welcome to watchmojo.com this is trey more and this week on more mojo instead
more and this week on more mojo instead
more and this week on more mojo instead of telling you how to take your clothes
of telling you how to take your clothes
of telling you how to take your clothes off we’re telling you how to put them on
off we’re telling you how to put them on
off we’re telling you how to put them on all right we’re at american apparel
all right we’re at american apparel
all right we’re at american apparel store to talk fashion this week i don’t
store to talk fashion this week i don’t
store to talk fashion this week i don’t know if you’ve usually noticed in my
know if you’ve usually noticed in my
know if you’ve usually noticed in my usual potty spot I’m always wearing
usual potty spot I’m always wearing
usual potty spot I’m always wearing american apparel clothing but it’s a bit
american apparel clothing but it’s a bit
american apparel clothing but it’s a bit more than that i’m also personal friends
more than that i’m also personal friends
more than that i’m also personal friends with the senior shareholder Dov Charney
with the senior shareholder Dov Charney
with the senior shareholder Dov Charney and from time and time I provides them
and from time and time I provides them
and from time and time I provides them on a couple things added to that success
on a couple things added to that success
on a couple things added to that success of his so when my producer came to me
of his so when my producer came to me
of his so when my producer came to me and said tray can you cover the fashion
and said tray can you cover the fashion
and said tray can you cover the fashion spot this week you have any ideas I said
spot this week you have any ideas I said
spot this week you have any ideas I said yes ash I can yes I do and Here I am so
yes ash I can yes I do and Here I am so
yes ash I can yes I do and Here I am so fashion is a lot about expressing
fashion is a lot about expressing
fashion is a lot about expressing yourself it’s about being an individual
yourself it’s about being an individual
yourself it’s about being an individual all right it’s really ironic if you
all right it’s really ironic if you
all right it’s really ironic if you think about it
think about it
think about it you can pick American Apparel clothing
you can pick American Apparel clothing
you can pick American Apparel clothing out of the crowd because they’re not
out of the crowd because they’re not
out of the crowd because they’re not trying to stand out in the crowd by
trying to stand out in the crowd by
trying to stand out in the crowd by brandishing their brand name but it’s
brandishing their brand name but it’s
brandishing their brand name but it’s something else it’s really hot about the
something else it’s really hot about the
something else it’s really hot about the American Apparel look are the bright
American Apparel look are the bright
American Apparel look are the bright colors no matter what time of year you
colors no matter what time of year you
colors no matter what time of year you walk into an american apparel store you
walk into an american apparel store you
walk into an american apparel store you can find the vibrant colors that reflect
can find the vibrant colors that reflect
can find the vibrant colors that reflect that utopic california and climate that
that utopic california and climate that
that utopic california and climate that these that these threads are stitched in
these that these threads are stitched in
these that these threads are stitched in but I also like to think it reflects a
but I also like to think it reflects a
but I also like to think it reflects a little bit of the joie de vivre that
little bit of the joie de vivre that
little bit of the joie de vivre that their golden boy found their Dov Charney
their golden boy found their Dov Charney
their golden boy found their Dov Charney gain from his upbringing now Dov Charney
gain from his upbringing now Dov Charney
gain from his upbringing now Dov Charney is a born and raised Montreal
is a born and raised Montreal
is a born and raised Montreal and for those you don’t know Montreal
and for those you don’t know Montreal
and for those you don’t know Montreal culture is a little bit more passionate
culture is a little bit more passionate
culture is a little bit more passionate and a little bit more pura peon than
and a little bit more pura peon than
and a little bit more pura peon than your run-of-the-mill American metropolis
your run-of-the-mill American metropolis
your run-of-the-mill American metropolis my point is simply that the mastermind
my point is simply that the mastermind
my point is simply that the mastermind behind american apparel is a canadian
behind american apparel is a canadian
behind american apparel is a canadian the most intriguing reason to buy
the most intriguing reason to buy
the most intriguing reason to buy american apparel is because they’re
american apparel is because they’re
american apparel is because they’re making the world a better place in the
making the world a better place in the
making the world a better place in the post no logo age when everyone else is
post no logo age when everyone else is
post no logo age when everyone else is outsourcing production to the third
outsourcing production to the third
outsourcing production to the third world american apparel is paying their
world american apparel is paying their
world american apparel is paying their employees a living wage and they’re
employees a living wage and they’re
employees a living wage and they’re doing it right here in America let’s go
doing it right here in America let’s go
doing it right here in America let’s go back you ready now for those of you
back you ready now for those of you
back you ready now for those of you don’t know the fashion industry is one
don’t know the fashion industry is one
don’t know the fashion industry is one that’s wrought with corruption and abuse
that’s wrought with corruption and abuse
that’s wrought with corruption and abuse most of the production is outsourced to
most of the production is outsourced to
most of the production is outsourced to child labor in sweat shops in the third
child labor in sweat shops in the third
child labor in sweat shops in the third world but even most of the operations
world but even most of the operations
world but even most of the operations going on in the West don’t respect labor
going on in the West don’t respect labor
going on in the West don’t respect labor laws and those that do don’t pay
laws and those that do don’t pay
laws and those that do don’t pay anything more than minimum wage American
anything more than minimum wage American
anything more than minimum wage American Apparel’s a bit different in that
Apparel’s a bit different in that
Apparel’s a bit different in that respect not only do they pay their
respect not only do they pay their
respect not only do they pay their employees a living wage but then some
employees a living wage but then some
employees a living wage but then some they have subsidized lunch programs
they have subsidized lunch programs
they have subsidized lunch programs subsidized second language programs
subsidized second language programs
subsidized second language programs subsidized bus pass programs not to
subsidized bus pass programs not to
subsidized bus pass programs not to mention that they provide medical and
mention that they provide medical and
mention that they provide medical and dental to their employees when this all
dental to their employees when this all
dental to their employees when this all started out and they went to the banks
started out and they went to the banks
started out and they went to the banks for money the banks laughed at it they
for money the banks laughed at it they
for money the banks laughed at it they thought the idea of basing production in
thought the idea of basing production in
thought the idea of basing production in the States was not only crazy but one
the States was not only crazy but one
the States was not only crazy but one that would never turn a profit now that
that would never turn a profit now that
that would never turn a profit now that they’re one of the fastest growing
they’re one of the fastest growing
they’re one of the fastest growing companies in the industry I bet you a
companies in the industry I bet you a
companies in the industry I bet you a lot of those money bags are hitting
lot of those money bags are hitting
lot of those money bags are hitting themselves in their head hitting
themselves in their head hitting
themselves in their head hitting themselves in the head hitting
themselves in the head hitting
themselves in the head hitting themselves in their head hitting
themselves in their head hitting
themselves in their head hitting themselves in the head with their own
themselves in the head with their own
themselves in the head with their own sacks of cash the point is that when you
sacks of cash the point is that when you
sacks of cash the point is that when you buy a a not only is your style and your
buy a a not only is your style and your
buy a a not only is your style and your ethics kosher but you’re sticking it to
ethics kosher but you’re sticking it to
ethics kosher but you’re sticking it to the man
the man
the man it all comes down to their bigger
it all comes down to their bigger
it all comes down to their bigger business model you see the way they take
business model you see the way they take
business model you see the way they take care of their employees is part of their
care of their employees is part of their
care of their employees is part of their theory of vertical integration simply
theory of vertical integration simply
theory of vertical integration simply put vertical integration is an
put vertical integration is an
put vertical integration is an alternative to the more popular
alternative to the more popular
alternative to the more popular outsourcing when you out when you out so
outsourcing when you out when you out so
outsourcing when you out when you out so that all right when you contract your
that all right when you contract your
that all right when you contract your production to outside sources you
production to outside sources you
production to outside sources you absolve yourself with a lot of legal
absolve yourself with a lot of legal
absolve yourself with a lot of legal accountability of doing day-to-day
accountability of doing day-to-day
accountability of doing day-to-day business this is the type of thing that
business this is the type of thing that
business this is the type of thing that makes sweatshops in child labour
makes sweatshops in child labour
makes sweatshops in child labour possible in the first place vertical
possible in the first place vertical
possible in the first place vertical integration on the other hand means
integration on the other hand means
integration on the other hand means taking responsibility for your own
taking responsibility for your own
taking responsibility for your own actions and that’s what’s so interesting
actions and that’s what’s so interesting
actions and that’s what’s so interesting about american apparel there are company
about american apparel there are company
about american apparel there are company that’s standing behind their product in
that’s standing behind their product in
that’s standing behind their product in a way that most corporations and
a way that most corporations and
a way that most corporations and multinationals just aren’t willing to do
multinationals just aren’t willing to do
multinationals just aren’t willing to do these days I’m not flowing here at all
these days I’m not flowing here at all
these days I’m not flowing here at all but american apparel is also making the
but american apparel is also making the
but american apparel is also making the world a better place for us richer folks
world a better place for us richer folks
world a better place for us richer folks as well you see fashion is all about
as well you see fashion is all about
as well you see fashion is all about glamour and glitz an american apparel’s
glamour and glitz an american apparel’s
glamour and glitz an american apparel’s hagen a lot of the glam by not being so
hagen a lot of the glam by not being so
hagen a lot of the glam by not being so glamorous in the first place so when you
glamorous in the first place so when you
glamorous in the first place so when you buy American Apparel you’re supporting
buy American Apparel you’re supporting
buy American Apparel you’re supporting the their ads feature real people with
the their ads feature real people with
the their ads feature real people with real jobs and in some cases real
real jobs and in some cases real
real jobs and in some cases real cellulite in essence they’re celebrating
cellulite in essence they’re celebrating
cellulite in essence they’re celebrating the real over the ideal you look more
the real over the ideal you look more
the real over the ideal you look more nervous than I am at american apparel is
nervous than I am at american apparel is
nervous than I am at american apparel is setting a new standard of beauty one
setting a new standard of beauty one
setting a new standard of beauty one that’s accessible and one that’s natural
that’s accessible and one that’s natural
that’s accessible and one that’s natural and there’s no arguing with nature
”
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