is traditional media at least for pretty let’s focus on print first is
let’s focus on print first is
let’s focus on print first is traditional media then it’s not dead yet
traditional media then it’s not dead yet
traditional media then it’s not dead yet I think that definitely large swaths of
I think that definitely large swaths of
I think that definitely large swaths of it are dying on the vine there’s a very
it are dying on the vine there’s a very
it are dying on the vine there’s a very immediate dilemma that a lot of the
immediate dilemma that a lot of the
immediate dilemma that a lot of the print publications are facing which is
print publications are facing which is
print publications are facing which is just that advertising’s nose-diving
just that advertising’s nose-diving
just that advertising’s nose-diving advertisers are going elsewhere it’s
advertisers are going elsewhere it’s
advertisers are going elsewhere it’s more acute for newspapers than it is for
more acute for newspapers than it is for
more acute for newspapers than it is for magazines but it’s true all around the
magazines but it’s true all around the
magazines but it’s true all around the newspapers have the double whammy of
newspapers have the double whammy of
newspapers have the double whammy of advertisers going more both to online
advertisers going more both to online
advertisers going more both to online because more measurable and they lost to
because more measurable and they lost to
because more measurable and they lost to classifieds business because they got
classifieds business because they got
classifieds business because they got Craig Adelaide’s like Craigslist it got
Craig Adelaide’s like Craigslist it got
Craig Adelaide’s like Craigslist it got disrupted by free and and other online
disrupted by free and and other online
disrupted by free and and other online listing services right a listing that’s
listing services right a listing that’s
listing services right a listing that’s been in the paper for a week or it was
been in the paper for a week or it was
been in the paper for a week or it was placed in there a week ago is is no
placed in there a week ago is is no
placed in there a week ago is is no longer relevant right they have to be
longer relevant right they have to be
longer relevant right they have to be lied and that was like good for many
lied and that was like good for many
lied and that was like good for many newspapers at least a third of their
newspapers at least a third of their
newspapers at least a third of their advertising you’ve had that plus plus
advertising you’ve had that plus plus
advertising you’ve had that plus plus the economy going to pot for magazines
the economy going to pot for magazines
the economy going to pot for magazines that definitely you know they’re very
that definitely you know they’re very
that definitely you know they’re very cyclical and they there they tend to
cyclical and they there they tend to
cyclical and they there they tend to rely on certain industries and then
rely on certain industries and then
rely on certain industries and then within the economy the auto industry was
within the economy the auto industry was
within the economy the auto industry was hurt even worse than other parts of the
hurt even worse than other parts of the
hurt even worse than other parts of the industry in that they were traditionally
industry in that they were traditionally
industry in that they were traditionally a really big advertiser specifically for
a really big advertiser specifically for
a really big advertiser specifically for magazines so there are all these sort of
magazines so there are all these sort of
magazines so there are all these sort of factors that were weighing into it and
factors that were weighing into it and
factors that were weighing into it and then the question is as the economy come
then the question is as the economy come
then the question is as the economy come back are these print publications going
back are these print publications going
back are these print publications going to recover or did the advertisers who
to recover or did the advertisers who
to recover or did the advertisers who left did they get a taste of other forms
left did they get a taste of other forms
left did they get a taste of other forms of advertisements that they feel is more
of advertisements that they feel is more
of advertisements that they feel is more more effective and they’re going to keep
more effective and they’re going to keep
more effective and they’re going to keep on allocating a larger portion of their
on allocating a larger portion of their
on allocating a larger portion of their of their advertising budgets to online
of their advertising budgets to online
of their advertising budgets to online in other areas not to say that
in other areas not to say that
in other areas not to say that traditional print doesn’t have online
traditional print doesn’t have online
traditional print doesn’t have online but doesn’t make up for forty thousand
but doesn’t make up for forty thousand
but doesn’t make up for forty thousand dollar per page ad what do you think of
dollar per page ad what do you think of
dollar per page ad what do you think of TV networks now well TV networks have a
TV networks now well TV networks have a
TV networks now well TV networks have a more defensible mode right Warren
more defensible mode right Warren
more defensible mode right Warren Buffett like to talk about moats around
Buffett like to talk about moats around
Buffett like to talk about moats around businesses you can’t really buy TV ala
businesses you can’t really buy TV ala
businesses you can’t really buy TV ala carte for the most part you buy a cable
carte for the most part you buy a cable
carte for the most part you buy a cable subscription and it comes to 500
subscription and it comes to 500
subscription and it comes to 500 channels and you really only care about
channels and you really only care about
channels and you really only care about maybe 20 of them or 30 of them so you
maybe 20 of them or 30 of them so you
maybe 20 of them or 30 of them so you have this whole bundled approach on the
have this whole bundled approach on the
have this whole bundled approach on the on the consumer side and then you pay
on the consumer side and then you pay
on the consumer side and then you pay for that and so that that subsidizes all
for that and so that that subsidizes all
for that and so that that subsidizes all of the
of the
of the TV but on the other hand you have
TV but on the other hand you have
TV but on the other hand you have consumers who increasingly don’t want to
consumers who increasingly don’t want to
consumers who increasingly don’t want to be spoon-fed or programmed to write and
be spoon-fed or programmed to write and
be spoon-fed or programmed to write and they’re finding different ways to get
they’re finding different ways to get
they’re finding different ways to get the content they want even on video
the content they want even on video
the content they want even on video right you have Hulu start up like boxy
right you have Hulu start up like boxy
right you have Hulu start up like boxy an Apple TV has been not exactly a you
an Apple TV has been not exactly a you
an Apple TV has been not exactly a you know one of their bright spots but you
know one of their bright spots but you
know one of their bright spots but you have you have different technology
have you have different technology
have you have different technology companies coming at it a different way
companies coming at it a different way
companies coming at it a different way technically speaking there’s no reason
technically speaking there’s no reason
technically speaking there’s no reason why you can’t get your video
why you can’t get your video
why you can’t get your video entertainment on your computer screen as
entertainment on your computer screen as
entertainment on your computer screen as anyone who’s watching this is
anyone who’s watching this is
anyone who’s watching this is experiencing you know they’re not
experiencing you know they’re not
experiencing you know they’re not getting this on TV not yet not yet right
getting this on TV not yet not yet right
getting this on TV not yet not yet right but yet the dollars still are on TV and
but yet the dollars still are on TV and
but yet the dollars still are on TV and there’s a there’s a disconnect between
there’s a there’s a disconnect between
there’s a there’s a disconnect between the value that advertisers see for this
the value that advertisers see for this
the value that advertisers see for this kind of video show vs. if this was on TV
kind of video show vs. if this was on TV
kind of video show vs. if this was on TV right there is still this there is this
right there is still this there is this
right there is still this there is this this notion that you have a captive
this notion that you have a captive
this notion that you have a captive audience and if you’re watching this on
audience and if you’re watching this on
audience and if you’re watching this on a on a large screen instead of on a
a on a large screen instead of on a
a on a large screen instead of on a computer screen with you know I am
computer screen with you know I am
computer screen with you know I am popping off and you’re checking your
popping off and you’re checking your
popping off and you’re checking your Twitter and you’re browsing in a
Twitter and you’re browsing in a
Twitter and you’re browsing in a different window it’s part it’s really
different window it’s part it’s really
different window it’s part it’s really like already you have partial attention
like already you have partial attention
like already you have partial attention on the big screen it that that attention
on the big screen it that that attention
on the big screen it that that attention is even more fragmented on on this
is even more fragmented on on this
is even more fragmented on on this screen so i think advertise our kind of
screen so i think advertise our kind of
screen so i think advertise our kind of right not to value the audience on this
right not to value the audience on this
right not to value the audience on this screen as much as they do the big screen
screen as much as they do the big screen
screen as much as they do the big screen but the audience on the big screen is
but the audience on the big screen is
but the audience on the big screen is migrating away from there but their
migrating away from there but their
migrating away from there but their behavior they want all that stuff
”
Be First to Comment