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HipMojo 24: What to Avoid When Fundraising


welcome to hit mojo show 24 I’m your

welcome to hit mojo show 24 I’m your host Ashley uncover solutions CT more

host Ashley uncover solutions CT more

host Ashley uncover solutions CT more again is not here so replacing him is

again is not here so replacing him is

again is not here so replacing him is none other than Rebecca trading from

none other than Rebecca trading from

none other than Rebecca trading from watchmojo so Rebecca yes busy week as

watchmojo so Rebecca yes busy week as

watchmojo so Rebecca yes busy week as always as always running around filming

always as always running around filming

always as always running around filming everything under the Sun okay before we

everything under the Sun okay before we

everything under the Sun okay before we get on with the show i’m very curious

get on with the show i’m very curious

get on with the show i’m very curious you didn’t read a lot of people what’s

you didn’t read a lot of people what’s

you didn’t read a lot of people what’s your favorite all-time interview done at

your favorite all-time interview done at

your favorite all-time interview done at watch munjal well we did uh I mean I

watch munjal well we did uh I mean I

watch munjal well we did uh I mean I encounter a lot of different types of

encounter a lot of different types of

encounter a lot of different types of people I’m always surprised at you know

people I’m always surprised at you know

people I’m always surprised at you know the office alone i configure uh you know

the office alone i configure uh you know

the office alone i configure uh you know just I’m always surprised at how kind of

just I’m always surprised at how kind of

just I’m always surprised at how kind of just genuine and nice some of the the

just genuine and nice some of the the

just genuine and nice some of the the music acts that we injure you are but

music acts that we injure you are but

music acts that we injure you are but one of the nicest people I’ve ever

one of the nicest people I’ve ever

one of the nicest people I’ve ever interviewed is actually a sports anchor

interviewed is actually a sports anchor

interviewed is actually a sports anchor on TSN miss Odysseus it is sounds James

on TSN miss Odysseus it is sounds James

on TSN miss Odysseus it is sounds James Duffy he wrote a book called the day

Duffy he wrote a book called the day

Duffy he wrote a book called the day almost killed two Gretzky’s I believe it

almost killed two Gretzky’s I believe it

almost killed two Gretzky’s I believe it was called and he’s just a really

was called and he’s just a really

was called and he’s just a really genuine guy really nice guy and it was

genuine guy really nice guy and it was

genuine guy really nice guy and it was great interview did he also try to pick

great interview did he also try to pick

great interview did he also try to pick you up like everyone else that you

you up like everyone else that you

you up like everyone else that you interviewed now okay good maybe that’s

interviewed now okay good maybe that’s

interviewed now okay good maybe that’s why you married with kids alright sorry

why you married with kids alright sorry

why you married with kids alright sorry about that James ok so it’s funny I when

about that James ok so it’s funny I when

about that James ok so it’s funny I when I was with my old life at ask man I did

I was with my old life at ask man I did

I was with my old life at ask man I did a lot of interviews now I think your

a lot of interviews now I think your

a lot of interviews now I think your interviews are more glamorous because

interviews are more glamorous because

interviews are more glamorous because they’re live and in person that’s very

they’re live and in person that’s very

they’re live and in person that’s very different and they’re recorded I used to

different and they’re recorded I used to

different and they’re recorded I used to do most of my interviews over the phone

do most of my interviews over the phone

do most of my interviews over the phone one time I remember interviewing Carl

one time I remember interviewing Carl

one time I remember interviewing Carl Cox the DJ in his hotel room which was

Cox the DJ in his hotel room which was

Cox the DJ in his hotel room which was rather eerie um sketchy indeed my

rather eerie um sketchy indeed my

rather eerie um sketchy indeed my favorite interview i interviewed gene

favorite interview i interviewed gene

favorite interview i interviewed gene simmons of kiss twice the first time was

simmons of kiss twice the first time was

simmons of kiss twice the first time was in 2003 right as iraq had started but it

in 2003 right as iraq had started but it

in 2003 right as iraq had started but it was already going pretty bad and i just

was already going pretty bad and i just

was already going pretty bad and i just asked him naively you know most rock

asked him naively you know most rock

asked him naively you know most rock stars were anti-war so you know at the

stars were anti-war so you know at the

stars were anti-war so you know at the end of a 30-minute interview I was like

end of a 30-minute interview I was like

end of a 30-minute interview I was like so what do you think of the Iraq war

so what do you think of the Iraq war

so what do you think of the Iraq war he’s like it’s amazing i love it i was

he’s like it’s amazing i love it i was

he’s like it’s amazing i love it i was like what I’m like what about the

like what I’m like what about the

like what I’m like what about the carnage and destruction and so after the

carnage and destruction and so after the

carnage and destruction and so after the 30-minute interview we went on for

30-minute interview we went on for

30-minute interview we went on for another 30 minutes and i was actually

another 30 minutes and i was actually

another 30 minutes and i was actually recording that over the phone but in a

recording that over the phone but in a

recording that over the phone but in a radio station where I was also anyway so

radio station where I was also anyway so

radio station where I was also anyway so it was interesting and then what’s funny

it was interesting and then what’s funny

it was interesting and then what’s funny is when i re-interviewed gene simmons in

is when i re-interviewed gene simmons in

is when i re-interviewed gene simmons in 2005 and by now iraq was a disaster I

2005 and by now iraq was a disaster I

2005 and by now iraq was a disaster I was like you do recall we’ve spoken

was like you do recall we’ve spoken

was like you do recall we’ve spoken before he’s like yes I was like so what

before he’s like yes I was like so what

before he’s like yes I was like so what do you think of Iraq now and he didn’t

do you think of Iraq now and he didn’t

do you think of Iraq now and he didn’t answer he just went straight to so the

answer he just went straight to so the

answer he just went straight to so the new album is so and so anyway so but I

new album is so and so anyway so but I

new album is so and so anyway so but I knew it was time for me to leave the

knew it was time for me to leave the

knew it was time for me to leave the interviewing game

interviewing game

interviewing game when I interviewed ja Rule a third time

when I interviewed ja Rule a third time

when I interviewed ja Rule a third time that’s when I was like enough’s enough

that’s when I was like enough’s enough

that’s when I was like enough’s enough I’ve done this okay so let’s get to the

I’ve done this okay so let’s get to the

I’ve done this okay so let’s get to the show okay so you were a follow-up

show okay so you were a follow-up

show okay so you were a follow-up article on entrepreneurship and

article on entrepreneurship and

article on entrepreneurship and fundraising called things entrepreneurs

fundraising called things entrepreneurs

fundraising called things entrepreneurs should avoid when fundraising would you

should avoid when fundraising would you

should avoid when fundraising would you mind me yes yes I mean what I started

mind me yes yes I mean what I started

mind me yes yes I mean what I started that whole TechCrunch series I was

that whole TechCrunch series I was

that whole TechCrunch series I was mainly writing about the video industry

mainly writing about the video industry

mainly writing about the video industry and I remember telling telling Eric

and I remember telling telling Eric

and I remember telling telling Eric Schoenfeld the great editor in chief at

Schoenfeld the great editor in chief at

Schoenfeld the great editor in chief at TechCrunch that you know I used to write

TechCrunch that you know I used to write

TechCrunch that you know I used to write these young pro articles I’d like to do

these young pro articles I’d like to do

these young pro articles I’d like to do this kind of stuff and he was like no no

this kind of stuff and he was like no no

this kind of stuff and he was like no no let’s do the video stuff you have all

let’s do the video stuff you have all

let’s do the video stuff you have all these stats they do well but now because

these stats they do well but now because

these stats they do well but now because I’ve covered every nook and cranny of

I’ve covered every nook and cranny of

I’ve covered every nook and cranny of online video lo and behold the articles

online video lo and behold the articles

online video lo and behold the articles are evolving into that young pro advice

are evolving into that young pro advice

are evolving into that young pro advice so what what are the main things i think

so what what are the main things i think

so what what are the main things i think you know most of the mistakes that

you know most of the mistakes that

you know most of the mistakes that entrepreneurs make I think boil down to

entrepreneurs make I think boil down to

entrepreneurs make I think boil down to not so much VCS being these vultures I

not so much VCS being these vultures I

not so much VCS being these vultures I think a lot of it is actually

think a lot of it is actually

think a lot of it is actually inexperience and basically thinking that

inexperience and basically thinking that

inexperience and basically thinking that so long as I maximize the valuation that

so long as I maximize the valuation that

so long as I maximize the valuation that these investors put on my company then

these investors put on my company then

these investors put on my company then it’s smooth sailing and actually think

it’s smooth sailing and actually think

it’s smooth sailing and actually think that’s the mistake I think a lot of this

that’s the mistake I think a lot of this

that’s the mistake I think a lot of this the things that are obvious like you

the things that are obvious like you

the things that are obvious like you know investors like preferred shares

know investors like preferred shares

know investors like preferred shares versus common shares which is basically

versus common shares which is basically

versus common shares which is basically just they get their money before you do

just they get their money before you do

just they get their money before you do or the fact that vc’s like to get their

or the fact that vc’s like to get their

or the fact that vc’s like to get their legal fees reimbursed with the money you

legal fees reimbursed with the money you

legal fees reimbursed with the money you raised which is a bit odd you’re like

raised which is a bit odd you’re like

raised which is a bit odd you’re like wait a second this is money I’m raising

wait a second this is money I’m raising

wait a second this is money I’m raising to grow my company why are you taking

to grow my company why are you taking

to grow my company why are you taking your legal fees from the and you know

your legal fees from the and you know

your legal fees from the and you know these are things that entrepreneurs just

these are things that entrepreneurs just

these are things that entrepreneurs just have to accept as I say it it’s part of

have to accept as I say it it’s part of

have to accept as I say it it’s part of the system and lastly it’s just a

the system and lastly it’s just a

the system and lastly it’s just a reality you have one baby your company a

reality you have one baby your company a

reality you have one baby your company a VC has like 20 companies he’s invested

VC has like 20 companies he’s invested

VC has like 20 companies he’s invested in he just won’t care so much so so

in he just won’t care so much so so

in he just won’t care so much so so that’s like the main thing goes

that’s like the main thing goes

that’s like the main thing goes involving the system things that i think

involving the system things that i think

involving the system things that i think is an entrepreneur you shouldn’t try to

is an entrepreneur you shouldn’t try to

is an entrepreneur you shouldn’t try to fight it’s not worth it right so bullet

fight it’s not worth it right so bullet

fight it’s not worth it right so bullet point number two it’s them yeah ok so

point number two it’s them yeah ok so

point number two it’s them yeah ok so then there’s these other things where i

then there’s these other things where i

then there’s these other things where i do think that you as the entrepreneur

do think that you as the entrepreneur

do think that you as the entrepreneur should maybe fight and they’re very

should maybe fight and they’re very

should maybe fight and they’re very subtle points for example the board you

subtle points for example the board you

subtle points for example the board you know i personally have maybe 10 to 20

know i personally have maybe 10 to 20

know i personally have maybe 10 to 20 great advisors my board is pretty light

great advisors my board is pretty light

great advisors my board is pretty light to put it mildly that’s fine i do look

to put it mildly that’s fine i do look

to put it mildly that’s fine i do look forward to building a board one day but

forward to building a board one day but

forward to building a board one day but you have to be careful you can’t invite

you have to be careful you can’t invite

you have to be careful you can’t invite every person in the world to sit on your

every person in the world to sit on your

every person in the world to sit on your board because ultimately the board

board because ultimately the board

board because ultimately the board decides who the CEO is and the board

decides who the CEO is and the board

decides who the CEO is and the board decides if they approve a budget or not

decides if they approve a budget or not

decides if they approve a budget or not so for example like if I were to

so for example like if I were to

so for example like if I were to construct a board and I bring on an

construct a board and I bring on an

construct a board and I bring on an investor okay let’s say they get twenty

investor okay let’s say they get twenty

investor okay let’s say they get twenty percent of the company well they should

percent of the company well they should

percent of the company well they should have one board seat out of 5 for example

have one board seat out of 5 for example

have one board seat out of 5 for example and mainly you should make sure that

and mainly you should make sure that

and mainly you should make sure that there’s a couple guys that you trust who

there’s a couple guys that you trust who

there’s a couple guys that you trust who may push you you don’t want lackeys this

may push you you don’t want lackeys this

may push you you don’t want lackeys this isn’t like Rupert Murdoch but you don’t

isn’t like Rupert Murdoch but you don’t

isn’t like Rupert Murdoch but you don’t want them to then turn around and screw

want them to then turn around and screw

want them to then turn around and screw you just because it’s convenient for

you just because it’s convenient for

you just because it’s convenient for them and so basically when an investor

them and so basically when an investor

them and so basically when an investor comes on you basically each a point your

comes on you basically each a point your

comes on you basically each a point your guys and then there’s Anna pendant guys

guys and then there’s Anna pendant guys

guys and then there’s Anna pendant guys but you should always make sure that you

but you should always make sure that you

but you should always make sure that you protect yourself because you know there

protect yourself because you know there

protect yourself because you know there are tits it’s called boardroom

are tits it’s called boardroom

are tits it’s called boardroom shenanigans for a reason so that’s

shenanigans for a reason so that’s

shenanigans for a reason so that’s that’s one of them the other one is the

that’s one of them the other one is the

that’s one of them the other one is the chairmanship I mean for example like I’m

chairmanship I mean for example like I’m

chairmanship I mean for example like I’m a business person so I may want to be

a business person so I may want to be

a business person so I may want to be chairman because I think I know what to

chairman because I think I know what to

chairman because I think I know what to do and how to steer the ship but I don’t

do and how to steer the ship but I don’t

do and how to steer the ship but I don’t have really the experience to be

have really the experience to be

have really the experience to be chairman and I recognize that I think if

chairman and I recognize that I think if

chairman and I recognize that I think if your technical founder you probably

your technical founder you probably

your technical founder you probably don’t have the interest or the

don’t have the interest or the

don’t have the interest or the experience and even like a business

experience and even like a business

experience and even like a business person at some point you’re big enough

person at some point you’re big enough

person at some point you’re big enough that you might want to bring on an

that you might want to bring on an

that you might want to bring on an industry heavyweight like we’re a media

industry heavyweight like we’re a media

industry heavyweight like we’re a media company if we could land like a great

company if we could land like a great

company if we could land like a great media you know executive who’s built

media you know executive who’s built

media you know executive who’s built five companies and sold them obviously

five companies and sold them obviously

five companies and sold them obviously then it makes sense to give up and then

then it makes sense to give up and then

then it makes sense to give up and then the last two things in terms of like the

the last two things in terms of like the

the last two things in terms of like the things you should try to fight to get

things you should try to fight to get

things you should try to fight to get fair don’t be unreasonable one is

fair don’t be unreasonable one is

fair don’t be unreasonable one is liquidation preference what is the

liquidation preference what is the

liquidation preference what is the liquidation preference it just means how

liquidation preference it just means how

liquidation preference it just means how the pious split up you want to make sure

the pious split up you want to make sure

the pious split up you want to make sure that yes investors get their money out

that yes investors get their money out

that yes investors get their money out before the common shareholders get their

before the common shareholders get their

before the common shareholders get their money out but if investors get like a 3x

money out but if investors get like a 3x

money out but if investors get like a 3x or 2x or 5x and these are things that I

or 2x or 5x and these are things that I

or 2x or 5x and these are things that I explain a bit more in the article I

explain a bit more in the article I

explain a bit more in the article I think you’re going to be screwed and

think you’re going to be screwed and

think you’re going to be screwed and then lastly there’s this concept of

then lastly there’s this concept of

then lastly there’s this concept of vesting best thing is the notion

vesting best thing is the notion

vesting best thing is the notion basically that you know if I have an

basically that you know if I have an

basically that you know if I have an idea on a piece of paper and I raise

idea on a piece of paper and I raise

idea on a piece of paper and I raise money for it the VCS are going to say

money for it the VCS are going to say

money for it the VCS are going to say well you got to stick around for 34

well you got to stick around for 34

well you got to stick around for 34 years before you earn all of these

years before you earn all of these

years before you earn all of these shares that’s fine but like let’s say if

shares that’s fine but like let’s say if

shares that’s fine but like let’s say if i compare that to watch module which

i compare that to watch module which

i compare that to watch module which I’ve been running for six years if

I’ve been running for six years if

I’ve been running for six years if investors come and say well you’re going

investors come and say well you’re going

investors come and say well you’re going to have to basically wait another three

to have to basically wait another three

to have to basically wait another three years before you vest I’d be like hold

years before you vest I’d be like hold

years before you vest I’d be like hold on maybe a year I consider to if it made

on maybe a year I consider to if it made

on maybe a year I consider to if it made sense but why would I wait three four

sense but why would I wait three four

sense but why would I wait three four years I’ve already put in six years so

years I’ve already put in six years so

years I’ve already put in six years so these are the things that a lot of

these are the things that a lot of

these are the things that a lot of entrepreneurs don’t realize they just

entrepreneurs don’t realize they just

entrepreneurs don’t realize they just say oh my god this VC gave me a term

say oh my god this VC gave me a term

say oh my god this VC gave me a term sheet we’re worth you know we’re rich

sheet we’re worth you know we’re rich

sheet we’re worth you know we’re rich bitch we’re rich bitch you’re not and

bitch we’re rich bitch you’re not and

bitch we’re rich bitch you’re not and you’re going to be poor and you going to

you’re going to be poor and you going to

you’re going to be poor and you going to be out of a job well that’s the second

be out of a job well that’s the second

be out of a job well that’s the second one where I think it’s things that the

one where I think it’s things that the

one where I think it’s things that the VCS do try to push for and you have to

VCS do try to push for and you have to

VCS do try to push for and you have to be careful right so it’s not them it’s

be careful right so it’s not them it’s

be careful right so it’s not them it’s you yeah and then there’s word I think

you yeah and then there’s word I think

you yeah and then there’s word I think the reason why the article did very well

the reason why the article did very well

the reason why the article did very well is because I was very candid to say you

is because I was very candid to say you

is because I was very candid to say you know entrepreneurs we make a thousand

know entrepreneurs we make a thousand

know entrepreneurs we make a thousand mistakes like

mistakes like

mistakes like much time do you have you know i can

much time do you have you know i can

much time do you have you know i can tell you one hundred mistakes i’ve done

tell you one hundred mistakes i’ve done

tell you one hundred mistakes i’ve done today so to speak I think the areas

today so to speak I think the areas

today so to speak I think the areas where entrepreneurs do mess up is

where entrepreneurs do mess up is

where entrepreneurs do mess up is sometimes when you do get interest you

sometimes when you do get interest you

sometimes when you do get interest you go on your raise way too much money so

go on your raise way too much money so

go on your raise way too much money so if you raise too much money the

if you raise too much money the

if you raise too much money the expectations are too hot you think

expectations are too hot you think

expectations are too hot you think you’re king of the mountain but you

you’re king of the mountain but you

you’re king of the mountain but you really have unreasonable expectations to

really have unreasonable expectations to

really have unreasonable expectations to overcome to you have to raise money when

overcome to you have to raise money when

overcome to you have to raise money when you can not when you want to so I don’t

you can not when you want to so I don’t

you can not when you want to so I don’t think you should wait till you’re you

think you should wait till you’re you

think you should wait till you’re you know drowning in you know costs and

know drowning in you know costs and

know drowning in you know costs and short runway before you go out there and

short runway before you go out there and

short runway before you go out there and try to raise money and then the last two

try to raise money and then the last two

try to raise money and then the last two things are basically fear and greed I

things are basically fear and greed I

things are basically fear and greed I think like personally I’m always Pat and

think like personally I’m always Pat and

think like personally I’m always Pat and that’s why I don’t want to be a

that’s why I don’t want to be a

that’s why I don’t want to be a hypocrite when I tell entrepreneurs this

hypocrite when I tell entrepreneurs this

hypocrite when I tell entrepreneurs this but I think we always fear about the the

but I think we always fear about the the

but I think we always fear about the the vulture capital the guy was going to

vulture capital the guy was going to

vulture capital the guy was going to come and screw you out of your business

come and screw you out of your business

come and screw you out of your business you know at the end of the day all

you know at the end of the day all

you know at the end of the day all partnerships can go sour I had a great

partnerships can go sour I had a great

partnerships can go sour I had a great partnership with my old partners but

partnership with my old partners but

partnership with my old partners but they sued me in the end and I want but

they sued me in the end and I want but

they sued me in the end and I want but I’m just saying like that goes sour your

I’m just saying like that goes sour your

I’m just saying like that goes sour your marriages can can end up in divorce so

marriages can can end up in divorce so

marriages can can end up in divorce so you do have to go in somewhat with

you do have to go in somewhat with

you do have to go in somewhat with positive you know in you know positive

positive you know in you know positive

positive you know in you know positive thoughts because sure things can go or

thoughts because sure things can go or

thoughts because sure things can go or you know off the rails but that’s not

you know off the rails but that’s not

you know off the rails but that’s not the way you should start a relationship

the way you should start a relationship

the way you should start a relationship and then the last one I think is you

and then the last one I think is you

and then the last one I think is you can’t be greedy either I think you have

can’t be greedy either I think you have

can’t be greedy either I think you have to make sure that investors get a chance

to make sure that investors get a chance

to make sure that investors get a chance to get a positive return on their

to get a positive return on their

to get a positive return on their investment and if ultimately they have

investment and if ultimately they have

investment and if ultimately they have all this money it’s like they have the

all this money it’s like they have the

all this money it’s like they have the ball they can choose where they’re going

ball they can choose where they’re going

ball they can choose where they’re going to go and play so they have all this

to go and play so they have all this

to go and play so they have all this money if you want them to come in back

money if you want them to come in back

money if you want them to come in back you you do have to give them both the

you you do have to give them both the

you you do have to give them both the roadmap to how they’re going to make a

roadmap to how they’re going to make a

roadmap to how they’re going to make a lot of money but also mathematically you

lot of money but also mathematically you

lot of money but also mathematically you know if I’m coming in at this level and

know if I’m coming in at this level and

know if I’m coming in at this level and I want to make sure i get a 5x or 10x

I want to make sure i get a 5x or 10x

I want to make sure i get a 5x or 10x return if you can’t convince yourself

return if you can’t convince yourself

return if you can’t convince yourself that your company is going to do that

that your company is going to do that

that your company is going to do that why would they buy into that so that was

why would they buy into that so that was

why would they buy into that so that was the article I’m going to you know that

the article I’m going to you know that

the article I’m going to you know that this trend is doing well so we’re going

this trend is doing well so we’re going

this trend is doing well so we’re going to shift gears and probably do a

to shift gears and probably do a

to shift gears and probably do a follow-up this upcoming link again to

follow-up this upcoming link again to

follow-up this upcoming link again to continue this series on TechCrunch well

continue this series on TechCrunch well

continue this series on TechCrunch well let’s shift gears now to talk about a

let’s shift gears now to talk about a

let’s shift gears now to talk about a major companies one in particular is

major companies one in particular is

major companies one in particular is hulu pivoting yes I mean we’ve heard

hulu pivoting yes I mean we’ve heard

hulu pivoting yes I mean we’ve heard this term pivot which is companies

this term pivot which is companies

this term pivot which is companies changing models the most well-known one

changing models the most well-known one

changing models the most well-known one is groupon which one from like a let’s

is groupon which one from like a let’s

is groupon which one from like a let’s get together and raise money for a

get together and raise money for a

get together and raise money for a charity to oh my god we’re giving away

charity to oh my god we’re giving away

charity to oh my god we’re giving away lobsters for fifty percent off and if

lobsters for fifty percent off and if

lobsters for fifty percent off and if we’re 500 people that want to eat

we’re 500 people that want to eat

we’re 500 people that want to eat lobsters then giddyup so I mean it’s

lobsters then giddyup so I mean it’s

lobsters then giddyup so I mean it’s like a successful hibbett I actually

like a successful hibbett I actually

like a successful hibbett I actually think that hulu

think that hulu

think that hulu seeing what’s happening with Netflix as

seeing what’s happening with Netflix as

seeing what’s happening with Netflix as well as Google funding all this content

well as Google funding all this content

well as Google funding all this content and getting in the content business what

and getting in the content business what

and getting in the content business what you are seeing is hulu which is an

you are seeing is hulu which is an

you are seeing is hulu which is an aggregator and distributor starting to

aggregator and distributor starting to

aggregator and distributor starting to basically get into content so they’re

basically get into content so they’re

basically get into content so they’re going to start doing their own

going to start doing their own

going to start doing their own productions it’s ironic because

productions it’s ironic because

productions it’s ironic because distribute I mean I’m a Content guy but

distribute I mean I’m a Content guy but

distribute I mean I’m a Content guy but I’d be living in denial in an Africa

I’d be living in denial in an Africa

I’d be living in denial in an Africa basically if I thought that content had

basically if I thought that content had

basically if I thought that content had beaten distribution content it might be

beaten distribution content it might be

beaten distribution content it might be battered bruised kicked on spat on

battered bruised kicked on spat on

battered bruised kicked on spat on mocked ridiculed but content is still

mocked ridiculed but content is still

mocked ridiculed but content is still king but distribution won the dynamic

king but distribution won the dynamic

king but distribution won the dynamic the the number one distribution company

the the number one distribution company

the the number one distribution company is worth a lot more than you know the

is worth a lot more than you know the

is worth a lot more than you know the top 10 content companies but what this

top 10 content companies but what this

top 10 content companies but what this shows is that it’s a very lack of

shows is that it’s a very lack of

shows is that it’s a very lack of defensive you know space to be in so

defensive you know space to be in so

defensive you know space to be in so with Netflix getting hammered this year

with Netflix getting hammered this year

with Netflix getting hammered this year and realizing that the cost of licensing

and realizing that the cost of licensing

and realizing that the cost of licensing content goes up and with google youtube

content goes up and with google youtube

content goes up and with google youtube funding 100 to 250 million dollars of

funding 100 to 250 million dollars of

funding 100 to 250 million dollars of original content hulu has no choice but

original content hulu has no choice but

original content hulu has no choice but to get in the content business and

to get in the content business and

to get in the content business and they’re going to spend 500 million

they’re going to spend 500 million

they’re going to spend 500 million dollars to pay out to content partners

dollars to pay out to content partners

dollars to pay out to content partners like watchmojo but they’re going to get

like watchmojo but they’re going to get

like watchmojo but they’re going to get in the content business so I think you

in the content business so I think you

in the content business so I think you are seeing a pivot we’re basically every

are seeing a pivot we’re basically every

are seeing a pivot we’re basically every distribution company is going to get

distribution company is going to get

distribution company is going to get into content one or another people

into content one or another people

into content one or another people thought Google would never become one

thought Google would never become one

thought Google would never become one they are now they bought the Zagat as

they are now they bought the Zagat as

they are now they bought the Zagat as well and I think even Facebook you know

well and I think even Facebook you know

well and I think even Facebook you know I mean Facebook and all these other

I mean Facebook and all these other

I mean Facebook and all these other companies that in Twitter to Twitter’s

companies that in Twitter to Twitter’s

companies that in Twitter to Twitter’s now putting on live shows you know

now putting on live shows you know

now putting on live shows you know Tiesto was putting on a live show at CES

Tiesto was putting on a live show at CES

Tiesto was putting on a live show at CES we know we you know a few friends who

we know we you know a few friends who

we know we you know a few friends who work there you’re going to see more and

work there you’re going to see more and

work there you’re going to see more and more original content so you know for

more original content so you know for

more original content so you know for six years some of us have insane content

six years some of us have insane content

six years some of us have insane content is king it is I think you still want to

is king it is I think you still want to

is king it is I think you still want to own the throne or the castle which I’ll

own the throne or the castle which I’ll

own the throne or the castle which I’ll pass any one king but but isn’t it is

pass any one king but but isn’t it is

pass any one king but but isn’t it is interesting to see these companies pivot

interesting to see these companies pivot

interesting to see these companies pivot very cool that was show 24 we promised

very cool that was show 24 we promised

very cool that was show 24 we promised you CT may be back next week and we’ll

you CT may be back next week and we’ll

you CT may be back next week and we’ll catch you the same time same place

”

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