welcome to mojo show 27 i’m your host Afghan Constitution and I’m Rebecca
Afghan Constitution and I’m Rebecca
Afghan Constitution and I’m Rebecca Brayton and today we’re going to talk
Brayton and today we’re going to talk
Brayton and today we’re going to talk about news online news in particular and
about news online news in particular and
about news online news in particular and online video news to be specific so well
online video news to be specific so well
online video news to be specific so well AOL is looking to get back on the radar
AOL is looking to get back on the radar
AOL is looking to get back on the radar they’re hiring an ad agency to refresh
they’re hiring an ad agency to refresh
they’re hiring an ad agency to refresh their image and to kind of get the word
their image and to kind of get the word
their image and to kind of get the word out on why people should care about AOL
out on why people should care about AOL
out on why people should care about AOL again so should people care about it all
again so should people care about it all
again so should people care about it all yes and no I mean when you look at the
yes and no I mean when you look at the
yes and no I mean when you look at the first wave of Internet media companies
first wave of Internet media companies
first wave of Internet media companies companies like tripod geo cities
companies like tripod geo cities
companies like tripod geo cities broadcast com they’ve all sort of gone
broadcast com they’ve all sort of gone
broadcast com they’ve all sort of gone away there’s yahoo and there’s AOL and i
away there’s yahoo and there’s AOL and i
away there’s yahoo and there’s AOL and i think there’s a lot of you know they
think there’s a lot of you know they
think there’s a lot of you know they become easy targets because people say
become easy targets because people say
become easy targets because people say well these guys have been around how are
well these guys have been around how are
well these guys have been around how are they relevant and the truth is that i
they relevant and the truth is that i
they relevant and the truth is that i mean yahoo remains the premier digital
mean yahoo remains the premier digital
mean yahoo remains the premier digital media company in the world and AOL is
media company in the world and AOL is
media company in the world and AOL is still a pretty strong company with very
still a pretty strong company with very
still a pretty strong company with very strong brands like engadget as well as
strong brands like engadget as well as
strong brands like engadget as well as TechCrunch and Huffington Post which
TechCrunch and Huffington Post which
TechCrunch and Huffington Post which they bought recently I think the
they bought recently I think the
they bought recently I think the challenge with AOL really is more the
challenge with AOL really is more the
challenge with AOL really is more the business press and the sort of business
business press and the sort of business
business press and the sort of business media that says well you know they’re
media that says well you know they’re
media that says well you know they’re most of the revenue still comes from the
most of the revenue still comes from the
most of the revenue still comes from the traditional dial-up business and people
traditional dial-up business and people
traditional dial-up business and people laugh saying you know people don’t even
laugh saying you know people don’t even
laugh saying you know people don’t even know they’re still paying for this dial
know they’re still paying for this dial
know they’re still paying for this dial up business and that is going to 0 very
up business and that is going to 0 very
up business and that is going to 0 very quickly so it’s a question of when they
quickly so it’s a question of when they
quickly so it’s a question of when they brought on Tim Armstrong as chairman and
brought on Tim Armstrong as chairman and
brought on Tim Armstrong as chairman and AOL from google they said how quickly
AOL from google they said how quickly
AOL from google they said how quickly can tim armstrong take AOL from a
can tim armstrong take AOL from a
can tim armstrong take AOL from a dial-up business to an ad-supported
dial-up business to an ad-supported
dial-up business to an ad-supported media company you know but at the other
media company you know but at the other
media company you know but at the other day I think AOL is going to be an easy
day I think AOL is going to be an easy
day I think AOL is going to be an easy target and it doesn’t help that they go
target and it doesn’t help that they go
target and it doesn’t help that they go out and buy things like TechCrunch which
out and buy things like TechCrunch which
out and buy things like TechCrunch which means they become pretty much the owner
means they become pretty much the owner
means they become pretty much the owner of one of the leading you know techie
of one of the leading you know techie
of one of the leading you know techie blogs out there and you know by paying
blogs out there and you know by paying
blogs out there and you know by paying 300 million dollars for arianna
300 million dollars for arianna
300 million dollars for arianna huffington’s Huffington Post a lot of
huffington’s Huffington Post a lot of
huffington’s Huffington Post a lot of people are going to raise eyebrows and
people are going to raise eyebrows and
people are going to raise eyebrows and say you know what the hell what’s going
say you know what the hell what’s going
say you know what the hell what’s going on with a oh well I do think though that
on with a oh well I do think though that
on with a oh well I do think though that you always have to separate what you
you always have to separate what you
you always have to separate what you know the bloggers and the analysts and
know the bloggers and the analysts and
know the bloggers and the analysts and the media says with what the users say
the media says with what the users say
the media says with what the users say and again with the advertisers say AOL
and again with the advertisers say AOL
and again with the advertisers say AOL has an uphill challenge with all three
has an uphill challenge with all three
has an uphill challenge with all three but maybe they should worry less about
but maybe they should worry less about
but maybe they should worry less about the crazy bloggers and the media and
the crazy bloggers and the media and
the crazy bloggers and the media and worry more about the users and the
worry more about the users and the
worry more about the users and the advertisers I think if they worry about
advertisers I think if they worry about
advertisers I think if they worry about on the over the like ladder too they’ll
on the over the like ladder too they’ll
on the over the like ladder too they’ll be fine but they do have a lot of
be fine but they do have a lot of
be fine but they do have a lot of challenges I mean their dial-up business
challenges I mean their dial-up business
challenges I mean their dial-up business is going to 0
is going to 0
is going to 0 so it’s an interesting story to follow
so it’s an interesting story to follow
so it’s an interesting story to follow we’ll see what happens and disclosure we
we’ll see what happens and disclosure we
we’ll see what happens and disclosure we provide content to a lot of videos to
provide content to a lot of videos to
provide content to a lot of videos to AOL and five min and I write articles
AOL and five min and I write articles
AOL and five min and I write articles for TechCrunch once a week so as
for TechCrunch once a week so as
for TechCrunch once a week so as discussed AOL bought Huffington Post
discussed AOL bought Huffington Post
discussed AOL bought Huffington Post last year and now it’s using huffpo to
last year and now it’s using huffpo to
last year and now it’s using huffpo to launch an online news network is this
launch an online news network is this
launch an online news network is this gonna work its ambitious and it’s not
gonna work its ambitious and it’s not
gonna work its ambitious and it’s not that big of a surprise so what’s really
that big of a surprise so what’s really
that big of a surprise so what’s really interesting is they really want to
interesting is they really want to
interesting is they really want to launch an online video network to
launch an online video network to
launch an online video network to compete with like CNN and MSNBC and Fox
compete with like CNN and MSNBC and Fox
compete with like CNN and MSNBC and Fox News but on the internet um it’s it’s
News but on the internet um it’s it’s
News but on the internet um it’s it’s it’s impressive that they’re going to
it’s impressive that they’re going to
it’s impressive that they’re going to attempt this they’re going to put 30
attempt this they’re going to put 30
attempt this they’re going to put 30 million behind it I think the challenge
million behind it I think the challenge
million behind it I think the challenge is that news is a very fickle kind of
is that news is a very fickle kind of
is that news is a very fickle kind of programming I’ve always said news how
programming I’ve always said news how
programming I’ve always said news how to’s porn humor and I think there’s one
to’s porn humor and I think there’s one
to’s porn humor and I think there’s one more which escapes me right now and yeah
more which escapes me right now and yeah
more which escapes me right now and yeah and user gen content those are content
and user gen content those are content
and user gen content those are content that is very different from everything
that is very different from everything
that is very different from everything else auto content lifestyle fashion new
else auto content lifestyle fashion new
else auto content lifestyle fashion new sometimes is not brand safe right but
sometimes is not brand safe right but
sometimes is not brand safe right but people want to watch it so you could
people want to watch it so you could
people want to watch it so you could have a billion people watching the video
have a billion people watching the video
have a billion people watching the video of Gaddafi gettin killed but you can’t
of Gaddafi gettin killed but you can’t
of Gaddafi gettin killed but you can’t monetize it right and then the flip side
monetize it right and then the flip side
monetize it right and then the flip side is a lot of news people don’t care about
is a lot of news people don’t care about
is a lot of news people don’t care about I think traditional model of linear
I think traditional model of linear
I think traditional model of linear programming at six o’clock news and
programming at six o’clock news and
programming at six o’clock news and eleven o’clock news the editor decides
eleven o’clock news the editor decides
eleven o’clock news the editor decides to put something in front of the
to put something in front of the
to put something in front of the audience and they’ll sort of follow I
audience and they’ll sort of follow I
audience and they’ll sort of follow I think online it’s changed it hasn’t just
think online it’s changed it hasn’t just
think online it’s changed it hasn’t just changed in terms of users caring more
changed in terms of users caring more
changed in terms of users caring more about cats falling in toilets and dogs
about cats falling in toilets and dogs
about cats falling in toilets and dogs on skateboards or crazy images of
on skateboards or crazy images of
on skateboards or crazy images of Gaddafi getting killed I think the
Gaddafi getting killed I think the
Gaddafi getting killed I think the bigger challenge with with news is that
bigger challenge with with news is that
bigger challenge with with news is that video is actually very challenging one
video is actually very challenging one
video is actually very challenging one when news breaks you tend to hear about
when news breaks you tend to hear about
when news breaks you tend to hear about it nowadays on Twitter oboro-sama bin
it nowadays on Twitter oboro-sama bin
it nowadays on Twitter oboro-sama bin Laden getting assassinated I found out
Laden getting assassinated I found out
Laden getting assassinated I found out about that on Twitter Steve Jobs
about that on Twitter Steve Jobs
about that on Twitter Steve Jobs resigning Steve Jobs passing away
resigning Steve Jobs passing away
resigning Steve Jobs passing away Twitter and one reason for that is that
Twitter and one reason for that is that
Twitter and one reason for that is that as CNN actually has to go figure but a
as CNN actually has to go figure but a
as CNN actually has to go figure but a check the check the facts but I think
check the check the facts but I think
check the check the facts but I think when it comes to video and we know this
when it comes to video and we know this
when it comes to video and we know this I mean you’re a producer tell me what is
I mean you’re a producer tell me what is
I mean you’re a producer tell me what is the turnaround time to get astute a
the turnaround time to get astute a
the turnaround time to get astute a video produced well I mean we could
video produced well I mean we could
video produced well I mean we could probably depending on what the subject
probably depending on what the subject
probably depending on what the subject was within a couple of days but yeah I
was within a couple of days but yeah I
was within a couple of days but yeah I mean okay if you wanted to be a high
mean okay if you wanted to be a high
mean okay if you wanted to be a high quality video like we tend to like to
quality video like we tend to like to
quality video like we tend to like to produce it’s a couple of days by time
produce it’s a couple of days by time
produce it’s a couple of days by time you get the b-roll fact-check proofread
you get the b-roll fact-check proofread
you get the b-roll fact-check proofread voiceover put it all together hopefully
voiceover put it all together hopefully
voiceover put it all together hopefully we
we
we would have something you know like in
would have something you know like in
would have something you know like in the case of an Elizabeth Taylor passing
the case of an Elizabeth Taylor passing
the case of an Elizabeth Taylor passing away or something like that you know we
away or something like that you know we
away or something like that you know we might have expected it coming so we
might have expected it coming so we
might have expected it coming so we might have something a little prepared
might have something a little prepared
might have something a little prepared yeah we’ve learned actually that you
yeah we’ve learned actually that you
yeah we’ve learned actually that you know most media companies have an
know most media companies have an
know most media companies have an obituary list I mean many times new york
obituary list I mean many times new york
obituary list I mean many times new york times i believe it was them they
times i believe it was them they
times i believe it was them they accidentally publish an obituary on
accidentally publish an obituary on
accidentally publish an obituary on steve jobs before it was actually you
steve jobs before it was actually you
steve jobs before it was actually you know the proper time but but aside from
know the proper time but but aside from
know the proper time but but aside from that I mean you could basically go out
that I mean you could basically go out
that I mean you could basically go out when when Amy Winehouse died it was on a
when when Amy Winehouse died it was on a
when when Amy Winehouse died it was on a weekend we could have within an hour I
weekend we could have within an hour I
weekend we could have within an hour I had a video just using one of her songs
had a video just using one of her songs
had a video just using one of her songs as a background saying Amy Winehouse
as a background saying Amy Winehouse
as a background saying Amy Winehouse died she was born this day she died here
died she was born this day she died here
died she was born this day she died here she’s had these issues will follow the
she’s had these issues will follow the
she’s had these issues will follow the story as it happens the problem is what
story as it happens the problem is what
story as it happens the problem is what that still takes a few hours or make
that still takes a few hours or make
that still takes a few hours or make minutes to produce by then people are on
minutes to produce by then people are on
minutes to produce by then people are on Twitter there’s a bunch of articles and
Twitter there’s a bunch of articles and
Twitter there’s a bunch of articles and I think that’s the disconnect which is
I think that’s the disconnect which is
I think that’s the disconnect which is what they want to accomplish works with
what they want to accomplish works with
what they want to accomplish works with TV because there’s so much more ad
TV because there’s so much more ad
TV because there’s so much more ad dollars and they could force-feed it to
dollars and they could force-feed it to
dollars and they could force-feed it to audiences I’m not so sure it’ll work
audiences I’m not so sure it’ll work
audiences I’m not so sure it’ll work online but I understand why a 0 l having
online but I understand why a 0 l having
online but I understand why a 0 l having bought Huffington Post which has become
bought Huffington Post which has become
bought Huffington Post which has become a power in news having bought five min
a power in news having bought five min
a power in news having bought five min which is a power in video and they have
which is a power in video and they have
which is a power in video and they have all that distribution and having
all that distribution and having
all that distribution and having aspirations to become The Associated
aspirations to become The Associated
aspirations to become The Associated Press of the online video space I can
Press of the online video space I can
Press of the online video space I can imagine why they need to throw another
imagine why they need to throw another
imagine why they need to throw another Hail Mary when you consider that the
Hail Mary when you consider that the
Hail Mary when you consider that the dialogue business is going to 0 I don’t
dialogue business is going to 0 I don’t
dialogue business is going to 0 I don’t think it’ll be as successful as as their
think it’ll be as successful as as their
think it’ll be as successful as as their expectations are because there was on ad
expectations are because there was on ad
expectations are because there was on ad week there was a good number they said
week there was a good number they said
week there was a good number they said let’s be optimistic and assume that five
let’s be optimistic and assume that five
let’s be optimistic and assume that five percent of half pose audience is going
percent of half pose audience is going
percent of half pose audience is going to watch it the videos that’s basically
to watch it the videos that’s basically
to watch it the videos that’s basically one to two million people and those
one to two million people and those
one to two million people and those people are going to basically watch it
people are going to basically watch it
people are going to basically watch it for 10 15 30 seconds so it’s going to be
for 10 15 30 seconds so it’s going to be
for 10 15 30 seconds so it’s going to be very in and out fleeting that’s not
very in and out fleeting that’s not
very in and out fleeting that’s not going to be big enough numbers to make a
going to be big enough numbers to make a
going to be big enough numbers to make a dent for advertisers and before long
dent for advertisers and before long
dent for advertisers and before long like with patch though either have to
like with patch though either have to
like with patch though either have to switch gears and maybe put a little bit
switch gears and maybe put a little bit
switch gears and maybe put a little bit less investment or change the
less investment or change the
less investment or change the programming I still have a believer that
programming I still have a believer that
programming I still have a believer that don’t break something that don’t fix
don’t break something that don’t fix
don’t break something that don’t fix something if it ain’t broken I think
something if it ain’t broken I think
something if it ain’t broken I think news actually works to some extent with
news actually works to some extent with
news actually works to some extent with TV and radio just because it’s a
TV and radio just because it’s a
TV and radio just because it’s a different market online it’s really
different market online it’s really
different market online it’s really about the quick articles the tweet the
about the quick articles the tweet the
about the quick articles the tweet the Twitter feeds you know the first initial
Twitter feeds you know the first initial
Twitter feeds you know the first initial reaction and then you could let TV you
reaction and then you could let TV you
reaction and then you could let TV you know bring it all together when the more
know bring it all together when the more
know bring it all together when the more higher polish things and our model has
higher polish things and our model has
higher polish things and our model has been pretty straightforward which is you
been pretty straightforward which is you
been pretty straightforward which is you know we try to be ready for these news
know we try to be ready for these news
know we try to be ready for these news breaking items and then we will have
breaking items and then we will have
breaking items and then we will have something a bit more polish and a
something a bit more polish and a
something a bit more polish and a biography but I if they want to go
biography but I if they want to go
biography but I if they want to go for a good luck but it’s it’s an uphill
for a good luck but it’s it’s an uphill
for a good luck but it’s it’s an uphill battle to put it mildly yeah and I mean
battle to put it mildly yeah and I mean
battle to put it mildly yeah and I mean obviously we haven’t even talked about
obviously we haven’t even talked about
obviously we haven’t even talked about the like evergreen nature videos that
the like evergreen nature videos that
the like evergreen nature videos that they’re going to be online forever and
they’re going to be online forever and
they’re going to be online forever and then how useful ya gonna be I mean
then how useful ya gonna be I mean
then how useful ya gonna be I mean that’s a thing right like if you think
that’s a thing right like if you think
that’s a thing right like if you think about it let’s say Steve Jobs passing
about it let’s say Steve Jobs passing
about it let’s say Steve Jobs passing unfortunately you could have foreseen it
unfortunately you could have foreseen it
unfortunately you could have foreseen it a bit because he quit and he basically
a bit because he quit and he basically
a bit because he quit and he basically said I in quitting unless I have to so
said I in quitting unless I have to so
said I in quitting unless I have to so that you could see it coming but when
that you could see it coming but when
that you could see it coming but when Amy Winehouse dies even though she had
Amy Winehouse dies even though she had
Amy Winehouse dies even though she had issues with with substance problems you
issues with with substance problems you
issues with with substance problems you know you could basically pick to create
know you could basically pick to create
know you could basically pick to create a quick dirty quick and dirty two-minute
a quick dirty quick and dirty two-minute
a quick dirty quick and dirty two-minute video about her life put a music video
video about her life put a music video
video about her life put a music video and say that’s it that’s all or you
and say that’s it that’s all or you
and say that’s it that’s all or you could say I’m not going to scramble for
could say I’m not going to scramble for
could say I’m not going to scramble for that initial noise which is going to be
that initial noise which is going to be
that initial noise which is going to be dominated by Twitter and the CNN
dominated by Twitter and the CNN
dominated by Twitter and the CNN refreshes and the dredge reports or
refreshes and the dredge reports or
refreshes and the dredge reports or whatever but I’m going to take a day or
whatever but I’m going to take a day or
whatever but I’m going to take a day or two to put a really nice polished
two to put a really nice polished
two to put a really nice polished biography together which will be good
biography together which will be good
biography together which will be good forever we’ve taken that model I think
forever we’ve taken that model I think
forever we’ve taken that model I think it’s a smarter model but again if your
it’s a smarter model but again if your
it’s a smarter model but again if your AOL you want the Hail Mary you want to
AOL you want the Hail Mary you want to
AOL you want the Hail Mary you want to radically redefine news its ambitious it
radically redefine news its ambitious it
radically redefine news its ambitious it sounds good it’ll get some headlines
sounds good it’ll get some headlines
sounds good it’ll get some headlines whether or not the results are going to
whether or not the results are going to
whether or not the results are going to be there I think we’ll wait and see but
be there I think we’ll wait and see but
be there I think we’ll wait and see but it’s an uphill battle yeah meanwhile you
it’s an uphill battle yeah meanwhile you
it’s an uphill battle yeah meanwhile you hear that Univision and ABC are
hear that Univision and ABC are
hear that Univision and ABC are considering launching a news channel is
considering launching a news channel is
considering launching a news channel is this the same thing or is it different
this the same thing or is it different
this the same thing or is it different well it’s the same that it’s news it’s
well it’s the same that it’s news it’s
well it’s the same that it’s news it’s very different in that I believe not i
very different in that I believe not i
very different in that I believe not i believe i mean factually Univision and
believe i mean factually Univision and
believe i mean factually Univision and ABC which is owned by disney are looking
ABC which is owned by disney are looking
ABC which is owned by disney are looking at partnering to launch a TV you know
at partnering to launch a TV you know
at partnering to launch a TV you know traditional television cable sort of
traditional television cable sort of
traditional television cable sort of competitor to CN be sorry MSNBC Fox News
competitor to CN be sorry MSNBC Fox News
competitor to CN be sorry MSNBC Fox News CNN now the reason why is very
CNN now the reason why is very
CNN now the reason why is very straightforward Telemundo sorry
straightforward Telemundo sorry
straightforward Telemundo sorry Telemundo is controlled by Comcast
Telemundo is controlled by Comcast
Telemundo is controlled by Comcast competitor to Univision so Univision
competitor to Univision so Univision
competitor to Univision so Univision their main market is the Hispanic market
their main market is the Hispanic market
their main market is the Hispanic market but believe it or not even though the
but believe it or not even though the
but believe it or not even though the Hispanics and in the US are a rapidly
Hispanics and in the US are a rapidly
Hispanics and in the US are a rapidly growing dominant demo most of them
growing dominant demo most of them
growing dominant demo most of them actually watch a lot of English
actually watch a lot of English
actually watch a lot of English programming the the reports suggest that
programming the the reports suggest that
programming the the reports suggest that they watch a lot more English
they watch a lot more English
they watch a lot more English programming than Spanish programming so
programming than Spanish programming so
programming than Spanish programming so if you’re Univision you have to say wait
if you’re Univision you have to say wait
if you’re Univision you have to say wait a second we can try to double down on
a second we can try to double down on
a second we can try to double down on Spanish programming but we’re basically
Spanish programming but we’re basically
Spanish programming but we’re basically losing we’re fighting a losing battle so
losing we’re fighting a losing battle so
losing we’re fighting a losing battle so for them it’s key to get in front of
for them it’s key to get in front of
for them it’s key to get in front of their audience put in front of their
their audience put in front of their
their audience put in front of their audience a english equivalent now what’s
audience a english equivalent now what’s
audience a english equivalent now what’s the challenge news is very excite
the challenge news is very excite
the challenge news is very excite ensive in 1980s sorry in 1996 Disney
ensive in 1980s sorry in 1996 Disney
ensive in 1980s sorry in 1996 Disney actually looked at doing a competitive
actually looked at doing a competitive
actually looked at doing a competitive product to Fox News and MSNBC and CNN
product to Fox News and MSNBC and CNN
product to Fox News and MSNBC and CNN and because Rupert Murdoch came out and
and because Rupert Murdoch came out and
and because Rupert Murdoch came out and basically bought distribution by paying
basically bought distribution by paying
basically bought distribution by paying ten dollars per subscriber then Disney
ten dollars per subscriber then Disney
ten dollars per subscriber then Disney threw in the towel and said we’re not
threw in the towel and said we’re not
threw in the towel and said we’re not going to compete that’s crazy now little
going to compete that’s crazy now little
going to compete that’s crazy now little parenthesis that at the time the content
parenthesis that at the time the content
parenthesis that at the time the content companies in that case Fox was buying
companies in that case Fox was buying
companies in that case Fox was buying distribution which is why online is
distribution which is why online is
distribution which is why online is great because you can build distribution
great because you can build distribution
great because you can build distribution for free but that’s a separate point but
for free but that’s a separate point but
for free but that’s a separate point but my point is about 15 years 16 years ago
my point is about 15 years 16 years ago
my point is about 15 years 16 years ago it was a lot health your TV was a
it was a lot health your TV was a
it was a lot health your TV was a healthier market and ABC ran the numbers
healthier market and ABC ran the numbers
healthier market and ABC ran the numbers and said forget it we’re not going to do
and said forget it we’re not going to do
and said forget it we’re not going to do this what has changed I don’t know I
this what has changed I don’t know I
this what has changed I don’t know I think this is more Univision saying we
think this is more Univision saying we
think this is more Univision saying we need to put a product in front of our
need to put a product in front of our
need to put a product in front of our audience and to one major thing that’s
audience and to one major thing that’s
audience and to one major thing that’s changed now on Disney side is Disney
changed now on Disney side is Disney
changed now on Disney side is Disney obviously owns along with Hearst as a
obviously owns along with Hearst as a
obviously owns along with Hearst as a such small partner they on ESPN so I
such small partner they on ESPN so I
such small partner they on ESPN so I think for them they say if we are to
think for them they say if we are to
think for them they say if we are to leverage ESPN in sports and tap into
leverage ESPN in sports and tap into
leverage ESPN in sports and tap into leverage our sales force then we can
leverage our sales force then we can
leverage our sales force then we can probably have a you know competitive
probably have a you know competitive
probably have a you know competitive news offering I don’t buy it I think
news offering I don’t buy it I think
news offering I don’t buy it I think it’s a long shot I think as they get
it’s a long shot I think as they get
it’s a long shot I think as they get closer they will probably scale back
closer they will probably scale back
closer they will probably scale back their ambition or ironically they might
their ambition or ironically they might
their ambition or ironically they might launch a I’m guessing here or i would
launch a I’m guessing here or i would
launch a I’m guessing here or i would recommend almost i would almost urge
recommend almost i would almost urge
recommend almost i would almost urge them to build a smaller online product i
them to build a smaller online product i
them to build a smaller online product i think that would be probably more
think that would be probably more
think that would be probably more interesting because they’re already
interesting because they’re already
interesting because they’re already producing all this don’t forget
producing all this don’t forget
producing all this don’t forget huffington post is largely an article
huffington post is largely an article
huffington post is largely an article and aggregation site and their power and
and aggregation site and their power and
and aggregation site and their power and video comes from five min which again
video comes from five min which again
video comes from five min which again aggregates so I think if one of these
aggregates so I think if one of these
aggregates so I think if one of these two companies as we’re sort of talking
two companies as we’re sort of talking
two companies as we’re sort of talking out loud and brainstorming if one of
out loud and brainstorming if one of
out loud and brainstorming if one of these companies were to go into the news
these companies were to go into the news
these companies were to go into the news online news model it would actually be
online news model it would actually be
online news model it would actually be the partnership between Univision and
the partnership between Univision and
the partnership between Univision and ABC just saying all right next question
ABC just saying all right next question
ABC just saying all right next question ok so we’ve basically been discussing us
ok so we’ve basically been discussing us
ok so we’ve basically been discussing us the whole time but give us kind of the
the whole time but give us kind of the
the whole time but give us kind of the coals Notes version of why it’s hard to
coals Notes version of why it’s hard to
coals Notes version of why it’s hard to produce news online five words expensive
produce news online five words expensive
produce news online five words expensive timely not brand safe and a consumer
timely not brand safe and a consumer
timely not brand safe and a consumer demand not is not really there I think
demand not is not really there I think
demand not is not really there I think you take a look at what people watch and
you take a look at what people watch and
you take a look at what people watch and it’s not at all what I think advertisers
it’s not at all what I think advertisers
it’s not at all what I think advertisers and distributors want them to watch so
and distributors want them to watch so
and distributors want them to watch so that really was in five words but that
that really was in five words but that
that really was in five words but that gives you the coals Notes version enough
gives you the coals Notes version enough
gives you the coals Notes version enough so we’ll online
so we’ll online
so we’ll online watch news online sorry the fit Ford
watch news online sorry the fit Ford
watch news online sorry the fit Ford would have been not evergreen that’s
would have been not evergreen that’s
would have been not evergreen that’s I’ll summarize that makes it so we’ll
I’ll summarize that makes it so we’ll
I’ll summarize that makes it so we’ll online viewers watch news online and
online viewers watch news online and
online viewers watch news online and will advertise her to support it I think
will advertise her to support it I think
will advertise her to support it I think you’re always going to get a percentage
you’re always going to get a percentage
you’re always going to get a percentage of the audience that will go after and
of the audience that will go after and
of the audience that will go after and want to find news i think what online is
want to find news i think what online is
want to find news i think what online is done and youtube is both you know
done and youtube is both you know
done and youtube is both you know prospering and suffering as a result is
prospering and suffering as a result is
prospering and suffering as a result is with TV you could sort of not censor but
with TV you could sort of not censor but
with TV you could sort of not censor but you can control what your audience is
you can control what your audience is
you can control what your audience is going to watch with the internet we’ve
going to watch with the internet we’ve
going to watch with the internet we’ve seen that is not the case so users will
seen that is not the case so users will
seen that is not the case so users will never watch what advertisers and
never watch what advertisers and
never watch what advertisers and distribution companies want users to
distribution companies want users to
distribution companies want users to watch they’ll always watch more porn
watch they’ll always watch more porn
watch they’ll always watch more porn more graphic violence you know
more graphic violence you know
more graphic violence you know unmonitored bull ugc but the challenge
unmonitored bull ugc but the challenge
unmonitored bull ugc but the challenge is there is always going to be some kind
is there is always going to be some kind
is there is always going to be some kind of demand for news and I think the
of demand for news and I think the
of demand for news and I think the companies that could leverage video with
companies that could leverage video with
companies that could leverage video with articles and I guess images as well and
articles and I guess images as well and
articles and I guess images as well and then maximize real-time data what are
then maximize real-time data what are
then maximize real-time data what are people talking about on twitter what are
people talking about on twitter what are
people talking about on twitter what are people talking about on tumblr etc etc
people talking about on tumblr etc etc
people talking about on tumblr etc etc with video with the timely versus
with video with the timely versus
with video with the timely versus evergreen nature I think there there’s
evergreen nature I think there there’s
evergreen nature I think there there’s an opportunity AOL has a lot of the
an opportunity AOL has a lot of the
an opportunity AOL has a lot of the assets as does Univision and and
assets as does Univision and and
assets as does Univision and and Disney’s ABC but you would almost want
Disney’s ABC but you would almost want
Disney’s ABC but you would almost want them to swap strategies right now I
them to swap strategies right now I
them to swap strategies right now I think if Univision and ABC did the
think if Univision and ABC did the
think if Univision and ABC did the online video network that might be more
online video network that might be more
online video network that might be more interesting I don’t necessarily think
interesting I don’t necessarily think
interesting I don’t necessarily think that half bow or aol’s 30 million dollar
that half bow or aol’s 30 million dollar
that half bow or aol’s 30 million dollar investment as I see what they’re going
investment as I see what they’re going
investment as I see what they’re going to go do and what they have and what
to go do and what they have and what
to go do and what they have and what they don’t I think they face an uphill
they don’t I think they face an uphill
they don’t I think they face an uphill battle so yes people will watch news but
battle so yes people will watch news but
battle so yes people will watch news but I don’t think it’ll be enough to justify
I don’t think it’ll be enough to justify
I don’t think it’ll be enough to justify how expensive it is and there are people
how expensive it is and there are people
how expensive it is and there are people that try to tackle that problem but
that try to tackle that problem but
that try to tackle that problem but don’t expect a Hail Mary solution
don’t expect a Hail Mary solution
don’t expect a Hail Mary solution overnight no this has been hit mojo show
overnight no this has been hit mojo show
overnight no this has been hit mojo show 27 tune in next time
”
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