welcome back to segment two of episode 19 so Louis CK he did something kind of
19 so Louis CK he did something kind of
19 so Louis CK he did something kind of cool he said screw it i’m gonna put
cool he said screw it i’m gonna put
cool he said screw it i’m gonna put together my own special i’m gonna sell
together my own special i’m gonna sell
together my own special i’m gonna sell directly to users online um so what do
directly to users online um so what do
directly to users online um so what do you think ash is he on to something or
you think ash is he on to something or
you think ash is he on to something or is this just something that a big name
is this just something that a big name
is this just something that a big name can pull off first of all how big of a
can pull off first of all how big of a
can pull off first of all how big of a name is he just not to be a smartass
name is he just not to be a smartass
name is he just not to be a smartass Justin um shit you know I really don’t
Justin um shit you know I really don’t
Justin um shit you know I really don’t know I only recently discovered his
know I only recently discovered his
know I only recently discovered his comedy I’ve heard people saying his name
comedy I’ve heard people saying his name
comedy I’ve heard people saying his name for the last few years so I’m pretty
for the last few years so I’m pretty
for the last few years so I’m pretty much going on like the the word of mouth
much going on like the the word of mouth
much going on like the the word of mouth barometer there’s a little confession
barometer there’s a little confession
barometer there’s a little confession I’ve never seen any of his material he’s
I’ve never seen any of his material he’s
I’ve never seen any of his material he’s hilarious no I don’t tell you to watch
hilarious no I don’t tell you to watch
hilarious no I don’t tell you to watch it here’s the funny part I’ve had him
it here’s the funny part I’ve had him
it here’s the funny part I’ve had him pop up on my facebook feed now for a
pop up on my facebook feed now for a
pop up on my facebook feed now for a couple years people are like ash you
couple years people are like ash you
couple years people are like ash you gotta check this out you’d like comedy
gotta check this out you’d like comedy
gotta check this out you’d like comedy comedians first of all I’m very busy I
comedians first of all I’m very busy I
comedians first of all I’m very busy I don’t think you understand just like so
don’t think you understand just like so
don’t think you understand just like so it’s like to sit there and watch comedy
it’s like to sit there and watch comedy
it’s like to sit there and watch comedy it’s not like work and no play no no
it’s not like work and no play no no
it’s not like work and no play no no lots of play lots of balance but I’m
lots of play lots of balance but I’m
lots of play lots of balance but I’m just saying do I have time to start to
just saying do I have time to start to
just saying do I have time to start to you know invest time in a new comedian I
you know invest time in a new comedian I
you know invest time in a new comedian I know that’s why people don’t realize
know that’s why people don’t realize
know that’s why people don’t realize maybe he’s not as big as he could
maybe he’s not as big as he could
maybe he’s not as big as he could because he doesn’t really do movies he
because he doesn’t really do movies he
because he doesn’t really do movies he only does stand-up but it doesn’t get
only does stand-up but it doesn’t get
only does stand-up but it doesn’t get into that acting cameo stuff you know I
into that acting cameo stuff you know I
into that acting cameo stuff you know I mean who cares about my taste or lack
mean who cares about my taste or lack
mean who cares about my taste or lack thereof and comedy na that’s all my
thereof and comedy na that’s all my
thereof and comedy na that’s all my point though is is it’s very different
point though is is it’s very different
point though is is it’s very different for a louis ck I don’t even know if it
for a louis ck I don’t even know if it
for a louis ck I don’t even know if it was Louis CK or Louis CK that’s why i
was Louis CK or Louis CK that’s why i
was Louis CK or Louis CK that’s why i was i’m happy you set it up but but my
was i’m happy you set it up but but my
was i’m happy you set it up but but my point is it’s one thing when a guy like
point is it’s one thing when a guy like
point is it’s one thing when a guy like him does this who has somewhat of a
him does this who has somewhat of a
him does this who has somewhat of a following verses when we see a Chris
following verses when we see a Chris
following verses when we see a Chris Rock or a Jerry Seinfeld and I know that
Rock or a Jerry Seinfeld and I know that
Rock or a Jerry Seinfeld and I know that dates me quite a bit but I’m just saying
dates me quite a bit but I’m just saying
dates me quite a bit but I’m just saying one of the SuperDuper established guys
one of the SuperDuper established guys
one of the SuperDuper established guys do it there is something to be said like
do it there is something to be said like
do it there is something to be said like self-publishing works I’ve
self-publishing works I’ve
self-publishing works I’ve self-published a couple books it’s been
self-published a couple books it’s been
self-published a couple books it’s been but it’s different when like you know
but it’s different when like you know
but it’s different when like you know like a major person does it versus a guy
like a major person does it versus a guy
like a major person does it versus a guy who’s either unknown or or like a few
who’s either unknown or or like a few
who’s either unknown or or like a few bands have done it I remember Radiohead
bands have done it I remember Radiohead
bands have done it I remember Radiohead doing it Madonna did it didn’t she and
doing it Madonna did it didn’t she and
doing it Madonna did it didn’t she and this also reminds me of the kindle
this also reminds me of the kindle
this also reminds me of the kindle authors you know you you get these
authors you know you you get these
authors you know you you get these kindle authors who are selling like a
kindle authors who are selling like a
kindle authors who are selling like a million volumes a month and everyone is
million volumes a month and everyone is
million volumes a month and everyone is like yeah that’s great but they were
like yeah that’s great but they were
like yeah that’s great but they were established authors they had an
established authors they had an
established authors they had an established following they fired their
established following they fired their
established following they fired their publishing i just and they went solo but
publishing i just and they went solo but
publishing i just and they went solo but there have been a one or two people
there have been a one or two people
there have been a one or two people who’ve actually
who’ve actually
who’ve actually become super top kindle authors without
become super top kindle authors without
become super top kindle authors without having had that first so it might be it
having had that first so it might be it
having had that first so it might be it might actually be possible it is going
might actually be possible it is going
might actually be possible it is going to happen more and more but I think that
to happen more and more but I think that
to happen more and more but I think that it’s the reasons and the background that
it’s the reasons and the background that
it’s the reasons and the background that is different and also i think it’s
is different and also i think it’s
is different and also i think it’s different for authors and for musicians
different for authors and for musicians
different for authors and for musicians and for others let’s just break it down
and for others let’s just break it down
and for others let’s just break it down so what are the numbers he basically
so what are the numbers he basically
so what are the numbers he basically says and props to him that he sold a
says and props to him that he sold a
says and props to him that he sold a hundred thousand downloads at five bucks
hundred thousand downloads at five bucks
hundred thousand downloads at five bucks a pop for 500,000 gross revenue which is
a pop for 500,000 gross revenue which is
a pop for 500,000 gross revenue which is insane and then he said he netted about
insane and then he said he netted about
insane and then he said he netted about a hundred thousand bucks I’m sure does
a hundred thousand bucks I’m sure does
a hundred thousand bucks I’m sure does okay good because I was like what’s four
okay good because I was like what’s four
okay good because I was like what’s four hundred thousand costs in this forget
hundred thousand costs in this forget
hundred thousand costs in this forget that but here’s my point so much of this
that but here’s my point so much of this
that but here’s my point so much of this i think was driven by two things the
i think was driven by two things the
i think was driven by two things the novelty factor right that people like in
novelty factor right that people like in
novelty factor right that people like in social media and Twitter it was every
social media and Twitter it was every
social media and Twitter it was every other freaking tweet was Louis CK great
other freaking tweet was Louis CK great
other freaking tweet was Louis CK great no drm and I was like a lot of people
no drm and I was like a lot of people
no drm and I was like a lot of people are talking about this not because of
are talking about this not because of
are talking about this not because of the actual media but just of the novelty
the actual media but just of the novelty
the actual media but just of the novelty & 2 I think a lot of people were doing
& 2 I think a lot of people were doing
& 2 I think a lot of people were doing it not out of pity that’s not the right
it not out of pity that’s not the right
it not out of pity that’s not the right word but to encourage them to say look
word but to encourage them to say look
word but to encourage them to say look we’re gonna support this that novelty
we’re gonna support this that novelty
we’re gonna support this that novelty wears off you know it’s like the first
wears off you know it’s like the first
wears off you know it’s like the first time you see a musician playing in the
time you see a musician playing in the
time you see a musician playing in the subway you’re like wow great art now you
subway you’re like wow great art now you
subway you’re like wow great art now you walk in a subway and you see a musician
walk in a subway and you see a musician
walk in a subway and you see a musician you’re like okay it’s not you don’t say
you’re like okay it’s not you don’t say
you’re like okay it’s not you don’t say oh my god but I’m just saying it’s not
oh my god but I’m just saying it’s not
oh my god but I’m just saying it’s not novel you’re not gonna give a dollar to
novel you’re not gonna give a dollar to
novel you’re not gonna give a dollar to everyone so I think this is great but
everyone so I think this is great but
everyone so I think this is great but this goes back to like the sort of oh
this goes back to like the sort of oh
this goes back to like the sort of oh it’s really cool you know I’ve seen the
it’s really cool you know I’ve seen the
it’s really cool you know I’ve seen the same thing with these online YouTube
same thing with these online YouTube
same thing with these online YouTube celebrities they come out there like
celebrities they come out there like
celebrities they come out there like download traditional media television is
download traditional media television is
download traditional media television is that we’re the future kumbaya what
that we’re the future kumbaya what
that we’re the future kumbaya what happens the first time that they get big
happens the first time that they get big
happens the first time that they get big and a TV network cable advertiser
and a TV network cable advertiser
and a TV network cable advertiser whatever comes to them and about face
whatever comes to them and about face
whatever comes to them and about face that’s it and they go we want you to
that’s it and they go we want you to
that’s it and they go we want you to actually be on that supposedly dead box
actually be on that supposedly dead box
actually be on that supposedly dead box called television that still is the
called television that still is the
called television that still is the biggest freaking media platform ever oh
biggest freaking media platform ever oh
biggest freaking media platform ever oh my god I love it this is what I want and
my god I love it this is what I want and
my god I love it this is what I want and then they drop online or they basically
then they drop online or they basically
then they drop online or they basically forget about online and then you go look
forget about online and then you go look
forget about online and then you go look at the big established stars like Ashton
at the big established stars like Ashton
at the big established stars like Ashton Kutcher who says oh yeah I’m in a set of
Kutcher who says oh yeah I’m in a set of
Kutcher who says oh yeah I’m in a set of catalyst films I’m going to do this but
catalyst films I’m going to do this but
catalyst films I’m going to do this but then c CB s phase and millions and
then c CB s phase and millions and
then c CB s phase and millions and millions any sort of forgets about the
millions any sort of forgets about the
millions any sort of forgets about the online so i just think we need to take
online so i just think we need to take
online so i just think we need to take these things with a grain of salt I love
these things with a grain of salt I love
these things with a grain of salt I love you know let’s all get on the crack pipe
you know let’s all get on the crack pipe
you know let’s all get on the crack pipe and talk about how great the internet is
and talk about how great the internet is
and talk about how great the internet is and how it’s going to kill traditional
and how it’s going to kill traditional
and how it’s going to kill traditional media and they’re clueless but come on I
media and they’re clueless but come on I
media and they’re clueless but come on I mean you can’t take this and then
mean you can’t take this and then
mean you can’t take this and then extrapolated but what you talked about
extrapolated but what you talked about
extrapolated but what you talked about just going back I think it’s different
just going back I think it’s different
just going back I think it’s different when like a prince or a collective soul
when like a prince or a collective soul
when like a prince or a collective soul gets into a contractual disagreement
gets into a contractual disagreement
gets into a contractual disagreement with the record label and says we’re
with the record label and says we’re
with the record label and says we’re already freaking loaded you know so so
already freaking loaded you know so so
already freaking loaded you know so so we’re going to sort of do this as a
we’re going to sort of do this as a
we’re going to sort of do this as a one-finger salute and even then they
one-finger salute and even then they
one-finger salute and even then they sort of realized this is not the same
sort of realized this is not the same
sort of realized this is not the same thing you know it’s like in publishing
thing you know it’s like in publishing
thing you know it’s like in publishing anybody can write I’ve written a couple
anybody can write I’ve written a couple
anybody can write I’ve written a couple books I talked to publishers I’m not
books I talked to publishers I’m not
books I talked to publishers I’m not going to sit here and go they offered me
going to sit here and go they offered me
going to sit here and go they offered me these amazing deals they were like we
these amazing deals they were like we
these amazing deals they were like we might buy one of them we may never
might buy one of them we may never
might buy one of them we may never publish them that was like okay well I
publish them that was like okay well I
publish them that was like okay well I don’t need the money I’ll just publish
don’t need the money I’ll just publish
don’t need the money I’ll just publish it myself but realistically I’m not
it myself but realistically I’m not
it myself but realistically I’m not gonna lie there’s a certain amount of
gonna lie there’s a certain amount of
gonna lie there’s a certain amount of credibility that comes with having a
credibility that comes with having a
credibility that comes with having a publisher do this for you absolutely
publisher do this for you absolutely
publisher do this for you absolutely because you’ve been curated you know
because you’ve been curated you know
because you’ve been curated you know whatever it’s the fact that someone’s
whatever it’s the fact that someone’s
whatever it’s the fact that someone’s willing to invest in what you have says
willing to invest in what you have says
willing to invest in what you have says you know there’s a vote of confidence
you know there’s a vote of confidence
you know there’s a vote of confidence there um what I think what’s interesting
there um what I think what’s interesting
there um what I think what’s interesting go about the louis ck thing is it you
go about the louis ck thing is it you
go about the louis ck thing is it you almost have to be a big guy to do
almost have to be a big guy to do
almost have to be a big guy to do something like this just because he it
something like this just because he it
something like this just because he it costs him like half a million dollars to
costs him like half a million dollars to
costs him like half a million dollars to set this up right um he had that money
set this up right um he had that money
set this up right um he had that money already he was able to pull that off you
already he was able to pull that off you
already he was able to pull that off you could be the Internet’s hottest comedian
could be the Internet’s hottest comedian
could be the Internet’s hottest comedian hottest internet celebrity ever you
hottest internet celebrity ever you
hottest internet celebrity ever you don’t have that capital which means
don’t have that capital which means
don’t have that capital which means unless someone comes along and offers
unless someone comes along and offers
unless someone comes along and offers this kind of platform for you to do it
this kind of platform for you to do it
this kind of platform for you to do it yourself such as like an iTunes you’re
yourself such as like an iTunes you’re
yourself such as like an iTunes you’re kind of screwed here’s the the sort of
kind of screwed here’s the the sort of
kind of screwed here’s the the sort of silver lining for me not the silver
silver lining for me not the silver
silver lining for me not the silver lining like the the conclusion after six
lining like the the conclusion after six
lining like the the conclusion after six years in the content business I’ve
years in the content business I’ve
years in the content business I’ve always said content is king but without
always said content is king but without
always said content is king but without distribution it’s meaningless and you
distribution it’s meaningless and you
distribution it’s meaningless and you know content is king but how popular and
know content is king but how popular and
know content is king but how popular and powerful are monarchies like does the
powerful are monarchies like does the
powerful are monarchies like does the Queen Elizabeth really have any power
Queen Elizabeth really have any power
Queen Elizabeth really have any power you know what I mean so you can throw
you know what I mean so you can throw
you know what I mean so you can throw out the one cliché but then actually
out the one cliché but then actually
out the one cliché but then actually understand what it means right now with
understand what it means right now with
understand what it means right now with social media with YouTube with Twitter
social media with YouTube with Twitter
social media with YouTube with Twitter with facebook with crap store with
with facebook with crap store with
with facebook with crap store with everything that’s out there but they’re
everything that’s out there but they’re
everything that’s out there but they’re being literally no filter to publish
being literally no filter to publish
being literally no filter to publish produce be an artiste the supply of
produce be an artiste the supply of
produce be an artiste the supply of content is so insane the clutter of
content is so insane the clutter of
content is so insane the clutter of content is so insane that I think you
content is so insane that I think you
content is so insane that I think you know this worked because there was a
know this worked because there was a
know this worked because there was a middle level celebrity probably
middle level celebrity probably
middle level celebrity probably hilarious I’m definitely gonna go check
hilarious I’m definitely gonna go check
hilarious I’m definitely gonna go check him out you know who basically got a
him out you know who basically got a
him out you know who basically got a free pass in terms of cutting through
free pass in terms of cutting through
free pass in terms of cutting through the clutter because of the novelty you
the clutter because of the novelty you
the clutter because of the novelty you know so this was a very unique thing I
know so this was a very unique thing I
know so this was a very unique thing I think if anything this is like the
think if anything this is like the
think if anything this is like the opposite case study you know what I mean
opposite case study you know what I mean
opposite case study you know what I mean if anybody’s the exception that proves
if anybody’s the exception that proves
if anybody’s the exception that proves the rule
the rule
the rule well it’s it’s it’s the it’s the no it’s
well it’s it’s it’s the it’s the no it’s
well it’s it’s it’s the it’s the no it’s not that it’s the sort of people reacted
not that it’s the sort of people reacted
not that it’s the sort of people reacted very differently you can’t just put
very differently you can’t just put
very differently you can’t just put something out and expect every single
something out and expect every single
something out and expect every single Twitter account with hundreds of
Twitter account with hundreds of
Twitter account with hundreds of thousands of followers retweeting this
thousands of followers retweeting this
thousands of followers retweeting this get it cuz nobody cares it’s like what’s
get it cuz nobody cares it’s like what’s
get it cuz nobody cares it’s like what’s in it for them it’s like oh this is true
in it for them it’s like oh this is true
in it for them it’s like oh this is true commercial you know what I mean but here
commercial you know what I mean but here
commercial you know what I mean but here it was just got a lot of PR because it
it was just got a lot of PR because it
it was just got a lot of PR because it was novel so I’m just saying before we
was novel so I’m just saying before we
was novel so I’m just saying before we write the you know the eulogy for
write the you know the eulogy for
write the you know the eulogy for publishers or media companies like let’s
publishers or media companies like let’s
publishers or media companies like let’s just realize that the world is not
just realize that the world is not
just realize that the world is not really going like that like again
really going like that like again
really going like that like again television at its best year ever you
television at its best year ever you
television at its best year ever you know audiences are still watching a lot
know audiences are still watching a lot
know audiences are still watching a lot of TV on a similar note i have a friend
of TV on a similar note i have a friend
of TV on a similar note i have a friend he co-authored a marketing book that was
he co-authored a marketing book that was
he co-authored a marketing book that was New York Times and Wall Street Journal
New York Times and Wall Street Journal
New York Times and Wall Street Journal bestseller um his name’s Julian Smith he
bestseller um his name’s Julian Smith he
bestseller um his name’s Julian Smith he co-wrote it with Chris Brogan was called
co-wrote it with Chris Brogan was called
co-wrote it with Chris Brogan was called trust agents it did really well he made
trust agents it did really well he made
trust agents it did really well he made a lot of money off of it he just
a lot of money off of it he just
a lot of money off of it he just released his second book and what he did
released his second book and what he did
released his second book and what he did two interesting things he published it
two interesting things he published it
two interesting things he published it direct he bypassed his publisher on went
direct he bypassed his publisher on went
direct he bypassed his publisher on went straight to Kindle to he also he’s
straight to Kindle to he also he’s
straight to Kindle to he also he’s giving it away and I think in like the
giving it away and I think in like the
giving it away and I think in like the first week he moved 15,000 copies yeah
first week he moved 15,000 copies yeah
first week he moved 15,000 copies yeah you know I’ll say this when i launched
you know I’ll say this when i launched
you know I’ll say this when i launched my first and second books i think i had
my first and second books i think i had
my first and second books i think i had priced the ebooks of like five bucks
priced the ebooks of like five bucks
priced the ebooks of like five bucks which I in hindsight now realizes way
which I in hindsight now realizes way
which I in hindsight now realizes way too much but at the time it made sense
too much but at the time it made sense
too much but at the time it made sense because if you priced it like a 2 bucks
because if you priced it like a 2 bucks
because if you priced it like a 2 bucks or one buck dollar which a lot of people
or one buck dollar which a lot of people
or one buck dollar which a lot of people do now people are like well there’s no
do now people are like well there’s no
do now people are like well there’s no value it’s almost free but now on my
value it’s almost free but now on my
value it’s almost free but now on my to-do list a bigger fish to fry I’ve
to-do list a bigger fish to fry I’ve
to-do list a bigger fish to fry I’ve always said I would like to do an
always said I would like to do an
always said I would like to do an experience and just put it like a buck
experience and just put it like a buck
experience and just put it like a buck put it a too much just to see and it is
put it a too much just to see and it is
put it a too much just to see and it is truly find that magic price point where
truly find that magic price point where
truly find that magic price point where you know you the ball of volume I mean
you know you the ball of volume I mean
you know you the ball of volume I mean I’m at a point where i’m like i would
I’m at a point where i’m like i would
I’m at a point where i’m like i would give it away seriously to me but content
give it away seriously to me but content
give it away seriously to me but content does like marketing like it doesn’t
does like marketing like it doesn’t
does like marketing like it doesn’t matter if it’s gonna sell that’s just it
matter if it’s gonna sell that’s just it
matter if it’s gonna sell that’s just it you know it’s goodies marketing yep
you know it’s goodies marketing yep
you know it’s goodies marketing yep that’s what it is okay so props to louis
that’s what it is okay so props to louis
that’s what it is okay so props to louis ck higher on the to-do list and bringing
ck higher on the to-do list and bringing
ck higher on the to-do list and bringing down my ebook price to two dollars is
down my ebook price to two dollars is
down my ebook price to two dollars is listen to louis ck but we’ll see if this
listen to louis ck but we’ll see if this
listen to louis ck but we’ll see if this was the exception to the rule or if it’s
was the exception to the rule or if it’s
was the exception to the rule or if it’s a sign of things to come we can take a
a sign of things to come we can take a
a sign of things to come we can take a short but anything else room to
short but anything else room to
short but anything else room to lightning well no that’s about it
lightning well no that’s about it
lightning well no that’s about it lightning round it is
”
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