welcome back to hit modules lightning round in the email of the week so first
round in the email of the week so first
round in the email of the week so first subject matter is they say that
subject matter is they say that
subject matter is they say that interactive advertising is going to
interactive advertising is going to
interactive advertising is going to match TV by 2016 I always laugh at these
match TV by 2016 I always laugh at these
match TV by 2016 I always laugh at these studies and surveys but what do you
studies and surveys but what do you
studies and surveys but what do you think is that going to happen are they
think is that going to happen are they
think is that going to happen are they delusional um I don’t think it’s
delusional um I don’t think it’s
delusional um I don’t think it’s delusional at all i think television is
delusional at all i think television is
delusional at all i think television is actually going to become more
actually going to become more
actually going to become more interactive like for God’s sakes we’re
interactive like for God’s sakes we’re
interactive like for God’s sakes we’re getting smart televisions just like we
getting smart televisions just like we
getting smart televisions just like we have smartphones I think what’s
have smartphones I think what’s
have smartphones I think what’s important is we have to start
important is we have to start
important is we have to start distinguishing between television as a
distinguishing between television as a
distinguishing between television as a distribution platform and television as
distribution platform and television as
distribution platform and television as a content or a content format and that’s
a content or a content format and that’s
a content or a content format and that’s really the important thing so it’s not
really the important thing so it’s not
really the important thing so it’s not so much that it’s going to surpass it
so much that it’s going to surpass it
so much that it’s going to surpass it the two are really going to converge and
the two are really going to converge and
the two are really going to converge and become one in the same so you’ll end up
become one in the same so you’ll end up
become one in the same so you’ll end up with interactive TV ads yeah actually i
with interactive TV ads yeah actually i
with interactive TV ads yeah actually i think that line is going to blur and
think that line is going to blur and
think that line is going to blur and people aren’t going to buy so much
people aren’t going to buy so much
people aren’t going to buy so much internet versus web i think they’re
internet versus web i think they’re
internet versus web i think they’re going to buy like okay we’re getting the
going to buy like okay we’re getting the
going to buy like okay we’re getting the Fox American Idol we’re going to spend a
Fox American Idol we’re going to spend a
Fox American Idol we’re going to spend a million bucks for it and that comes with
million bucks for it and that comes with
million bucks for it and that comes with it but these studies just take them with
it but these studies just take them with
it but these studies just take them with a grain of salt I mean I’ve just simply
a grain of salt I mean I’ve just simply
a grain of salt I mean I’ve just simply gone crazy in Excel and I’ve basically
gone crazy in Excel and I’ve basically
gone crazy in Excel and I’ve basically proven proven that video ads are gonna
proven proven that video ads are gonna
proven proven that video ads are gonna surpass search by 2018 and that all mine
surpass search by 2018 and that all mine
surpass search by 2018 and that all mine ads are going to stretch all TV ads by
ads are going to stretch all TV ads by
ads are going to stretch all TV ads by 2021 it’s really just going crazy and
2021 it’s really just going crazy and
2021 it’s really just going crazy and you can support whatever you want
you can support whatever you want
you can support whatever you want basically what I’m saying take out the
basically what I’m saying take out the
basically what I’m saying take out the grain of salt next question Brightcove
grain of salt next question Brightcove
grain of salt next question Brightcove files for IPO what do you think well I
files for IPO what do you think well I
files for IPO what do you think well I think okay it’s not a good time at the
think okay it’s not a good time at the
think okay it’s not a good time at the macro level if you take into
macro level if you take into
macro level if you take into consideration that a lot of other
consideration that a lot of other
consideration that a lot of other Internet companies like Zynga are
Internet companies like Zynga are
Internet companies like Zynga are pulling the right heels but the reality
pulling the right heels but the reality
pulling the right heels but the reality is Brightcove is actually in a unique
is Brightcove is actually in a unique
is Brightcove is actually in a unique situation according to paid content to
situation according to paid content to
situation according to paid content to dissect that the numbers they have about
dissect that the numbers they have about
dissect that the numbers they have about twenty four point six million dollars of
twenty four point six million dollars of
twenty four point six million dollars of cash and equivalents on their balance
cash and equivalents on their balance
cash and equivalents on their balance sheet which gives them about 12 months
sheet which gives them about 12 months
sheet which gives them about 12 months worth of runway so they sort of have to
worth of runway so they sort of have to
worth of runway so they sort of have to either IPO or raise further financing
either IPO or raise further financing
either IPO or raise further financing which could mean a lot of dilution for
which could mean a lot of dilution for
which could mean a lot of dilution for the founders and VCS which they probably
the founders and VCS which they probably
the founders and VCS which they probably don’t want to do however I think even
don’t want to do however I think even
don’t want to do however I think even though it might make sense for a lot of
though it might make sense for a lot of
though it might make sense for a lot of other companies to shelve the IPO I
other companies to shelve the IPO I
other companies to shelve the IPO I think a lot of investors would probably
think a lot of investors would probably
think a lot of investors would probably be interested in Brightcove because if
be interested in Brightcove because if
be interested in Brightcove because if there’s anyone bellwether for online
there’s anyone bellwether for online
there’s anyone bellwether for online video it’s Brightcove now you could say
video it’s Brightcove now you could say
video it’s Brightcove now you could say Brightcove or gala which one is the
Brightcove or gala which one is the
Brightcove or gala which one is the better bellwether for online video I
better bellwether for online video I
better bellwether for online video I don’t have access to Allah’s numbers
don’t have access to Allah’s numbers
don’t have access to Allah’s numbers because they have not filed to go public
because they have not filed to go public
because they have not filed to go public but right now I think part of the appeal
but right now I think part of the appeal
but right now I think part of the appeal for bright coves vc’s is let’s go to
for bright coves vc’s is let’s go to
for bright coves vc’s is let’s go to market let’s go to the IPL do it faster
market let’s go to the IPL do it faster
market let’s go to the IPL do it faster we are a perfect sort of representation
we are a perfect sort of representation
we are a perfect sort of representation of online video which investors probably
of online video which investors probably
of online video which investors probably want to invest
want to invest
want to invest next question Justin Timberlake is going
next question Justin Timberlake is going
next question Justin Timberlake is going to take my space he invested along with
to take my space he invested along with
to take my space he invested along with specific media he wants to change
specific media he wants to change
specific media he wants to change basically into music space he wants to
basically into music space he wants to
basically into music space he wants to focus on music and basically compete
focus on music and basically compete
focus on music and basically compete with VEVO YouTube Spotify Pandora and
with VEVO YouTube Spotify Pandora and
with VEVO YouTube Spotify Pandora and all of these very sexy and in the news
all of these very sexy and in the news
all of these very sexy and in the news and very is it crazy I mean should you
and very is it crazy I mean should you
and very is it crazy I mean should you be spending any money on music in my
be spending any money on music in my
be spending any money on music in my space I I think Justin Timberlake should
space I I think Justin Timberlake should
space I I think Justin Timberlake should really stick to trying to strip Mila
really stick to trying to strip Mila
really stick to trying to strip Mila Kunis in romantic comedies okay he he
Kunis in romantic comedies okay he he
Kunis in romantic comedies okay he he can act and he’s decent at it and he
can act and he’s decent at it and he
can act and he’s decent at it and he makes catchy music he that doesn’t mean
makes catchy music he that doesn’t mean
makes catchy music he that doesn’t mean he knows anything about technology or
he knows anything about technology or
he knows anything about technology or even necessarily anything about
even necessarily anything about
even necessarily anything about marketing I think it’s a bad move
marketing I think it’s a bad move
marketing I think it’s a bad move another celebrity trying to expand into
another celebrity trying to expand into
another celebrity trying to expand into business if he was smart and he really
business if he was smart and he really
business if he was smart and he really wanted to do this he’d do it on a
wanted to do this he’d do it on a
wanted to do this he’d do it on a download and put his money behind it the
download and put his money behind it the
download and put his money behind it the fact that he’s putting his face on front
fact that he’s putting his face on front
fact that he’s putting his face on front of it it’s just a publicity stunt for
of it it’s just a publicity stunt for
of it it’s just a publicity stunt for him if it works out he looks awesome if
him if it works out he looks awesome if
him if it works out he looks awesome if it starts going bad he can just walk
it starts going bad he can just walk
it starts going bad he can just walk away two things just to clarify he did
away two things just to clarify he did
away two things just to clarify he did put his money but he’s also putting his
put his money but he’s also putting his
put his money but he’s also putting his face there and I think Justin
face there and I think Justin
face there and I think Justin Timberlake’s term sheet to invest in
Timberlake’s term sheet to invest in
Timberlake’s term sheet to invest in watchmojo just went up in flames I’m
watchmojo just went up in flames I’m
watchmojo just went up in flames I’m kidding next question so Google spent
kidding next question so Google spent
kidding next question so Google spent 225 million on slide last year smart
225 million on slide last year smart
225 million on slide last year smart talent technology acquisition or gross
talent technology acquisition or gross
talent technology acquisition or gross negligence well it goes I collisions
negligence well it goes I collisions
negligence well it goes I collisions because they shut slide down in all its
because they shut slide down in all its
because they shut slide down in all its products this year I mean you know I
products this year I mean you know I
products this year I mean you know I think max left shin is a very smart guy
think max left shin is a very smart guy
think max left shin is a very smart guy the fact that he was always trying to
the fact that he was always trying to
the fact that he was always trying to make slide be worth more than paypal
make slide be worth more than paypal
make slide be worth more than paypal that the previous company was involved
that the previous company was involved
that the previous company was involved with I think was sort of just the wrong
with I think was sort of just the wrong
with I think was sort of just the wrong approach it’s set him up i think for
approach it’s set him up i think for
approach it’s set him up i think for failure because very few companies are
failure because very few companies are
failure because very few companies are going to exit more than your previous
going to exit more than your previous
going to exit more than your previous one and i think i don’t want to talk
one and i think i don’t want to talk
one and i think i don’t want to talk about slide and google clearly very
about slide and google clearly very
about slide and google clearly very smart guys even though they weren’t
smart guys even though they weren’t
smart guys even though they weren’t necessarily directly involved with the
necessarily directly involved with the
necessarily directly involved with the Google+ successful launch I think Google
Google+ successful launch I think Google
Google+ successful launch I think Google needed some social mojo and they
needed some social mojo and they
needed some social mojo and they probably thought they were getting it
probably thought they were getting it
probably thought they were getting it was slide I’m going to put this more in
was slide I’m going to put this more in
was slide I’m going to put this more in the context of were the VCS that were
the context of were the VCS that were
the context of were the VCS that were basically giving these incentives to max
basically giving these incentives to max
basically giving these incentives to max and his team to go after you know slide
and his team to go after you know slide
and his team to go after you know slide shows and things like that like he’s a
shows and things like that like he’s a
shows and things like that like he’s a smart guy accomplished he could have
smart guy accomplished he could have
smart guy accomplished he could have probably done more interesting things
probably done more interesting things
probably done more interesting things with this time so in the end I think
with this time so in the end I think
with this time so in the end I think it’s less about Google and slide and
it’s less about Google and slide and
it’s less about Google and slide and more about vc’s really setting the wrong
more about vc’s really setting the wrong
more about vc’s really setting the wrong kind of incentives and long
kind of incentives and long
kind of incentives and long targets for these very very smart on
targets for these very very smart on
targets for these very very smart on sperms I could change the world but end
sperms I could change the world but end
sperms I could change the world but end up chasing these sort of like you know
up chasing these sort of like you know
up chasing these sort of like you know crazy ideas that are just you know
crazy ideas that are just you know
crazy ideas that are just you know gimmicks and me toos anyway that’s that
gimmicks and me toos anyway that’s that
gimmicks and me toos anyway that’s that lets not shift gears and talk about the
lets not shift gears and talk about the
lets not shift gears and talk about the question of the week so first question
question of the week so first question
question of the week so first question Emily who works in PR asks I think you
Emily who works in PR asks I think you
Emily who works in PR asks I think you basically you guys talked about HP we
basically you guys talked about HP we
basically you guys talked about HP we talked about HP last week and their head
talked about HP last week and their head
talked about HP last week and their head of communication was basically demoted
of communication was basically demoted
of communication was basically demoted not fired but literally taken in the
not fired but literally taken in the
not fired but literally taken in the back cup his knees off and said you’re
back cup his knees off and said you’re
back cup his knees off and said you’re gonna work on this more junior stuff the
gonna work on this more junior stuff the
gonna work on this more junior stuff the question by emily is did the right guy
question by emily is did the right guy
question by emily is did the right guy take the fall um i think it’s a little
take the fall um i think it’s a little
take the fall um i think it’s a little bit of yes and a little bit of know if
bit of yes and a little bit of know if
bit of yes and a little bit of know if their communications guy was really
their communications guy was really
their communications guy was really worth his salt he would have been able
worth his salt he would have been able
worth his salt he would have been able to you know he would have known about
to you know he would have known about
to you know he would have known about this in advance he would have had some
this in advance he would have had some
this in advance he would have had some better planning and a better strategy in
better planning and a better strategy in
better planning and a better strategy in place to kind of deal with such a huge
place to kind of deal with such a huge
place to kind of deal with such a huge critical announcement on the other hand
critical announcement on the other hand
critical announcement on the other hand no they didn’t do the right thing
no they didn’t do the right thing
no they didn’t do the right thing because he didn’t make this decision he
because he didn’t make this decision he
because he didn’t make this decision he didn’t create the the communications
didn’t create the the communications
didn’t create the the communications crisis he was just trying to deal with
crisis he was just trying to deal with
crisis he was just trying to deal with what was handed to him that being said
what was handed to him that being said
what was handed to him that being said the reason they say don’t shoot the
the reason they say don’t shoot the
the reason they say don’t shoot the messenger is because we like to shoot
messenger is because we like to shoot
messenger is because we like to shoot messengers and your PR communications
messengers and your PR communications
messengers and your PR communications guy is by definition the messenger yeah
guy is by definition the messenger yeah
guy is by definition the messenger yeah don’t be a politician it’s got to be a
don’t be a politician it’s got to be a
don’t be a politician it’s got to be a yes or no this yes and no is not gonna
yes or no this yes and no is not gonna
yes or no this yes and no is not gonna last very long so I get your question
last very long so I get your question
last very long so I get your question Kelly from Milwaukee ass LOL is rumored
Kelly from Milwaukee ass LOL is rumored
Kelly from Milwaukee ass LOL is rumored to be shopping itself is someone going
to be shopping itself is someone going
to be shopping itself is someone going to buy AOL I think if the price falls
to buy AOL I think if the price falls
to buy AOL I think if the price falls enough someone is going to step up which
enough someone is going to step up which
enough someone is going to step up which I know goes against what I said last
I know goes against what I said last
I know goes against what I said last week which was like a lot of the big
week which was like a lot of the big
week which was like a lot of the big decision makers are going to remember
decision makers are going to remember
decision makers are going to remember the disastrous deal and all that with
the disastrous deal and all that with
the disastrous deal and all that with time owner but I think if the price
time owner but I think if the price
time owner but I think if the price falls enough I mean aol’s dial-up
falls enough I mean aol’s dial-up
falls enough I mean aol’s dial-up business still generates a lot of money
business still generates a lot of money
business still generates a lot of money here’s what I think was a bit of a
here’s what I think was a bit of a
here’s what I think was a bit of a tricky thing I respect Arianna
tricky thing I respect Arianna
tricky thing I respect Arianna Huffington and I respect Michael
Huffington and I respect Michael
Huffington and I respect Michael Arrington I think the price they bought
Arrington I think the price they bought
Arrington I think the price they bought Michael Arrington for which was about
Michael Arrington for which was about
Michael Arrington for which was about boomer 30 million is okay some kind of a
boomer 30 million is okay some kind of a
boomer 30 million is okay some kind of a safety net there even though it Michael
safety net there even though it Michael
safety net there even though it Michael Arrington leaves he’s got a great team
Arrington leaves he’s got a great team
Arrington leaves he’s got a great team there you know how much value stays the
there you know how much value stays the
there you know how much value stays the problem with Arianna Huffington whom I
problem with Arianna Huffington whom I
problem with Arianna Huffington whom I respect just as much i’m not trying to
respect just as much i’m not trying to
respect just as much i’m not trying to play it safe here is that for 315
play it safe here is that for 315
play it safe here is that for 315 million dollars there’s not much of a
million dollars there’s not much of a
million dollars there’s not much of a safety net right so i think the problem
safety net right so i think the problem
safety net right so i think the problem is not just that how do you justify that
is not just that how do you justify that
is not just that how do you justify that expense it’s that if anybody buys AOL it
expense it’s that if anybody buys AOL it
expense it’s that if anybody buys AOL it would have been for the revenue that
would have been for the revenue that
would have been for the revenue that they get from the dialogue which is
they get from the dialogue which is
they get from the dialogue which is shrinking but guess what it would have
shrinking but guess what it would have
shrinking but guess what it would have also been for all that cash on its
also been for all that cash on its
also been for all that cash on its balance sheet which could have been used
balance sheet which could have been used
balance sheet which could have been used to do other things with so by blowing at
to do other things with so by blowing at
to do other things with so by blowing at the cash on their balance sheet and
the cash on their balance sheet and
the cash on their balance sheet and barring a company at such a high
barring a company at such a high
barring a company at such a high multiple meaning that they have to
multiple meaning that they have to
multiple meaning that they have to basically fabricate revenue for it it’s
basically fabricate revenue for it it’s
basically fabricate revenue for it it’s just very very hard whatever appeal al
just very very hard whatever appeal al
just very very hard whatever appeal al had probably got lost a bit so that’s my
had probably got lost a bit so that’s my
had probably got lost a bit so that’s my verdict I I respect him Armstrong I
verdict I I respect him Armstrong I
verdict I I respect him Armstrong I think all the people are doing their
think all the people are doing their
think all the people are doing their best job it’s just you know what was so
best job it’s just you know what was so
best job it’s just you know what was so appealing about them is no longer really
appealing about them is no longer really
appealing about them is no longer really there they blew a lot of cash on these
there they blew a lot of cash on these
there they blew a lot of cash on these acquisition it was like people make fun
acquisition it was like people make fun
acquisition it was like people make fun of AOL the old regime buying bebo for
of AOL the old regime buying bebo for
of AOL the old regime buying bebo for 800 million 850 million dollars you know
800 million 850 million dollars you know
800 million 850 million dollars you know in some ways the company has blown not
in some ways the company has blown not
in some ways the company has blown not as much money but a hell of a lot of
as much money but a hell of a lot of
as much money but a hell of a lot of money on much smaller deals and even if
money on much smaller deals and even if
money on much smaller deals and even if some of them are good all that
some of them are good all that
some of them are good all that integration and all that that
integration and all that that
integration and all that that indigestion is going to hurt them going
indigestion is going to hurt them going
indigestion is going to hurt them going forward so the AOL story remains to be
forward so the AOL story remains to be
forward so the AOL story remains to be fully written but that’s just a tough
fully written but that’s just a tough
fully written but that’s just a tough situation to be in that’s been this week
situation to be in that’s been this week
situation to be in that’s been this week so make sure to start voting for the
so make sure to start voting for the
so make sure to start voting for the company the internet company of the year
company the internet company of the year
company the internet company of the year in 2011 and we’ll catch you next week
in 2011 and we’ll catch you next week
in 2011 and we’ll catch you next week same time same place
”
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