hi I’m Sandra Dee artichoke with watchmojo.com and today I’m going to
watchmojo.com and today I’m going to
watchmojo.com and today I’m going to talk to you about the second most
talk to you about the second most
talk to you about the second most valuable commodity next to oil in the
valuable commodity next to oil in the
valuable commodity next to oil in the world coffee there are approximately
world coffee there are approximately
world coffee there are approximately over 25 million coffee workers and
over 25 million coffee workers and
over 25 million coffee workers and farmers in over 50 countries that
farmers in over 50 countries that
farmers in over 50 countries that produce coffee in the world countries
produce coffee in the world countries
produce coffee in the world countries such as Brazil Costa Rica Nicaragua and
such as Brazil Costa Rica Nicaragua and
such as Brazil Costa Rica Nicaragua and Ethiopia coffee producers are kept in a
Ethiopia coffee producers are kept in a
Ethiopia coffee producers are kept in a cycle of poverty and debt due to current
cycle of poverty and debt due to current
cycle of poverty and debt due to current global economy that exploits cheap labor
global economy that exploits cheap labor
global economy that exploits cheap labor in recent years new cafes and coffee
in recent years new cafes and coffee
in recent years new cafes and coffee franchises have been opening an
franchises have been opening an
franchises have been opening an explosive rate so although there is a
explosive rate so although there is a
explosive rate so although there is a greater demand coffee farmers are not
greater demand coffee farmers are not
greater demand coffee farmers are not profiting from this great demand they
profiting from this great demand they
profiting from this great demand they have to sell to middlemen and these
have to sell to middlemen and these
have to sell to middlemen and these middlemen are known as coyotes they sell
middlemen are known as coyotes they sell
middlemen are known as coyotes they sell their coffee at a lower market rate and
their coffee at a lower market rate and
their coffee at a lower market rate and so the coffee farmers are still debt
so the coffee farmers are still debt
so the coffee farmers are still debt poor in a cycle of poverty fair trade
poor in a cycle of poverty fair trade
poor in a cycle of poverty fair trade coffee is changing that there’s a fair
coffee is changing that there’s a fair
coffee is changing that there’s a fair trade movement that start in the 1950s
trade movement that start in the 1950s
trade movement that start in the 1950s that is eliminating or has been
that is eliminating or has been
that is eliminating or has been eliminating middlemen and bringing up
eliminating middlemen and bringing up
eliminating middlemen and bringing up prices of coffee for farmers in 1997 a
prices of coffee for farmers in 1997 a
prices of coffee for farmers in 1997 a group was formed called Fairtrade
group was formed called Fairtrade
group was formed called Fairtrade labeling organization what it does is it
labeling organization what it does is it
labeling organization what it does is it sets prices and criteria for products
sets prices and criteria for products
sets prices and criteria for products not only for coffee but for other
not only for coffee but for other
not only for coffee but for other products such as tea sugar and bananas
products such as tea sugar and bananas
products such as tea sugar and bananas eighty-five percent of Fairtrade coffee
eighty-five percent of Fairtrade coffee
eighty-five percent of Fairtrade coffee is organically grown therefore there’s
is organically grown therefore there’s
is organically grown therefore there’s no pesticides or chemicals more
no pesticides or chemicals more
no pesticides or chemicals more environmentally safe and healthy to
environmentally safe and healthy to
environmentally safe and healthy to drink so you might think fair trade
drink so you might think fair trade
drink so you might think fair trade coffee is expensive but in fact it’s not
coffee is expensive but in fact it’s not
coffee is expensive but in fact it’s not it’s quite affordable now with the
it’s quite affordable now with the
it’s quite affordable now with the general awareness and higher demand it’s
general awareness and higher demand it’s
general awareness and higher demand it’s not so expensive to drink and if you do
not so expensive to drink and if you do
not so expensive to drink and if you do buy it you’ll be supporting a really
buy it you’ll be supporting a really
buy it you’ll be supporting a really good cause
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