building off the success of Barbie dolls in the female market in 1964 the first
in the female market in 1964 the first
in the female market in 1964 the first GI Joe action figures were released hey
GI Joe action figures were released hey
GI Joe action figures were released hey welcome to watchmojo.com
welcome to watchmojo.com
welcome to watchmojo.com I’m your host Derek Allen and today
I’m your host Derek Allen and today
I’m your host Derek Allen and today we’re gonna take a look at the history
we’re gonna take a look at the history
we’re gonna take a look at the history of this major successful franchise I
of this major successful franchise I
of this major successful franchise I know it was the first half of the 1960’s
know it was the first half of the 1960’s
know it was the first half of the 1960’s when toy creators Stan West and pitched
when toy creators Stan West and pitched
when toy creators Stan West and pitched the idea of a military themed figure
the idea of a military themed figure
the idea of a military themed figure quickly approving development of the
quickly approving development of the
quickly approving development of the idea Hasbro immediately coined the terms
idea Hasbro immediately coined the terms
idea Hasbro immediately coined the terms action figure and moveable man of action
action figure and moveable man of action
action figure and moveable man of action to describe these new toys in less than
to describe these new toys in less than
to describe these new toys in less than one year the GI Joe America’s movable
one year the GI Joe America’s movable
one year the GI Joe America’s movable fighting man line was introduced at New
fighting man line was introduced at New
fighting man line was introduced at New York’s International Toy Fair the
York’s International Toy Fair the
York’s International Toy Fair the brand’s name was a nod to the
brand’s name was a nod to the
brand’s name was a nod to the oscar-nominated 1945 film the story of
oscar-nominated 1945 film the story of
oscar-nominated 1945 film the story of GI Joe standing at 11 and a half inches
GI Joe standing at 11 and a half inches
GI Joe standing at 11 and a half inches tall the GI Joe action figures had 21
tall the GI Joe action figures had 21
tall the GI Joe action figures had 21 moving parts and featured full uniforms
moving parts and featured full uniforms
moving parts and featured full uniforms soon after Hasbro discovered that indeed
soon after Hasbro discovered that indeed
soon after Hasbro discovered that indeed found an untapped market with figures
found an untapped market with figures
found an untapped market with figures aimed to boys as they sold more than 2
aimed to boys as they sold more than 2
aimed to boys as they sold more than 2 million GI Joes in the first year alone
million GI Joes in the first year alone
million GI Joes in the first year alone remember only the aegyo is the eye
remember only the aegyo is the eye
remember only the aegyo is the eye however the second half of the 1960’s
however the second half of the 1960’s
however the second half of the 1960’s with the United States fighting an
with the United States fighting an
with the United States fighting an unpopular war in Vietnam hasbro thought
unpopular war in Vietnam hasbro thought
unpopular war in Vietnam hasbro thought it was best to refocus the brand in 1970
it was best to refocus the brand in 1970
it was best to refocus the brand in 1970 as a non military adventure team with is
as a non military adventure team with is
as a non military adventure team with is the rugged GI Joe Wittman Kapena now GI
the rugged GI Joe Wittman Kapena now GI
the rugged GI Joe Wittman Kapena now GI Joe fought ecological disasters and wild
Joe fought ecological disasters and wild
Joe fought ecological disasters and wild animals as opposed to other human beings
animals as opposed to other human beings
animals as opposed to other human beings despite seeing new development
despite seeing new development
despite seeing new development throughout the franchise’s first decade
throughout the franchise’s first decade
throughout the franchise’s first decade such as the now famous confu grip the
such as the now famous confu grip the
such as the now famous confu grip the line ended in 1976 it wouldn’t be until
line ended in 1976 it wouldn’t be until
line ended in 1976 it wouldn’t be until 1982 that another official GI Joe line
1982 that another official GI Joe line
1982 that another official GI Joe line hit stores now reintroduced as a three
hit stores now reintroduced as a three
hit stores now reintroduced as a three and three-quarter inch figure the new
and three-quarter inch figure the new
and three-quarter inch figure the new toy line was named GI Joe a real
toy line was named GI Joe a real
toy line was named GI Joe a real American hero and would eventually
American hero and would eventually
American hero and would eventually feature a long cited an animated
feature a long cited an animated
feature a long cited an animated television series an animated film as
television series an animated film as
television series an animated film as well as a Marvel comic book series it
well as a Marvel comic book series it
well as a Marvel comic book series it was this incarnation of GI Joe that
was this incarnation of GI Joe that
was this incarnation of GI Joe that would become the franchise’s most
would become the franchise’s most
would become the franchise’s most recognized
recognized
recognized the new line placed the GI Joe team as a
the new line placed the GI Joe team as a
the new line placed the GI Joe team as a Counter Terrorist team whose main
Counter Terrorist team whose main
Counter Terrorist team whose main objective was to protect human from the
objective was to protect human from the
objective was to protect human from the terrorist organization Cobra who were
terrorist organization Cobra who were
terrorist organization Cobra who were bent on world domination
the animated series tended to feature a
the animated series tended to feature a specific character in each episode from
specific character in each episode from
specific character in each episode from the GI Joe line as a way to advertise
the GI Joe line as a way to advertise
the GI Joe line as a way to advertise their figures each episode also finished
their figures each episode also finished
their figures each episode also finished with a public safety lesson which
with a public safety lesson which
with a public safety lesson which popularized the phrase knowing is half
popularized the phrase knowing is half
popularized the phrase knowing is half the battle never get in anything that
the battle never get in anything that
the battle never get in anything that could close up and trap you like an old
could close up and trap you like an old
could close up and trap you like an old trike or an abandoned refrigerator now
trike or an abandoned refrigerator now
trike or an abandoned refrigerator now we know and knowing is half the battle a
we know and knowing is half the battle a
we know and knowing is half the battle a poorly received direct-to-video animated
poorly received direct-to-video animated
poorly received direct-to-video animated film named GI Joe the movie was released
film named GI Joe the movie was released
film named GI Joe the movie was released in 1987 shortly after the animated
in 1987 shortly after the animated
in 1987 shortly after the animated series had been cancelled
series had been cancelled
series had been cancelled seeing the interest for the Real
seeing the interest for the Real
seeing the interest for the Real American Hero line waning in the late
American Hero line waning in the late
American Hero line waning in the late 80s and early 90s Hasbro decided to
80s and early 90s Hasbro decided to
80s and early 90s Hasbro decided to cancel the line in 1994 there have been
cancel the line in 1994 there have been
cancel the line in 1994 there have been other more short-lived lines such as
other more short-lived lines such as
other more short-lived lines such as sergeant Savage and screaming needles GI
sergeant Savage and screaming needles GI
sergeant Savage and screaming needles GI Joe at scream as well as the more recent
Joe at scream as well as the more recent
Joe at scream as well as the more recent GI Joe Sigma 6 trying to bank in on the
GI Joe Sigma 6 trying to bank in on the
GI Joe Sigma 6 trying to bank in on the past success of the GI Joe lines hasbro
past success of the GI Joe lines hasbro
past success of the GI Joe lines hasbro has released several collections based
has released several collections based
has released several collections based on past lines including a masterpiece
on past lines including a masterpiece
on past lines including a masterpiece series as well as a collection beginning
series as well as a collection beginning
series as well as a collection beginning in 2007 to commemorate the 25th
in 2007 to commemorate the 25th
in 2007 to commemorate the 25th anniversary of the line first released
anniversary of the line first released
anniversary of the line first released in 1982 the GI Joe franchise was finally
in 1982 the GI Joe franchise was finally
in 1982 the GI Joe franchise was finally brought to the big screen in 2009 as a
brought to the big screen in 2009 as a
brought to the big screen in 2009 as a live-action film the film cost one
live-action film the film cost one
live-action film the film cost one hundred and seventy million dollars to
hundred and seventy million dollars to
hundred and seventy million dollars to make and is an origin story detailing
make and is an origin story detailing
make and is an origin story detailing the rise of the terrorist Cobra
the rise of the terrorist Cobra
the rise of the terrorist Cobra organization starring Channing Tatum
organization starring Channing Tatum
organization starring Channing Tatum Dennis Quaid and Sienna Miller the
Dennis Quaid and Sienna Miller the
Dennis Quaid and Sienna Miller the film’s actors were stand for Hasbro’s
film’s actors were stand for Hasbro’s
film’s actors were stand for Hasbro’s 2009 Rise of Cobra toy line proving that
2009 Rise of Cobra toy line proving that
2009 Rise of Cobra toy line proving that the GI Joe franchise even after 45 years
the GI Joe franchise even after 45 years
the GI Joe franchise even after 45 years is still fighting to win over new
is still fighting to win over new
is still fighting to win over new generations
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