you want them to care I think you want them to Karen if you’re
think you want them to Karen if you’re
think you want them to Karen if you’re smart you’ll know how to make them care
smart you’ll know how to make them care
smart you’ll know how to make them care obviously you can’t control if you’re
obviously you can’t control if you’re
obviously you can’t control if you’re just in start-up phase and you’re kind
just in start-up phase and you’re kind
just in start-up phase and you’re kind of in secret alpha and for whatever
of in secret alpha and for whatever
of in secret alpha and for whatever random reason TechCrunch rates you up
random reason TechCrunch rates you up
random reason TechCrunch rates you up they write you up fine it’s done but if
they write you up fine it’s done but if
they write you up fine it’s done but if you’re actually going to go out of your
you’re actually going to go out of your
you’re actually going to go out of your way to try to get PR mentions whether
way to try to get PR mentions whether
way to try to get PR mentions whether you’re hiring an expensive agency or you
you’re hiring an expensive agency or you
you’re hiring an expensive agency or you have an intern spitting out random email
have an intern spitting out random email
have an intern spitting out random email the most important thing is to say once
the most important thing is to say once
the most important thing is to say once we get that attention what are we going
we get that attention what are we going
we get that attention what are we going to do with it rather than just you know
to do with it rather than just you know
to do with it rather than just you know generate some brand-name recognition if
generate some brand-name recognition if
generate some brand-name recognition if it doesn’t impact your business in any
it doesn’t impact your business in any
it doesn’t impact your business in any way well then you’re wasting your money
way well then you’re wasting your money
way well then you’re wasting your money going after you should probably focus on
going after you should probably focus on
going after you should probably focus on other things first so if you are going
other things first so if you are going
other things first so if you are going to do it make sure you have a way to
to do it make sure you have a way to
to do it make sure you have a way to make at least the sales guys or at least
make at least the sales guys or at least
make at least the sales guys or at least the tech guys are somewhat inside the
the tech guys are somewhat inside the
the tech guys are somewhat inside the organization care and have a plan in
organization care and have a plan in
organization care and have a plan in place to do something with that
place to do something with that
place to do something with that attention once it comes in a great
attention once it comes in a great
attention once it comes in a great feedback great advice that was the sixth
feedback great advice that was the sixth
feedback great advice that was the sixth installment of hip mojo if you have any
installment of hip mojo if you have any
installment of hip mojo if you have any feedback or questions email us at live
feedback or questions email us at live
feedback or questions email us at live at watchmojo.com see you next week
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