welcome to watchmojo.com I’m your host ashcan and we continue our series on
ashcan and we continue our series on
ashcan and we continue our series on some of the most successful companies in
some of the most successful companies in
some of the most successful companies in the world today we take a look at the
the world today we take a look at the
the world today we take a look at the coca-cola company coca-cola
coca-cola company coca-cola
coca-cola company coca-cola headquartered out in Atlanta Georgia it
headquartered out in Atlanta Georgia it
headquartered out in Atlanta Georgia it is listed on the New York Stock Exchange
is listed on the New York Stock Exchange
is listed on the New York Stock Exchange part of the Dow Jones Industrial Average
part of the Dow Jones Industrial Average
part of the Dow Jones Industrial Average and S&P 500 now coca-cola is one of the
and S&P 500 now coca-cola is one of the
and S&P 500 now coca-cola is one of the largest manufacturers distributors and
largest manufacturers distributors and
largest manufacturers distributors and marketers of non-alcoholic concentrates
marketers of non-alcoholic concentrates
marketers of non-alcoholic concentrates in syrups around the world but of course
in syrups around the world but of course
in syrups around the world but of course it’s best known for its flagship product
it’s best known for its flagship product
it’s best known for its flagship product coca-cola the product today we recognize
coca-cola the product today we recognize
coca-cola the product today we recognize as coca-cola can trace its roots back to
as coca-cola can trace its roots back to
as coca-cola can trace its roots back to pharmacist John Pemberton who launched a
pharmacist John Pemberton who launched a
pharmacist John Pemberton who launched a coca wine called Pemberton’s French wine
coca wine called Pemberton’s French wine
coca wine called Pemberton’s French wine coca in 1884 by 1885 atlanta-fulton
coca in 1884 by 1885 atlanta-fulton
coca in 1884 by 1885 atlanta-fulton county passed prohibition legislation
county passed prohibition legislation
county passed prohibition legislation which meant that Pemberton decided to
which meant that Pemberton decided to
which meant that Pemberton decided to leave the cocaine content intact that he
leave the cocaine content intact that he
leave the cocaine content intact that he decided to launch a non-alcoholic
decided to launch a non-alcoholic
decided to launch a non-alcoholic version of the French wine : the name
version of the French wine : the name
version of the French wine : the name coca-cola itself was coined by Frank
coca-cola itself was coined by Frank
coca-cola itself was coined by Frank Mason Robinson in 1887 as Pemberton was
Mason Robinson in 1887 as Pemberton was
Mason Robinson in 1887 as Pemberton was suffering from morphine addiction he
suffering from morphine addiction he
suffering from morphine addiction he decided to sell a sake of his company
decided to sell a sake of his company
decided to sell a sake of his company and that’s when the coca-cola
and that’s when the coca-cola
and that’s when the coca-cola corporation was actually incorporated
corporation was actually incorporated
corporation was actually incorporated today coca-cola is synonymous with
today coca-cola is synonymous with
today coca-cola is synonymous with marketing and advertising is one of the
marketing and advertising is one of the
marketing and advertising is one of the largest in the world but did you know
largest in the world but did you know
largest in the world but did you know that coca-cola first ran an
that coca-cola first ran an
that coca-cola first ran an advertisement on May 29th 1886 when
advertisement on May 29th 1886 when
advertisement on May 29th 1886 when Pemberton promoted in the Atlanta
Pemberton promoted in the Atlanta
Pemberton promoted in the Atlanta Journal Coca Cola’s ability to cure
Journal Coca Cola’s ability to cure
Journal Coca Cola’s ability to cure headaches and migraines Coca Cola’s
headaches and migraines Coca Cola’s
headaches and migraines Coca Cola’s difficulty in reaching its consumers
difficulty in reaching its consumers
difficulty in reaching its consumers under Nazi Germany rule led to the
under Nazi Germany rule led to the
under Nazi Germany rule led to the creation of the company Fanta now when
creation of the company Fanta now when
creation of the company Fanta now when the US decided to enter World War two
the US decided to enter World War two
the US decided to enter World War two that’s when coca-cola began to supply
that’s when coca-cola began to supply
that’s when coca-cola began to supply soldiers with its beverages when the war
soldiers with its beverages when the war
soldiers with its beverages when the war was over and the soldiers returned home
was over and the soldiers returned home
was over and the soldiers returned home they had developed the taste and
they had developed the taste and
they had developed the taste and affinity for the beverage and that’s
affinity for the beverage and that’s
affinity for the beverage and that’s what led to the explosion in market
what led to the explosion in market
what led to the explosion in market share for coca-cola in the second half
share for coca-cola in the second half
share for coca-cola in the second half of the 20th century coca-cola is a truly
of the 20th century coca-cola is a truly
of the 20th century coca-cola is a truly global brand 27 percent of its sales
global brand 27 percent of its sales
global brand 27 percent of its sales come from the US 27 come from Mexico
come from the US 27 come from Mexico
come from the US 27 come from Mexico Brazil Japan and China and 46 percent
Brazil Japan and China and 46 percent
Brazil Japan and China and 46 percent are spread out throughout the world now
are spread out throughout the world now
are spread out throughout the world now over 50 billion beverages are served
over 50 billion beverages are served
over 50 billion beverages are served each day that includes tea water coffee
each day that includes tea water coffee
each day that includes tea water coffee Cola whatever
Cola whatever
Cola whatever 1.3 billion each
1.3 billion each
1.3 billion each they are coca-cola products 1 1 years of
they are coca-cola products 1 1 years of
they are coca-cola products 1 1 years of coca-cola they naturally think of Pepsi
coca-cola they naturally think of Pepsi
coca-cola they naturally think of Pepsi Cola its competitor while coca-cola has
Cola its competitor while coca-cola has
Cola its competitor while coca-cola has decided to focus mainly on beverages
decided to focus mainly on beverages
decided to focus mainly on beverages drinks syrups and concentrates Pepsi has
drinks syrups and concentrates Pepsi has
drinks syrups and concentrates Pepsi has actually had a more diversified strategy
actually had a more diversified strategy
actually had a more diversified strategy of owning fast-food restaurants snacks
of owning fast-food restaurants snacks
of owning fast-food restaurants snacks as well as beverages while each company
as well as beverages while each company
as well as beverages while each company has had different degrees of success at
has had different degrees of success at
has had different degrees of success at different period coca-cola has far
different period coca-cola has far
different period coca-cola has far exceeded Pepsi track record so it can be
exceeded Pepsi track record so it can be
exceeded Pepsi track record so it can be argued that the strategy of focusing on
argued that the strategy of focusing on
argued that the strategy of focusing on beverages and drinks alone has proven to
beverages and drinks alone has proven to
beverages and drinks alone has proven to be the winner as one of the more
be the winner as one of the more
be the winner as one of the more successful corporations around coca-cola
successful corporations around coca-cola
successful corporations around coca-cola has been a very good corporate citizen
has been a very good corporate citizen
has been a very good corporate citizen on many fronts it has helped with
on many fronts it has helped with
on many fronts it has helped with charitable donations
charitable donations
charitable donations it has helped quite a bit in terms of
it has helped quite a bit in terms of
it has helped quite a bit in terms of HIV and AIDS research particularly on
HIV and AIDS research particularly on
HIV and AIDS research particularly on the African continent and it has been
the African continent and it has been
the African continent and it has been done quite a bit to promote diversity
done quite a bit to promote diversity
done quite a bit to promote diversity particularly given its face in Atlanta
particularly given its face in Atlanta
particularly given its face in Atlanta Georgia of course like all other
Georgia of course like all other
Georgia of course like all other successful corporations coca-cola has
successful corporations coca-cola has
successful corporations coca-cola has had its share of criticism and those
had its share of criticism and those
had its share of criticism and those includes human rights violations
includes human rights violations
includes human rights violations monopolistic and discriminatory
monopolistic and discriminatory
monopolistic and discriminatory practices interactions with Nazi Germany
practices interactions with Nazi Germany
practices interactions with Nazi Germany during World War two the Middle East and
during World War two the Middle East and
during World War two the Middle East and u.s. foreign policy and the implications
u.s. foreign policy and the implications
u.s. foreign policy and the implications of doing business with Israel
of doing business with Israel
of doing business with Israel environmental issues in India pesticides
environmental issues in India pesticides
environmental issues in India pesticides showing up in their products overuse of
showing up in their products overuse of
showing up in their products overuse of local water supplies in some locations
local water supplies in some locations
local water supplies in some locations but some would say that you know what
but some would say that you know what
but some would say that you know what it’s simply a company with products that
it’s simply a company with products that
it’s simply a company with products that billions of consumers love and the
billions of consumers love and the
billions of consumers love and the company will simply stop at nothing to
company will simply stop at nothing to
company will simply stop at nothing to getting those products in their
getting those products in their
getting those products in their consumers hands that has been Coca
consumers hands that has been Coca
consumers hands that has been Coca Cola’s ten things to know about
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